How A Bronx Tale should've done marketing on TikTok, Instagram & YouTube.
A 7.8-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Set in the Bronx during the tumultuous 1960s, an adolescent boy is torn between his honest, working-class father and a violent yet charismatic crime boss. Complicating matters is the youngster's growing attraction - forbidden in his neighborhood - for a beautiful black girl.

Savoy Pictures, HBO Films
United States of America
Savoy Pictures, HBO Films catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers A Bronx Tale. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Savoy Pictures, HBO Films has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $10.0M making it. But not enough marketing it.
A Bronx Tale grossed $17.3M on a $10.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$10.0M
Budget
Posts
Views
CPM
Box office gross: $17.3M on a $10.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put A Bronx Tale scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @A Bronx TaleFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'A Bronx Tale Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, Italian, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where A Bronx Tale already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make A Bronx Tale feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
2144 people on IMDB already love this film. None of them are in your CRM.
A 7.8 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.8
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@A Bronx TaleFans
~55K in 60 days

@A Bronx TaleOfficial
~55K in 60 days

@A Bronx TaleClips
~55K in 60 days

@A Bronx TaleFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
17.3M
Based on $50K at $0.58 CPM avg.
Posts Deployed
2,144
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K A Bronx Tale campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Drama, Crime title with a 7.8 rating and 2,144 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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MacDonald/Parkes Productions, DreamWorks Pictures, United International Pictures

Step Up 2: The Streets
When rebellious street dancer Andie lands at the elite Maryland School of the Arts, she finds herself fighting to fit in while also trying to hold onto her old life. When she joins forces with the schools hottest dancer, Chase, to form a crew of classmate outcasts to compete in Baltimore s underground dance battle The Streets.
Touchstone Pictures, Summit Entertainment, Offspring Entertainment

Pandorum
Two crew members wake up on an abandoned spacecraft with no idea who they are, how long they've been asleep, or what their mission is. The two soon discover they're actually not alone – and the reality of their situation is more horrifying than they could have imagined.
Impact Pictures, Studio Babelsberg, Summit Entertainment, Constantin Film, Overture Films, FFA, FFF Bayern, Deutscher Filmförderfonds

Labyrinth
When teen Sarah is forced to babysit her half-brother Toby, she summons Jareth the Goblin King to take him away. When he is actually kidnapped, Sarah is given just thirteen hours to solve a labyrinth and rescue him.
Henson Associates, Inc., Lucasfilm Ltd., The Jim Henson Company, Delphi V Productions, Henson Organisation, TriStar Pictures

Horns
In the aftermath of his girlfriend's mysterious death, a young man awakens to strange horns sprouting from his temples.
Mandalay Pictures, Red Granite Pictures

Peninsula
A soldier and his team battle hordes of post-apocalyptic zombies in the wastelands of the Korean Peninsula.
Next Entertainment World, RedPeter Film, Vantage Holdings, Contents Panda

Enola Holmes 2
Now a detective-for-hire like her infamous brother, Enola Holmes takes on her first official case to find a missing girl, as the sparks of a dangerous conspiracy ignite a mystery that requires the help of friends — and Sherlock himself — to unravel.
Legendary Pictures, PCMA Productions

It Comes at Night
Secure within a desolate home as an unnatural threat terrorizes the world, a man has established a tenuous domestic order with his wife and son, but this will soon be put to test when a desperate young family arrives seeking refuge.
A24, Animal Kingdom

K-PAX
Prot is a patient at a mental hospital who claims to be from a far away planet. His psychiatrist tries to help him, only to begin to doubt his own explanations.
Intermedia Films, Lawrence Gordon Productions, IMF Internationale Medien und Film GmbH & Co. 3. Produktions KG, Film4 Productions, Universal Pictures, Senator International

Ghost Ship
After discovering a passenger ship missing since 1962 floating adrift on the Bering Sea, salvagers claim the vessel as their own. Once they begin towing the ghost ship towards harbor, a series of bizarre occurrences happen and the group becomes trapped inside the ship, which they soon learn is inhabited by a demonic creature.
Village Roadshow Pictures, NPV Entertainment, Dark Castle Entertainment, Ghost Ship Films Pty. Ltd., Warner Bros. Pictures

We Are Your Friends
Young Cole Carter dreams of hitting the big time as a Hollywood disc jockey, spending his days and nights hanging with buddies and working on the one track that will set the world on fire. Opportunity comes knocking when he meets James Reed, a charismatic DJ who takes the 23-year-old under his wing. Soon, his seemingly clear path to success gets complicated when he starts falling for his mentor's girlfriend, jeopardizing his new friendship and the future he seems destined to fulfill.
Working Title Films, StudioCanal, Anton Capital Entertainment, RatPac Entertainment, Shadowcast Pictures, Warner Bros. Pictures

The SpongeBob Movie: Sponge Out of Water
Burger Beard is a pirate who is in search of the final page of a magical book that makes any evil plan he writes in it come true, which happens to be the Krabby Patty secret formula. When the entire city of Bikini Bottom is put in danger, SpongeBob, Patrick, Mr. Krabs, Squidward, Sandy, and Plankton need to go on a quest that takes them to the surface. In order to get back the recipe and save their city, the gang must retrieve the book and transform themselves into superheroes.
Paramount Animation, Paramount, Nickelodeon Movies, Nickelodeon Animation Studio, United Plankton Pictures, Disruption Entertainment, Film Victoria, Rough Draft Studios

Night of the Living Dead
A disparate group of individuals takes refuge in an abandoned house when corpses begin to leave the graveyard in search of fresh human bodies to devour. The pragmatic Ben does his best to control the situation, but when the murderous zombies surround the house, the other survivors begin to panic.
Image Ten

Perfect Blue
Pop singer Mima Kirigow looks forward to a bright new career when she quits her chart-topping trio to become an actress. When she lands a role in a sexually charged murder mystery, Mima’s life begins to fall apart.
Madhouse, Rex Entertainment, Kotobuki Seihan Printing, Asahi Broadcasting Corporation, Fangs Co.

Mulan II
Fa Mulan gets the surprise of her young life when her love, Captain Li Shang asks for her hand in marriage. Before the two can have their happily ever after, the Emperor assigns them a secret mission, to escort three princesses to Chang'an, China. Mushu is determined to drive a wedge between the couple after he learns that he will lose his guardian job if Mulan marries into the Li family.
Walt Disney Pictures, DisneyToon Studios

Resident Evil: Welcome to Raccoon City
Once the booming home of pharmaceutical giant Umbrella Corporation, Raccoon City is now a dying Midwestern town. The company’s exodus left the city a wasteland…with great evil brewing below the surface. When that evil is unleashed, the townspeople are forever…changed…and a small group of survivors must work together to uncover the truth behind Umbrella and make it through the night.
Constantin Film, Davis Films, Screen Gems, CAPCOM, Impact Pictures

The Cable Guy
When recently single Steven moves into his new apartment, cable guy Chip comes to hook him up—and doesn't let go. Initially, Chip is just overzealous in his desire to be Steven's pal, but when Steven tries to end the 'friendship', Chip shows his dark side. He begins stalking Steven, who's left to fend for himself because no one else can believe Chip's capable of such behaviour.
Columbia Pictures, Brillstein-Grey Entertainment, Licht/Mueller Film Corporation

Flubber
Professor Phillip Brainard, an absent minded professor, works with his assistant Weebo, trying to create a substance that's a new source of energy and that will save Medfield College where his sweetheart Sara is the president. He has missed his wedding twice, and on the afternoon of his third wedding, Professor Brainard creates flubber, which allows objects to fly through the air.
Walt Disney Pictures, Great Oaks Entertainment

John Q
John Quincy Archibald is a father and husband whose son is diagnosed with an enlarged heart and then finds out he cannot receive a transplant because HMO insurance will not cover it. Therefore, he decides to take a hospital full of patients hostage until the hospital puts his son's name on the donor's list.
Evolution Entertainment, New Line Cinema, Burg/Koules Productions

Judge Dredd
In a dystopian future, Dredd, the most famous judge (a cop with instant field judiciary powers) is convicted for a crime he did not commit while his murderous counterpart escapes.
Cinergi Pictures Entertainment, Hollywood Pictures

What's Your Number?
Ally Darling is realizing she's a little lost in life. Her latest romance has just fizzled out, and she's just been fired from her marketing job. Then she reads an eye-opening magazine article that warns that 96 percent of women who've been with 20 or more lovers are unlikely to find a husband. Determined to turn her life around and prove the article wrong, Ally embarks on a mission to find the perfect mate from among her numerous ex-boyfriends.
Regency Enterprises, New Regency Pictures, Contrafilm, 20th Century Fox

Ghostland
A mother of two inherits a home from her aunt. On the first night in the new home she is confronted with murderous intruders and fights for her daughters’ lives. Sixteen years later the daughters reunite at the house, and that is when things get strange . . .
Mars Films, 5656 Films, Logical Pictures, Inferno Pictures, Highwire Pictures

The Boondock Saints
Tired of the crime overrunning the streets of Boston, Irish Catholic twin brothers Conner and Murphy are inspired by their faith to cleanse their hometown of evil with their own brand of zealous vigilante justice. As they hunt down and kill one notorious gangster after another, they become controversial folk heroes in the community. But Paul Smecker, an eccentric FBI agent, is fast closing in on their blood-soaked trail.
Franchise Pictures, Brood Syndicate, B.D.S. Productions Inc., 20th Century Fox

The Mountain Between Us
Stranded on a mountain after a tragic plane crash, two strangers must work together to endure the extreme elements of the remote, snow-covered terrain. When they realize help is not coming, they embark on a perilous journey across hundreds of miles of wilderness, pushing each other to survive and discovering their inner strength.
Chernin Entertainment, 20th Century Fox, Fox 2000 Pictures

Eraserhead
First time father Henry Spencer tries to survive his industrial environment, his angry girlfriend, and the unbearable screams of his newly born mutant child.
American Film Institute (AFI)

Portrait of a Lady on Fire
On an isolated island in Brittany at the end of the eighteenth century, a female painter is obliged to paint a wedding portrait of a young woman.
Lilies Films, ARTE France Cinéma, Hold Up Films

Zack and Miri Make a Porno
Lifelong platonic friends Zack and Miri look to solve their respective cash-flow problems by making an adult film together. As the cameras roll, however, the duo begin to sense that they may have more feelings for each other than they previously thought.
Blue Askew, View Askew Productions, The Weinstein Company

Mr. Peabody & Sherman
A young boy and his dog, who happens to have a genius-level IQ, spring into action when their time-machine is stolen and moments in history begin to be changed.
Pacific Data Images, DreamWorks Animation, Bullwinkle Studios, Classic Media Productions, 20th Century Fox

Safe Haven
A young woman with a mysterious past lands in Southport, North Carolina where her bond with a widower forces her to confront the dark secret that haunts her.
Relativity Media, Temple Hill Entertainment

The Strangers
After returning from a wedding reception, a couple staying in an isolated vacation house receive a knock on the door in the mid-hours of the night. What ensues is a violent invasion by three strangers, their faces hidden behind masks. The couple find themselves in a violent struggle, in which they go beyond what either of them thought capable in order to survive.
Intrepid Pictures, Rogue Pictures, Vertigo Entertainment, Mandate Pictures, Mad Hatter Entertainment, Focus Features

Dogville
A mysterious woman named Grace hides in a small mountain town from criminals who pursue her. The town is two-faced and offers to harbor Grace as long as she can make it worth their effort, so Grace works hard under the employ of various townspeople to win their favor. Tensions flare, however, and Grace's status as a helpless outsider provokes vicious contempt and abuse from the citizens of Dogville.
YLE, Zentropa Entertainments, DR, Trollhättan Film, Memfis Film, France 3 Cinéma, Slot Machine, Liberator Productions, Nederlandse Programma Stichting (NPS), Isabella Films B.V., Pain Unlimited GmbH Filmproduktion, Something Else B.V., Sigma Films, Zoma Films Ltd., ARTE France Cinéma, SVT, WDR/Arte, Film i Väst, Edith Film, Invicta Capital, 4 1/2, TV 2

Jackie
An account of the days of First Lady, Jacqueline Kennedy, in the immediate aftermath of John F. Kennedy's assassination in 1963.
Fox Searchlight Pictures, Why Not Productions, Wild Bunch, Protozoa Pictures, Bliss Media, Endemol Shine North America, Fabula, LD Entertainment
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