Code 3
How Createable generated 30M+ views for Code 3 from only 200 short-form posts.
Campaign Stats
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Objective
Operate a short-form distribution engine to drive viral discovery of the film across TikTok, Instagram, and YouTube Shorts.
Challenge
The campaign needed fast, efficient attention with a relatively compact post volume. The opportunity was to prove that the right clips, deployed through the right pages, could generate disproportionate reach.
Execution
Content Selection
Reviewed source material, identified the most emotional, surprising, funny, or high-retention moments, and organized clips for fast creator access.
Creative Guidance
Produced clear editor direction with campaign objectives, key messaging, format examples, and platform-native creative angles.
Account Network
Activated or created secondary pages across TikTok, Instagram Reels, YouTube Shorts, and adjacent distribution channels.
Monitoring & Optimization
Tracked performance, identified winning formats, and redeployed resources toward clips, pages, and narratives that were gaining traction.
Top Performing Content
Homestead
How Createable generated 300M+ views for Homestead through high-volume short-form distribution.
Posts
2,921
Views
300M+
CPM
$0.58
God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Posts
2,560
Views
56.14M
CPM
$0.43
Angel Guild
How Createable generated 182.21M views through a multi-title Angel Studios short-form distribution engine.
Posts
3,122
Views
3,122
CPM
$0.91
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10B+ views generated.
Average $0.31 CPM.