God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Campaign Stats
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Objective
Launch a comprehensive network of secondary distribution pages on TikTok, YouTube Shorts, and Facebook Reels to reach as many potential viewers as possible for the God, Family, Football series.
Challenge
The series needed wide awareness through content packaging that could travel natively on social platforms. The key challenge was not only producing clips, but distributing enough variations to create meaningful discovery at speed.
Execution
Angel Studios needed attention to expand beyond a single title. The opportunity was to turn individual clips into a broader discovery engine for the Angel Studios platform, creating repeated audience exposure across several films and shows.

Content Selection
Reviewed source material, identified the most emotional, surprising, funny, or high-retention moments, and organized clips for fast creator access.

Creative Guidance
Produced clear editor direction with campaign objectives, key messaging, format examples, and platform-native creative angles.

Account Network
Activated or created secondary pages across TikTok, Instagram Reels, YouTube Shorts, and adjacent distribution channels.

Monitoring & Optimization
Tracked performance, identified winning formats, and redeployed resources toward clips, pages, and narratives that were gaining traction.
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