How Resident Evil: The Final Chapter should've done marketing on TikTok, Instagram & YouTube.
A 6.1-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Picking up immediately after the events in Resident Evil: Retribution, Alice is the only survivor of what was meant to be humanity's final stand against the undead. Now, she must return to where the nightmare began - The Hive in Raccoon City, where the Umbrella Corporation is gathering its forces for a final strike against the only remaining survivors of the apocalypse.

Screen Gems, Constantin Film, Impact Pictures, Davis Films
Canada, France, Germany, United States of America
Screen Gems, Constantin Film, Impact Pictures, Davis Films catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Resident Evil: The Final Chapter. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Screen Gems, Constantin Film, Impact Pictures, Davis Films has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $40.0M making it. But not enough marketing it.
Resident Evil: The Final Chapter grossed $312M on a $40.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$40.0M
Budget
Posts
Views
CPM
Box office gross: $312M on a $40.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Resident Evil: The Final Chapter scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Resident Evil: The Final ChapterFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Resident Evil: The Final Chapter Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Resident Evil: The Final Chapter already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Resident Evil: The Final Chapter feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
2860 people on IMDB already love this film. None of them are in your CRM.
A 6.1 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.1
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Resident Evil: The Final ChapterFans
~55K in 60 days

@Resident Evil: The Final ChapterOfficial
~55K in 60 days

@Resident Evil: The Final ChapterClips
~55K in 60 days

@Resident Evil: The Final ChapterFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
312M
Based on $50K at $0.58 CPM avg.
Posts Deployed
2,860
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Resident Evil: The Final Chapter campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Action, Horror, Science Fiction title with a 6.1 rating and 2,860 ratings. Real numbers.
What the pipeline produces.
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Davis Entertainment, Lawrence Gordon Productions, Silver Pictures, 20th Century Fox

The Great Beauty
Jep Gambardella has seduced his way through the lavish nightlife of Rome for decades, but after his 65th birthday and a shock from the past, Jep looks past the nightclubs and parties to find a timeless landscape of absurd, exquisite beauty.
France 2 Cinéma, Indigo Film, Babe Films, Pathé

Triple Frontier
Struggling to make ends meet, former special ops soldiers reunite for a high-stakes heist: stealing $75 million from a South American drug lord.
Atlas Entertainment

Rush Hour 3
After a botched assassination attempt, the mismatched duo finds themselves in Paris, struggling to retrieve a precious list of names, as the murderous crime syndicate's henchmen try their best to stop them. Once more, Lee and Carter must fight their way through dangerous gangsters; however, this time, the past has come back to haunt Lee. Will the boys get the job done once and for all?
New Line Cinema, Roger Birnbaum Productions, Arthur Sarkissian Productions, Unlike Film Productions

Knock Knock
When a devoted husband and father is left home alone for the weekend, two stranded young women unexpectedly knock on his door for help. What starts out as a kind gesture results in a dangerous seduction and a deadly game of cat and mouse.
Sobras International Pictures, Lionsgate Premiere, UFA, Black Bear Pictures, Camp Grey, Elevated Films, Movie Trailer House, Rogovin Brothers, Dragonfly Entertainment

Self/less
An extremely wealthy elderly man dying from cancer undergoes a radical medical procedure that transfers his consciousness to the body of a healthy young man but everything may not be as good as it seems when he starts to uncover the mystery of the body's origins and the secret organization that will kill to keep its secrets.
Ram Bergman Productions, Endgame Entertainment

Rocky V
A lifetime of taking shots has ended Rocky’s career, and a crooked accountant has left him broke. Inspired by the memory of his trainer, however, Rocky finds glory in training and takes on an up-and-coming boxer.
United Artists, Winkler Films

A History of Violence
An average family is thrust into the spotlight after the father commits a seemingly self-defense murder at his diner.
New Line Cinema, BenderSpink

Twister
An unprecedented series of violent tornadoes is sweeping across Oklahoma. Tornado chasers, headed by Dr. Jo Harding, attempt to release a groundbreaking device that will allow them to track them and create a more advanced warning system. They are joined by Jo's soon to be ex-husband Bill, a former tornado chaser himself, and his girlfriend Melissa.
Constant c Productions, Universal Pictures, Amblin Entertainment, Warner Bros. Pictures, Twister Productions

Crouching Tiger, Hidden Dragon
Two warriors in pursuit of a stolen sword and a notorious fugitive are led to an impetuous, physically-skilled, teenage nobleman's daughter, who is at a crossroads in her life.
China Film Co-Production Corporation, Columbia Pictures Film Production Asia, Good Machine, Asia Union Film & Entertainment Ltd., United China Vision, Zoom Hunt International Productions Company Ltd., Columbia Pictures, Sony Pictures Classics, Edko Films, Ang Lee Productions

Shame
Brandon, a thirty-something man living in New York, eludes intimacy with women but feeds his deepest desires with a compulsive addiction to sex. When his younger sister temporarily moves into his apartment, stirring up bitter memories of their shared painful past, Brandon's life, like his fragile mind, gets out of control.
HanWay Films, See-Saw Films, Lipsync Productions, Alliance Films, Film4 Productions, UK Film Council

T2 Trainspotting
After 20 years abroad, Mark Renton returns to Scotland and reunites with his old friends Sick Boy, Spud and Begbie.
Creative Scotland, DNA Films, TriStar Pictures, Decibel Films, Film4 Productions, Cloud Eight Films

27 Dresses
Altruistic Jane finds herself facing her worst nightmare as her younger sister announces her engagement to the man Jane secretly adores.
Fox 2000 Pictures, Spyglass Entertainment, Dune Entertainment III

The Whale
A reclusive English teacher suffering from severe obesity attempts to reconnect with his estranged teenage daughter for one last chance at redemption.
A24, Protozoa Pictures

Surrogates
Set in a futuristic world where humans live in isolation and interact through surrogate robots, a cop is forced to leave his home for the first time in years in order to investigate the murders of others' surrogates.
Wintergreen Productions, Touchstone Pictures, Mandeville Films, Top Shelf Productions

Dumb and Dumber To
20 years since their first adventure, Lloyd and Harry go on a road trip to find Harry's newly discovered daughter, who was given up for adoption.
New Line Cinema, Universal Pictures, Conundrum Entertainment, Red Granite Pictures

Sister Act
A Reno singer witnesses a mob murder and the cops stash her in a nunnery to protect her from the mob's hitmen. The mother superior does not trust her, and takes steps to limit her influence on the other nuns. Eventually the singer rescues the failing choir and begins helping with community projects, which gets her an interview on TV—and identification by the mob.
Touchstone Pictures, Touchwood Pacific Partners 1

The King
England, 15th century. Hal, a capricious prince who lives among the populace far from court, is forced by circumstances to reluctantly accept the throne and become Henry V.
Plan B Entertainment, Porchlight Films, Blue-Tongue Films, Yoki

Porco Rosso
In Italy in the 1930s, sky pirates in biplanes terrorize wealthy cruise ships as they sail the Adriatic Sea. The only pilot brave enough to stop the scourge is the mysterious Porco Rosso, a former World War I flying ace who was somehow turned into a pig during the war. As he prepares to battle the pirate crew's American ace, Porco Rosso enlists the help of spunky girl mechanic Fio Piccolo and his longtime friend Madame Gina.
Studio Ghibli, Walt Disney Studios Home Entertainment

Brooklyn
In 1950s Ireland and New York, young Eilis Lacey has to choose between two men and two countries.
Wildgaze Films, Item 7, Parallel Films, Fís Éireann/Screen Ireland

Trading Places
A snobbish investor and a wily street con-artist find their positions reversed as part of a bet by two callous millionaires.
Cinema Group Ventures, Paramount

Tremors
Hick handymen Val McKee and Earl Bassett can barely eke out a living in the Nevada hamlet of Perfection, so they decide to leave town -- despite an admonition from a shapely seismology coed who's picking up odd readings on her equipment. Before long, Val and Earl discover what's responsible for those readings: 30-foot-long carnivorous worms with a proclivity for sucking their prey underground.
No Frills Film Production, Universal Pictures, Wilson-Maddock Production

Raw
In Justine’s family everyone is a vet and a vegetarian. At 16, she’s a gifted teen ready to take on her first year in vet school, where her older sister also studies. There, she gets no time to settle: hazing starts right away. Justine is forced to eat raw meat for the first time in her life. Unexpected consequences emerge as her true self begins to form.
Wild Bunch, Rouge International, BeTV, Frakas Productions, RTBF, Petit Film, VOO, Ezekiel Film Production

The Longest Ride
The lives of a young couple intertwine with a much older man as he reflects back on a lost love while he's trapped in an automobile crash.
Fox 2000 Pictures, Temple Hill Entertainment

The Lincoln Lawyer
A lawyer conducts business from the back of his Lincoln town car while representing a high-profile client in Beverly Hills.
Sidney Kimmel Entertainment, Lionsgate, Lakeshore Entertainment

The Hunt for Red October
A new technologically-superior Soviet nuclear sub, the Red October, is heading for the U.S. coast under the command of Captain Marko Ramius. The American government thinks Ramius is planning to attack. A lone CIA analyst has a different idea: he thinks Ramius is planning to defect, but he has only a few hours to find him and prove it - because the entire Russian naval and air commands are trying to find him, too. The hunt is on!
Paramount, Mace Neufeld Productions, Nina Saxon Film Design

End of Watch
Two young officers are marked for death after confiscating a small cache of money and firearms from the members of a notorious cartel during a routine traffic stop.
5150 Action, EFO Films, Exclusive Media, Hedge Fund Film Partners, Crave Films, Knightsbridge Entertainment, Le Grisbi Productions

Robin Hood: Prince of Thieves
When the dastardly Sheriff of Nottingham murders Robin's father, the legendary archer vows vengeance. To accomplish his mission, Robin joins forces with a band of exiled villagers (and comely Maid Marian), and together they battle to end the evil sheriff's reign of terror.
Morgan Creek, Warner Bros. Pictures

Life As We Know It
After a distastrous first date for caterer Holly and network sports director Messer, all they have is common is a dislike for each other and their love for their goddaughter Sophie. But when they suddenly become all Sophie has in this world, Holly and Messer must set their differences aside. Juggling careers and social calendars, they'll have to find common ground while living under the same roof.
Josephson Entertainment, Gold Circle Films

The Mechanic
Arthur Bishop is a 'mechanic' - an elite assassin with a strict code and unique talent for cleanly eliminating targets. It's a job that requires professional perfection and total detachment, and Bishop is the best in the business. But when he is ordered to take out his mentor and close friend Harry, Bishop is anything but detached.
Scared Productions, CBS Films, Millennium Media, Nu Image, Winkler Films

The Last Duel
King Charles VI declares that Knight Jean de Carrouges settle his dispute with his squire, Jacques Le Gris, by challenging him to a duel.
20th Century Studios, Scott Free Productions, Pearl Street Films, TSG Entertainment

Blue Velvet
The discovery of a severed human ear found in a field leads a young man on an investigation related to a beautiful, mysterious nightclub singer and a group of criminals who have kidnapped her child.
DEG

Jerry Maguire
Jerry Maguire used to be a typical sports agent: willing to do just about anything he could to get the biggest possible contracts for his clients, plus a nice commission for himself. Then, one day, he suddenly has second thoughts about what he's really doing. When he voices these doubts, he ends up losing his job and all of his clients, save Rod Tidwell, an egomaniacal football player.
Gracie Films, TriStar Pictures, Vinyl Films

The Flash
When his attempt to save his family inadvertently alters the future, Barry Allen becomes trapped in a reality in which General Zod has returned and there are no Super Heroes to turn to. In order to save the world that he is in and return to the future that he knows, Barry's only hope is to race for his life. But will making the ultimate sacrifice be enough to reset the universe?
Warner Bros. Pictures, Double Dream, The Disco Factory, DC Films

Daddy's Home
The story of a mild-mannered radio executive who strives to become the best stepdad ever to his wife's two children, but complications ensue when their freewheeling, freeloading real father arrives, forcing stepdad to compete for the affection of the kids.
Paramount, Gary Sanchez Productions, Red Granite Pictures
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