How The Da Vinci Code should've done marketing on TikTok, Instagram & YouTube.
A 6.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

A murder in Paris’ Louvre Museum and cryptic clues in some of Leonardo da Vinci’s most famous paintings lead to the discovery of a religious mystery. For 2,000 years a secret society closely guards information that — should it come to light — could rock the very foundations of Christianity.

Imagine Entertainment, Skylark Productions
United States of America
Imagine Entertainment, Skylark Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Da Vinci Code. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Imagine Entertainment, Skylark Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $125M making it. But not enough marketing it.
The Da Vinci Code grossed $768M on a $125M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$125M
Budget
Posts
Views
CPM
Box office gross: $768M on a $125M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Da Vinci Code scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The Da Vinci CodeFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Da Vinci Code Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, French, Latin, Spanish, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Da Vinci Code already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Da Vinci Code feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
8646 people on IMDB already love this film. None of them are in your CRM.
A 6.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The Da Vinci CodeFans
~55K in 60 days

@The Da Vinci CodeOfficial
~55K in 60 days

@The Da Vinci CodeClips
~55K in 60 days

@The Da Vinci CodeFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
768M
Based on $50K at $0.58 CPM avg.
Posts Deployed
8,646
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Da Vinci Code campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Thriller, Mystery title with a 6.7 rating and 8,646 ratings. Real numbers.
What the pipeline produces.
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Original Film, Blur Studio, Marza Animation Planet, Paramount, SEGA

Snowpiercer
In a future where a failed global-warming experiment kills off most life on the planet, a class system evolves aboard the Snowpiercer, a train that travels around the globe via a perpetual-motion engine.
CJ Entertainment, Opus Pictures, Stillking Films, Moho Film, Union Investment Partners, RADiUS-TWC, The Weinstein Company, SnowPiercer

Mulan
To save her father from certain death in the army, a young woman secretly enlists in his place and becomes one of China's greatest heroines in the process.
Walt Disney Pictures, Walt Disney Feature Animation

How to Train Your Dragon 2
Five years have passed since Hiccup and Toothless united the dragons and Vikings of Berk. Now, they spend their time charting unmapped territories. During one of their adventures, the pair discover a secret cave that houses hundreds of wild dragons -- and a mysterious dragon rider who turns out to be Hiccup's mother, Valka. Hiccup and Toothless then find themselves at the center of a battle to protect Berk from a power-hungry warrior named Drago.
DreamWorks Animation, Mad Hatter Entertainment, Vertigo Entertainment, 20th Century Fox

Hancock
Hancock is a down-and-out superhero who's forced to employ a PR expert to help repair his image when the public grows weary of all the damage he's inflicted during his lifesaving heroics. The agent's idea of imprisoning the antihero to make the world miss him proves successful, but will Hancock stick to his new sense of purpose or slip back into old habits?
GH Three, Columbia Pictures, Relativity Media, Blue Light, Weed Road Pictures, Forward Pass, Overbrook Entertainment

Hidden Figures
The untold story of Katherine G. Johnson, Dorothy Vaughan and Mary Jackson – brilliant African-American women working at NASA and serving as the brains behind one of the greatest operations in history – the launch of astronaut John Glenn into orbit. The visionary trio crossed all gender and race lines to inspire generations to dream big.
Fox 2000 Pictures, Levantine Films, Chernin Entertainment, 20th Century Fox

The Wolverine
Wolverine faces his ultimate nemesis - and tests of his physical, emotional, and mortal limits - in a life-changing voyage to modern-day Japan.
The Donners' Company, 20th Century Fox

X-Men: The Last Stand
When a cure is found to treat mutations, lines are drawn amongst the X-Men—led by Professor Charles Xavier—and the Brotherhood, a band of powerful mutants organised under Xavier's former ally, Magneto.
The Donners' Company, 20th Century Fox

Trainspotting
Heroin addict Mark Renton stumbles through bad ideas and sobriety attempts with his unreliable friends -- Sick Boy, Begbie, Spud and Tommy. He also has an underage girlfriend, Diane, along for the ride. After cleaning up and moving from Edinburgh to London, Mark finds he can't escape the life he left behind when Begbie shows up at his front door on the lam, and a scheming Sick Boy follows.
Noel Gay Motion Picture Company, Figment Films, Film4 Productions, Miramax

Into the Wild
After graduating from Emory University in 1992, top student and athlete Christopher McCandless abandons his possessions, gives his entire $24,000 savings account to charity, and hitchhikes to Alaska to live in the wilderness.
River Road Entertainment, Paramount Vantage, Into the Wild, The Linson Company, Square One C.I.H.

Star Wars: The Rise of Skywalker
The surviving Resistance faces the First Order once again as the journey of Rey, Finn and Poe Dameron continues. With the power and knowledge of generations behind them, the final battle begins.
Lucasfilm Ltd., Bad Robot

Frozen II
Elsa, Anna, Kristoff and Olaf head far into the forest to learn the truth about an ancient mystery of their kingdom.
Walt Disney Pictures, Walt Disney Animation Studios

Godzilla vs. Kong
In a time when monsters walk the Earth, humanity’s fight for its future sets Godzilla and Kong on a collision course that will see the two most powerful forces of nature on the planet collide in a spectacular battle for the ages.
Legendary Pictures

Ice Age: The Meltdown
Diego, Manny and Sid return in this sequel to the hit animated movie Ice Age. This time around, the deep freeze is over, and the ice-covered earth is starting to melt, which will destroy the trio's cherished valley. The impending disaster prompts them to reunite and warn all the other beasts about the desperate situation.
20th Century Fox Animation, Blue Sky Studios, 20th Century Fox

Toy Story 4
Woody has always been confident about his place in the world and that his priority is taking care of his kid, whether that's Andy or Bonnie. But when Bonnie adds a reluctant new toy called "Forky" to her room, a road trip adventure alongside old and new friends will show Woody how big the world can be for a toy.
Walt Disney Pictures, Pixar

The Matrix Revolutions
The human city of Zion defends itself against the massive invasion of the machines as Neo fights to end the war at another front while also opposing the rogue Agent Smith.
Village Roadshow Pictures, NPV Entertainment, Silver Pictures

The Pursuit of Happyness
A struggling salesman takes custody of his son as he's poised to begin a life-changing professional career.
Escape Artists, Relativity Media, Columbia Pictures, Overbrook Entertainment

Requiem for a Dream
The hopes and dreams of four ambitious people are shattered when their drug addictions begin spiraling out of control. A look into addiction and how it overcomes the mind and body.
Artisan Entertainment, Thousand Words, Protozoa Pictures

Venom: Let There Be Carnage
After finding a host body in investigative reporter Eddie Brock, the alien symbiote must face a new enemy, Carnage, the alter ego of serial killer Cletus Kasady.
Marvel Entertainment, Columbia Pictures, Pascal Pictures, Matt Tolmach Productions, Arad Productions

Zack Snyder's Justice League
Determined to ensure Superman's ultimate sacrifice was not in vain, Bruce Wayne aligns forces with Diana Prince with plans to recruit a team of metahumans to protect the world from an approaching threat of catastrophic proportions.
Warner Bros. Pictures, The Stone Quarry, Atlas Entertainment, Access Entertainment, Dune Entertainment, DC Films

The Fast and the Furious
Dominic Toretto is a Los Angeles street racer suspected of masterminding a series of big-rig hijackings. When undercover cop Brian O'Conner infiltrates Toretto's iconoclastic crew, he falls for Toretto's sister and must choose a side: the gang or the LAPD.
Ardustry Entertainment, Universal Pictures, Original Film, Mediastream Film GmbH & Co. Productions KG

Mission: Impossible - Ghost Protocol
Ethan Hunt and his team are racing against time to track down a dangerous terrorist named Hendricks, who has gained access to Russian nuclear launch codes and is planning a strike on the United States. An attempt to stop him ends in an explosion causing severe destruction to the Kremlin and the IMF to be implicated in the bombing, forcing the President to disavow them. No longer being aided by the government, Ethan and his team chase Hendricks around the globe, although they might still be too late to stop a disaster.
Paramount, Bad Robot, TC Productions, Skydance

Bird Box
Five years after an ominous unseen presence drives most of society to suicide, a survivor and her two children make a desperate bid to reach safety.
Bluegrass Films, Chris Morgan Productions

Men in Black II
Kay and Jay reunite to provide our best, last and only line of defense against a sinister seductress who levels the toughest challenge yet to the MIB's untarnished mission statement – protecting Earth from the scum of the universe. It's been four years since the alien-seeking agents averted an intergalactic disaster of epic proportions. Now it's a race against the clock as Jay must convince Kay – who not only has absolutely no memory of his time spent with the MIB, but is also the only living person left with the expertise to save the galaxy – to reunite with the MIB before the earth submits to ultimate destruction.
Columbia Pictures, Amblin Entertainment, Parkes+MacDonald Image Nation

Murder on the Orient Express
Genius Belgian detective Hercule Poirot investigates the murder of an American tycoon aboard the Orient Express train.
The Mark Gordon Company, Scott Free Productions, Genre Films, 20th Century Fox

Beauty and the Beast
Follow the adventures of Belle, a bright young woman who finds herself in the castle of a prince who's been turned into a mysterious beast. With the help of the castle's enchanted staff, Belle soon learns the most important lesson of all -- that true beauty comes from within.
Walt Disney Pictures, Silver Screen Partners IV, Walt Disney Feature Animation

Psycho
When larcenous real estate clerk Marion Crane goes on the lam with a wad of cash and hopes of starting a new life, she ends up at the notorious Bates Motel, where manager Norman Bates cares for his housebound mother.
Shamley Productions

Black Widow
Natasha Romanoff, also known as Black Widow, confronts the darker parts of her ledger when a dangerous conspiracy with ties to her past arises. Pursued by a force that will stop at nothing to bring her down, Natasha must deal with her history as a spy and the broken relationships left in her wake long before she became an Avenger.
Marvel Studios

Indiana Jones and the Last Crusade
In 1938, an art collector appeals to eminent archaeologist Dr. Indiana Jones to embark on a search for the Holy Grail. Indy learns that a medieval historian has vanished while searching for it, and the missing man is his own father, Dr. Henry Jones Sr.. He sets out to rescue his father by following clues in the old man's notebook, which his father had mailed to him before he went missing. Indy arrives in Venice, where he enlists the help of a beautiful academic, Dr. Elsa Schneider, along with Marcus Brody and Sallah. Together they must stop the Nazis from recovering the power of eternal life and taking over the world!
Paramount, Lucasfilm Ltd.

Star Trek
The fate of the galaxy rests in the hands of bitter rivals. One, James Kirk, is a delinquent, thrill-seeking Iowa farm boy. The other, Spock, a Vulcan, was raised in a logic-based society that rejects all emotion. As fiery instinct clashes with calm reason, their unlikely but powerful partnership is the only thing capable of leading their crew through unimaginable danger, boldly going where no one has gone before. The human adventure has begun again.
Paramount, Spyglass Entertainment, Bad Robot

The Lion King
Simba idolizes his father, King Mufasa, and takes to heart his own royal destiny. But not everyone in the kingdom celebrates the new cub's arrival. Scar, Mufasa's brother—and former heir to the throne—has plans of his own. The battle for Pride Rock is ravaged with betrayal, tragedy and drama, ultimately resulting in Simba's exile. With help from a curious pair of newfound friends, Simba will have to figure out how to grow up and take back what is rightfully his.
Walt Disney Pictures, Fairview Entertainment

Braveheart
Enraged at the slaughter of Murron, his new bride and childhood love, Scottish warrior William Wallace slays a platoon of the local English lord's soldiers. This leads the village to revolt and, eventually, the entire country to rise up against English rule.
Icon Entertainment International, The Ladd Company, B.H. Finance C.V.

(500) Days of Summer
Tom, greeting-card writer and hopeless romantic, is caught completely off-guard when his girlfriend, Summer, suddenly dumps him. He reflects on their 500 days together to try to figure out where their love affair went sour, and in doing so, Tom rediscovers his true passions in life.
Fox Searchlight Pictures, Watermark Pictures, Dune Entertainment III

Troy
In year 1250 B.C. during the late Bronze age, two emerging nations begin to clash. Paris, the Trojan prince, convinces Helen, Queen of Sparta, to leave her husband Menelaus, and sail with him back to Troy. After Menelaus finds out that his wife was taken by the Trojans, he asks his brother Agamemnon to help him get her back. Agamemnon sees this as an opportunity for power. They set off with 1,000 ships holding 50,000 Greeks to Troy.
Warner Bros. Pictures, Plan B Entertainment, Nimar Studios, Radiant Productions, Helena Productions, Latina Pictures

Miss Peregrine's Home for Peculiar Children
A teenager finds himself transported to an island where he must help protect a group of orphans with special powers from creatures intent on destroying them.
Big Screen Productions, Chernin Entertainment, Tim Burton Productions, SCOPE Pictures, TSG Entertainment, Ingenious Media, 20th Century Fox, St. Petersburg Clearwater Film Commision

The Mask
When timid bank clerk Stanley Ipkiss discovers a magical mask containing the spirit of the Norse god Loki, his entire life changes. While wearing the mask, Ipkiss becomes a supernatural playboy exuding charm and confidence which allows him to catch the eye of local nightclub singer Tina Carlyle. Unfortunately, under the mask's influence, Ipkiss also robs a bank, which angers junior crime lord Dorian Tyrell, whose goons get blamed for the heist.
Dark Horse Entertainment, New Line Cinema

X2
Professor Charles Xavier and his team of genetically gifted superheroes face a rising tide of anti-mutant sentiment led by Col. William Stryker. Storm, Wolverine and Jean Grey must join their usual nemeses—Magneto and Mystique—to unhinge Stryker's scheme to exterminate all mutants.
The Donners' Company, Bad Hat Harry Productions, 20th Century Fox

Three Billboards Outside Ebbing, Missouri
After seven months have passed without a culprit in her daughter's murder case, Mildred Hayes makes a bold move, painting three signs leading into her town with a controversial message directed at Bill Willoughby, the town's revered chief of police. When his second-in-command Officer Jason Dixon, an immature mother's boy with a penchant for violence, gets involved, the battle between Mildred and Ebbing's law enforcement is only exacerbated.
Blueprint Pictures, Cutting Edge Group, Fox Searchlight Pictures, Film4 Productions
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