Case Studies
God, Family, Football

God, Family, Football

How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.

Campaign Stats

Posts
2,560
Views
56.14M
Engagements
3.08M
Cost
$25,000
CPM
$0.43

Objective

Launch a comprehensive network of secondary distribution pages on TikTok, YouTube Shorts, and Facebook Reels to reach as many potential viewers as possible for the God, Family, Football series.

Challenge

The series needed wide awareness through content packaging that could travel natively on social platforms. The key challenge was not only producing clips, but distributing enough variations to create meaningful discovery at speed.

Execution

Angel Studios needed attention to expand beyond a single title. The opportunity was to turn individual clips into a broader discovery engine for the Angel Studios platform, creating repeated audience exposure across several films and shows.

1

Content Selection

Reviewed source material, identified the most emotional, surprising, funny, or high-retention moments, and organized clips for fast creator access.

2

Creative Guidance

Produced clear editor direction with campaign objectives, key messaging, format examples, and platform-native creative angles.

3

Account Network

Activated or created secondary pages across TikTok, Instagram Reels, YouTube Shorts, and adjacent distribution channels.

4

Monitoring & Optimization

Tracked performance, identified winning formats, and redeployed resources toward clips, pages, and narratives that were gaining traction.

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10B+ views generated.

Average $0.31 CPM.

Q3 intake open.