How I'm Thinking of Ending Things should've done marketing on TikTok, Instagram & YouTube.
A 6.6-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Nothing is as it seems when a woman experiencing misgivings about her new boyfriend joins him on a road trip to meet his parents at their remote farm.

Likely Story, Projective Testing Service
United States of America
Likely Story, Projective Testing Service catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers I'm Thinking of Ending Things. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Likely Story, Projective Testing Service has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $0 making it. But not enough marketing it.
I'm Thinking of Ending Things grossed $0 on a $0 budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$0
Budget
Posts
Views
CPM
Box office gross: $0 on a $0 budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put I'm Thinking of Ending Things scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @I'm Thinking of Ending ThingsFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'I'm Thinking of Ending Things Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where I'm Thinking of Ending Things already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make I'm Thinking of Ending Things feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1723 people on IMDB already love this film. None of them are in your CRM.
A 6.6 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.6
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@I'm Thinking of Ending ThingsFans
~55K in 60 days

@I'm Thinking of Ending ThingsOfficial
~55K in 60 days

@I'm Thinking of Ending ThingsClips
~55K in 60 days

@I'm Thinking of Ending ThingsFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
0
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,723
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K I'm Thinking of Ending Things campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Drama, Fantasy, Mystery, Thriller title with a 6.6 rating and 1,723 ratings. Real numbers.
What the pipeline produces.
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FilmNation Entertainment, BBC Film, See-Saw Films, Archer Gray, AI Film

Scouts Guide to the Zombie Apocalypse
Three scouts and lifelong friends join forces with one badass cocktail waitress to become the world’s most unlikely team of heroes. When their peaceful town is ravaged by a zombie invasion, they’ll fight for the badge of a lifetime and put their scouting skills to the test to save mankind from the undead.
Broken Road Productions, Brucks Entertainment, Oops Doughnuts Productions

Star Trek II: The Wrath of Khan
It is the 23rd century. The Federation Starship U.S.S. Enterprise is on routine training maneuvers and Admiral James T. Kirk seems resigned to the fact that this inspection may well be the last space mission of his career. But Khan is back. Aided by his exiled band of genetic supermen, Khan - brilliant renegade of 20th century Earth - has raided Space Station Regula One, stolen a top secret device called Project Genesis, wrested control of another Federation Starship and sets out in pursuit of the Enterprise, determined to let nothing stand in the way of his mission: kill Admiral Kirk... even if it means universal Armageddon.
Paramount

G-Force
A team of trained secret agent animals, guinea pigs Darwin, Hurley, Juarez, Blaster, mole Speckles, and fly Mooch takes on a mission for the US government to stop evil Leonard Saber, who plans to destroy the world with household appliances. But the government shuts them down and they are sentenced to a pet shop. Can they escape to defeat the villain and save the world?
Walt Disney Pictures, Jerry Bruckheimer Films, Whamaphram Productions

Whisper of the Heart
Shizuku lives a simple life, dominated by her love for stories and writing. One day she notices that all the library books she has have been previously checked out by the same person: 'Seiji Amasawa'.
Studio Ghibli, Nippon Television Network Corporation, Tokuma Shoten, Hakuhodo

My Fault
Noah must leave her city, boyfriend, and friends to move into William Leister's mansion, the flashy and wealthy husband of her mother Rafaela. As a proud and independent 17 year old, Noah resists living in a mansion surrounded by luxury. However, it is there where she meets Nick, her new stepbrother, and the clash of their strong personalities becomes evident from the very beginning.
Pokeepsie Films, Amazon Studios

Paranormal Activity 4
It has been five years since the disappearance of Katie and Hunter, and a suburban family witness strange events in their neighborhood when a woman and a mysterious child move in.
Room 101, Paramount, Blumhouse Productions, Solana Films

Two Night Stand
After an extremely regrettable one night stand, two strangers wake up to find themselves snowed in after sleeping through a blizzard that put all of Manhattan on ice. They're now trapped together in a tiny apartment, forced to get to know each other way more than any one night stand should.
Demarest Films, Flynn Picture Company

Empire of the Sun
Jamie Graham, a privileged English boy, is living in Shanghai when the Japanese invade and force all foreigners into prison camps. Jamie is captured with an American sailor, who looks out for him while they are in the camp together. Even though he is separated from his parents and in a hostile environment, Jamie maintains his dignity and youthful spirit, providing a beacon of hope for the others held captive with him.
Amblin Entertainment, Warner Bros. Pictures

The Switch
Kassie is a smart, fun-loving single woman who, despite her neurotic best friend Wally’s objections, decides it’s time to have a baby – even if it means doing it herself…with a little help from a charming sperm donor. But, unbeknownst to her, Kassie’s plans go awry because of a last-minute switch that isn’t discovered until seven years later… when Wally gets acquainted with Kassie’s cute – though slightly neurotic – son.
Mandate Pictures, Bona Fide Productions, Echo Films, Miramax, Mandate International, Baster Productions

Serendipity
Although strangers Sara and Jonathan are both already in relationships, they realize they have genuine chemistry after a chance encounter – but part company soon after. Years later, they each yearn to reunite, despite being destined for the altar. But to give true love a chance, they have to find one another again.
Tapestry Films, Miramax, Simon Fields Productions

Saturday Night Fever
Tony spends his Saturdays at a disco where his stylish moves raise his popularity among the patrons. But his life outside the disco is not easy and things change when he gets attracted to Stephanie.
Robert Stigwood Organization, Paramount

Cellular
A young man receives an emergency phone call on his cell phone from an older woman. She claims to have been kidnapped – and the kidnappers have targeted her husband and child next.
Electric Entertainment

American Pie Presents: Beta House
Erik, Ryan, and Cooze start college and pledge the Beta House fraternity, presided over by none other than legendary Dwight Stifler. But chaos ensues when a fraternity of geeks threatens to stop the debauchery and the Betas have to make a stand for their right to party.
Rogue Pictures, Neo Art & Logic

Faster
After 10 years in prison, Driver is now a free man with a single focus - hunting down the people responsible for brutally murdering his brother.
Castle Rock Entertainment, State Street Pictures

Escape Room: Tournament of Champions
Six people unwittingly find themselves locked in another series of escape rooms, slowly uncovering what they have in common to survive as they discover all the games that they've played before.
Original Film, Columbia Pictures, Shaken, Not Stirred Productions

La Femme Nikita
A beautiful felon, sentenced to life in prison for the murder of a policeman, is given a second chance – as a secret political assassin controlled by the government.
Gaumont, Cecchi Gori Group Tiger Cinematografica, Les Films du Loup

The Dinner Game
For Pierre Brochant and his friends, Wednesday is “Idiots' Day”. The idea is simple: each person has to bring along an idiot. The one who brings the most spectacular idiot wins the prize. Tonight, Brochant is ecstatic. He has found a gem. The ultimate idiot, “A world champion idiot!”. What Brochant doesn’t know is that Pignon is a real jinx, a past master in the art of bringing on catastrophes...
Gaumont, EFVE, TPS Cinéma, TF1 Films Production

Indiana Jones and the Dial of Destiny
Finding himself in a new era, and approaching retirement, Indy wrestles with fitting into a world that seems to have outgrown him. But as the tentacles of an all-too-familiar evil return in the form of an old rival, Indy must don his hat and pick up his whip once more to make sure an ancient and powerful artifact doesn't fall into the wrong hands.
Lucasfilm Ltd.

Child's Play
Karen, a single mother, gifts her son Andy a Buddi doll for his birthday, unaware of its more sinister nature. A contemporary re-imagining of the 1988 horror classic.
KatzSmith Productions, Metro-Goldwyn-Mayer, Oddfellows Entertainment, Orion Pictures, Bron Studios, Creative Wealth Media Finance

Ballerina
Set in 1879 Paris. An orphan girl dreams of becoming a ballerina and flees her rural Brittany for Paris, where she passes for someone else and accedes to the position of pupil at the Grand Opera house.
Main Journey, Caramel Films, Quad Productions, L'Atelier Animation

Bend It Like Beckham
Jess Bhamra, the daughter of a strict Indian couple in London, is not permitted to play organized soccer, even though she is 18. When Jess is playing for fun one day, her impressive skills are seen by Jules Paxton, who then convinces Jess to play for her semi-pro team. Jess uses elaborate excuses to hide her matches from her family while also dealing with her romantic feelings for her coach, Joe.
Kintop Pictures, Bend It Films, Roc Media, Road Movies

Plane
After a heroic job of successfully landing his storm-damaged aircraft in a war zone, a fearless pilot finds himself between the agendas of multiple militias planning to take the plane and its passengers hostage.
MadRiver Pictures, di Bonaventura Pictures, G-BASE, Olive Hill Media, Riverstone Pictures

Papillon
Henri “Papillon” Charrière, a safecracker from the Parisian underworld, is wrongfully convicted and sentenced to life imprisonment in the penal colony of French Guiana, where he forges a strong friendship with Louis Dega, a counterfeiter who needs his protection.
Red Granite Pictures, Czech Anglo Productions, FishCorb Films

The Visitors
This outrageous time-travel comedy follows the misadventures of a wacky medieval knight (Jean Reno) and his faithful servant when they are accidentally transported to contemporary times by a senile sorcerer. Mayhem rules as these 12th-century visitors try adapting to the wildly confusing modern world. To avoid being stuck here for good, however, they soon begin an all-out cosmic assault on their former castle -- now a luxury hotel -- in their quest to return to the past.
Canal+, Gaumont International, France 3 Cinéma, Gaumont

The Fabelmans
Growing up in post-World War II era Arizona, young Sammy Fabelman aspires to become a filmmaker as he reaches adolescence, but soon discovers a shattering family secret and explores how the power of films can help him see the truth.
Amblin Entertainment, Reliance Entertainment

Willow
The evil Queen Bavmorda hunts the newborn princess Elora Danan, a child prophesied to bring about her downfall. When the royal infant is found by Willow, a timid farmer and aspiring sorcerer, he's entrusted with delivering her from evil.
Lucasfilm Ltd., Metro-Goldwyn-Mayer, Imagine Entertainment

Maid in Manhattan
Marisa Ventura is a struggling single mom who works at a posh Manhattan hotel and dreams of a better life for her and her young son. One fateful day, hotel guest and senatorial candidate Christopher Marshall meets Marisa and mistakes her for a wealthy socialite. After an enchanting evening together, the two fall madly in love. But when Marisa's true identity is revealed, issues of class and social status threaten to separate them. Can two people from very different worlds overcome their differences and live happily ever after?
Red Om Films

Samaritan
Thirteen year old Sam Cleary suspects that his mysteriously reclusive neighbor Mr. Smith is actually the legendary vigilante Samaritan, who was reported dead 25 years ago. With crime on the rise and the city on the brink of chaos, Sam makes it his mission to coax his neighbor out of hiding to save the city from ruin.
Metro-Goldwyn-Mayer, Balboa Productions

Army of Thieves
A mysterious woman recruits bank teller Ludwig Dieter to lead a group of aspiring thieves on a top-secret heist during the early stages of the zombie apocalypse.
Pantaleon Films, The Stone Quarry, Film United

Christine
Geeky student Arnie Cunningham falls for Christine, a rusty 1958 Plymouth Fury, and becomes obsessed with restoring the classic automobile to her former glory. As the car changes, so does Arnie, whose newfound confidence turns to arrogance behind the wheel of his exotic beauty. Arnie's girlfriend Leigh and best friend Dennis reach out to him, only to be met by a Fury like no other.
Columbia Pictures, Polar Film

The Guest
A soldier introduces himself to the Peterson family, claiming to be a friend of their son who died in action. After the young man is welcomed into their home, a series of accidental deaths seem to be connected to his presence.
HanWay Films, Snoot Entertainment

Wild Child
Sixteen-year-old Poppy has everything her unlimited credit cards can buy, and a spoiled attitude to match. After a final thoughtless prank, her exasperated father ships her off to boarding school in England. There, Poppy meets her match in a stern headmistress and a class full of girls who will not tolerate her selfishness.
Universal Pictures, Relativity Media, Working Title Films, StudioCanal

I, Frankenstein
200 years after his shocking creation, Dr. Frankenstein's creature, Adam, still walks the earth. But when he finds himself in the middle of a war over the fate of humanity, Adam discovers he holds the key that could destroy humankind.
Lionsgate, Lakeshore Entertainment, Sidney Kimmel Entertainment, Hopscotch Features

Nosferatu
The mysterious Count Orlok summons Thomas Hutter to his remote Transylvanian castle in the mountains. The eerie Orlok seeks to buy a house near Hutter and his wife, Ellen. After Orlok reveals his vampire nature, Hutter struggles to escape the castle, knowing that Ellen is in grave danger
Prana-Film GmbH, Jofa-Atelier Berlin-Johannisthal

Machete Kills
Ex-Federale agent Machete is recruited by the President of the United States for a mission which would be impossible for any mortal man – he must take down a madman revolutionary and an eccentric billionaire arms dealer who has hatched a plan to spread war and anarchy across the planet.
Open Road Films, Overnight Films, AR Films, Aldamisa Entertainment, Demarest Films, 1821 Pictures, Quick Draw Productions, Universal Pictures
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