How The Terminal should've done marketing on TikTok, Instagram & YouTube.
A 7.3-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Viktor Navorski is a man without a country; his plane took off just as a coup d'etat exploded in his homeland, leaving it in shambles, and now he's stranded at Kennedy Airport, where he's holding a passport that nobody recognizes. While quarantined in the transit lounge until authorities can figure out what to do with him, Viktor simply goes on living – and courts romance with a beautiful flight attendant.

Amblin Entertainment, Parkes/MacDonald Productions, DreamWorks Pictures
United States of America
Amblin Entertainment, Parkes/MacDonald Productions, DreamWorks Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Terminal. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Amblin Entertainment, Parkes/MacDonald Productions, DreamWorks Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $60.0M making it. But not enough marketing it.
The Terminal grossed $219M on a $60.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$60.0M
Budget
Posts
Views
CPM
Box office gross: $219M on a $60.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Terminal scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The TerminalFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Terminal Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in Bulgarian, English, French, Russian, Spanish, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Terminal already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Terminal feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
7241 people on IMDB already love this film. None of them are in your CRM.
A 7.3 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.3
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The TerminalFans
~55K in 60 days

@The TerminalOfficial
~55K in 60 days

@The TerminalClips
~55K in 60 days

@The TerminalFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
219M
Based on $50K at $0.58 CPM avg.
Posts Deployed
7,241
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Terminal campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Drama title with a 7.3 rating and 7,241 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
Homestead
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Posts
2.9K
Views
300M
CPM
$0.58

God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Posts
2.5K
Views
56M
CPM
$0.43

Angel Guild
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Posts
3.1K
Views
180M
CPM
$0.91

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How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
306
Views
10M
CPM
$1.00

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Posts
566
Views
68M
CPM
$0.58

Code 3
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Posts
200
Views
30M
CPM
$0.31

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Wonder
The story of August Pullman – a boy with facial differences – who enters fifth grade, attending a mainstream elementary school for the first time.
Lionsgate, Participant, Walden Media, Mandeville Films

The Simpsons Movie
After Homer accidentally pollutes the town's water supply, Springfield is encased in a gigantic dome by the EPA and the Simpsons are declared fugitives.
Gracie Films, 20th Century Fox

The Day After Tomorrow
After years of increases in the greenhouse effect, havoc is wreaked globally in the form of catastrophic hurricanes, tornadoes, tidal waves, floods and the beginning of a new Ice Age. Paleoclimatologist, Jack Hall tries to warn the world while also shepherding to safety his son, trapped in New York after the city is overwhelmed by the start of the new big freeze.
The Mark Gordon Company, Lions Gate Films, Centropolis Entertainment, 20th Century Fox

Chappie
Every child comes into the world full of promise, and none more so than Chappie: he is gifted, special, a prodigy. Like any child, Chappie will come under the influence of his surroundings—some good, some bad—and he will rely on his heart and soul to find his way in the world and become his own man. But there's one thing that makes Chappie different from any one else: he is a robot.
Columbia Pictures, MRC, LStar Capital, Simon Kinberg Productions, Genre Films, Alpha Core, Ollin Studio, Sony Pictures

Sing
A koala named Buster recruits his best friend to help him drum up business for his theater by hosting a singing competition.
Illumination, Universal Pictures, Fuji Television Network, dentsu

22 Jump Street
After making their way through high school (twice), big changes are in store for officers Schmidt and Jenko when they go deep undercover at a local college. But when Jenko meets a kindred spirit on the football team, and Schmidt infiltrates the bohemian art major scene, they begin to question their partnership. Now they don't have to just crack the case - they have to figure out if they can have a mature relationship. If these two overgrown adolescents can grow from freshmen into real men, college might be the best thing that ever happened to them.
Columbia Pictures, Original Film, MRC, LStar Capital, Metro-Goldwyn-Mayer, Stephen J. Cannell Productions, 75 Year Plan Productions, Storyville Films, JHF Productions

The Breakfast Club
Five high school students from different walks of life endure a Saturday detention under a power-hungry principal. The disparate group includes rebel John, princess Claire, outcast Allison, brainy Brian and Andrew, the jock. Each has a chance to tell his or her story, making the others see them a little differently -- and when the day ends, they question whether school will ever be the same.
Universal Pictures, A&M Films, Channel Productions

Apocalypse Now
At the height of the Vietnam war, Captain Benjamin Willard is sent on a dangerous mission that, officially, "does not exist, nor will it ever exist." His goal is to locate - and eliminate - a mysterious Green Beret Colonel named Walter Kurtz, who has been leading his personal army on illegal guerrilla missions into enemy territory.
United Artists, American Zoetrope

Eternals
The Eternals are a team of ancient aliens who have been living on Earth in secret for thousands of years. When an unexpected tragedy forces them out of the shadows, they are forced to reunite against mankind’s most ancient enemy, the Deviants.
Marvel Studios

Snow White and the Huntsman
After the Evil Queen marries the King, she performs a violent coup in which the King is murdered and his daughter, Snow White, is taken captive. Almost a decade later, a grown Snow White is still in the clutches of the Queen. In order to obtain immortality, The Evil Queen needs the heart of Snow White. After Snow escapes the castle, the Queen sends the Huntsman to find her in the Dark Forest.
Universal Pictures, Roth Films

Fifty Shades Freed
Believing they have left behind shadowy figures from their past, newlyweds Christian and Ana fully embrace an inextricable connection and shared life of luxury. But just as she steps into her role as Mrs. Grey and he relaxes into an unfamiliar stability, new threats could jeopardize their happy ending before it even begins.
Universal Pictures, Perfect World Pictures

Mission: Impossible - Fallout
When an IMF mission ends badly, the world is faced with dire consequences. As Ethan Hunt takes it upon himself to fulfill his original briefing, the CIA begin to question his loyalty and his motives. The IMF team find themselves in a race against time, hunted by assassins while trying to prevent a global catastrophe.
Paramount, Bad Robot, Skydance, TC Productions

The Help
Aibileen Clark is a middle-aged African-American maid who has spent her life raising white children and has recently lost her only son; Minny Jackson is an African-American maid who has often offended her employers despite her family's struggles with money and her desperate need for jobs; and Eugenia "Skeeter" Phelan is a young white woman who has recently moved back home after graduating college to find out her childhood maid has mysteriously disappeared. These three stories intertwine to explain how life in Jackson, Mississippi revolves around "the help"; yet they are always kept at a certain distance because of racial lines.
1492 Pictures, Harbinger Pictures, Touchstone Pictures

Sin City
Welcome to Sin City. This town beckons to the tough, the corrupt, the brokenhearted. Some call it dark… Hard-boiled. Then there are those who call it home — Crooked cops, sexy dames, desperate vigilantes. Some are seeking revenge, others lust after redemption, and then there are those hoping for a little of both. A universe of unlikely and reluctant heroes still trying to do the right thing in a city that refuses to care.
Dimension Films, Troublemaker Studios, Miramax

Baywatch
Devoted lifeguard Mitch Buchannon butts heads with a brash new recruit. Together, they uncover a local criminal plot that threatens the future of the Bay.
Uncharted, Paramount, Flynn Picture Company, Fremantle Productions, Seven Bucks Productions, Skydance, The Montecito Picture Company

Top Gun: Maverick
After more than thirty years of service as one of the Navy’s top aviators, and dodging the advancement in rank that would ground him, Pete “Maverick” Mitchell finds himself training a detachment of TOP GUN graduates for a specialized mission the likes of which no living pilot has ever seen.
Skydance, Don Simpson/Jerry Bruckheimer Films, Paramount

Bad Boys for Life
Marcus and Mike are forced to confront new threats, career changes, and midlife crises as they join the newly created elite team AMMO of the Miami police department to take down the ruthless Armando Armas, the vicious leader of a Miami drug cartel.
Columbia Pictures, 2.0 Entertainment, Don Simpson/Jerry Bruckheimer Films, Overbrook Entertainment

Real Steel
Charlie Kenton is a washed-up fighter who retired from the ring when robots took over the sport. After his robot is trashed, he reluctantly teams up with his estranged son to rebuild and train an unlikely contender.
Touchstone Pictures, ImageMovers, Angry Films, Kontsept Film Company, Revolution Sun Studios, DreamWorks Pictures, Reliance Entertainment, 21 Laps Entertainment

Fast Five
Former cop Brian O'Conner partners with ex-con Dom Toretto on the opposite side of the law. Since Brian and Mia Toretto broke Dom out of custody, they've blown across many borders to elude authorities. Now backed into a corner in Rio de Janeiro, they must pull one last job in order to gain their freedom.
Original Film, Universal Pictures, One Race

Ghost in the Shell
In the near future, Major is the first of her kind: a human saved from a terrible crash, then cyber-enhanced to be a perfect soldier devoted to stopping the world's most dangerous criminals.
Weying Galaxy Entertainment, Paramount, Shanghai Film Group, Reliance Entertainment, Grosvenor Park Productions, Steven Paul Production, Huahua Media, Seaside Entertainment, DreamWorks Pictures, Arad Productions

Transformers: Age of Extinction
As humanity picks up the pieces, following the conclusion of "Transformers: Dark of the Moon," Autobots and Decepticons have all but vanished from the face of the planet. However, a group of powerful, ingenious businessman and scientists attempt to learn from past Transformer incursions and push the boundaries of technology beyond what they can control - all while an ancient, powerful Transformer menace sets Earth in his cross-hairs.
di Bonaventura Pictures, Tom DeSanto/Don Murphy Production, Ian Bryce Productions, Paramount

Luca
Luca and his best friend Alberto experience an unforgettable summer on the Italian Riviera. But all the fun is threatened by a deeply-held secret: they are sea monsters from another world just below the water’s surface.
Pixar, Walt Disney Pictures

Indiana Jones and the Kingdom of the Crystal Skull
Set during the Cold War, the Soviets—led by sword-wielding Irina Spalko—are in search of a crystal skull which has supernatural powers related to a mystical Lost City of Gold. Indy is coerced to head to Peru at the behest of a young man whose friend—and Indy's colleague—Professor Oxley has been captured for his knowledge of the skull's whereabouts.
Paramount, Lucasfilm Ltd.

12 Angry Men
The defense and the prosecution have rested and the jury is filing into the jury room to decide if a young Spanish-American is guilty or innocent of murdering his father. What begins as an open and shut case soon becomes a mini-drama of each of the jurors' prejudices and preconceptions about the trial, the accused, and each other.
United Artists, Orion-Nova Productions

Free Guy
A bank teller discovers he is actually a background player in an open-world video game, and decides to become the hero of his own story. Now, in a world where there are no limits, he is determined to be the guy who saves his world his way before it's too late.
Berlanti Productions, 21 Laps Entertainment, Maximum Effort, Lit Entertainment Group, 20th Century Studios

The Secret Life of Pets
The quiet life of a terrier named Max is upended when his owner takes in Duke, a stray whom Max instantly dislikes.
Illumination, Universal Pictures

The Jungle Book
A man-cub named Mowgli fostered by wolves. After a threat from the tiger Shere Khan, Mowgli is forced to flee the jungle, by which he embarks on a journey of self discovery with the help of the panther, Bagheera and the free-spirited bear, Baloo.
Walt Disney Pictures, Fairview Entertainment, Moving Picture Company

Twelve Monkeys
In the year 2035, convict James Cole reluctantly volunteers to be sent back in time to discover the origin of a deadly virus that wiped out nearly all of the earth's population and forced the survivors into underground communities. But when Cole is mistakenly sent to 1990 instead of 1996, he's arrested and locked up in a mental hospital. There he meets psychiatrist Dr. Kathryn Railly, and patient Jeffrey Goines, the son of a famous virus expert, who may hold the key to the mysterious rogue group, the Army of the 12 Monkeys, thought to be responsible for unleashing the killer disease.
Universal Pictures, Atlas Entertainment, Classico, Twelve Monkeys Productions

Ice Age: Dawn of the Dinosaurs
Times are changing for Manny the moody mammoth, Sid the motor mouthed sloth and Diego the crafty saber-toothed tiger. Life heats up for our heroes when they meet some new and none-too-friendly neighbors – the mighty dinosaurs.
Blue Sky Studios, 20th Century Fox Animation, 20th Century Fox

The Suicide Squad
Supervillains Harley Quinn, Bloodsport, Peacemaker and a collection of nutty cons at Belle Reve prison join the super-secret, super-shady Task Force X as they are dropped off at the remote, enemy-infused island of Corto Maltese.
DC Films, Atlas Entertainment, The Safran Company, Warner Bros. Pictures

Source Code
When decorated soldier Captain Colter Stevens wakes up in the body of an unknown man, he discovers he's part of a mission to find the bomber of a Chicago commuter train.
The Mark Gordon Company, Vendôme Pictures, Summit Entertainment, StudioCanal
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