How Fear Street: 1978 should've done marketing on TikTok, Instagram & YouTube.
A 7.2-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

In 1978, two rival groups at Camp Nightwing must band together to solve a terrifying mystery when horrors from their towns' history come alive.

Chernin Entertainment
United States of America
Chernin Entertainment catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Fear Street: 1978. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Chernin Entertainment has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $0 making it. But not enough marketing it.
Fear Street: 1978 grossed $0 on a $0 budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$0
Budget
Posts
Views
CPM
Box office gross: $0 on a $0 budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Fear Street: 1978 scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Fear Street: 1978Fans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Fear Street: 1978 Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Fear Street: 1978 already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Fear Street: 1978 feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1684 people on IMDB already love this film. None of them are in your CRM.
A 7.2 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.2
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Fear Street: 1978Fans
~55K in 60 days

@Fear Street: 1978Official
~55K in 60 days

@Fear Street: 1978Clips
~55K in 60 days

@Fear Street: 1978Films
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
0
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,684
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Fear Street: 1978 campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Mystery, Horror title with a 7.2 rating and 1,684 ratings. Real numbers.
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Regression
Minnesota, 1990. Detective Bruce Kenner investigates the case of young Angela, who accuses her father, John Gray, of an unspeakable crime. When John unexpectedly and without recollection admits guilt, renowned psychologist Dr. Raines is brought in to help him relive his memories and what they discover unmasks a horrifying nationwide mystery.
The Weinstein Company, Himenóptero, First Generation Films, Mod Producciones, FilmNation Entertainment, Telefónica Studios

Bedazzled
Elliot Richards, a socially awkward IT worker, is given seven wishes to get the girl of his dreams when he meets a very seductive Satan. The catch: his soul. Some of his wishes include being a 7 foot basketball star, a wealthy, powerful man, and a sensitive caring guy. But, as could be expected, the Devil puts her own little twist on each of his fantasies.
KirchMedia, Regency Enterprises

Analyze This
Countless wiseguy films are spoofed in this film that centers on the neuroses and angst of a powerful Mafia racketeer who suffers from panic attacks. When Paul Vitti needs help dealing with his role in the "family," unlucky shrink Dr. Ben Sobel is given just days to resolve Vitti's emotional crisis and turn him into a happy, well-adjusted gangster.
Spring Creek Productions, Tribeca Productions, Baltimore Pictures, Warner Bros. Pictures

Terrifier
On Halloween night, a young woman finds herself as the obsession of a sadistic murderer known as Art the Clown.
Dark Age Cinema

Ella Enchanted
Ella lives in a magical world in which each child, at the moment of their birth, is given a virtuous "gift" from a fairy godmother. Ella's so-called gift, however, is obedience. This birthright proves itself to be quite the curse once Ella finds herself in the hands of several unscrupulous characters whom she quite literally cannot disobey. Determined to gain control of her life and decisions, Ella sets off on a journey to find her fairy godmother who she hopes will lift the curse. The path, however, isn't easy -- Ella must outwit a slew of unpleasant obstacles including ogres, giants, wicked stepsisters, elves and Prince Charmont's evil uncle, who wants to take over the crown and rule the kingdom.
World 2000 Entertainment, Enchanted Productions

Planes, Trains and Automobiles
An irritable marketing executive, Neal Page, is heading home to Chicago for Thanksgiving when a number of delays force him to travel with a well meaning but overbearing shower ring curtain salesman, Del Griffith.
Paramount, Hughes Entertainment

Along Came a Spider
After the harrowing death of his partner, detective and best-selling author Alex Cross has retreated to the peace of retirement. But when a brilliant criminal kidnaps a senator's young daughter, Alex is lured back into action. Teamed with the Secret Service agent assigned to protect the missing girl, Alex follows a serpentine trail of clues that leads him to a stunning discovery - the kidnapper wants more than just ransom.
Paramount, AZL Productions KG, David Brown Productions, MFP Munich Film Partners, Phase 1 Productions, Revelations Entertainment

What to Expect When You're Expecting
Challenges of impending parenthood turn the lives of five couples upside down. Two celebrities are unprepared for the surprise demands of pregnancy; hormones wreak havoc on a baby-crazy author, while her husband tries not to be outdone by his father, who's expecting twins with his young trophy wife; a photographer's husband isn't sure about his wife's adoption plans; a one-time hook-up results in a surprise pregnancy for rival food-truck owners.
Lionsgate, Alcon Entertainment, Phoenix Pictures, What to Expect Productions

Lockout
Set in the near future, Lockout follows a falsely convicted ex-government agent , whose one chance at obtaining freedom lies in the dangerous mission of rescuing the President's daughter from rioting convicts at an outer space maximum security prison.
EuropaCorp, Canal+, Ciné+, FilmDistrict, Digital Factory

Where the Wild Things Are
Max imagines running away from his mom and sailing to a far-off land where large talking beasts—Ira, Carol, Douglas, the Bull, Judith and Alexander—crown him as their king, play rumpus, build forts and discover secret hideaways.
Legendary Pictures, Village Roadshow Pictures, Playtone, Wild Things Productions, Warner Bros. Pictures

A Wrinkle in Time
After the disappearance of her scientist father, three peculiar beings send Meg, her brother, and her friend to space in order to find him.
Whitaker Entertainment, Walt Disney Pictures

Asterix & Obelix Take on Caesar
Set in 50 B.C., Asterix and Obelix are living in a small but well-protected village in Gaul, where a magic potion concocted by Druids turns the townsfolk into mighty soldiers. When Roman troops carve a path through Gaul to reach the English Channel, Caesar and his aide de camp Detritus discover the secret elixir and capture the Druid leader who knows its formula, and Asterix and Obelix are sent off to rescue them.
AMLF, Bavaria Entertainment, Cecchi Gori Group Tiger Cinematografica, Canal+

Nanny McPhee and the Big Bang
Nanny McPhee appears at the door of a harried young mother who is trying to run the family farm while her husband is away at war. But once she’s arrived, Nanny discovers that the children are fighting a war of their own against two spoiled city cousins who have just moved in. Relying on everything from a flying motorcycle and a statue that comes to life to a tree-climbing piglet and a baby elephant, Nanny uses her magic to teach her mischievous charges five new lessons.
Three Strange Angels, Relativity Media, Working Title Films, StudioCanal

Dragon Ball Z: Resurrection 'F'
One peaceful day on Earth, two remnants of Frieza's army named Sorbet and Tagoma arrive searching for the Dragon Balls with the aim of reviving Frieza. They succeed, and Frieza subsequently seeks revenge on the Saiyans.
Toei Animation, Fizz Sound Creation, Toei Company, Fox International Productions Japan, Shueisha, Fuji Television Network, Bandai, Bandai Namco Group

Elite Squad: The Enemy Within
After a bloody invasion of the BOPE in the High-Security Penitentiary Bangu 1 in Rio de Janeiro to control a rebellion of interns, the Lieutenant-Colonel Roberto Nascimento and the second in command Captain André Matias are accused by the Human Right Aids member Diogo Fraga of execution of prisoners. Matias is transferred to the corrupted Military Police and Nascimento is exonerated from the BOPE by the Governor.
Feijão Filmes, Zazen Produções, Globo Filmes, RioFilme

Mandy
The Shadow Mountains, 1983. Red and Mandy lead a loving and peaceful existence; but when their pine-scented haven is savagely destroyed, Red is catapulted into a phantasmagoric journey filled with bloody vengeance and laced with fire.
SpectreVision, XYZ Films, uMedia, Legion M, Piccadilly Pictures, Wallimage

A Haunted House
Malcolm and Kisha move into their dream home, but soon learn a demon also resides there. When Kisha becomes possessed, Malcolm - determined to keep his sex life on track - turns to a priest, a psychic, and a team of ghost-busters for help in this spoof of all the "found-footage/documentary style" films released in recent years.
Open Road Films, Endgame Entertainment, Wayans Bros. Entertainment, IM Global

Dude, Where's My Car?
Two stoners wake up after a night of partying and cannot remember where they parked their car.
Alcon Entertainment, 20th Century Fox

All About My Mother
Following the tragic death of her teenage son, Manuela travels from Madrid to Barcelona in an attempt to contact the long-estranged father the boy never knew. She reunites with an old friend, an outspoken transgender sex worker, and befriends a troubled actress and a pregnant, HIV-positive nun.
Renn Productions, France 2 Cinéma, El Deseo, Vía Digital, Canal+

Miss Congeniality 2: Armed and Fabulous
After her triumph at the Miss United States pageant, FBI agent Gracie Hart becomes an overnight sensation -- and the new "face of the FBI". But it's time to spring into action again when the pageant's winner, Cheryl, and emcee, Stan, are abducted.
Village Roadshow Pictures, Castle Rock Entertainment, Fortis Films, Warner Bros. Pictures

Tango & Cash
Ray Tango and Gabriel Cash are narcotics detectives who, while both being extremely successful, can't stand each other. Crime Lord Yves Perret, furious at the loss of income that Tango and Cash have caused him, frames the two for murder. Caught with the murder weapon on the scene of the crime, the two have no alibi. Thrown into prison with most of the criminals they helped convict, it appears that they are going to have to trust each other if they are to clear their names and catch the evil Perret.
The Guber-Peters Company, Warner Bros. Pictures

Jaws 2
Police chief Brody must protect the citizens of Amity after a second monstrous shark begins terrorizing the waters.
Universal Pictures

Barbarian
In town for a job interview, a young woman arrives at her Airbnb late at night only to find that it has been mistakenly double-booked and a strange man is already staying there. Against her better judgement, she decides to stay the night anyway.
BoulderLight Pictures, Vertigo Entertainment, Regency Enterprises, Hammerstone Studios, Almost Never Films, 20th Century Studios

The Last: Naruto the Movie
Two years after the events of the Fourth Great Ninja War, the moon that Hagoromo Otsutsuki created long ago to seal away the Gedo Statue begins to descend towards the world, threatening to become a meteor that would destroy everything on impact. Amidst this crisis, a direct descendant of Kaguya Otsutsuki named Toneri Otsutsuki attempts to kidnap Hinata Hyuga but ends up abducting her younger sister Hanabi. Naruto and his allies now mount a rescue mission before finding themselves embroiled in a final battle to decide the fate of everything.
Aniplex

Ambulance
Decorated veteran Will Sharp, desperate for money to cover his wife's medical bills, asks for help from his adoptive brother Danny. A charismatic career criminal, Danny instead offers him a score: the biggest bank heist in Los Angeles history: $32 million.
Universal Pictures, Bay Films, Endeavor Content, New Republic Pictures, Project X Entertainment

West Side Story
In the slums of the upper West Side of Manhattan, New York, a gang of Polish-American teenagers called the Jets compete with a rival gang of recently immigrated Puerto Ricans, the Sharks, to "own" the neighborhood streets. Tensions are high between the gangs but two romantics, one from each gang, fall in love leading to tragedy.
Seven Arts Productions, The Mirisch Company

The Counselor
A lawyer finds himself in far over his head when he attempts to get involved in drug trafficking.
Scott Free Productions, TSG Entertainment, Ingenious Media, Fox 2000 Pictures, Nick Wechsler Productions, Chockstone Pictures, Big Screen Productions, Kanzaman Productions

Elle
When Michèle, the CEO of a gaming software company, is attacked in her home by an unknown assailant, she refuses to let it alter her precisely ordered life. She manages crises involving family, all the while becoming engaged in a game of cat and mouse with her stalker.
France 2 Cinéma, SBS Productions, Twenty Twenty Vision Filmproduktion, Proximus, Entre Chien et Loup

Shoot 'Em Up
A man named Mr. Smith delivers a woman's baby during a shootout, and is then called upon to protect the newborn from the army of gunmen.
New Line Cinema, Angry Films

Crocodile Dundee
When a New York reporter plucks crocodile hunter Mick Dundee from the Australian Outback for a visit to the Big Apple, it's a clash of cultures and a recipe for good-natured comedy as naïve Dundee negotiates the concrete jungle. He proves that his instincts are quite useful in the city and adeptly handles everything from wily muggers to high-society snoots without breaking a sweat.
Paramount, Rimfire Films

Before I Wake
An orphaned child's dreams—and nightmares—manifest physically as he sleeps.
MICA Entertainment, Relativity Media, Intrepid Pictures, Demarest Films

Serpico
Frank Serpico is an idealistic New York City cop who refuses to take bribes, unlike the rest of the force. His actions get Frank shunned by the other officers, and often placed in dangerous situations by his partners. When his superiors ignore Frank's accusations of corruption, he decides to go public with the allegations. Although this causes the Knapp Commission to investigate his claims, Frank has also placed a target on himself.
De Laurentiis Entertainment Group, Artists Entertainment Complex, Produzioni De Laurentiis - International Manufacturing Company, Paramount

Papillon
A man befriends a fellow criminal as the two of them begin serving their sentence on a dreadful prison island, which inspires the man to plot his escape.
Allied Artists Pictures, Solar Productions, Corona-General

eXistenZ
A game designer on the run from assassins must play her latest virtual reality creation with a marketing trainee to determine if the game has been damaged.
Dimension Films, Alliance Atlantis, Natural Nylon Entertainment, Serendipity Point Films, Téléfilm Canada, The Movie Network, Union Générale Cinématographique

Paterson
A week in the life of Paterson, a poet bus driver, and his wife Laura, a very creative artist, who live in Paterson, New Jersey, hometown of many famous poets and artists.
Inkjet Productions, Amazon Studios, Animal Kingdom, K5 International, Le Pacte

Welcome to the South
Alberto (Claudio Bisio), post office manager of a small town in Brianza, under pressure of his wife Sylvia (Angela Finocchiaro), is willing to do anything to get the transfer to Milan. Even pretending to be disabled to climb in the ranking. But the trick does not work and as punishment, he is transferred in a small town in Campania, which to an inhabitant of the north is equivalent to a nightmare ...
Medusa Film, Cattleya, Sky Italia
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