How Along Came Polly should've done marketing on TikTok, Instagram & YouTube.
A 6-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Reuben Feffer is a guy who's spent his entire life playing it safe. Polly Prince is irresistible as a free-spirit who lives for the thrill of the moment. When these two comically mismatched souls collide, Reuben's world is turned upside down, as he makes an uproarious attempt to change his life from middle-of-the-road to totally-out-there.

Jersey Films
United States of America
Jersey Films catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Along Came Polly. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Jersey Films has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $42.0M making it. But not enough marketing it.
Along Came Polly grossed $178M on a $42.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$42.0M
Budget
Posts
Views
CPM
Box office gross: $178M on a $42.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Along Came Polly scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Along Came PollyFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Along Came Polly Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Along Came Polly already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Along Came Polly feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
2642 people on IMDB already love this film. None of them are in your CRM.
A 6 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Along Came PollyFans
~55K in 60 days

@Along Came PollyOfficial
~55K in 60 days

@Along Came PollyClips
~55K in 60 days

@Along Came PollyFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
178M
Based on $50K at $0.58 CPM avg.
Posts Deployed
2,642
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Along Came Polly campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Romance title with a 6 rating and 2,642 ratings. Real numbers.
What the pipeline produces.
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Saw 3D
As a deadly battle rages over Jigsaw's brutal legacy, a group of Jigsaw survivors gathers to seek the support of self-help guru and fellow survivor Bobby Dagen, a man whose own dark secrets unleash a new wave of terror.
Lionsgate, Twisted Pictures, Serendipity Productions, Mandate Pictures

The Orphanage
A woman brings her family back to her childhood home, which used to be an orphanage, intent on reopening it. Before long, her son starts to communicate with a new invisible friend.
Telecinco Cinema, Rodar y Rodar

Jack Ryan: Shadow Recruit
Jack Ryan, as a young covert CIA analyst, uncovers a Russian plot to crash the U.S. economy with a terrorist attack.
di Bonaventura Pictures, Etalon-Film, Paramount, Mace Neufeld Productions, Buckaroo Entertainment, Skydance

Spaceballs
When the nefarious Dark Helmet hatches a plan to snatch Princess Vespa and steal her planet's air, space-bum-for-hire Lone Starr and his clueless sidekick fly to the rescue. Along the way, they meet Yogurt, who puts Lone Starr wise to the power of "The Schwartz." Can he master it in time to save the day?
Brooksfilms Ltd., Metro-Goldwyn-Mayer

Dog Day Afternoon
Based on the true story of would-be Brooklyn bank robbers John Wojtowicz and Salvatore Naturale. Sonny and Sal attempt a bank heist which quickly turns sour and escalates into a hostage situation and stand-off with the police. As Sonny's motives for the robbery are slowly revealed and things become more complicated, the heist turns into a media circus.
Artists Entertainment Complex, Warner Bros. Pictures

Nymphomaniac: Vol. II
The continuation of Joe's sexually dictated life delves into the darker aspects of her adult life and what led to her being in Seligman's care.
Zentropa Entertainments, ARTE France Cinéma

Air Force One
Russian terrorists conspire to hijack the aircraft with the president and his family on board. The commander in chief finds himself facing an impossible predicament: give in to the terrorists and sacrifice his family, or risk everything to uphold his principles - and the integrity of the nation.
Radiant Productions, Beacon Communications, Beacon Pictures, Etalon-Film, Touchstone Pictures

The Bodyguard
A former Secret Service agent grudgingly takes an assignment to protect a pop idol who's threatened by a crazed fan. At first, the safety-obsessed bodyguard and the self-indulgent diva totally clash. But before long, all that tension sparks fireworks of another sort, and the love-averse tough guy is torn between duty and romance.
Kasdan Pictures, Tig Productions, Warner Bros. Pictures

Instant Family
When Pete and Ellie decide to start a family, they stumble into the world of foster care adoption. They hope to take in one small child but when they meet three siblings, including a rebellious 15 year old girl, they find themselves speeding from zero to three kids overnight.
Closest to the Hole Productions, Leverage Entertainment, Paramount

Nomadland
A woman in her sixties embarks on a journey through the western United States after losing everything in the Great Recession, living as a van-dwelling modern-day nomad.
Cor Cordium Productions, Hear/Say Productions, Highwayman Films

Insidious: The Last Key
Parapsychologist Elise Rainier and her team travel to Five Keys, NM, to investigate a man’s claim of a haunting. Terror soon strikes when Rainier realizes that the house he lives in was her family’s old home.
Stage 6 Films, Blumhouse Productions, Universal Pictures, Solana Films

Let the Right One In
Set in 1982 in the suburb of Blackeberg, Stockholm, twelve-year-old Oskar is a lonely outsider, bullied at school by his classmates; at home, Oskar dreams of revenge against a trio of bullies. He befriends his twelve-year-old, next-door neighbor Eli, who only appears at night in the snow-covered playground outside their building.
EFTI, Bavaria Film International, Sandrew Metronome Sverige, Filmpool Nord, SVT, Nordisk Film & TV Fond, Svenska Filminstitutet, Canal+, WAG, Fido Film AB, Chimney Sweden

Palm Springs
When carefree Nyles and reluctant maid of honor Sarah have a chance encounter at a Palm Springs wedding, things get complicated when they find themselves unable to escape the venue, themselves, or each other.
Limelight, The Lonely Island

The Ritual
A group of college friends reunite for a trip to the forest, but encounter a menacing presence in the woods that's stalking them.
Entertainment One, The Imaginarium, Sierra/Affinity

Shallow Hal
After taking his dying father's advice, Hal dates only the embodiments of female physical perfection. But that all changes after Hal has an unexpected run-in with self-help guru Tony Robbins. Intrigued by Hal's shallowness, Robbins hypnotizes him into seeing the beauty that exists even in the least physically appealing women. Hal soon falls for Rosemary, but he doesn't realize that his gorgeous girlfriend is actually a 300-pound-not-so-hottie.
20th Century Fox, Conundrum Entertainment

Poltergeist
Steve Freeling lives with his wife, Diane, and their three children, Dana, Robbie, and Carol Anne, in Southern California where he sells houses for the company that built the neighborhood. It starts with just a few odd occurrences, such as broken dishes and furniture moving around by itself. However, when he realizes that something truly evil haunts his home, Steve calls in a team of parapsychologists led by Dr. Lesh to help before it's too late.
SLM Production Group, Metro-Goldwyn-Mayer

Alvin and the Chipmunks: The Squeakquel
Pop sensations Alvin, Simon and Theodore end up in the care of Dave Seville's twenty-something nephew Toby. The boys must put aside music super stardom to return to school, and are tasked with saving the school's music program by winning the $25,000 prize in a battle of the bands. But the Chipmunks unexpectedly meet their match in three singing chipmunks known as The Chipettes - Brittany, Eleanor and Jeanette. Romantic and musical sparks are ignited when the Chipmunks and Chipettes square off.
Fox 2000 Pictures, Bagdasarian Productions, Regency Enterprises, 20th Century Fox, Dune Entertainment

From Russia with Love
Agent 007 is back in the second installment of the James Bond series, this time battling a secret crime organization known as SPECTRE. Russians Rosa Klebb and Kronsteen are out to snatch a decoding device known as the Lektor, using the ravishing Tatiana to lure Bond into helping them. Bond willingly travels to meet Tatiana in Istanbul, where he must rely on his wits to escape with his life in a series of deadly encounters with the enemy.
United Artists, Eon Productions, Danjaq

Arthur and the Invisibles
Arthur is a spirited ten-year old whose parents are away looking for work, whose eccentric grandfather has been missing for several years, and who lives with his grandmother in a country house that, in two days, will be repossessed, torn down, and turned into a block of flats unless Arthur's grandfather returns to sign some papers and pay off the family debt. Arthur discovers that the key to success lies in his own descent into the land of the Minimoys, creatures no larger than a tooth, whom his grandfather helped relocate to their garden. Somewhere among them is hidden a pile of rubies, too. Can Arthur be of stout heart and save the day? Romance beckons as well, and a villain lurks.
Canal+, Sofica EuropaCorp, Avalanche Productions, EuropaCorp, The Weinstein Company, Metro-Goldwyn-Mayer, Metro Voices

Lawrence of Arabia
The story of British officer T.E. Lawrence's mission to aid the Arab tribes in their revolt against the Ottoman Empire during the First World War. Lawrence becomes a flamboyant, messianic figure in the cause of Arab unity but his psychological instability threatens to undermine his achievements.
Horizon Pictures

They Live
Nada, a wanderer without meaning in his life, discovers a pair of sunglasses capable of showing the world the way it truly is. As he walks the streets of Los Angeles, Nada notices that both the media and the government are comprised of subliminal messages meant to keep the population subdued, and that most of the social elite are skull-faced aliens bent on world domination. With this shocking discovery, Nada fights to free humanity from the mind-controlling aliens.
Universal Pictures, Alive Films, Larry Franco Productions

The Seventh Seal
When disillusioned Swedish knight Antonius Block returns home from the Crusades to find his country in the grips of the Black Death, he challenges Death to a chess match for his life. Tormented by the belief that God does not exist, Block sets off on a journey, meeting up with traveling players Jof and his wife, Mia, and becoming determined to evade Death long enough to commit one redemptive act while he still lives.
SF Studios

All the Bright Places
Two teens facing personal struggles form a powerful bond as they embark on a cathartic journey chronicling the wonders of Indiana.
Echo Lake Entertainment, Mazur / Kaplan Company

Big Trouble in Little China
When trucker Jack Burton agreed to take his friend, Wang Chi, to pick up his fiancee at the airport, he never expected to get involved in a supernatural battle between good and evil. Wang's fiancee has emerald green eyes, which make her a perfect target for immortal sorcerer Lo Pan—who must marry a girl with green eyes so he can regain his physical form.
TAFT Entertainment Pictures, 20th Century Fox

Addams Family Values
Siblings Wednesday and Pugsley Addams will stop at nothing to get rid of Pubert, the new baby boy adored by parents Gomez and Morticia. Things go from bad to worse when the new "black widow" nanny, Debbie Jellinsky, launches her plan to add Fester to her collection of dead husbands.
Scott Rudin Productions, Paramount, Orion Pictures

RocknRolla
When a Russian mobster sets up a real estate scam that generates millions of pounds, various members of London's criminal underworld pursue their share of the fortune. Various shady characters, including Mr One-Two, Stella the accountant, and Johnny Quid, a druggie rock-star, try to claim their slice.
StudioCanal, Dark Castle Entertainment, Toff Guy Films, Warner Bros. Pictures

The Nutty Professor
Eddie Murphy stars as shy Dr. Sherman Klump, a kind, brilliant, 'calorifically challenged' genetic professor. When beautiful Carla Purty joins the university faculty, Sherman grows desperate to whittle his 400-pound frame down to size and win her heart. So, with one swig of his experimental fat-reducing serum, Sherman becomes 'Buddy Love', a fast-talking, pumped-up , plumped down Don Juan.
Universal Pictures, Imagine Entertainment

The Thin Red Line
The story of a group of men, an Army Rifle company called C-for-Charlie, who change, suffer, and ultimately make essential discoveries about themselves during the fierce World War II battle of Guadalcanal. It follows their journey, from the surprise of an unopposed landing, through the bloody and exhausting battles that follow, to the ultimate departure of those who survived.
Fox 2000 Pictures, Phoenix Pictures, Geisler-Roberdeau

The Grudge
An American nurse living and working in Tokyo is exposed to a mysterious supernatural curse, one that locks a person in a powerful rage before claiming their life and spreading to another victim.
Vertigo Entertainment, Ghost House Pictures, Fellah Pictures, Senator International, Columbia Pictures

The Spectacular Now
Sutter, a popular party animal, unexpectedly meets the introverted Aimee after waking up on a stranger's lawn. As Sutter deals with the problems in his life and Aimee plans for her future beyond school, an unexpected romance blossoms between them.
Global Produce, 21 Laps Entertainment, Andrew Lauren Productions

Dragon Ball Super: Broly
Earth is peaceful following the Tournament of Power. Realizing that the universes still hold many more strong people yet to see, Goku spends all his days training to reach even greater heights. Then one day, Goku and Vegeta are faced by a Saiyan called 'Broly' who they've never seen before. The Saiyans were supposed to have been almost completely wiped out in the destruction of Planet Vegeta, so what's this one doing on Earth? This encounter between the three Saiyans who have followed completely different destinies turns into a stupendous battle, with even Frieza (back from Hell) getting caught up in the mix.
Toei Animation, Shueisha, Fuji Television Network, Toei Company, Bird Studios, 20th Century Fox Japan, YOMIKO Advertising, Bandai Namco Group, avex pictures, RISINGPRODUCTION

Beautiful Creatures
Ethan Wate just wants to get to know Lena Duchannes better, but unbeknownst to him, Lena has strange powers. As Lena's 16th birthday approaches she might decide her fate, to be good or evil. A choice which will impact her relationship forever.
Alcon Entertainment, Belle Pictures, 3 Arts Entertainment, Warner Bros. Pictures, Summit Entertainment

The Name of the Rose
14th-century Franciscan monk William of Baskerville and his young novice arrive at a conference to find that several monks have been murdered under mysterious circumstances. To solve the crimes, William must rise up against the Church's authority and fight the shadowy conspiracy of monastery monks using only his intelligence – which is considerable.
Cristaldifilm, Les Films Ariane, ZDF, RAI, Constantin Film

Oculus
A woman tries to exonerate her brother's murder conviction by proving that the crime was committed by a supernatural phenomenon.
MICA Entertainment, Intrepid Pictures, Blumhouse Productions, WWE Studios, Lasser Productions

Next
Las Vegas showroom magician Cris Johnson has a secret which torments him: he can see a few minutes into the future. Sick of the examinations he underwent as a child and the interest of the government and medical establishment in his power, he lies low under an assumed name in Vegas, performing cheap tricks and living off small-time gambling "winnings." But when a terrorist group threatens to detonate a nuclear device in Los Angeles, government agent Callie Ferris must use all her wiles to capture Cris and convince him to help her stop the cataclysm.
Virtual Studios, Revolution Studios, Saturn Films, Paramount, Broken Road Productions, Initial Entertainment Group, Eyetronics

The SpongeBob Movie: Sponge on the Run
When his best friend Gary is suddenly snatched away, SpongeBob takes Patrick on a madcap mission far beyond Bikini Bottom to save their pink-shelled pal.
United Plankton Pictures, Nickelodeon Movies, Paramount Animation, Paramount, MRC, Mikros Image
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