How Hereafter should've done marketing on TikTok, Instagram & YouTube.
A 6.1-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Three people — a blue-collar American, a French journalist and a London school boy — are touched by death in different ways.

Malpaso Productions, Amblin Entertainment, The Kennedy/Marshall Company, Warner Bros. Pictures
United States of America
Malpaso Productions, Amblin Entertainment, The Kennedy/Marshall Company, Warner Bros. Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Hereafter. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Malpaso Productions, Amblin Entertainment, The Kennedy/Marshall Company, Warner Bros. Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $50.0M making it. But not enough marketing it.
Hereafter grossed $107M on a $50.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$50.0M
Budget
Posts
Views
CPM
Box office gross: $107M on a $50.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Hereafter scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @HereafterFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Hereafter Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, French, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Hereafter already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Hereafter feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1512 people on IMDB already love this film. None of them are in your CRM.
A 6.1 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.1
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@HereafterFans
~55K in 60 days

@HereafterOfficial
~55K in 60 days

@HereafterClips
~55K in 60 days

@HereafterFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
107M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,512
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Hereafter campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Drama, Fantasy title with a 6.1 rating and 1,512 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
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Monster-in-Law
Office temp Charlotte Cantilini thinks she's found Mr. Right when she starts dating gorgeous surgeon Dr. Kevin Fields. But there's a problem standing in the way of everlasting bliss: Kevin's overbearing and controlling mother, Viola. Fearing she'll lose her son's affections forever, Viola decides to break up the happy couple by becoming the world's worst mother-in-law.
Kumar Mobiliengesellschaft mbH & Co. Projekt Nr. 1 KG, New Line Cinema, BenderSpink, Spring Creek Productions

The Boy Who Harnessed the Wind
Against all the odds, a thirteen year old boy in Malawi invents an unconventional way to save his family and village from famine.
Participant, BBC Film, BFI, Potboiler Productions

Precious
Set in Harlem in 1987, Claireece "Precious" Jones is a 16-year-old African American girl born into a life no one would want. She's pregnant for the second time by her absent father; at home, she must wait hand and foot on her mother, an angry woman who abuses her emotionally and physically. School is chaotic and Precious has reached the ninth grade with good marks and a secret; She can't read.
Smokewood Entertainment Group

Network
When veteran anchorman Howard Beale is forced to retire his 25-year post because of his age, he announces to viewers that he will kill himself during his farewell broadcast. Network executives rethink their decision when his fanatical tirade results in a spike in ratings.
United Artists, Metro-Goldwyn-Mayer

Sense and Sensibility
The Dashwood sisters, sensible Elinor and passionate Marianne, whose chances at marriage seem doomed by their family's sudden loss of fortune. When Henry Dashwood dies unexpectedly, his estate must pass on by law to his son from his first marriage, John and wife Fanny. But these circumstances leave Mr. Dashwood's current wife, and daughters Elinor, Marianne and Margaret, without a home and with barely enough money to live on. As Elinor and Marianne struggle to find romantic fulfillment in a society obsessed with financial and social status, they must learn to mix sense with sensibility in their dealings with both money and men.
Mirage Enterprises, Columbia Pictures

Sex and the City 2
Carrie, Charlotte, and Miranda are all married now, but they're still up for a little fun in the sun. When Samantha gets the chance to visit one of the most extravagant vacation destinations on the planet and offers to bring them all along, they surmise that a women-only retreat may be the perfect excuse to eschew their responsibilities and remember what life was like before they decided to settle down.
Village Roadshow Pictures, New Line Cinema, Darren Star Productions, HBO

Chungking Express
Two melancholic Hong Kong policemen fall in love: one with a mysterious underworld figure, the other with a beautiful and ethereal server at a late-night restaurant.
Jet Tone Production

Pleasantville
Geeky teenager David and his popular twin sister, Jennifer, get sucked into the black-and-white world of a 1950s TV sitcom called "Pleasantville," and find a world where everything is peachy keen all the time. But when Jennifer's modern attitude disrupts Pleasantville's peaceful but boring routine, she literally brings color into its life.
New Line Cinema, Larger Than Life Productions, Juno Pix

Detroit
A police raid in Detroit in 1967 results in one of the largest citizens' uprisings in the history of the United States.
Annapurna Pictures, First Light, Page 1

Suffragette
Based on true events about the foot soldiers of the early feminist movement, women who were forced underground to pursue a dangerous game of cat and mouse with an increasingly brutal State.
Ruby Films, Film4 Productions, Ingenious Media, Canal+, Ciné+, Pathé, Focus Features

The Hours
"The Hours" is the story of three women searching for more potent, meaningful lives. Each is alive at a different time and place, all are linked by their yearnings and their fears. Their stories intertwine, and finally come together in a surprising, transcendent moment of shared recognition.
Paramount, Miramax, Scott Rudin Productions

Capernaum
Zain, a 12-year-old boy scrambling to survive on the streets of Beirut, sues his parents for having brought him into such an unjust world, where being a refugee with no documents means that your rights can easily be denied.
Boo Pictures, Mooz Films, Cedrus Invest Bank, Clandestino Filmes, DFI, KNM Films, Les Films des Tournelles, Louverture Films, Open City Films, Sunnyland Film, The Bridge Production

World Trade Center
Two police officers struggle to survive when they become trapped beneath the rubble of the World Trade Center on September 11, 2001.
Paramount, Double Feature Films, Intermedia Films, Kernos Filmproduktionsgesellschaft & Company, Ixtlan, Saturn Films

What's in a Name
Vincent, a wealthy real estate agent, is invited to dinner by his sister Elizabeth and her husband Peter, both professors in Paris. Claude, a childhood friend and trombonist in a symphony orchestra, is also present. Vincent brings news from the prenatal examination of his and his wife Anna's unborn son. The name chosen by the soon-to-be parents strongly offends the others for many reasons. The dispute between the guests quickly escalates and before long the resurgence of old grudges and hidden secrets is unavoidable ...
Chapter 2, Pathé, M6 Films, Nexus Factory, M6, uFilm, uFund, Canal+, TF1 Films Production

Meet the Spartans
The heroic Leonidas, armed with nothing but leather underwear and a cape, leads a ragtag group of 13 Spartans to defend their homeland against the invading Persians (whose ranks include Ghost Rider, Rocky Balboa, the Transformers, and a hunchbacked Paris Hilton). No one is safe when the Spartans take on the biggest icons in pop culture!
New Regency Pictures, Regency Enterprises, 3 in the Box

Artemis Fowl
Artemis Fowl is a 12-year-old genius and descendant of a long line of criminal masterminds. He soon finds himself in an epic battle against a race of powerful underground fairies who may be behind his father's disappearance.
Tribeca Productions, Walt Disney Pictures, TKBC

The Cobbler
Max Simkin repairs shoes in the same New York shop that has been in his family for generations. Disenchanted with the grind of daily life, Max stumbles upon a magical heirloom that allows him to step into the lives of his customers and see the world in a new way. Sometimes walking in another man's shoes is the only way one can discover who they really are.
Golden Spike (II), Next Wednesday Productions

Made of Honor
Tom and Hannah have been platonic friends for 10 years. He's a serial dater, while she wants marriage but hasn't found Mr. Right. Just as Tom is starting to think that he is relationship material after all, Hannah gets engaged. When she asks Tom to be her 'maid' of honor, he reluctantly agrees just so he can attempt to stop the wedding and woo her.
Columbia Pictures, Original Film

Born on the Fourth of July
Paralyzed in the Vietnam war, Ron Kovic becomes an anti-war and pro-human rights political activist after feeling betrayed by the country he fought for.
Universal Pictures, Ixtlan

The Infiltrator
A U.S Customs official uncovers a massive money laundering scheme involving Pablo Escobar.
Good Films Collective

The Signal
On a road trip, Nic and two friends are drawn to an isolated area by a computer genius. When everything suddenly goes dark, Nic regains consciousness – only to find himself in a waking nightmare.
Signal Film Group, Low Spark Films, Automatik Entertainment, Focus Features

From Up on Poppy Hill
Two high schoolers find hope as they fight to save an old wartime era clubhouse from destruction during the preparations for the 1964 Tokyo Olympics.
Studio Ghibli, Hakuhodo DY Media Partners, Mitsubishi, KDDI

Child 44
Set in Stalin-era Soviet Union, a disgraced MGB agent is dispatched to investigate a series of child murders -- a case that begins to connect with the very top of party leadership.
Summit Entertainment, Scott Free Productions, Worldview Entertainment

Planes
Dusty is a cropdusting plane who dreams of competing in a famous aerial race. The problem? He is hopelessly afraid of heights. With the support of his mentor Skipper and a host of new friends, Dusty sets off to make his dreams come true.
Walt Disney Pictures, DisneyToon Studios

The Forbidden Kingdom
An American teenager who is obsessed with Hong Kong cinema and kung-fu classics makes an extraordinary discovery in a Chinatown pawnshop: the legendary stick weapon of the Chinese sage and warrior, the Monkey King. With the lost relic in hand, the teenager unexpectedly finds himself travelling back to ancient China to join a crew of warriors from martial arts lore on a dangerous quest to free the imprisoned Monkey King.
Casey Silver Productions, China Film Co-Production Corporation, Relativity Media, Lionsgate, The Weinstein Company, Arclight Films, Huayi Brothers Pictures, J&J Project

The Wedding Planner
San Francisco's premiere wedding planner, Mary Fiore is rescued from an accident by the man of her dreams, paediatrician Steve Edison, only to find he is the fiancé of her latest client. As Mary continues making the wedding arrangements, she and Steve are put into a string of uncomfortable situations that force them to face their mutual attraction.
Tapestry Films, Dee Gee Entertainment, IMF Internationale Medien und Film GmbH & Co. Produktions KG, Intermedia Films, Prufrock Pictures, Columbia Pictures

The Guilty
Police officer Asger Holm, demoted to desk work as an alarm dispatcher, answers a call from a panicked woman who claims to have been kidnapped. Confined to the police station and with the phone as his only tool, Asger races against time to get help and find her.
Nordisk Film Denmark

Midnight Express
Billy Hayes is caught attempting to smuggle drugs out of Turkey. The Turkish courts decide to make an example of him, sentencing him to more than 30 years in prison. Hayes has two opportunities for release: the appeals made by his lawyer, his family, and the American government, or the "Midnight Express".
Columbia Pictures, Casablanca Filmworks

Tale of Tales
The Queen of Selvascura risks everything to be a mother; the King of Roccaforte falls in love with the voice of a mysterious girl; the King of Altomonte becomes obsessed with a flea and neglects his daughter.
Archimede, Le Pacte, HanWay Films, New Sparta Films, Recorded Picture Company, RAI

Music and Lyrics
A washed-up '80s pop star gets a chance at a comeback when reigning pop diva Cora Corman invites him to write & record a duet with her, but there's a problem--Alex hasn't written a song in years; he's never written lyrics and he has to come up with a hit in a matter of days.
Castle Rock Entertainment, Village Roadshow Pictures, Reserve Room, Flower Films

Paris, Texas
A man wanders out of the desert not knowing who he is. His brother finds him, and helps to pull his memory back of the life he led before he walked out on his family and disappeared four years earlier.
Pro-ject Filmproduktion, Argos Films, Wim Wenders Stiftung, WDR, Road Movies, 20th Century Fox, Film4 Productions

One Hour Photo
Sy "the photo guy" Parrish has lovingly developed photos for the Yorkin family since their son was a baby. But as the Yorkins' lives become fuller, Sy's only seems lonelier, until he eventually believes he's part of their family. When "Uncle" Sy's picture-perfect fantasy collides with an ugly dose of reality, what happens next "has the spine-tingling elements of the best psychological thrillers!"
Fox Searchlight Pictures, Catch 23 Entertainment, Killer Films, Laughlin Park Pictures

Doubt
In 1964, a Catholic school nun questions a priest's ambiguous relationship with a troubled young student, suspecting him of abuse.
Scott Rudin Productions, Goodspeed Productions

Superman III
Aiming to defeat the Man of Steel, wealthy executive Ross Webster hires bumbling but brilliant Gus Gorman to develop synthetic kryptonite, which yields some unexpected psychological effects in the third installment of the 1980s Superman franchise. Between rekindling romance with his high school sweetheart and saving himself, Superman must contend with a powerful supercomputer.
Dovemead Films, Cantharus Productions, Warner Bros. Pictures, DC Comics

Night School
Teddy Walker is a successful salesman whose life takes an unexpected turn when he accidentally blows up his place of employment. Forced to attend night school to get his GED, Teddy soon finds himself dealing with a group of misfit students, his former high school nemesis and a feisty teacher who doesn't think he's too bright.
HartBeat Productions, Will Packer Productions, Perfect World Pictures, Universal Pictures
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