Code 3

How Createable generated 30M+ views for Code 3 from only 200 short-form posts.

Campaign Stats

Posts
200
Views
30M
Engagements
2M
Cost
$10,000
CPM
$0.31

Objective

Operate a short-form distribution engine to drive viral discovery of the film across TikTok, Instagram, and YouTube Shorts.

Challenge

The campaign needed fast, efficient attention with a relatively compact post volume. The opportunity was to prove that the right clips, deployed through the right pages, could generate disproportionate reach.

Execution

1

Content Selection

Reviewed source material, identified the most emotional, surprising, funny, or high-retention moments, and organized clips for fast creator access.

2

Creative Guidance

Produced clear editor direction with campaign objectives, key messaging, format examples, and platform-native creative angles.

3

Account Network

Activated or created secondary pages across TikTok, Instagram Reels, YouTube Shorts, and adjacent distribution channels.

4

Monitoring & Optimization

Tracked performance, identified winning formats, and redeployed resources toward clips, pages, and narratives that were gaining traction.

Top Performing Content

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10B+ views generated.

Average $0.31 CPM.

Q3 intake open.