How Toy Story 3 should've done marketing on TikTok, Instagram & YouTube.
A 7.8-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Woody, Buzz, and the rest of Andy's toys haven't been played with in years. With Andy about to go to college, the gang find themselves accidentally left at a nefarious day care center. The toys must band together to escape and return home to Andy.

Pixar, Walt Disney Pictures
United States of America
Pixar, Walt Disney Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Toy Story 3. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Pixar, Walt Disney Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $200M making it. But not enough marketing it.
Toy Story 3 grossed $1.1B on a $200M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$200M
Budget
Posts
Views
CPM
Box office gross: $1.1B on a $200M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Toy Story 3 scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Toy Story 3Fans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Toy Story 3 Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, Spanish, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Toy Story 3 already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Toy Story 3 feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
13777 people on IMDB already love this film. None of them are in your CRM.
A 7.8 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.8
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Toy Story 3Fans
~55K in 60 days

@Toy Story 3Official
~55K in 60 days

@Toy Story 3Clips
~55K in 60 days

@Toy Story 3Films
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
1.1B
Based on $50K at $0.58 CPM avg.
Posts Deployed
13,777
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Toy Story 3 campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Animation, Family, Comedy title with a 7.8 rating and 13,777 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Bad Hat Harry Productions, The Donners' Company, Simon Kinberg Productions, 20th Century Fox

Gravity
Dr. Ryan Stone, a brilliant medical engineer on her first Shuttle mission, with veteran astronaut Matt Kowalsky in command of his last flight before retiring. But on a seemingly routine spacewalk, disaster strikes. The Shuttle is destroyed, leaving Stone and Kowalsky completely alone-tethered to nothing but each other and spiraling out into the blackness of space. The deafening silence tells them they have lost any link to Earth and any chance for rescue. As fear turns to panic, every gulp of air eats away at what little oxygen is left. But the only way home may be to go further out into the terrifying expanse of space.
Esperanto Filmoj, Warner Bros. Pictures, Heyday Films

Skyfall
When Bond's latest assignment goes gravely wrong, agents around the world are exposed and MI6 headquarters is attacked. While M faces challenges to her authority and position from Gareth Mallory, the new Chairman of the Intelligence and Security Committee, it's up to Bond, aided only by field agent Eve, to locate the mastermind behind the attack.
Metro-Goldwyn-Mayer, Eon Productions, Danjaq, Columbia Pictures

Spider-Man: Far From Home
Peter Parker and his friends go on a summer trip to Europe. However, they will hardly be able to rest - Peter will have to agree to help Nick Fury uncover the mystery of creatures that cause natural disasters and destruction throughout the continent.
Marvel Studios, Pascal Pictures, Columbia Pictures

Return of the Jedi
Luke Skywalker leads a mission to rescue his friend Han Solo from the clutches of Jabba the Hutt, while the Emperor seeks to destroy the Rebellion once and for all with a second dreaded Death Star.
Lucasfilm Ltd.

Schindler's List
The true story of how businessman Oskar Schindler saved over a thousand Jewish lives from the Nazis while they worked as slaves in his factory during World War II.
Amblin Entertainment

Baby Driver
After being coerced into working for a crime boss, a young getaway driver finds himself taking part in a heist doomed to fail.
Big Talk Productions, Working Title Films

Captain Marvel
The story follows Carol Danvers as she becomes one of the universe’s most powerful heroes when Earth is caught in the middle of a galactic war between two alien races. Set in the 1990s, Captain Marvel is an all-new adventure from a previously unseen period in the history of the Marvel Cinematic Universe.
Marvel Studios

Saving Private Ryan
As U.S. troops storm the beaches of Normandy, three brothers lie dead on the battlefield, with a fourth trapped behind enemy lines. Ranger captain John Miller and seven men are tasked with penetrating German-held territory and bringing the boy home.
Paramount, Amblin Entertainment, Mutual Film Company, DreamWorks Pictures, The Mark Gordon Company

I Am Legend
Robert Neville is a scientist who was unable to stop the spread of the terrible virus that was incurable and man-made. Immune, Neville is now the last human survivor in what is left of New York City and perhaps the world. For three years, Neville has faithfully sent out daily radio messages, desperate to find any other survivors who might be out there. But he is not alone.
Village Roadshow Pictures, Weed Road Pictures, Original Film, Warner Bros. Pictures, Heyday Films, Overbrook Entertainment

The Prestige
A mysterious story of two magicians whose intense rivalry leads them on a life-long battle for supremacy -- full of obsession, deceit and jealousy with dangerous and deadly consequences.
Warner Bros. Pictures, Touchstone Pictures, Newmarket Films, Syncopy

Venom
Investigative journalist Eddie Brock attempts a comeback following a scandal, but accidentally becomes the host of Venom, a violent, super powerful alien symbiote. Soon, he must rely on his newfound powers to protect the world from a shadowy organization looking for a symbiote of their own.
Matt Tolmach Productions, Pascal Pictures, Marvel Entertainment, Tencent Pictures, Arad Productions

The Hunger Games: Mockingjay - Part 1
Katniss Everdeen reluctantly becomes the symbol of a mass rebellion against the autocratic Capitol.
Lionsgate, Color Force

Now You See Me
An FBI agent and an Interpol detective track a team of illusionists who pull off bank heists during their performances and reward their audiences with the money.
Summit Entertainment, K/O Paper Products, SOIXAN7E QUIN5E, See Me Louisiana

Big Hero 6
A special bond develops between plus-sized inflatable robot Baymax, and prodigy Hiro Hamada, who team up with a group of friends to form a band of high-tech heroes.
Walt Disney Pictures, Walt Disney Animation Studios

Pirates of the Caribbean: Dead Man's Chest
Captain Jack Sparrow works his way out of a blood debt with the ghostly Davy Jones to avoid eternal damnation.
Walt Disney Pictures, Jerry Bruckheimer Films, Second Mate Productions

Beauty and the Beast
A live-action adaptation of Disney's version of the classic tale of a cursed prince and a beautiful young woman who helps him break the spell.
Walt Disney Pictures, Mandeville Films

Spirited Away
A young girl, Chihiro, becomes trapped in a strange new world of spirits. When her parents undergo a mysterious transformation, she must call upon the courage she never knew she had to free her family.
Studio Ghibli

The Silence of the Lambs
Clarice Starling is a top student at the FBI's training academy. Jack Crawford wants Clarice to interview Dr. Hannibal Lecter, a brilliant psychiatrist who is also a violent psychopath, serving life behind bars for various acts of murder and cannibalism. Crawford believes that Lecter may have insight into a case and that Starling, as an attractive young woman, may be just the bait to draw him out.
Orion Pictures, Strong Heart/Demme Production

Jurassic Park
A wealthy entrepreneur secretly creates a theme park featuring living dinosaurs drawn from prehistoric DNA. Before opening day, he invites a team of experts and his two eager grandchildren to experience the park and help calm anxious investors. However, the park is anything but amusing as the security systems go off-line and the dinosaurs escape.
Universal Pictures, Amblin Entertainment

Lucy
A woman, accidentally caught in a dark deal, turns the tables on her captors and transforms into a merciless warrior evolved beyond human logic.
EuropaCorp, Canal+, Ciné+, TF1 Films Production

Zootopia
Determined to prove herself, Officer Judy Hopps, the first bunny on Zootopia's police force, jumps at the chance to crack her first case - even if it means partnering with scam-artist fox Nick Wilde to solve the mystery.
Walt Disney Animation Studios, Walt Disney Pictures

Dunkirk
The story of the miraculous evacuation of Allied soldiers from Belgium, Britain, Canada and France, who were cut off and surrounded by the German army from the beaches and harbour of Dunkirk between May 26th and June 4th 1940 during World War II.
Warner Bros. Pictures, Syncopy, RatPac Entertainment

Frozen
Young princess Anna of Arendelle dreams about finding true love at her sister Elsa’s coronation. Fate takes her on a dangerous journey in an attempt to end the eternal winter that has fallen over the kingdom. She's accompanied by ice delivery man Kristoff, his reindeer Sven, and snowman Olaf. On an adventure where she will find out what friendship, courage, family, and true love really means.
Walt Disney Pictures, Walt Disney Animation Studios

La La Land
Mia, an aspiring actress, serves lattes to movie stars in between auditions and Sebastian, a jazz musician, scrapes by playing cocktail party gigs in dingy bars, but as success mounts they are faced with decisions that begin to fray the fragile fabric of their love affair, and the dreams they worked so hard to maintain in each other threaten to rip them apart.
Summit Entertainment, Black Label Media, Gilbert Films, Impostor Pictures, Marc Platt Productions, Lionsgate

Kingsman: The Secret Service
The story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency's ultra-competitive training program just as a global threat emerges from a twisted tech genius.
20th Century Fox, Marv Films, Cloudy Productions, TSG Entertainment

Ratatouille
Remy, a resident of Paris, appreciates good food and has quite a sophisticated palate. He would love to become a chef so he can create and enjoy culinary masterpieces to his heart's delight. The only problem is, Remy is a rat. When he winds up in the sewer beneath one of Paris' finest restaurants, the rodent gourmet finds himself ideally placed to realize his dream.
Pixar, Walt Disney Pictures

Shrek
It ain't easy bein' green -- especially if you're a likable (albeit smelly) ogre named Shrek. On a mission to retrieve a gorgeous princess from the clutches of a fire-breathing dragon, Shrek teams up with an unlikely compatriot -- a wisecracking donkey.
DreamWorks Pictures, Pacific Data Images, DreamWorks Animation

The Empire Strikes Back
The epic saga continues as Luke Skywalker, in hopes of defeating the evil Galactic Empire, learns the ways of the Jedi from aging master Yoda. But Darth Vader is more determined than ever to capture Luke. Meanwhile, rebel leader Princess Leia, cocky Han Solo, Chewbacca, and droids C-3PO and R2-D2 are thrown into various stages of capture, betrayal and despair.
Lucasfilm Ltd.

The Hangover
When three friends finally come to after a raucous night of bachelor-party revelry, they find a baby in the closet and a tiger in the bathroom. But they can't seem to locate their best friend, Doug – who's supposed to be tying the knot. Launching a frantic search for Doug, the trio perseveres through a nasty hangover to try to make it to the church on time.
Legendary Pictures, Green Hat Films, Warner Bros. Pictures

The Maze Runner
Set in a post-apocalyptic world, young Thomas is deposited in a community of boys after his memory is erased, soon learning they're all trapped in a maze that will require him to join forces with fellow “runners” for a shot at escape.
Ingenious Media, Gotham Group, Dayday Films, Temple Hill Entertainment, TSG Entertainment, 20th Century Fox

The Green Mile
A supernatural tale set on death row in a Southern prison, where gentle giant John Coffey possesses the mysterious power to heal people's ailments. When the cell block's head guard, Paul Edgecomb, recognizes Coffey's miraculous gift, he tries desperately to help stave off the condemned man's execution.
Castle Rock Entertainment, Darkwoods Productions, Warner Bros. Pictures, PolyGram Filmed Entertainment

Bohemian Rhapsody
Singer Freddie Mercury, guitarist Brian May, drummer Roger Taylor and bass guitarist John Deacon take the music world by storm when they form the rock 'n' roll band Queen in 1970. Hit songs become instant classics. When Mercury's increasingly wild lifestyle starts to spiral out of control, Queen soon faces its greatest challenge yet – finding a way to keep the band together amid the success and excess.
GK Films, Regency Enterprises, Queen Films, Tribeca Productions, New Regency Pictures, 20th Century Fox

The Imitation Game
Based on the real life story of legendary cryptanalyst Alan Turing, the film portrays the nail-biting race against time by Turing and his brilliant team of code-breakers at Britain's top-secret Government Code and Cypher School at Bletchley Park, during the darkest days of World War II.
Bristol Automotive, Black Bear Pictures, The Weinstein Company, FilmNation Entertainment

Get Out
Chris and his girlfriend Rose go upstate to visit her parents for the weekend. At first, Chris reads the family's overly accommodating behavior as nervous attempts to deal with their daughter's interracial relationship, but as the weekend progresses, a series of increasingly disturbing discoveries lead him to a truth that he never could have imagined.
Monkeypaw Productions, Blumhouse Productions, QC Entertainment

The Intouchables
A true story of two men who should never have met – a quadriplegic aristocrat who was injured in a paragliding accident and a young man from the projects.
Gaumont, CinéCinéma, Quad Productions, Chaocorp, Ten Films, TF1, Canal+, TF1 Films Production

The Hunger Games: Catching Fire
Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a "Victor's Tour" of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - a competition that could change Panem forever.
Lionsgate, Color Force
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