How All Quiet on the Western Front should've done marketing on TikTok, Instagram & YouTube.
A 7.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Paul Baumer and his friends Albert and Muller, egged on by romantic dreams of heroism, voluntarily enlist in the German army. Full of excitement and patriotic fervour, the boys enthusiastically march into a war they believe in. But once on the Western Front, they discover the soul-destroying horror of World War I.

RocketScience, Amusement Park Films, Sliding Down Rainbows Entertainment
Germany, United Kingdom, United States of America
RocketScience, Amusement Park Films, Sliding Down Rainbows Entertainment catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers All Quiet on the Western Front. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
RocketScience, Amusement Park Films, Sliding Down Rainbows Entertainment has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $20.0M making it. But not enough marketing it.
All Quiet on the Western Front grossed $0 on a $20.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$20.0M
Budget
Posts
Views
CPM
Box office gross: $0 on a $20.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put All Quiet on the Western Front scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @All Quiet on the Western FrontFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'All Quiet on the Western Front Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in French, English, German, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where All Quiet on the Western Front already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make All Quiet on the Western Front feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
3127 people on IMDB already love this film. None of them are in your CRM.
A 7.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@All Quiet on the Western FrontFans
~55K in 60 days

@All Quiet on the Western FrontOfficial
~55K in 60 days

@All Quiet on the Western FrontClips
~55K in 60 days

@All Quiet on the Western FrontFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
0
Based on $50K at $0.58 CPM avg.
Posts Deployed
3,127
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K All Quiet on the Western Front campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Drama, War title with a 7.7 rating and 3,127 ratings. Real numbers.
What the pipeline produces.
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Campbell Grobman Films, Eclectic Pictures, G-BASE, Millennium Media

Nausicaä of the Valley of the Wind
After a global war, the seaside kingdom known as the Valley of the Wind remains one of the last strongholds on Earth untouched by a poisonous jungle and the powerful insects that guard it. Led by the courageous Princess Nausicaä, the people of the Valley engage in an epic struggle to restore the bond between humanity and Earth.
Topcraft

The Bone Collector
Rookie cop, Amelia Donaghy reluctantly teams with Lincoln Rhyme – formerly the department's top homicide detective but now paralyzed as a result of a spinal injury – to catch a grisly serial killer dubbed 'The Bone Collector'. The murderer's special signature is to leave tantalizing clues based on the grim remains of his crimes.
Universal Pictures, Columbia Pictures

Asterix & Obelix: Mission Cleopatra
The Egyptian Queen Cleopatra bets against the Roman Emperor, Julius Caesar, that her people are still great, even if the times of the Pharaohs has long passed. She vows (against all logic) to build a new palace for Caesar within three months. Since all her architects are either busy otherwise or too conservative in style, this ambivalent honor falls to Edifis. He is to build the palace and be covered in gold or, if not, his fate is to be eaten by crocodiles. Edifis calls upon an old friend to help him out: The fabulous Druid Getafix from Gaul, who brews a fantastic potion that gives supernatural strength. In order to help and protect the old Druid, Asterix and Obelix accompany him on his journey to Egypt. When Julius Caesar gets wind of the project succeeding, he has the building site attacked by his troops in order to win the bet and not lose face. But just like the local pirates, he hasn't counted on Asterix and Obelix.
Canal+, KC Medien, Katharina, La Petite Reine, Renn Productions, CNC, TF1 Films Production, Chez Wam

Battle: Los Angeles
When once distant UFOs become a terrifying threat attacking Earth, a Marine staff sergeant and his team take it upon themselves to face the enemy and protect what remains of the planet.
Columbia Pictures, Relativity Media, Original Film, Sony Pictures

A Few Good Men
When cocky military lawyer Lt. Daniel Kaffee and his co-counsel, Lt. Cmdr. JoAnne Galloway, are assigned to a murder case, they uncover a hazing ritual that could implicate high-ranking officials such as shady Col. Nathan Jessep.
David Brown Productions

DodgeBall: A True Underdog Story
When megalomaniacal White Goodman, the owner of a trendy, high-end fitness center, makes a move to take over the struggling local gym run by happy-go-lucky Pete La Fleur, there's only one way for La Fleur to fight back: dodgeball. Aided by a dodgeball guru and Goodman's attorney, La Fleur and his rag-tag team of underdogs launch a knock-down, drag-out battle in which the winner takes all.
Mediastream Vierte Film GmbH & Co. Vermarktungs KG, 20th Century Fox, Red Hour

The Girl Next Door
Exceptionally ambitious high schooler Matthew has aspirations for a career in politics when he falls in love with his gorgeous 19-year-old neighbor, Danielle. But Matthew's bright future is jeopardized when he finds Danielle was once a porn star. As Danielle's past catches up with her, Matthew's love for her forces him to re-evaluate his goals.
Epsilon Motion Pictures, Regency Enterprises, New Regency Pictures, Daybreak, 20th Century Fox

Planet Terror
Two doctors find their graveyard shift inundated with townspeople ravaged by sores. Among the wounded is Cherry Darling, a dancer whose leg was ripped from her body. As the invalids quickly become enraged aggressors, Cherry and her ex-boyfriend El Wray lead a team of accidental warriors into the night.
Dimension Films

Sicario: Day of the Soldado
Agent Matt Graver teams up with operative Alejandro Gillick to prevent Mexican drug cartels from smuggling terrorists across the United States border.
Thunder Road, Black Label Media, Columbia Pictures

Crash
In post-Sept. 11 Los Angeles, tensions erupt when the lives of a Brentwood housewife, her district attorney husband, a Persian shopkeeper, two cops, a pair of carjackers and a Korean couple converge during a 36-hour period.
Lionsgate, Blackfriars Bridge Films, Yari Film Group, Bob Yari Productions, ApolloProScreen Filmproduktion, Bull's Eye Entertainment, DEJ Productions, Harris Company

Brothers
When his helicopter goes down during his fourth tour of duty in Afghanistan, Marine Sam Cahill is presumed dead. Back home, brother Tommy steps in to look over Sam’s wife, Grace, and two children. Sam’s surprise homecoming triggers domestic mayhem.
Lionsgate, Relativity Media, Sighvatsson Films, Michael De Luca Productions, Palomar Pictures, Mandate International

The Last Song
A drama centered on a rebellious girl who is sent to a Southern beach town for the summer to stay with her father. Through their mutual love of music, the estranged duo learn to reconnect.
Touchstone Pictures, HopeTown Entertainment

Annabelle Comes Home
Determined to keep Annabelle from wreaking more havoc, demonologists Ed and Lorraine Warren bring the possessed doll to the locked artifacts room in their home, placing her “safely” behind sacred glass and enlisting a priest’s holy blessing. But an unholy night of horror awaits as Annabelle awakens the evil spirits in the room, who all set their sights on a new target—the Warrens' ten-year-old daughter, Judy, and her friends.
Atomic Monster, The Safran Company, New Line Cinema

Die Another Day
James Bond is sent to investigate the connection between a North Korean terrorist and a diamond mogul, who is funding the development of an international space weapon.
Eon Productions, Metro-Goldwyn-Mayer, Danjaq

Point Break
In Los Angeles, a gang of bank robbers who call themselves The Ex-Presidents commit their crimes while wearing masks of Reagan, Carter, Nixon and Johnson. Believing that the members of the gang could be surfers, the F.B.I. sends young agent Johnny Utah to the beach undercover to mix with the surfers and gather information.
Largo Entertainment, JVC

The Return of Jafar
The evil Jafar escapes from the magic lamp as an all-powerful genie, ready to plot his revenge against Aladdin. From battling elusive villains atop winged horses, to dodging flames inside an exploding lava pit, it's up to Aladdin - with Princess Jasmine and the outrageously funny Genie by his side - to save the kingdom once and for all.
Disney Television Animation

Serenity
When the renegade crew of Serenity agrees to hide a fugitive on their ship, they find themselves in an action-packed battle between the relentless military might of a totalitarian regime who will destroy anything – or anyone – to get the girl back and the bloodthirsty creatures who roam the uncharted areas of space. But... the greatest danger of all may be on their ship.
Universal Pictures, Barry Mendel Productions

Rio 2
It's a jungle out there for Blu, Jewel and their three kids after they're hurtled from Rio de Janeiro to the wilds of the Amazon. As Blu tries to fit in, he goes beak-to-beak with the vengeful Nigel, and meets the most fearsome adversary of all: his father-in-law.
Blue Sky Studios, 20th Century Fox Animation, 20th Century Fox

Melancholia
Two sisters find their already strained relationship challenged as a mysterious new planet threatens to collide with Earth.
Zentropa Entertainments, Memfis Film, Zentropa International Sweden, Slot Machine, Liberator Productions, Zentropa International Köln, DR, Film i Väst, ARTE France Cinéma

M3GAN
A brilliant toy company roboticist uses artificial intelligence to develop M3GAN, a life-like doll programmed to emotionally bond with her newly orphaned niece. But when the doll's programming works too well, she becomes overprotective of her new friend with terrifying results.
Atomic Monster, Blumhouse Productions, Divide / Conquer, Universal Pictures

Homefront
Phil Broker is a former DEA agent who has gone through a crisis after his action against a biker gang went horribly wrong and it cost the life of his boss' son. He is recently widowed and is left with a 9-years-old daughter, Maddy. He decides to quit the turbulent and demanding life of thrill for Maddy's sake and retires to a small town. His daughter fights off a boy who was bullying her at school and this sets in motion a round of events that end in his direct confrontation with the local Meth drug lord. His past history with the biker gang also enters the arena, making matters more complex. But he has a mission in his mind to protect his daughter and he is ready to pay any cost that it demands.
Open Road Films, Millennium Media, Universal Pictures

13 Hours: The Secret Soldiers of Benghazi
An American Ambassador is killed during an attack at a U.S. compound in Libya as a security team struggles to make sense out of the chaos.
Paramount, 3 Arts Entertainment, Bay Films, Latina Pictures, Dune Films

Phantom Thread
In 1950s London, renowned British dressmaker Reynolds Woodcock comes across Alma, a young, strong-willed woman, who soon becomes ever present in his life as his muse and lover.
Ghoulardi Film Company, Focus Features, Annapurna Pictures, Perfect World Pictures

Blended
After a divorced mom and widowed dad have a disastrous blind date and part ways, they unknowingly end up having to share the same romantic suite at an African resort for families during spring break.
GulfStream Pictures, Happy Madison Productions, RatPac Entertainment

The Lorax
A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
Universal Pictures, Illumination, Comcast

Fall
For best friends Becky and Hunter, life is all about conquering fears and pushing limits. But after they climb 2,000 feet to the top of a remote, abandoned radio tower, they find themselves stranded with no way down. Now Becky and Hunter’s expert climbing skills will be put to the ultimate test as they desperately fight to survive the elements, a lack of supplies, and vertigo-inducing heights
Tea Shop Productions, BuzzFeed Studios, Capstone Pictures

Logan Lucky
Trying to reverse a family curse, brothers Jimmy and Clyde Logan set out to execute an elaborate robbery during the legendary Coca-Cola 600 race at the Charlotte Motor Speedway.
Free Association, Trans-Radial Pictures, Universal Pictures

Blue Jasmine
After experiencing a traumatic misfortune, Jasmine French, a wealthy woman from New York, moves to San Francisco to live with her foster sister Ginger and the firm purpose of getting a new life, but she will be haunted by anxiety and memories of the past.
Gravier Productions, Perdido Productions

Unstoppable
A runaway train, transporting deadly, toxic chemicals, is barreling down on Stanton, Pennsylvania, and proves to be unstoppable until a veteran engineer and young conductor risk their lives to try and stop it with a switch engine.
Prospect Park, Scott Free Productions, Firm Films, Millbrook Farm Productions, 20th Century Fox

The Talented Mr. Ripley
Tom Ripley is a calculating young man who believes it's better to be a fake somebody than a real nobody. Opportunity knocks in the form of a wealthy U.S. shipbuilder who hires Tom to travel to Italy to bring back his playboy son, Dickie. Ripley worms his way into the idyllic lives of Dickie and his girlfriend, plunging into a daring scheme of duplicity, lies and murder.
Timnick Films, Paramount, Miramax, Mirage Enterprises

Magnolia
An epic mosaic of many interrelated characters in search of happiness, forgiveness, and meaning in the San Fernando Valley.
Ghoulardi Film Company, The Magnolia Project, New Line Cinema

Seven Samurai
A samurai answers a village's request for protection after he falls on hard times. The town needs protection from bandits, so the samurai gathers six others to help him teach the people how to defend themselves, and the villagers provide the soldiers with food.
TOHO

Sleepers
Two gangsters seek revenge on the state jail worker who during their stay at a youth prison sexually abused them. A sensational court hearing takes place to charge him for the crimes.
Propaganda Films, Baltimore Pictures, Warner Bros. Pictures
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