How Ghost Ship should've done marketing on TikTok, Instagram & YouTube.
A 5.9-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

After discovering a passenger ship missing since 1962 floating adrift on the Bering Sea, salvagers claim the vessel as their own. Once they begin towing the ghost ship towards harbor, a series of bizarre occurrences happen and the group becomes trapped inside the ship, which they soon learn is inhabited by a demonic creature.

Village Roadshow Pictures, NPV Entertainment, Dark Castle Entertainment, Ghost Ship Films Pty. Ltd., Warner Bros. Pictures
Australia, United States of America
Village Roadshow Pictures, NPV Entertainment, Dark Castle Entertainment, Ghost Ship Films Pty. Ltd., Warner Bros. Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Ghost Ship. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Village Roadshow Pictures, NPV Entertainment, Dark Castle Entertainment, Ghost Ship Films Pty. Ltd., Warner Bros. Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $35.0M making it. But not enough marketing it.
Ghost Ship grossed $68.3M on a $35.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$35.0M
Budget
Posts
Views
CPM
Box office gross: $68.3M on a $35.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Ghost Ship scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Ghost ShipFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Ghost Ship Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, Italian, Spanish, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Ghost Ship already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Ghost Ship feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
2170 people on IMDB already love this film. None of them are in your CRM.
A 5.9 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
5.9
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Ghost ShipFans
~55K in 60 days

@Ghost ShipOfficial
~55K in 60 days

@Ghost ShipClips
~55K in 60 days

@Ghost ShipFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
68.3M
Based on $50K at $0.58 CPM avg.
Posts Deployed
2,170
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Ghost Ship campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Horror, Mystery, Thriller title with a 5.9 rating and 2,170 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Eraserhead
First time father Henry Spencer tries to survive his industrial environment, his angry girlfriend, and the unbearable screams of his newly born mutant child.
American Film Institute (AFI)

Portrait of a Lady on Fire
On an isolated island in Brittany at the end of the eighteenth century, a female painter is obliged to paint a wedding portrait of a young woman.
Lilies Films, ARTE France Cinéma, Hold Up Films

Zack and Miri Make a Porno
Lifelong platonic friends Zack and Miri look to solve their respective cash-flow problems by making an adult film together. As the cameras roll, however, the duo begin to sense that they may have more feelings for each other than they previously thought.
Blue Askew, View Askew Productions, The Weinstein Company

Mr. Peabody & Sherman
A young boy and his dog, who happens to have a genius-level IQ, spring into action when their time-machine is stolen and moments in history begin to be changed.
Pacific Data Images, DreamWorks Animation, Bullwinkle Studios, Classic Media Productions, 20th Century Fox

Safe Haven
A young woman with a mysterious past lands in Southport, North Carolina where her bond with a widower forces her to confront the dark secret that haunts her.
Relativity Media, Temple Hill Entertainment

The Strangers
After returning from a wedding reception, a couple staying in an isolated vacation house receive a knock on the door in the mid-hours of the night. What ensues is a violent invasion by three strangers, their faces hidden behind masks. The couple find themselves in a violent struggle, in which they go beyond what either of them thought capable in order to survive.
Intrepid Pictures, Rogue Pictures, Vertigo Entertainment, Mandate Pictures, Mad Hatter Entertainment, Focus Features

Dogville
A mysterious woman named Grace hides in a small mountain town from criminals who pursue her. The town is two-faced and offers to harbor Grace as long as she can make it worth their effort, so Grace works hard under the employ of various townspeople to win their favor. Tensions flare, however, and Grace's status as a helpless outsider provokes vicious contempt and abuse from the citizens of Dogville.
YLE, Zentropa Entertainments, DR, Trollhättan Film, Memfis Film, France 3 Cinéma, Slot Machine, Liberator Productions, Nederlandse Programma Stichting (NPS), Isabella Films B.V., Pain Unlimited GmbH Filmproduktion, Something Else B.V., Sigma Films, Zoma Films Ltd., ARTE France Cinéma, SVT, WDR/Arte, Film i Väst, Edith Film, Invicta Capital, 4 1/2, TV 2

Jackie
An account of the days of First Lady, Jacqueline Kennedy, in the immediate aftermath of John F. Kennedy's assassination in 1963.
Fox Searchlight Pictures, Why Not Productions, Wild Bunch, Protozoa Pictures, Bliss Media, Endemol Shine North America, Fabula, LD Entertainment

When We First Met
Noah spends the perfect first night with the girl of his dreams Avery but gets relegated to the friend zone. He spends the next three years wondering what went wrong - until he gets the unexpected chance to travel back in time and alter that night, and his fate, over and over again.
Long Road Productions, Footprint Features, Wonderland Sound and Vision, MXN Entertainment

Gamer
Mind-control technology has taken society by a storm, a multiplayer on-line game called "Slayers" allows players to control human prisoners in mass-scale. Simon controls Kable, the online champion of the game. Kable's ultimate challenge becomes regaining his identity and independence by defeating the game's mastermind.
Lionsgate, Lakeshore Entertainment

Hustle
After discovering a once-in-a-lifetime player with a rocky past abroad, a down on his luck basketball scout takes it upon himself to bring the phenom to the States without his team's approval. Against the odds, they have one final shot to prove they have what it takes to make it in the NBA.
SpringHill Entertainment, Roth-Kirschenbaum Films, Happy Madison Productions

Dirty Harry
When a madman dubbed 'Scorpio' terrorizes San Francisco, hard-nosed cop, Harry Callahan – famous for his take-no-prisoners approach to law enforcement – is tasked with hunting down the psychopath. Harry eventually collars Scorpio in the process of rescuing a kidnap victim, only to see him walk on technicalities. Now, the maverick detective is determined to nail the maniac himself.
Warner Bros. Pictures, Malpaso Productions

It's Kind of a Funny Story
A clinically depressed teenager gets a new start after he checks himself into an adult psychiatric ward.
Focus Features, Wayfare Entertainment, Misher Films, Journeyman Pictures, Gowanus Projections, Start Media

Good Bye, Lenin!
Alex Kerner's mother was in a coma while the Berlin wall fell. When she wakes up he must try to keep her from learning what happened (as she was an avid communist supporter) to avoid shocking her which could lead to another heart attack.
WDR, ARTE, X Filme Creative Pool

Hardcore Henry
Henry, a newly resurrected cyborg who must save his wife/creator from the clutches of a psychotic tyrant with telekinetic powers, AKAN, and his army of mercenaries. Fighting alongside Henry is Jimmy, who is Henry's only hope to make it through the day. Hardcore Henry takes place over the course of one day, in Moscow, Russia.
Bazelevs Production, Versus Pictures, STX Films, Huayi Brothers Pictures

Fun with Dick and Jane
After Dick Harper loses his job at Globodyne in an Enron-esque collapse, he and his wife, Jane, turn to crime in order to handle the massive debt they now face. Two intelligent people, Dick and Jane actually get pretty good at robbing people and even enjoy it -- but they have second thoughts when they're reminded that crime can hurt innocent people. When the couple hears that Globodyne boss Jack McCallister actually swindled the company, they plot revenge.
JC 23 Entertainment, Imagine Entertainment, Columbia Pictures

Gulliver's Travels
Travel writer Lemuel Gulliver takes an assignment in Bermuda, but ends up on the island of Liliput, where he towers over its tiny citizens.
Dune Entertainment, Davis Entertainment, Dune Entertainment III, 20th Century Fox

The Forever Purge
All the rules are broken as a sect of lawless marauders decides that the annual Purge does not stop at daybreak and instead should never end as they chase a group of immigrants who they want to punish because of their harsh historical past.
Blumhouse Productions, Platinum Dunes, Universal Pictures, Perfect World Pictures, Man in A Tree

Snitch
Construction company owner John Matthews learns that his estranged son, Jason, has been arrested for drug trafficking. Facing an unjust prison sentence for a first time offender courtesy of mandatory minimum sentence laws, Jason has nothing to offer for leniency in good conscience. Desperately, John convinces the DEA and the opportunistic DA Joanne Keeghan to let him go undercover to help make arrests big enough to free his son in return. With the unwitting help of an ex-con employee, John enters the narcotics underworld where every move could be his last in an operation that will demand all his resources, wits and courage to survive.
Exclusive Media, Participant, Imagenation Abu Dhabi FZ, Front Street Productions, Spitfire Pictures

Bean
Childlike Englishman, Mr. Bean, is an incompetent watchman at the Royal National Gallery. After the museum's board of directors' attempt to have him fired is blocked by the chairman, who has taken a liking to Bean, they send him to Los Angeles to act as their ambassador for the unveiling of a historic painting to humiliate him. Fooled, Mr. Bean must now successfully unveil the painting or risk his and a hapless Los Angeles curator's termination.
Working Title Films, Tiger Aspect

The French Dispatch
The staff of an American magazine based in France puts out its last issue, with stories featuring an artist sentenced to life imprisonment, student riots, and a kidnapping resolved by a chef.
Searchlight Pictures, Indian Paintbrush, American Empirical Pictures

Return to Never Land
In 1940, the world is besieged by World War II. Wendy, all grown up, has two children; including Jane, who does not believe Wendy's stories about Peter Pan.
Disney Television Animation, Walt Disney Pictures

The Chorus
Set in 1940s France, a new teacher at a school for disruptive boys gives hope and inspiration.
Galatée Films, Pathé Renn Productions, France 2 Cinéma, Novo Arturo Films, Vega Film, Miramax

Taxi
In Marseilles (France), skilled pizza delivery boy Daniel who drives a scooter finally has his dreams come true. He gets a taxi license. Caught by the police for a huge speed infraction, he will help Emilien, a loser inspector who can't drive, on the track of German bank robbers, so he doesn't lose his license and his dream job.
EuropaCorp, ARP Sélection, Cofimage 9, Studio Image 4, Canal+, TF1 Films Production, TF1 International, StudioCanal

Definitely, Maybe
When Will decides to tell his daughter the story of how he met her mother, he discovers that a second look at the past might also give him a second chance at the future.
Ringerike Erste Filmproduktion, Universal Pictures, StudioCanal, Working Title Films

Deep Blue Sea
Researchers on the undersea lab Aquatica have genetically altered the brains of captive sharks to develop a cure for Alzheimer's disease. But there's an unexpected side effect: the sharks got smarter, faster, and more dangerous. After a big storm damages their remote research facility, they must fight for their lives.
Riche-Ludwig Productions, Village Roadshow Pictures, Groucho III Film Partnership, Warner Bros. Pictures

The Curse of La Llorona
A social worker dealing with the disappearance of two children fears for her own family after beginning the investigation.
Atomic Monster, New Line Cinema

Stuart Little 2
Stuart, an adorable white mouse, still lives happily with his adoptive family, the Littles, on the east side of Manhattan's Central Park. More crazy mouse adventures are in store as Stuart, his human brother, George, and their mischievous cat, Snowbell, set out to rescue a friend.
Columbia Pictures, Red Wagon Entertainment, Franklin/Waterman Productions

Elektra
Elektra the warrior survives a near-death experience, becomes an assassin-for-hire, and tries to protect her two latest targets, a single father and his young daughter, from a group of supernatural assassins.
Regency Enterprises, Epsilon Motion Pictures, New Regency Pictures, Marvel Enterprises, Horseshoe Bay Productions, Elektra Productions, SAI Productions, 20th Century Fox

Safe
After a former elite agent rescues a 12-year-old Chinese girl who's been abducted, they find themselves in the middle of a standoff between Triads, the Russian Mafia and high-level corrupt New York City politicians and police.
IM Global, Automatik Entertainment, Lawrence Bender Productions, 87Eleven, Trigger Street Productions

X
In 1979, a group of young filmmakers set out to make an adult film in rural Texas, but when their reclusive, elderly hosts catch them in the act, the cast find themselves fighting for their lives.
A24, Little Lamb Productions

Love
Murphy is an American living in Paris who enters a highly sexually and emotionally charged relationship with the unstable Electra. Unaware of the seismic effect it will have on their relationship, they invite their pretty neighbor into their bed.
Wild Bunch, Les Cinémas de la Zone, RT Features, Rectangle Productions, SCOPE Pictures

Fractured
Driving cross-country, Ray and his wife and daughter stop at a highway rest area where his daughter falls and breaks her arm. After a frantic rush to the hospital and a clash with the check-in nurse, Ray is finally able to get her to a doctor. While the wife and daughter go downstairs for an MRI, Ray, exhausted, passes out in a chair in the lobby. Upon waking up, they have no record or knowledge of Ray's family ever being checked in.
Koji Productions, Crow Island Films, Macari/Edelstein, Paul Schiff Productions

Run
Chloe, a teenager who is confined to a wheelchair, is homeschooled by her mother, Diane. Chloe soon becomes suspicious of her mother and begins to suspect that she may be harboring a dark secret.
Search Party

Beautiful Boy
After he and his first wife separate, journalist David Sheff struggles to help their teenage son, who goes from experimenting with drugs to becoming devastatingly addicted to methamphetamine.
Plan B Entertainment, Big Indie Pictures, Amazon Studios
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