How 22 Jump Street should've done marketing on TikTok, Instagram & YouTube.
A 6.8-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

After making their way through high school (twice), big changes are in store for officers Schmidt and Jenko when they go deep undercover at a local college. But when Jenko meets a kindred spirit on the football team, and Schmidt infiltrates the bohemian art major scene, they begin to question their partnership. Now they don't have to just crack the case - they have to figure out if they can have a mature relationship. If these two overgrown adolescents can grow from freshmen into real men, college might be the best thing that ever happened to them.

Columbia Pictures, Original Film, MRC, LStar Capital, Metro-Goldwyn-Mayer, Stephen J. Cannell Productions, 75 Year Plan Productions, Storyville Films, JHF Productions
United States of America
Columbia Pictures, Original Film, MRC, LStar Capital, Metro-Goldwyn-Mayer, Stephen J. Cannell Productions, 75 Year Plan Productions, Storyville Films, JHF Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers 22 Jump Street. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Columbia Pictures, Original Film, MRC, LStar Capital, Metro-Goldwyn-Mayer, Stephen J. Cannell Productions, 75 Year Plan Productions, Storyville Films, JHF Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $50.0M making it. But not enough marketing it.
22 Jump Street grossed $331M on a $50.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$50.0M
Budget
Posts
Views
CPM
Box office gross: $331M on a $50.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put 22 Jump Street scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @22 Jump StreetFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated '22 Jump Street Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where 22 Jump Street already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make 22 Jump Street feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
7460 people on IMDB already love this film. None of them are in your CRM.
A 6.8 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.8
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@22 Jump StreetFans
~55K in 60 days

@22 Jump StreetOfficial
~55K in 60 days

@22 Jump StreetClips
~55K in 60 days

@22 Jump StreetFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
331M
Based on $50K at $0.58 CPM avg.
Posts Deployed
7,460
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K 22 Jump Street campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Crime, Comedy, Action title with a 6.8 rating and 7,460 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
Homestead
How Createable generated 300M+ views for Homestead through high-volume short-form distribution.
Posts
2.9K
Views
300M
CPM
$0.58

God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Posts
2.5K
Views
56M
CPM
$0.43

Angel Guild
How Createable generated 182.21M views through a multi-title Angel Studios short-form distribution engine.
Posts
3.1K
Views
180M
CPM
$0.91

Dinesh D'Souza
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
306
Views
10M
CPM
$1.00

Solo Mio
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
566
Views
68M
CPM
$0.58

Code 3
How Createable generated 30M+ views for Code 3 from only 200 short-form posts.
Posts
200
Views
30M
CPM
$0.31

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Original Film, Universal Pictures, One Race

Ghost in the Shell
In the near future, Major is the first of her kind: a human saved from a terrible crash, then cyber-enhanced to be a perfect soldier devoted to stopping the world's most dangerous criminals.
Weying Galaxy Entertainment, Paramount, Shanghai Film Group, Reliance Entertainment, Grosvenor Park Productions, Steven Paul Production, Huahua Media, Seaside Entertainment, DreamWorks Pictures, Arad Productions

Transformers: Age of Extinction
As humanity picks up the pieces, following the conclusion of "Transformers: Dark of the Moon," Autobots and Decepticons have all but vanished from the face of the planet. However, a group of powerful, ingenious businessman and scientists attempt to learn from past Transformer incursions and push the boundaries of technology beyond what they can control - all while an ancient, powerful Transformer menace sets Earth in his cross-hairs.
di Bonaventura Pictures, Tom DeSanto/Don Murphy Production, Ian Bryce Productions, Paramount

Luca
Luca and his best friend Alberto experience an unforgettable summer on the Italian Riviera. But all the fun is threatened by a deeply-held secret: they are sea monsters from another world just below the water’s surface.
Pixar, Walt Disney Pictures

Indiana Jones and the Kingdom of the Crystal Skull
Set during the Cold War, the Soviets—led by sword-wielding Irina Spalko—are in search of a crystal skull which has supernatural powers related to a mystical Lost City of Gold. Indy is coerced to head to Peru at the behest of a young man whose friend—and Indy's colleague—Professor Oxley has been captured for his knowledge of the skull's whereabouts.
Paramount, Lucasfilm Ltd.

12 Angry Men
The defense and the prosecution have rested and the jury is filing into the jury room to decide if a young Spanish-American is guilty or innocent of murdering his father. What begins as an open and shut case soon becomes a mini-drama of each of the jurors' prejudices and preconceptions about the trial, the accused, and each other.
United Artists, Orion-Nova Productions

Free Guy
A bank teller discovers he is actually a background player in an open-world video game, and decides to become the hero of his own story. Now, in a world where there are no limits, he is determined to be the guy who saves his world his way before it's too late.
Berlanti Productions, 21 Laps Entertainment, Maximum Effort, Lit Entertainment Group, 20th Century Studios

The Secret Life of Pets
The quiet life of a terrier named Max is upended when his owner takes in Duke, a stray whom Max instantly dislikes.
Illumination, Universal Pictures

The Jungle Book
A man-cub named Mowgli fostered by wolves. After a threat from the tiger Shere Khan, Mowgli is forced to flee the jungle, by which he embarks on a journey of self discovery with the help of the panther, Bagheera and the free-spirited bear, Baloo.
Walt Disney Pictures, Fairview Entertainment, Moving Picture Company

Twelve Monkeys
In the year 2035, convict James Cole reluctantly volunteers to be sent back in time to discover the origin of a deadly virus that wiped out nearly all of the earth's population and forced the survivors into underground communities. But when Cole is mistakenly sent to 1990 instead of 1996, he's arrested and locked up in a mental hospital. There he meets psychiatrist Dr. Kathryn Railly, and patient Jeffrey Goines, the son of a famous virus expert, who may hold the key to the mysterious rogue group, the Army of the 12 Monkeys, thought to be responsible for unleashing the killer disease.
Universal Pictures, Atlas Entertainment, Classico, Twelve Monkeys Productions

Ice Age: Dawn of the Dinosaurs
Times are changing for Manny the moody mammoth, Sid the motor mouthed sloth and Diego the crafty saber-toothed tiger. Life heats up for our heroes when they meet some new and none-too-friendly neighbors – the mighty dinosaurs.
Blue Sky Studios, 20th Century Fox Animation, 20th Century Fox

The Suicide Squad
Supervillains Harley Quinn, Bloodsport, Peacemaker and a collection of nutty cons at Belle Reve prison join the super-secret, super-shady Task Force X as they are dropped off at the remote, enemy-infused island of Corto Maltese.
DC Films, Atlas Entertainment, The Safran Company, Warner Bros. Pictures

Source Code
When decorated soldier Captain Colter Stevens wakes up in the body of an unknown man, he discovers he's part of a mission to find the bomber of a Chicago commuter train.
The Mark Gordon Company, Vendôme Pictures, Summit Entertainment, StudioCanal

Top Gun
For Lieutenant Pete 'Maverick' Mitchell and his friend and co-pilot Nick 'Goose' Bradshaw, being accepted into an elite training school for fighter pilots is a dream come true. But a tragedy, as well as personal demons, will threaten Pete's dreams of becoming an ace pilot.
Paramount, Don Simpson/Jerry Bruckheimer Films

War of the Worlds
Ray Ferrier is a divorced dockworker and less-than-perfect father. Soon after his ex-wife and her new husband drop off his teenage son and young daughter for a rare weekend visit, a strange and powerful lightning storm touches down.
Paramount, Amblin Entertainment, Cruise/Wagner Productions, DreamWorks Pictures

Transformers: Dark of the Moon
The Autobots continue to work for NEST, now no longer in secret. But after discovering a strange artifact during a mission in Chernobyl, it becomes apparent to Optimus Prime that the United States government has been less than forthright with them.
Paramount, di Bonaventura Pictures, Tom DeSanto/Don Murphy Production, Ian Bryce Productions

The Lost World: Jurassic Park
Four years after Jurassic Park's genetically bred dinosaurs ran amok, multimillionaire John Hammond shocks chaos theorist Ian Malcolm by revealing that he has been breeding more beasties at a secret location. Malcolm, his paleontologist ladylove and a wildlife videographer join an expedition to document the lethal lizards' natural behavior in this action-packed thriller.
Universal Pictures, Amblin Entertainment, Digital Image Associates

Argo
As the Iranian revolution reaches a boiling point, a CIA 'exfiltration' specialist concocts a risky plan to free six Americans who have found shelter at the home of the Canadian ambassador.
GK Films, Warner Bros. Pictures, Smoke House Pictures

The Good, the Bad and the Ugly
While the Civil War rages on between the Union and the Confederacy, three men – a quiet loner, a ruthless hitman, and a Mexican bandit – comb the American Southwest in search of a strongbox containing $200,000 in stolen gold.
United Artists, PEA, Arturo González Producciones Cinematográficas, Constantin Film

Shaun of the Dead
Shaun lives a supremely uneventful life, which revolves around his girlfriend, his mother, and, above all, his local pub. This gentle routine is threatened when the dead return to life and make strenuous attempts to snack on ordinary Londoners.
WT2 Productions, StudioCanal, Working Title Films, Big Talk Productions, Film4 Productions, Rogue Pictures, Universal Pictures

Spotlight
The true story of how the Boston Globe uncovered the massive scandal of child molestation and cover-up within the local Catholic Archdiocese, shaking the entire Catholic Church to its core.
Participant, Anonymous Content, Rocklin / Faust, First Look Media, Open Road Films, Entertainment One, Topic Studios, Seville International

The Conjuring 2
Lorraine and Ed Warren travel to north London to help a single mother raising four children alone in a house plagued by malicious spirits.
New Line Cinema, Dune Entertainment, The Safran Company, Evergreen Media Group, Atomic Monster

Crazy, Stupid, Love.
Cal Weaver is living the American dream. He has a good job, a beautiful house, great children and a beautiful wife, named Emily. Cal's seemingly perfect life unravels, however, when he learns that Emily has been unfaithful and wants a divorce. Over 40 and suddenly single, Cal is adrift in the fickle world of dating. Enter, Jacob Palmer, a self-styled player who takes Cal under his wing and teaches him how to be a hit with the ladies.
Warner Bros. Pictures

Ocean's Eight
Debbie Ocean, a criminal mastermind, gathers a crew of female thieves to pull off the heist of the century at New York's annual Met Gala.
Village Roadshow Pictures, Warner Bros. Pictures, Larger Than Life Productions, Rahway Road Productions, Smoke House Pictures

After
Tessa Young is a dedicated student, dutiful daughter and loyal girlfriend to her high school sweetheart. Entering her first semester of college, Tessa's guarded world opens up when she meets Hardin Scott, a mysterious and brooding rebel who makes her question all she thought she knew about herself -- and what she wants out of life.
CalMaple Films, Wattpad, Offspring Entertainment, Diamond Film Productions, Voltage Pictures, Frayed Pages Entertainment

About Time
The night after another unsatisfactory New Year's party, Tim's father tells his son that the men in his family have always had the ability to travel through time. They can't change history, but they can change what happens and has happened in their own lives. Thus begins the start of a lesson in learning to appreciate life itself as it is, as it comes, and most importantly, the people living alongside us.
Working Title Films, Translux, Universal Pictures, Relativity Media

Oldboy
With no clue how he came to be imprisoned, drugged and tortured for 15 years, a desperate businessman seeks revenge on his captors.
Show East, CJ Entertainment, Egg Film, Cineclick Asia

Glass
In a series of escalating encounters, former security guard David Dunn uses his supernatural abilities to track Kevin Wendell Crumb, a disturbed man who has twenty-four personalities. Meanwhile, the shadowy presence of Elijah Price emerges as an orchestrator who holds secrets critical to both men.
Universal Pictures, Blumhouse Productions, Blinding Edge Pictures, Buena Vista International, Perfect World Pictures

Alien: Covenant
Bound for a remote planet on the far side of the galaxy, the crew of the colony ship 'Covenant' discovers what is thought to be an uncharted paradise, but is actually a dark, dangerous world—which has a sole inhabitant: the 'synthetic', David, survivor of the doomed Prometheus expedition.
Scott Free Productions, Brandywine Productions, 20th Century Fox

Wonder Woman 1984
A botched store robbery places Wonder Woman in a global battle against a powerful and mysterious ancient force that puts her powers in jeopardy.
Warner Bros. Pictures, The Stone Quarry, DC Films, Atlas Entertainment

Sicario
An idealistic FBI agent is enlisted by a government task force to aid in the escalating war against drugs at the border area between the U.S. and Mexico.
Thunder Road, Black Label Media, Lionsgate

Lady Bird
Lady Bird McPherson, a strong willed, deeply opinionated, artistic 17 year old comes of age in Sacramento. Her relationship with her mother and her upbringing are questioned and tested as she plans to head off to college.
IAC Films, Scott Rudin Productions, Entertainment 360

The Purge
Given the country's overcrowded prisons, the U.S. government begins to allow 12-hour periods of time in which all illegal activity is legal. During one of these free-for-alls, a family must protect themselves from a home invasion.
Universal Pictures, Why Not Productions, Platinum Dunes, Blumhouse Productions

Terminator Genisys
The year is 2029. John Connor, leader of the resistance continues the war against the machines. At the Los Angeles offensive, John's fears of the unknown future begin to emerge when TECOM spies reveal a new plot by SkyNet that will attack him from both fronts; past and future, and will ultimately change warfare forever.
Skydance, Paramount, Annapurna Pictures

Solo: A Star Wars Story
Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo meets his mighty future copilot Chewbacca and encounters the notorious gambler Lando Calrissian.
Lucasfilm Ltd., Allison Shearmur Productions, Imagine Entertainment

Mean Girls
Cady Heron is a hit with The Plastics, the A-list girl clique at her new school, until she makes the mistake of falling for Aaron Samuels, the ex-boyfriend of alpha Plastic Regina George.
Broadway Video, Paramount, M.G. Films

Jumanji: The Next Level
As the gang return to Jumanji to rescue one of their own, they discover that nothing is as they expect. The players will have to brave parts unknown and unexplored in order to escape the world’s most dangerous game.
Columbia Pictures, Seven Bucks Productions, Matt Tolmach Productions, The Detective Agency

Transformers: Revenge of the Fallen
Sam Witwicky leaves the Autobots behind for a normal life. But when his mind is filled with cryptic symbols, the Decepticons target him and he is dragged back into the Transformers' war.
DreamWorks Pictures, Paramount, di Bonaventura Pictures, Tom DeSanto/Don Murphy Production, Ian Bryce Productions
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