How Ri¢hie Ri¢h should've done marketing on TikTok, Instagram & YouTube.
A 5.9-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Billionaire heir Richie Rich has it all, including Reggie Jackson as a batting coach and Claudia Schiffer as a personal trainer -- but no playmates. What's more, scoundrel Laurence Van Dough is scheming to take over the family empire. Uh-oh! Enter faithful butler Cadbury to save the day.

Davis Entertainment, Silver Pictures, Warner Bros. Pictures
United States of America
Davis Entertainment, Silver Pictures, Warner Bros. Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Ri¢hie Ri¢h. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Davis Entertainment, Silver Pictures, Warner Bros. Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $40.0M making it. But not enough marketing it.
Ri¢hie Ri¢h grossed $38.1M on a $40.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$40.0M
Budget
Posts
Views
CPM
Box office gross: $38.1M on a $40.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Ri¢hie Ri¢h scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Ri¢hie Ri¢hFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Ri¢hie Ri¢h Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, Latin, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Ri¢hie Ri¢h already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Ri¢hie Ri¢h feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
2077 people on IMDB already love this film. None of them are in your CRM.
A 5.9 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
5.9
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Ri¢hie Ri¢hFans
~55K in 60 days

@Ri¢hie Ri¢hOfficial
~55K in 60 days

@Ri¢hie Ri¢hClips
~55K in 60 days

@Ri¢hie Ri¢hFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
38.1M
Based on $50K at $0.58 CPM avg.
Posts Deployed
2,077
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Ri¢hie Ri¢h campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Family title with a 5.9 rating and 2,077 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
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Views
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CPM
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Posts
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Posts
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Posts
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Views
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CPM
$0.31

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Imagine Entertainment, Lionsgate, Bron Studios

National Lampoon's Christmas Vacation
It's Christmastime, and the Griswolds are preparing for a family seasonal celebration. But things never run smoothly for Clark, his wife Ellen, and their two kids. Clark's continual bad luck is worsened by his obnoxious family guests, but he manages to keep going, knowing that his Christmas bonus is due soon.
Hughes Entertainment, Warner Bros. Pictures

Zoolander 2
Derek and Hansel are modelling again when an opposing company attempts to take them out from the business.
Scott Rudin Productions, Red Hour

Selma
"Selma," as in Alabama, the place where segregation in the South was at its worst, leading to a march that ended in violence, forcing a famous statement by President Lyndon B. Johnson that ultimately led to the signing of the Voting Rights Act.
Plan B Entertainment, Harpo Films, Celador Films, Pathé, Cloud Eight Films

Case 39
In her many years as a social worker, Emily Jenkins believes she has seen it all, until she meets 10-year-old Lilith and the girl's cruel parents. Emily's worst fears are confirmed when the parents try to harm the child, and so Emily assumes custody of Lilith while she looks for a foster family. However, Emily soon finds that dark forces surround the seemingly innocent girl, and the more she tries to protect Lilith, the more horrors she encounters.
Paramount Vantage, Misher Films, Anonymous Content, Case 39 Productions

The Running Man
By 2017, the global economy has collapsed and U.S. society has become a totalitarian police state, censoring all cultural activity. The government pacifies the populace by broadcasting a number of game shows in which convicted criminals fight for their lives, including the gladiator-style The Running Man, hosted by the ruthless Damon Killian, where “runners” attempt to evade “stalkers” and certain death for a chance to be pardoned and set free.
Braveworld Productions, Keith Barish Productions, TAFT Entertainment Pictures, HBO

Chaos Walking
Two unlikely companions embark on a perilous adventure through the badlands of an unexplored planet as they try to escape a dangerous and disorienting reality, where all inner thoughts are seen and heard by everyone.
Quadrant Pictures, Lionsgate, Bron Studios, 3 Arts Entertainment, TIK Films, Hercules Film Fund, Allison Shearmur Productions, Creative Wealth Media Finance

Wolf Children
After her werewolf lover unexpectedly dies in an accident, a woman must find a way to raise the son and daughter that she had with him. However, their inheritance of their father's traits prove to be a challenge for her.
Studio Chizu, Madhouse, Nippon Television Network Corporation, Kadokawa Shoten, VAP, D.N. Dream Partners, Yomiuri Telecasting Corporation, TOHO

The Snowman
Detective Harry Hole investigates the disappearance of a woman whose pink scarf is found wrapped around an ominous looking snowman.
Universal Pictures, Working Title Films, Another Park Film, Perfect World Pictures, dentsu

Stranger Than Fiction
Harold Crick is a lonely IRS agent whose mundane existence is transformed when he hears a mysterious voice narrating his life.
Three Strange Angels, Mandate Pictures, Mandate International, Columbia Pictures

Paddington 2
Paddington, now happily settled with the Browns, picks up a series of odd jobs to buy the perfect present for his Aunt Lucy, but it is stolen.
Heyday Films, StudioCanal, Anton Capital Entertainment, Canal+, Ciné+, Marmalade Films Ltd., Warner Bros. Pictures

The Princess Switch
When a down-to-earth Chicago baker and a soon-to-be princess discover they look like twins, they hatch a Christmastime plan to trade places.
Motion Picture Corporation of America, Brad Krevoy Television

Gothika
After a car crash, a criminal psychologist regains consciousness only to find that she's a patient in the same mental institution that currently employs her. It seems she's been accused of murdering her husband—but she has no memory of committing the crime. As she tries to regain her memory and convince her co-workers of her innocence, a vengeful spirit uses her as an earthly pawn, which further convinces everyone of her guilt.
Dark Castle Entertainment

Hostiles
A legendary Native American-hating Army captain nearing retirement in 1892 is given one last assignment: to escort a Cheyenne chief and his family through dangerous territory back to his Montana reservation.
Entertainment Studios Motion Pictures, Waypoint Entertainment, Le Grisbi Productions, Bloom

Norbit
A mild-mannered guy who is engaged to a monstrous woman meets the woman of his dreams, and schemes to find a way to be with her.
Tollin/Robbins Productions, Davis Entertainment, DreamWorks Pictures

Ride Along
For the past two years, high-school security guard Ben has been trying to show decorated APD detective James that he's more than just a video-game junkie who's unworthy of James' sister, Angela. When Ben finally gets accepted into the academy, he thinks he's earned the seasoned policeman's respect and asks for his blessing to marry Angela. Knowing that a ride along will demonstrate if Ben has what it takes to take care of his sister, James invites him on a shift designed to scare the hell out of the trainee. But when the wild night leads them to the most notorious criminal in the city, James will find that his new partner's rapid-fire mouth is just as dangerous as the bullets speeding at it.
Rainforest Entertainment, Universal Pictures, Relativity Media, Cube Vision

All the Money in the World
The story of the kidnapping of 16-year-old John Paul Getty III and the desperate attempt by his devoted mother to convince his billionaire grandfather Jean Paul Getty to pay the ransom.
Scott Free Productions, TriStar Pictures, Imperative Entertainment, Lotus Production, Redrum Films, STX Films, Panorama Films

I Am Sam
Sam, a neurodivergent man, has a daughter with a homeless woman who abandons them when they leave the hospital, leaving Sam to raise Lucy on his own. But as Lucy grows up, Sam's limitations as a parent start to become a problem and the authorities take her away. Sam convinces high-priced lawyer Rita to take his case pro bono and in turn teaches her the value of love and family.
New Line Cinema

The Ring Two
Rachel Keller must prevent evil Samara from taking possession of her son's soul.
DreamWorks Pictures, BenderSpink, Parkes+MacDonald Image Nation

Spenser Confidential
Spenser, a former Boston patrolman who just got out from prison, teams up with Hawk, an aspiring fighter, to unravel the truth behind the death of two police officers.
Film 44, Original Film, Closest to the Hole Productions, Leverage Entertainment

Burlesque
Ali leaves behind a troubled life and follows her dreams to Los Angeles, where she lands a job as a cocktail waitress at the Burlesque Lounge, a once-majestic theater that houses an inspired musical revue. Vowing to perform there, she makes the leap from bar to stage, helping restore the club's former glory.
Screen Gems, Bedford Falls Productions

Push
After his father, an assassin, is brutally murdered, Nick Gant vows revenge on Division, the covert government agency that dabbles in psychic warfare and experimental drugs. Hiding in Hong Kong's underworld, Nick assembles a band of rogue psychics dedicated to destroying Division. Together with Cassie, a teenage clairvoyant, Nick goes in search of a missing girl and a stolen suitcase that could be the key to accomplishing their mutual goal.
Summit Entertainment, Icon Productions, Infinity Features Entertainment

Monster
An emotionally scarred highway drifter shoots a sadistic trick who rapes her, and ultimately becomes the United States' first female serial killer.
Newmarket Films, Media 8 Entertainment, DEJ Productions, K/W Productions, Denver and Delilah Productions, VIP 2 Medienfonds, MDP Worldwide

Gandhi
In the early years of the 20th century, Mohandas K. Gandhi, a British-trained lawyer, forsakes all worldly possessions to take up the cause of Indian independence. Faced with armed resistance from the British government, Gandhi adopts a policy of 'passive resistance', endeavouring to win freedom for his people without resorting to bloodshed.
Goldcrest, Indo-British, International Film Investors, National Film Development Corporation of India, Columbia Pictures

Never Let Me Go
As children, Kathy, Ruth, and Tommy spend their childhood at an idyllic and secluded English boarding school. As they grow into adults, they must come to terms with the complexity and strength of their love for one another while also preparing for the haunting reality awaiting them.
Fox Searchlight Pictures, DNA Films, Film4 Productions, Dune Entertainment

Sing Street
A boy growing up in Dublin during the 1980s escapes his strained family life by starting a band to impress the mysterious girl he likes.
Cosmo Film, Filmwave Pictures, Distressed Films, FilmNation Entertainment, Likely Story, PalmStar Media

Every Day
16-year old Rhiannon falls in love with a mysterious spirit named “A” that inhabits a different body every day. Feeling an unmatched connection, Rhiannon and “A” work each day to find each other, not knowing what the next day will bring.
FilmWave, Likely Story, Silver Reel

Ed Wood
The mostly true story of the legendary "worst director of all time", who, with the help of his strange friends, filmed countless B-movies without ever becoming famous or successful.
Touchstone Pictures

Starsky & Hutch
Join uptight David Starsky and laid-back Ken "Hutch" Hutchinson as they're paired for the first time as undercover cops. The new partners must overcome their differences to solve an important case with help from street informant Huggy Bear and persuasive criminal Reese Feldman.
Dimension Films, AR-TL, Weed Road Pictures, Warner Bros. Pictures, Red Hour

What Dreams May Come
Chris Neilson dies to find himself in a heaven more amazing than he could have ever dreamed of. There is one thing missing: his wife. After he dies, his wife, Annie killed herself and went to hell. Chris decides to risk eternity in hades for the small chance that he will be able to bring her back to heaven.
PolyGram Filmed Entertainment, Universal Pictures

Wild Hogs
Restless and ready for an adventure, four suburban bikers leave the safety of their subdivision and head out on the open road. But complications ensue when they cross paths with an intimidating band of New Mexico bikers known as the Del Fuegos.
Touchstone Pictures, Wild Hogs Productions

Purple Hearts
An aspiring musician agrees to a marriage of convenience with a soon-to-deploy Marine, but a tragedy soon turns their fake relationship all too real.
Alloy Entertainment, Embankment Films, Gidden Media

Herbie Fully Loaded
Maggie Peyton, the new owner of Number 53 - the free-wheelin' Volkswagen bug with a mind of its own - puts the car through its paces on the road to becoming a NASCAR competitor.
Walt Disney Pictures, Robert Simonds Productions

Sleepless in Seattle
When Sam Baldwin's wife dies, he is left to bring up his eight-year-old son Jonah alone, and decides to move to Seattle to make a new start. On Christmas Eve, Jonah rings a radio phone-in with his Christmas wish to find a new wife for his dad. Meanwhile in Baltimore, journalist Annie Reed, who is having doubts about her own relationship, is listening in.
TriStar Pictures

The Addams Family
The Addams family's lives begin to unravel when they face-off against a treacherous, greedy crafty reality-TV host while also preparing for their extended family to arrive for a major celebration.
Cinesite Animation, Nitrogen Studios Canada, Bron Studios, Metro-Goldwyn-Mayer

A Ghost Story
Recently deceased, a white-sheeted ghost returns to his suburban home to console his bereft wife, only to find that in his spectral state he has become unstuck in time, forced to watch passively as the life he knew and the woman he loves slowly slip away.
Sailor Bear, Zero Trans Fat Productions, Ideaman Studios

Big Momma's House
When a street-smart FBI agent is sent to Georgia to protect a beautiful single mother and her son from an escaped convict, he is forced to impersonate a crass Southern granny known as Big Momma in order to remain incognito.
Regency Enterprises, 20th Century Fox

Sky High
Set in a world where superheroes are commonly known and accepted, young Will Stronghold, the son of the Commander and Jetstream, tries to find a balance between being a normal teenager and an extraordinary being.
Max Stronghold Productions Inc., Walt Disney Pictures, Gunn Films

Point Break
A young undercover FBI agent infiltrates a gang of thieves who share a common interest in extreme sports. A remake of the 1991 film, "Point Break".
Studio Babelsberg, Alcon Entertainment, DMG Entertainment, Taylor-Baldecchi-Wimmer Productions, Warner Bros. Pictures, Summit Entertainment, Cine Tirol, Eagle Pictures

The Raid 2
After fighting his way through an apartment building populated by an army of dangerous criminals and escaping with his life, SWAT team member Rama goes undercover, joining a powerful Indonesian crime syndicate to protect his family and uncover corrupt members of his own force.
XYZ Films, PT. Merantau Films, Stage 6 Films, Sony Pictures Classics

Australia
Set in northern Australia before World War II, an English aristocrat who inherits a sprawling ranch reluctantly pacts with a stock-man in order to protect her new property from a takeover plot. As the pair drive 2,000 head of cattle over unforgiving landscape, they experience the bombing of Darwin by Japanese forces firsthand.
Bazmark Films, ScreenWest, Dune Entertainment III, 20th Century Fox, Ingenious Media

Foxcatcher
The greatest Olympic Wrestling Champion brother team joins Team Foxcatcher led by multimillionaire sponsor John E. du Pont as they train for the 1988 games in Seoul - a union that leads to unlikely circumstances.
Annapurna Pictures, MRC, Likely Story, Full Nelson Entertainment, Sony Pictures Classics

Ronin
A briefcase with undisclosed contents – sought by Irish terrorists and the Russian mob – makes its way into criminals' hands. An Irish liaison assembles a squad of mercenaries, or 'ronin', and gives them the thorny task of recovering the case.
United Artists, FGM Entertainment
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