How Allegiant should've done marketing on TikTok, Instagram & YouTube.
A 6.1-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Beatrice Prior and Tobias Eaton venture into the world outside of the fence and are taken into protective custody by a mysterious agency known as the Bureau of Genetic Welfare.

Mandeville Films, Summit Entertainment, Lionsgate, Red Wagon Entertainment
United States of America
Mandeville Films, Summit Entertainment, Lionsgate, Red Wagon Entertainment catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Allegiant. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Mandeville Films, Summit Entertainment, Lionsgate, Red Wagon Entertainment has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $110M making it. But not enough marketing it.
Allegiant grossed $179M on a $110M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$110M
Budget
Posts
Views
CPM
Box office gross: $179M on a $110M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Allegiant scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @AllegiantFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Allegiant Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Allegiant already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Allegiant feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
6228 people on IMDB already love this film. None of them are in your CRM.
A 6.1 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.1
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@AllegiantFans
~55K in 60 days

@AllegiantOfficial
~55K in 60 days

@AllegiantClips
~55K in 60 days

@AllegiantFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
179M
Based on $50K at $0.58 CPM avg.
Posts Deployed
6,228
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Allegiant campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Adventure, Science Fiction, Action, Mystery title with a 6.1 rating and 6,228 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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A family discovers that dark spirits have invaded their home after their son inexplicably falls into an endless sleep. When they reach out to a professional for help, they learn things are a lot more personal than they thought.
FilmDistrict, Stage 6 Films, Alliance Films, IM Global, Haunted Movies, Blumhouse Productions, Solana Films

The Platform
A mysterious place, an indescribable prison, a deep hole. An unknown number of levels. Two inmates living on each level. A descending platform containing food for all of them. An inhuman fight for survival, but also an opportunity for solidarity.
Basque Films, Mr. Miyagi, EiTB, TVE

Pokémon Detective Pikachu
In a world where people collect pocket-size monsters (Pokémon) to do battle, a boy comes across an intelligent monster who seeks to be a detective.
Legendary Pictures, The Pokémon Company, TOHO

Hansel & Gretel: Witch Hunters
After getting a taste for blood as children, Hansel and Gretel have become the ultimate vigilantes, hell-bent on retribution. Now, unbeknownst to them, Hansel and Gretel have become the hunted, and must face an evil far greater than witches... their past.
Paramount, MTV Films, Gary Sanchez Productions, Studio Babelsberg, Metro-Goldwyn-Mayer, Deutscher Filmförderfonds

Prince of Persia: The Sands of Time
A rogue prince reluctantly joins forces with a mysterious princess and together, they race against dark forces to safeguard an ancient dagger capable of releasing the Sands of Time – gift from the gods that can reverse time and allow its possessor to rule the world.
Walt Disney Pictures, Jerry Bruckheimer Films

Yes Man
Carl Allen has stumbled across a way to shake free of post-divorce blues and a dead-end job: embrace life and say yes to everything.
The Zanuck Company, Village Roadshow Pictures, Heyday Films, Warner Bros. Pictures

Warcraft
The peaceful realm of Azeroth stands on the brink of war as its civilization faces a fearsome race of invaders: orc warriors fleeing their dying home to colonize another. As a portal opens to connect the two worlds, one army faces destruction and the other faces extinction. From opposing sides, two heroes are set on a collision course that will decide the fate of their family, their people, and their home.
Legendary Pictures, Universal Pictures, Atlas Entertainment, Blizzard Entertainment, Tencent Pictures, Fuji Television Network, dentsu, Huayi Brothers Pictures, Taihe Entertainment

Scary Movie
A familiar-looking group of teenagers find themselves being stalked by a more-than-vaguely recognizable masked killer! As the victims begin to pile up and the laughs pile on, none of your favorite scary movies escape the razor-sharp satire of this outrageously funny parody!
Brad Grey Pictures, Gold/Miller Productions, Wayans Bros. Entertainment, Dimension Films

Angels & Demons
Harvard symbologist Robert Langdon is recruited by the Vatican to investigate the apparent return of the Illuminati - a secret, underground organization - after four cardinals are kidnapped on the night of the papal conclave.
Columbia Pictures, Imagine Entertainment, Skylark Productions, Panorama Films

Jupiter Ascending
In a universe where human genetic material is the most precious commodity, an impoverished young Earth woman becomes the key to strategic maneuvers and internal strife within a powerful dynasty…
Anarchos Productions, Village Roadshow Pictures, Dune Entertainment, Warner Bros. Pictures

Seven Pounds
An IRS agent with a fateful secret embarks on an extraordinary journey of redemption by forever changing the lives of seven strangers.
Escape Artists, Columbia Pictures, Relativity Media, Overbrook Entertainment

Kung Fu Panda 2
Po is now living his dream as The Dragon Warrior, protecting the Valley of Peace alongside his friends and fellow kung fu masters, The Furious Five - Tigress, Crane, Mantis, Viper and Monkey. But Po’s new life of awesomeness is threatened by the emergence of a formidable villain, who plans to use a secret, unstoppable weapon to conquer China and destroy kung fu. It is up to Po and The Furious Five to journey across China to face this threat and vanquish it. But how can Po stop a weapon that can stop kung fu? He must look to his past and uncover the secrets of his mysterious origins; only then will he be able to unlock the strength he needs to succeed.
DreamWorks Animation, Paramount

Madagascar: Escape 2 Africa
Alex, Marty, and other zoo animals find a way to escape from Madagascar when the penguins reassemble a wrecked airplane. The precariously repaired craft stays airborne just long enough to make it to the African continent. There the New Yorkers encounter members of their own species for the first time. Africa proves to be a wild place, but Alex and company wonder if it is better than their Central Park home.
DreamWorks Animation, Pacific Data Images, Paramount

Teenage Mutant Ninja Turtles
When a kingpin threatens New York City, a group of mutated turtle warriors must emerge from the shadows to protect their home.
Nickelodeon Movies, Paramount, Platinum Dunes, Mirage Studios

Hellboy
In the final days of World War II, the Nazis attempt to use black magic to aid their dying cause. The Allies raid the camp where the ceremony is taking place, but not before they summon a baby demon who is rescued by Allied forces and dubbed "Hellboy". Sixty years later, Hellboy serves the cause of good rather than evil as an agent in the Bureau of Paranormal Research & Defense, along with Abe Sapien - a merman with psychic powers, and Liz Sherman - a woman with pyrokinesis, protecting America against dark forces.
Columbia Pictures, Revolution Studios, Dark Horse Entertainment, Lawrence Gordon Productions, Starlite Films, Partnership Films

Puss in Boots: The Last Wish
Puss in Boots discovers that his passion for adventure has taken its toll: He has burned through eight of his nine lives, leaving him with only one life left. Puss sets out on an epic journey to find the mythical Last Wish and restore his nine lives.
DreamWorks Animation, Universal Pictures

The Witch
In 1630, a farmer relocates his family to a remote plot of land on the edge of a forest where strange, unsettling things happen. With suspicion and paranoia mounting, each family member's faith, loyalty and love are tested in shocking ways.
Very Special Projects, Parts and Labor, RT Features, Rooks Nest Entertainment, Maiden Voyage Pictures, Pulse Films, Scythia Films, Code Red Productions, Mott Street Pictures

Night at the Museum: Battle of the Smithsonian
Hapless museum night watchman Larry Daley must help his living, breathing exhibit friends out of a pickle now that they've been transferred to the archives at the Smithsonian Institution. Larry's (mis)adventures this time include close encounters with Amelia Earhart, Abe Lincoln and Ivan the Terrible.
21 Laps Entertainment, 1492 Pictures, Dune Entertainment, Moving Picture Company, Museum Canada Productions, 20th Century Fox

Bridge of Spies
During the Cold War, the Soviet Union captures U.S. pilot Francis Gary Powers after shooting down his U-2 spy plane. Sentenced to 10 years in prison, Powers' only hope is New York lawyer James Donovan, recruited by a CIA operative to negotiate his release. Donovan boards a plane to Berlin, hoping to win the young man's freedom through a prisoner exchange. If all goes well, the Russians would get Rudolf Abel, the convicted spy who Donovan defended in court.
TSG Entertainment, Amblin Entertainment, Studio Babelsberg, Fox 2000 Pictures, Marc Platt Productions, Participant, Reliance Entertainment, DreamWorks Pictures

Captain Phillips
The true story of Captain Richard Phillips and the 2009 hijacking by Somali pirates of the US-flagged MV Maersk Alabama, the first American cargo ship to be hijacked in two hundred years.
Columbia Pictures, Michael De Luca Productions, Scott Rudin Productions, Trigger Street Productions

Brokeback Mountain
Rodeo cowboy Jack and ranch hand Ennis are hired as sheepherders in 1963 Wyoming. One night on Brokeback Mountain, they spark a physical relationship. Though Ennis marries his longtime sweetheart and Jack marries a fellow rodeo rider, they keep up their tortured, sporadic love affair for 20 years.
Focus Features, River Road Entertainment, Alberta Film Entertainment

The Girl with the Dragon Tattoo
This English-language adaptation of the Swedish novel by Stieg Larsson follows a disgraced journalist, Mikael Blomkvist, as he investigates the disappearance of a weary patriarch's niece from 40 years ago. He is aided by the pierced, tattooed, punk computer hacker named Lisbeth Salander. As they work together in the investigation, Blomkvist and Salander uncover immense corruption beyond anything they have ever imagined.
Ground Control, Columbia Pictures, Scott Rudin Productions, Film Rites, Metro-Goldwyn-Mayer, Yellow Bird

The Mummy Returns
Rick and Evelyn O’Connell, along with their 8-year-old son Alex, discover the key to the legendary Scorpion King’s might: the fabled Bracelet of Anubis. Unfortunately, a newly resurrected Imhotep has designs on the bracelet as well, and isn’t above kidnapping its new bearer, Alex, to gain control of Anubis’s otherworldly army.
Universal Pictures, Alphaville Films

Marriage Story
A stage director and an actress struggle through a grueling, coast-to-coast divorce that pushes them to their personal extremes.
Heyday Films

Easy A
Olive, an average high school student, sees her below-the-radar existence turn around overnight once she decides to use the school's gossip grapevine to advance her social standing. Now her classmates are turning against her and the school board is becoming concerned, including her favorite teacher and the distracted guidance counselor. With the support of her hilariously idiosyncratic parents and a little help from a long-time crush, Olive attempts to take on her notorious new identity and crush the rumor mill once and for all.
Screen Gems, Olive Bridge Entertainment

Jack Reacher
When a gunman takes five lives with six shots, all evidence points to the suspect in custody. On interrogation, the suspect offers up a single note: "Get Jack Reacher!" So begins an extraordinary chase for the truth, pitting Jack Reacher against an unexpected enemy, with a skill for violence and a secret to keep.
Skydance, H2L Media "AKA" Mutual Film Company, H2L Media Group, TC Productions, Mutual Films, Paramount

Children of Men
In 2027, in a chaotic world in which humans can no longer procreate, a former activist agrees to help transport a miraculously pregnant woman to a sanctuary at sea, where her child's birth may help scientists save the future of humankind.
Universal Pictures, Strike Entertainment, Hit & Run Productions

Little Miss Sunshine
A family loaded with quirky, colorful characters piles into an old van and road trips to California for little Olive to compete in a beauty pageant.
Fox Searchlight Pictures, Bona Fide Productions, Big Beach

Thor: Love and Thunder
After his retirement is interrupted by Gorr the God Butcher, a galactic killer who seeks the extinction of the gods, Thor Odinson enlists the help of King Valkyrie, Korg, and ex-girlfriend Jane Foster, who now wields Mjolnir as the Mighty Thor. Together they embark upon a harrowing cosmic adventure to uncover the mystery of the God Butcher’s vengeance and stop him before it’s too late.
Marvel Studios, Kevin Feige Productions

Click
A married workaholic, Michael Newman doesn't have time for his wife and children, not if he's to impress his ungrateful boss and earn a well-deserved promotion. So when he meets Morty, a loopy sales clerk, he gets the answer to his prayers: a magical remote that allows him to bypass life's little distractions with increasingly hysterical results.
Original Film, Revolution Studios, Columbia Pictures, Happy Madison Productions

Constantine
John Constantine has literally been to Hell and back. When he teams up with a policewoman to solve the mysterious suicide of her twin sister, their investigation takes them through the world of demons and angels that exists beneath the landscape of contemporary Los Angeles.
Village Roadshow Pictures, Lonely Film Productions GmbH & Co. KG., The Donners' Company, Batfilm Productions, Weed Road Pictures, Warner Bros. Pictures, 3 Arts Entertainment, DC Vertigo

Cloverfield
Five young New Yorkers throw their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives.
Bad Robot

Rampage
Primatologist Davis Okoye shares an unshakable bond with George, the extraordinarily intelligent, silverback gorilla who has been in his care since birth. But a rogue genetic experiment gone awry mutates this gentle ape into a raging creature of enormous size. To make matters worse, it’s soon discovered there are other similarly altered animals. As these newly created alpha predators tear across North America, destroying everything in their path, Okoye teams with a discredited genetic engineer to secure an antidote, fighting his way through an ever-changing battlefield, not only to halt a global catastrophe but to save the fearsome creature that was once his friend.
Wrigley Pictures, New Line Cinema, 7 Bucks Entertainment, ASAP Entertainment, Flynn Picture Company, Twisted Media

The Boy in the Striped Pyjamas
When his family moves from their home in Berlin to a strange new house in Poland, young Bruno befriends Shmuel, a boy who lives on the other side of the fence where everyone seems to be wearing striped pajamas. Unaware of Shmuel's fate as a Jewish prisoner or the role his own Nazi father plays in his imprisonment, Bruno embarks on a dangerous journey inside the camp's walls.
BBC Film, Miramax, Heyday Films

Heat
Obsessive master thief Neil McCauley leads a top-notch crew on various daring heists throughout Los Angeles while determined detective Vincent Hanna pursues him without rest. Each man recognizes and respects the ability and the dedication of the other even though they are aware their cat-and-mouse game may end in violence.
Regency Enterprises, Forward Pass, Warner Bros. Pictures, The Linson Company, Monarchy Enterprises B.V., New Regency Pictures

Nerve
Industrious high school senior Vee Delmonico has had it with living life on the sidelines. When pressured by friends to join the popular online game Nerve, Vee decides to sign up for just one dare in what seems like harmless fun. But as she finds herself caught up in the thrill of the adrenaline-fueled competition partnered with a mysterious stranger, the game begins to take a sinister turn with increasingly dangerous acts, leading her into a high stakes finale that will determine her entire future.
Lionsgate, Allison Shearmur Productions, Keep Your Head Productions
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