All Movies

How The Avengers should've done marketing on TikTok, Instagram & YouTube.

Apr 25, 2012
Science Fiction, Action, Adventure
143
 min
English, Hindi, Russian
Released
Some assembly required.

A 7.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Box Office
220M
TMDB Rating
7.7
 / 10
Ratings
29,166
Runtime
143
 min
Popularity Score
98.082
The Avengers movie poster

When an unexpected enemy emerges and threatens global safety and security, Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins!

The Avengers (April 25, 2012) movie backdrop

Marvel Studios

United States of America

Marvel Studios catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Avengers. Every title in the library gets the same treatment.

Avg. CPM across campaigns

$0.44 – $1.91

Views generated for Angel Studios

300M+ in 17 days

Followers built in 60 days

200K+

Trusted by

Angel, FOX, Lionsgate, Paramount+

Marvel Studios has a catalog. We have the engine to work it.

This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.

They spent $220M making it. But not enough marketing it.

The Avengers grossed $1.5B on a $220M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.

Production Budget

$220M

% Allocated to Createable

%
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Budget

$220M
220000000

Posts

29,166

Views

1.5B

CPM

$1.00

Box office gross: $1.5B on a $220M budget. The film found its audience eventually  through word of mouth. Createable would've made that happen before the credits rolled on opening night.

Monologue Moments

Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.

Plot Twist Teasers

Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.

Soundtrack Sync Edits

Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.

Quote Cards + Voiceover

Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.

Lore & Detail Breakdowns

“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.

Legacy Ranking Content

“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.

We don't promote films.
We turn them into conversations.

Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.

One film. Three platforms.
Hundreds of millions of impressions.

TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.

Tiktok

TikTok rewards emotional hooks in the first 2 seconds. We'd put The Avengers scenes in front of film fans before they've even thought about watching it.

1

Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.

2

Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.

3

Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.

4

Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.

Instagram Reels

Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.

1

Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.

2

Target film appreciation communities — combined reach of 500M+ on Instagram.

3

Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.

4

Build a @The AvengersFans derivative account to capture followers and build an owned audience asset.

YouTube Shorts

Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.

1

Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.

2

Build a dedicated 'The Avengers Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.

3

End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.

4

Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.

The US market is just the start.

Produced in English, Hindi, Russian, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Avengers already has a following.

Primary Markets

English-language TikTok audiences — highest CPM and engagement rates.

United States
Primary
United Kingdom
High
Australia
High
Canada
High

Expansion Markets

Subtitled formats targeting high-TikTok-penetration markets with strong film culture.

Germany
Medium
Brazil
Strong
France
Medium
Mexico
Growing

A film that found its audience without any real marketing.

Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Avengers feel like it just dropped and get a new generation to stream it.

Month 1

Library Build

Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.

Month 2

Acceleration

Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.

Month 3

Optimisation

Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.

Month 4

Viral Flood

Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.

Month 5

Omnipresence

The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.

29166 people on IMDB already love this film. None of them are in your CRM.

A 7.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.

7.7
 /10

TMDB Audience Score

7.7

Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.

Your Owned Audience Network

We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

The Avengers movie poster

@The AvengersFans

TikTok
Science Fiction, Action, Adventure

~55K in 60 days

The Avengers movie poster

@The AvengersOfficial

TikTok
Science Fiction, Action, Adventure

~55K in 60 days

The Avengers movie poster

@The AvengersClips

TikTok
Science Fiction, Action, Adventure

~55K in 60 days

The Avengers movie poster

@The AvengersFilms

TikTok
Science Fiction, Action, Adventure

~55K in 60 days

CPM comparison — Createable vs. paid channels

Google Ads

$25 CPM

Meta / Facebook Ads

$18 CPM

Createable Mass Distribution

$1.00 CPM

Projected Views

1.5B

Based on $50K at $0.58 CPM avg.

Posts Deployed

29,166

10–14 day campaign window

Est. Engagement

9M

Based on 10.97% avg. eng. rate

Effective CPM

$1.00

Kev James Hype benchmark

What a $50K The Avengers campaign actually looks like.

These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Science Fiction, Action, Adventure title with a 7.7 rating and 29,166 ratings. Real numbers.

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Inside Out movie poster

Inside Out

Growing up can be a bumpy road, and it's no exception for Riley, who is uprooted from her Midwest life when her father starts a new job in San Francisco. Riley's guiding emotions— Joy, Fear, Anger, Disgust and Sadness—live in Headquarters, the control centre inside Riley's mind, where they help advise her through everyday life and tries to keep things positive, but the emotions conflict on how best to navigate a new city, house and school.

June 9, 2015
142 min

Pixar, Walt Disney Pictures

Box Office
858M
TMDB
7.9
Popularity
107.292
View Case Study
Jurassic World movie poster

Jurassic World

Twenty-two years after the events of Jurassic Park, Isla Nublar now features a fully functioning dinosaur theme park, Jurassic World, as originally envisioned by John Hammond.

June 6, 2015
142 min

Amblin Entertainment, Universal Pictures

Box Office
1.7B
TMDB
6.7
Popularity
54.089
View Case Study
Se7en movie poster

Se7en

Two homicide detectives are on a desperate hunt for a serial killer whose crimes are based on the "seven deadly sins" in this dark and haunting film that takes viewers from the tortured remains of one victim to the next. The seasoned Det. Sommerset researches each sin in an effort to get inside the killer's mind, while his novice partner, Mills, scoffs at his efforts to unravel the case.

September 22, 1995
142 min

New Line Cinema, Juno Pix, Cecchi Gori Pictures

Box Office
327M
TMDB
8.4
Popularity
53.521
View Case Study
Harry Potter and the Goblet of Fire movie poster

Harry Potter and the Goblet of Fire

When Harry Potter's name emerges from the Goblet of Fire, he becomes a competitor in a grueling battle for glory among three wizarding schools—the Triwizard Tournament. But since Harry never submitted his name for the Tournament, who did? Now Harry must confront a deadly dragon, fierce water demons and an enchanted maze only to find himself in the cruel grasp of He Who Must Not Be Named.

November 16, 2005
142 min

Warner Bros. Pictures, Heyday Films, Patalex IV Productions Limited

Box Office
896M
TMDB
7.8
Popularity
134.276
View Case Study
Pirates of the Caribbean: The Curse of the Black Pearl movie poster

Pirates of the Caribbean: The Curse of the Black Pearl

Jack Sparrow, a freewheeling 18th-century pirate, quarrels with a rival pirate bent on pillaging Port Royal. When the governor's daughter is kidnapped, Sparrow decides to help the girl's love save her.

July 9, 2003
142 min

Walt Disney Pictures, Jerry Bruckheimer Films

Box Office
655M
TMDB
7.8
Popularity
80.509
View Case Study
Harry Potter and the Deathly Hallows: Part 2 movie poster

Harry Potter and the Deathly Hallows: Part 2

Harry, Ron and Hermione continue their quest to vanquish the evil Voldemort once and for all. Just as things begin to look hopeless for the young wizards, Harry discovers a trio of magical objects that endow him with powers to rival Voldemort's formidable skills.

July 12, 2011
142 min

Warner Bros. Pictures, Heyday Films

Box Office
1.3B
TMDB
8.1
Popularity
110.974
View Case Study
Star Wars movie poster

Star Wars

Princess Leia is captured and held hostage by the evil Imperial forces in their effort to take over the galactic Empire. Venturesome Luke Skywalker and dashing captain Han Solo team together with the loveable robot duo R2-D2 and C-3PO to rescue the beautiful princess and restore peace and justice in the Empire.

May 25, 1977
142 min

Lucasfilm Ltd., 20th Century Fox

Box Office
775M
TMDB
8.2
Popularity
88.559
View Case Study
Wonder Woman movie poster

Wonder Woman

An Amazon princess comes to the world of Man in the grips of the First World War to confront the forces of evil and bring an end to human conflict.

May 30, 2017
142 min

Atlas Entertainment, Cruel & Unusual Films, DC Films

Box Office
823M
TMDB
7.2
Popularity
54.628
View Case Study
Up movie poster

Up

Carl Fredricksen spent his entire life dreaming of exploring the globe and experiencing life to its fullest. But at age 78, life seems to have passed him by, until a twist of fate (and a persistent 8-year old Wilderness Explorer named Russell) gives him a new lease on life.

May 28, 2009
142 min

Pixar

Box Office
735M
TMDB
7.9
Popularity
90.968
View Case Study
Ant-Man movie poster

Ant-Man

Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang must embrace his inner-hero and help his mentor, Doctor Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.

July 14, 2015
142 min

Marvel Studios

Box Office
519M
TMDB
7.1
Popularity
37.692
View Case Study
The Godfather movie poster

The Godfather

Spanning the years 1945 to 1955, a chronicle of the fictional Italian-American Corleone crime family. When organized crime family patriarch, Vito Corleone barely survives an attempt on his life, his youngest son, Michael steps in to take care of the would-be killers, launching a campaign of bloody revenge.

March 14, 1972
142 min

Paramount, Alfran Productions

Box Office
245M
TMDB
8.7
Popularity
158.448
View Case Study
The Martian movie poster

The Martian

During a manned mission to Mars, Astronaut Mark Watney is presumed dead after a fierce storm and left behind by his crew. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive.

September 30, 2015
142 min

Scott Free Productions, Genre Films

Box Office
631M
TMDB
7.7
Popularity
76.0
View Case Study
Avatar movie poster

Avatar

In the 22nd century, a paraplegic Marine is dispatched to the moon Pandora on a unique mission, but becomes torn between following orders and protecting an alien civilization.

December 15, 2009
142 min

Dune Entertainment, Lightstorm Entertainment, 20th Century Fox, Ingenious Media

Box Office
2.9B
TMDB
7.6
Popularity
79.932
View Case Study
The Dark Knight movie poster

The Dark Knight

Batman raises the stakes in his war on crime. With the help of Lt. Jim Gordon and District Attorney Harvey Dent, Batman sets out to dismantle the remaining criminal organizations that plague the streets. The partnership proves to be effective, but they soon find themselves prey to a reign of chaos unleashed by a rising criminal mastermind known to the terrified citizens of Gotham as the Joker.

July 16, 2008
142 min

DC Comics, Legendary Pictures, Syncopy, Isobel Griffiths, Warner Bros. Pictures

Box Office
1.0B
TMDB
8.5
Popularity
130.643
View Case Study
Interstellar movie poster

Interstellar

The adventures of a group of explorers who make use of a newly discovered wormhole to surpass the limitations on human space travel and conquer the vast distances involved in an interstellar voyage.

November 5, 2014
142 min

Legendary Pictures, Syncopy, Lynda Obst Productions

Box Office
702M
TMDB
8.4
Popularity
140.241
View Case Study
Inception movie poster

Inception

Cobb, a skilled thief who commits corporate espionage by infiltrating the subconscious of his targets is offered a chance to regain his old life as payment for a task considered to be impossible: "inception", the implantation of another person's idea into a target's subconscious.

July 15, 2010
142 min

Legendary Pictures, Syncopy, Warner Bros. Pictures

Box Office
826M
TMDB
8.4
Popularity
83.952
View Case Study

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