How Cape Fear should've done marketing on TikTok, Instagram & YouTube.
A 7.3-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Sam Bowden is a small-town corporate attorney. Max Cady is a tattooed, cigar-smoking, Bible-quoting, psychotic rapist. What do they have in common? 14 years ago, Sam was a public defender assigned to Max Cady's rape trial, and he made a serious error: he hid a document from his illiterate client that could have gotten him acquitted. Now, the cagey Cady has been released, and he intends to teach Sam Bowden and his family a thing or two about loss.

Universal Pictures, Amblin Entertainment, Cappa Productions, Tribeca Productions
United States of America
Universal Pictures, Amblin Entertainment, Cappa Productions, Tribeca Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Cape Fear. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Universal Pictures, Amblin Entertainment, Cappa Productions, Tribeca Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $35.0M making it. But not enough marketing it.
Cape Fear grossed $182M on a $35.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$35.0M
Budget
Posts
Views
CPM
Box office gross: $182M on a $35.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Cape Fear scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Cape FearFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Cape Fear Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Cape Fear already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Cape Fear feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
3087 people on IMDB already love this film. None of them are in your CRM.
A 7.3 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.3
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Cape FearFans
~55K in 60 days

@Cape FearOfficial
~55K in 60 days

@Cape FearClips
~55K in 60 days

@Cape FearFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
182M
Based on $50K at $0.58 CPM avg.
Posts Deployed
3,087
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Cape Fear campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Thriller title with a 7.3 rating and 3,087 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
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Columbia Pictures

A Monster Calls
A boy imagines a monster that helps him deal with his difficult life and see the world in a different way.
River Road Entertainment, Participant, Apaches Entertainment, La Trini, A Monster Calls AIE, Telecinco Cinema, Summit Entertainment, Focus Features

Happy Death Day 2U
Collegian Tree Gelbman wakes up in horror to learn that she's stuck in a parallel universe. Her boyfriend Carter is now with someone else, and her friends and fellow students seem to be completely different versions of themselves. When Tree discovers that Carter's roommate has been altering time, she finds herself once again the target of a masked killer. When the psychopath starts to go after her inner circle, Tree soon realizes that she must die over and over again to save everyone.
Digital Riot Media, Blumhouse Productions

Hellboy
Hellboy comes to England, where he must defeat Nimue, Merlin's consort and the Blood Queen. But their battle will bring about the end of the world, a fate he desperately tries to turn away.
Campbell Grobman Films, Dark Horse Entertainment, Millennium Media, Summit Entertainment, Boyana Film Studios, Lawrence Gordon Productions, Davis Films, Lionsgate

Saving Mr. Banks
Author P.L. Travers looks back on her childhood while reluctantly meeting with Walt Disney, who seeks to adapt her Mary Poppins books for the big screen.
Hopscotch Features, Walt Disney Pictures, Ruby Films, Essential Media and Entertainment, BBC Film

Mamma Mia! Here We Go Again
Five years after meeting her three fathers, Sophie Sheridan prepares to open her mother’s hotel. In 1979, young Donna Sheridan meets the men who each could be Sophie’s biological father.
Littlestar, Playtone

Hanna
Raised by her father, an ex-CIA agent, in the wilds of Finland, Hanna's upbringing has been geared to making her the perfect assassin. Sent into the world by her father on a mission, Hanna journeys across Europe, eluding agents dispatched after her by a ruthless intelligence operative. As she nears her ultimate target, Hanna faces startling revelations about her existence.
Focus Features, Neunte Babelsberg Film, Holleran Company, Sechzehnte Babelsberg Film

Insidious: Chapter 3
A twisted new tale of terror begins for a teenage girl and her family, and revealing more mysteries of the otherworldly realm, 'The Further'.
Blumhouse Productions, Entertainment One

P.S. I Love You
A young widow discovers that her late husband has left her 10 messages intended to help ease her pain and start a new life.
Wendy Finerman Productions, Alcon Entertainment, Warner Bros. Pictures, Grosvenor Park Films LLP, Summit Entertainment

Pitch Perfect 3
After the highs of winning the world championships, the Bellas find themselves split apart and discovering there aren't job prospects for making music with your mouth. But when they get the chance to reunite for an overseas USO tour, this group of awesome nerds will come together to make some music, and some questionable decisions, one last time.
Gold Circle Films, Perfect World Pictures, Universal Pictures

The Gray Man
When a shadowy CIA agent uncovers damning agency secrets, he's hunted across the globe by a sociopathic rogue operative who's put a bounty on his head.
AGBO, Roth-Kirschenbaum Films

The Perfect Date
No beau? No problem! To earn money for college, a high schooler creates a dating app that lets him act as a stand-in boyfriend.
Awesomeness Films, ACE Entertainment

Under the Skin
A seductive stranger prowls the streets of Glasgow in search of prey: unsuspecting men who fall under her spell.
Scottish Screen, UK Film Council, FilmNation Entertainment, Nick Wechsler Productions, Creative Scotland, Silver Reel, JW Films, BFI, Film4 Productions

All Quiet on the Western Front
Paul Baumer and his friends Albert and Muller, egged on by romantic dreams of heroism, voluntarily enlist in the German army. Full of excitement and patriotic fervour, the boys enthusiastically march into a war they believe in. But once on the Western Front, they discover the soul-destroying horror of World War I.
RocketScience, Amusement Park Films, Sliding Down Rainbows Entertainment

Extremely Wicked, Shockingly Evil and Vile
A chronicle of the crimes of Ted Bundy, from the perspective of his longtime girlfriend, Elizabeth Kloepfer, who refused to believe the truth about him for years.
Ninjas Runnin' Wild Productions, Voltage Pictures, COTA Films

101 Dalmatians
An evil, high-fashion designer plots to steal Dalmatian puppies in order to make an extravagant fur coat, but instead creates an extravagant mess.
Great Oaks Entertainment, Walt Disney Pictures, Wizzer Productions

Forgetting Sarah Marshall
When Sarah Marshall dumps aspiring musician Peter Bretter for rock star Aldous Snow, Peter's world comes crashing down. His best friend suggests that Peter should get away from everything and to fly off to Hawaii to escape all his problems. After arriving in Hawaii and meeting the beautiful Rachel Jansen, Peter is shocked to see not only Aldous Snow in Hawaii, but also Sarah Marshall.
Universal Pictures, Apatow Productions

The Day the Earth Stood Still
A representative of an alien race that went through drastic evolution to survive its own climate change, Klaatu comes to Earth to assess whether humanity can prevent the environmental damage they have inflicted on their own planet. When barred from speaking to the United Nations, he decides humankind shall be exterminated so the planet can survive.
Dune Entertainment III, Earth Canada Productions, Hammerhead Productions, 3 Arts Entertainment, 20th Century Fox

The BFG
The BFG is no ordinary bone-crunching giant. He is far too nice and jumbly. It's lucky for Sophie that he is. Had she been carried off in the middle of the night by the Bloodbottler, or any of the other giants—rather than the BFG—she would have soon become breakfast. When Sophie hears that the giants are flush-bunking off to England to swollomp a few nice little chiddlers, she decides she must stop them once and for all. And the BFG is going to help her!
Walt Disney Pictures, Amblin Entertainment, Reliance Entertainment, Walden Media, The Kennedy/Marshall Company, DreamWorks Pictures

Burnt
Adam Jones is a Chef who destroyed his career with drugs and diva behavior. He cleans up and returns to London, determined to redeem himself by spearheading a top restaurant that can gain three Michelin stars.
PeaPie Films, Double Feature Films, The Weinstein Company, Entertainment One, 3 Arts Entertainment

Johnny English
A lowly pencil pusher working for MI7, Johnny English is suddenly promoted to super spy after Agent One is assassinated and every other agent is blown up at his funeral. When a billionaire entrepreneur sponsors the exhibition of the Crown Jewels—and the valuable gems disappear on the opening night and on English's watch—the newly-designated agent must jump into action to find the thief and recover the missing gems.
Working Title Films

Some Like It Hot
Two musicians witness a mob hit and struggle to find a way out of the city before they are found by the gangsters. Their only opportunity is to join an all-girl band as they leave on a tour. To make their getaway they must first disguise themselves as women, then keep their identities secret and deal with the problems this brings - such as an attractive bandmate and a very determined suitor.
The Mirisch Company, Ashton Productions, United Artists

Identity Thief
When a mild-mannered businessman learns his identity has been stolen, he hits the road in an attempt to foil the thief -- a trip that puts him in the path of a deceptively harmless-looking woman.
Stuber Productions, Aggregate Films, DumbDumb, Universal Pictures

Scream 3
While Sidney lives in safely guarded seclusion, bodies begin dropping around the Hollywood set of STAB 3, the latest movie based on the gruesome Woodsboro killings.
Craven-Maddalena Films, Dimension Films, Konrad Pictures, Miramax

War Horse
On the brink of the First World War, Albert's beloved horse Joey is sold to the Cavalry by his father. Against the backdrop of the Great War, Joey begins an odyssey full of danger, joy, and sorrow, and he transforms everyone he meets along the way. Meanwhile, Albert, unable to forget his equine friend, searches the battlefields of France to find Joey and bring him home.
Touchstone Pictures, Amblin Entertainment, Reliance Entertainment, DreamWorks Pictures, The Kennedy/Marshall Company

The Elephant Man
A Victorian surgeon rescues a heavily disfigured man being mistreated by his "owner" as a side-show freak. Behind his monstrous façade, there is revealed a person of great intelligence and sensitivity. Based on the true story of Joseph Merrick (called John Merrick in the film), a severely deformed man in 19th century London.
Brooksfilms, Paramount

Spy Kids
Carmen and Juni think their parents are boring. Little do they know that in their day, Gregorio and Ingrid Cortez were the top secret agents from their respective countries. They gave up that life to raise their children. Now, the disappearances of several of their old colleagues forces the Cortez' return from retirement. What they didn't count on was Carmen and Juni joining the "family business."
Troublemaker Studios, Dimension Films, Miramax

This Means War
Two top CIA operatives wage an epic battle against one another after they discover they are dating the same woman.
Dune Entertainment, Overbrook Entertainment, Robert Simonds Productions, 20th Century Fox

Unfriended
While video chatting one night, six high school friends receive a Skype message from a classmate who killed herself exactly one year ago. At first they think it's a prank, but when the girl starts revealing the friends' darkest secrets, they realize they are dealing with something out of this world, something that wants them dead.
Blumhouse Productions, Bazelevs Entertainment

Rocky Balboa
His Wife is dead and his Son hates him, but this old man still has fight in him! When he loses a highly publicized virtual boxing match to ex-champ Rocky Balboa, reigning heavyweight titleholder Mason Dixon retaliates by challenging Rocky to a nationally televised, 10-round exhibition bout. To the surprise of his son and friends, Rocky agrees to come out of retirement and face an opponent who's faster, stronger, and thirty years his junior.
Rogue Marble, Columbia Pictures, Revolution Studios, Metro-Goldwyn-Mayer, Winkler Films

Angel Has Fallen
After a treacherous attack, Secret Service agent Mike Banning is charged with attempting to assassinate President Trumbull. Chased by his own colleagues and the FBI, Banning begins a race against the clock to clear his name.
Campbell Grobman Films, Eclectic Pictures, G-BASE, Millennium Media

Nausicaä of the Valley of the Wind
After a global war, the seaside kingdom known as the Valley of the Wind remains one of the last strongholds on Earth untouched by a poisonous jungle and the powerful insects that guard it. Led by the courageous Princess Nausicaä, the people of the Valley engage in an epic struggle to restore the bond between humanity and Earth.
Topcraft

The Bone Collector
Rookie cop, Amelia Donaghy reluctantly teams with Lincoln Rhyme – formerly the department's top homicide detective but now paralyzed as a result of a spinal injury – to catch a grisly serial killer dubbed 'The Bone Collector'. The murderer's special signature is to leave tantalizing clues based on the grim remains of his crimes.
Universal Pictures, Columbia Pictures

Asterix & Obelix: Mission Cleopatra
The Egyptian Queen Cleopatra bets against the Roman Emperor, Julius Caesar, that her people are still great, even if the times of the Pharaohs has long passed. She vows (against all logic) to build a new palace for Caesar within three months. Since all her architects are either busy otherwise or too conservative in style, this ambivalent honor falls to Edifis. He is to build the palace and be covered in gold or, if not, his fate is to be eaten by crocodiles. Edifis calls upon an old friend to help him out: The fabulous Druid Getafix from Gaul, who brews a fantastic potion that gives supernatural strength. In order to help and protect the old Druid, Asterix and Obelix accompany him on his journey to Egypt. When Julius Caesar gets wind of the project succeeding, he has the building site attacked by his troops in order to win the bet and not lose face. But just like the local pirates, he hasn't counted on Asterix and Obelix.
Canal+, KC Medien, Katharina, La Petite Reine, Renn Productions, CNC, TF1 Films Production, Chez Wam

Battle: Los Angeles
When once distant UFOs become a terrifying threat attacking Earth, a Marine staff sergeant and his team take it upon themselves to face the enemy and protect what remains of the planet.
Columbia Pictures, Relativity Media, Original Film, Sony Pictures
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