How Saw 3D should've done marketing on TikTok, Instagram & YouTube.
A 6-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

As a deadly battle rages over Jigsaw's brutal legacy, a group of Jigsaw survivors gathers to seek the support of self-help guru and fellow survivor Bobby Dagen, a man whose own dark secrets unleash a new wave of terror.

Lionsgate, Twisted Pictures, Serendipity Productions, Mandate Pictures
United States of America
Lionsgate, Twisted Pictures, Serendipity Productions, Mandate Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Saw 3D. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Lionsgate, Twisted Pictures, Serendipity Productions, Mandate Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $20.0M making it. But not enough marketing it.
Saw 3D grossed $136M on a $20.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$20.0M
Budget
Posts
Views
CPM
Box office gross: $136M on a $20.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Saw 3D scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Saw 3DFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Saw 3D Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Saw 3D already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Saw 3D feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
2664 people on IMDB already love this film. None of them are in your CRM.
A 6 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Saw 3DFans
~55K in 60 days

@Saw 3DOfficial
~55K in 60 days

@Saw 3DClips
~55K in 60 days

@Saw 3DFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
136M
Based on $50K at $0.58 CPM avg.
Posts Deployed
2,664
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Saw 3D campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Horror, Crime title with a 6 rating and 2,664 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
Homestead
How Createable generated 300M+ views for Homestead through high-volume short-form distribution.
Posts
2.9K
Views
300M
CPM
$0.58

God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Posts
2.5K
Views
56M
CPM
$0.43

Angel Guild
How Createable generated 182.21M views through a multi-title Angel Studios short-form distribution engine.
Posts
3.1K
Views
180M
CPM
$0.91

Dinesh D'Souza
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
306
Views
10M
CPM
$1.00

Solo Mio
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
566
Views
68M
CPM
$0.58

Code 3
How Createable generated 30M+ views for Code 3 from only 200 short-form posts.
Posts
200
Views
30M
CPM
$0.31

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SLM Production Group, Metro-Goldwyn-Mayer

Alvin and the Chipmunks: The Squeakquel
Pop sensations Alvin, Simon and Theodore end up in the care of Dave Seville's twenty-something nephew Toby. The boys must put aside music super stardom to return to school, and are tasked with saving the school's music program by winning the $25,000 prize in a battle of the bands. But the Chipmunks unexpectedly meet their match in three singing chipmunks known as The Chipettes - Brittany, Eleanor and Jeanette. Romantic and musical sparks are ignited when the Chipmunks and Chipettes square off.
Fox 2000 Pictures, Bagdasarian Productions, Regency Enterprises, 20th Century Fox, Dune Entertainment

From Russia with Love
Agent 007 is back in the second installment of the James Bond series, this time battling a secret crime organization known as SPECTRE. Russians Rosa Klebb and Kronsteen are out to snatch a decoding device known as the Lektor, using the ravishing Tatiana to lure Bond into helping them. Bond willingly travels to meet Tatiana in Istanbul, where he must rely on his wits to escape with his life in a series of deadly encounters with the enemy.
United Artists, Eon Productions, Danjaq

Arthur and the Invisibles
Arthur is a spirited ten-year old whose parents are away looking for work, whose eccentric grandfather has been missing for several years, and who lives with his grandmother in a country house that, in two days, will be repossessed, torn down, and turned into a block of flats unless Arthur's grandfather returns to sign some papers and pay off the family debt. Arthur discovers that the key to success lies in his own descent into the land of the Minimoys, creatures no larger than a tooth, whom his grandfather helped relocate to their garden. Somewhere among them is hidden a pile of rubies, too. Can Arthur be of stout heart and save the day? Romance beckons as well, and a villain lurks.
Canal+, Sofica EuropaCorp, Avalanche Productions, EuropaCorp, The Weinstein Company, Metro-Goldwyn-Mayer, Metro Voices

Lawrence of Arabia
The story of British officer T.E. Lawrence's mission to aid the Arab tribes in their revolt against the Ottoman Empire during the First World War. Lawrence becomes a flamboyant, messianic figure in the cause of Arab unity but his psychological instability threatens to undermine his achievements.
Horizon Pictures

They Live
Nada, a wanderer without meaning in his life, discovers a pair of sunglasses capable of showing the world the way it truly is. As he walks the streets of Los Angeles, Nada notices that both the media and the government are comprised of subliminal messages meant to keep the population subdued, and that most of the social elite are skull-faced aliens bent on world domination. With this shocking discovery, Nada fights to free humanity from the mind-controlling aliens.
Universal Pictures, Alive Films, Larry Franco Productions

The Seventh Seal
When disillusioned Swedish knight Antonius Block returns home from the Crusades to find his country in the grips of the Black Death, he challenges Death to a chess match for his life. Tormented by the belief that God does not exist, Block sets off on a journey, meeting up with traveling players Jof and his wife, Mia, and becoming determined to evade Death long enough to commit one redemptive act while he still lives.
SF Studios

All the Bright Places
Two teens facing personal struggles form a powerful bond as they embark on a cathartic journey chronicling the wonders of Indiana.
Echo Lake Entertainment, Mazur / Kaplan Company

Big Trouble in Little China
When trucker Jack Burton agreed to take his friend, Wang Chi, to pick up his fiancee at the airport, he never expected to get involved in a supernatural battle between good and evil. Wang's fiancee has emerald green eyes, which make her a perfect target for immortal sorcerer Lo Pan—who must marry a girl with green eyes so he can regain his physical form.
TAFT Entertainment Pictures, 20th Century Fox

Addams Family Values
Siblings Wednesday and Pugsley Addams will stop at nothing to get rid of Pubert, the new baby boy adored by parents Gomez and Morticia. Things go from bad to worse when the new "black widow" nanny, Debbie Jellinsky, launches her plan to add Fester to her collection of dead husbands.
Scott Rudin Productions, Paramount, Orion Pictures

RocknRolla
When a Russian mobster sets up a real estate scam that generates millions of pounds, various members of London's criminal underworld pursue their share of the fortune. Various shady characters, including Mr One-Two, Stella the accountant, and Johnny Quid, a druggie rock-star, try to claim their slice.
StudioCanal, Dark Castle Entertainment, Toff Guy Films, Warner Bros. Pictures

The Nutty Professor
Eddie Murphy stars as shy Dr. Sherman Klump, a kind, brilliant, 'calorifically challenged' genetic professor. When beautiful Carla Purty joins the university faculty, Sherman grows desperate to whittle his 400-pound frame down to size and win her heart. So, with one swig of his experimental fat-reducing serum, Sherman becomes 'Buddy Love', a fast-talking, pumped-up , plumped down Don Juan.
Universal Pictures, Imagine Entertainment

The Thin Red Line
The story of a group of men, an Army Rifle company called C-for-Charlie, who change, suffer, and ultimately make essential discoveries about themselves during the fierce World War II battle of Guadalcanal. It follows their journey, from the surprise of an unopposed landing, through the bloody and exhausting battles that follow, to the ultimate departure of those who survived.
Fox 2000 Pictures, Phoenix Pictures, Geisler-Roberdeau

The Grudge
An American nurse living and working in Tokyo is exposed to a mysterious supernatural curse, one that locks a person in a powerful rage before claiming their life and spreading to another victim.
Vertigo Entertainment, Ghost House Pictures, Fellah Pictures, Senator International, Columbia Pictures

The Spectacular Now
Sutter, a popular party animal, unexpectedly meets the introverted Aimee after waking up on a stranger's lawn. As Sutter deals with the problems in his life and Aimee plans for her future beyond school, an unexpected romance blossoms between them.
Global Produce, 21 Laps Entertainment, Andrew Lauren Productions

Dragon Ball Super: Broly
Earth is peaceful following the Tournament of Power. Realizing that the universes still hold many more strong people yet to see, Goku spends all his days training to reach even greater heights. Then one day, Goku and Vegeta are faced by a Saiyan called 'Broly' who they've never seen before. The Saiyans were supposed to have been almost completely wiped out in the destruction of Planet Vegeta, so what's this one doing on Earth? This encounter between the three Saiyans who have followed completely different destinies turns into a stupendous battle, with even Frieza (back from Hell) getting caught up in the mix.
Toei Animation, Shueisha, Fuji Television Network, Toei Company, Bird Studios, 20th Century Fox Japan, YOMIKO Advertising, Bandai Namco Group, avex pictures, RISINGPRODUCTION

Beautiful Creatures
Ethan Wate just wants to get to know Lena Duchannes better, but unbeknownst to him, Lena has strange powers. As Lena's 16th birthday approaches she might decide her fate, to be good or evil. A choice which will impact her relationship forever.
Alcon Entertainment, Belle Pictures, 3 Arts Entertainment, Warner Bros. Pictures, Summit Entertainment

The Name of the Rose
14th-century Franciscan monk William of Baskerville and his young novice arrive at a conference to find that several monks have been murdered under mysterious circumstances. To solve the crimes, William must rise up against the Church's authority and fight the shadowy conspiracy of monastery monks using only his intelligence – which is considerable.
Cristaldifilm, Les Films Ariane, ZDF, RAI, Constantin Film

Oculus
A woman tries to exonerate her brother's murder conviction by proving that the crime was committed by a supernatural phenomenon.
MICA Entertainment, Intrepid Pictures, Blumhouse Productions, WWE Studios, Lasser Productions

Next
Las Vegas showroom magician Cris Johnson has a secret which torments him: he can see a few minutes into the future. Sick of the examinations he underwent as a child and the interest of the government and medical establishment in his power, he lies low under an assumed name in Vegas, performing cheap tricks and living off small-time gambling "winnings." But when a terrorist group threatens to detonate a nuclear device in Los Angeles, government agent Callie Ferris must use all her wiles to capture Cris and convince him to help her stop the cataclysm.
Virtual Studios, Revolution Studios, Saturn Films, Paramount, Broken Road Productions, Initial Entertainment Group, Eyetronics

The SpongeBob Movie: Sponge on the Run
When his best friend Gary is suddenly snatched away, SpongeBob takes Patrick on a madcap mission far beyond Bikini Bottom to save their pink-shelled pal.
United Plankton Pictures, Nickelodeon Movies, Paramount Animation, Paramount, MRC, Mikros Image

Mr. Popper's Penguins
Jim Carrey stars as Tom Popper, a successful businessman who’s clueless when it comes to the really important things in life...until he inherits six “adorable” penguins, each with its own unique personality. Soon Tom’s rambunctious roommates turn his swank New York apartment into a snowy winter wonderland — and the rest of his world upside-down.
Davis Entertainment, Dune Entertainment III, Dune Entertainment, 20th Century Fox

Jeepers Creepers
A brother and sister driving home through an isolated countryside from college encounter a flesh-eating creature in the midst of its ritualistic eating spree.
United Artists, American Zoetrope, Cinerenta Medienbeteiligungs KG, Cinerenta-Cinebeta, VCL Communications

The Ninth Gate
An all-expenses-paid international search for a rare copy of the book 'The Nine Gates of the Kingdom of Shadows' brings an unscrupulous book dealer deep into a world of murder, double-dealing and satanic worship.
R.P. Productions, Orly Films, Bac Films, Kino Visión, Origen Producciones Cinematograficas, Vía Digital, Canal+, TF1 Films Production

The Hills Have Eyes
Based on Wes Craven's 1977 suspenseful cult classic, The Hills Have Eyes is the story of a family road trip that goes terrifyingly awry when the travelers become stranded in a government atomic zone. Miles from nowhere, the Carter family soon realizes the seemingly uninhabited wasteland is actually the breeding ground of a blood-thirsty mutant family...and they are the prey.
Fox Searchlight Pictures, Craven-Maddalena Films, Major Studio Partners, Dune Entertainment

The Master
Freddie, a volatile, heavy-drinking veteran who suffers from post-traumatic stress disorder, finds some semblance of a family when he stumbles onto the ship of Lancaster Dodd, the charismatic leader of a new "religion" he forms after World War II.
Annapurna Pictures, The Weinstein Company, Ghoulardi Film Company

Hocus Pocus
After 300 years of slumber, three sister witches are accidentally resurrected in Salem on Halloween night, and it is up to three kids and their newfound feline friend to put an end to the witches' reign of terror once and for all.
Walt Disney Pictures, Touchwood Pacific Partners 1

Letters to Juliet
An American girl on vacation in Italy finds an unanswered "letter to Juliet" -- one of thousands of missives left at the fictional lover's Verona courtyard, which are typically answered by the "secretaries of Juliet" -- and she goes on a quest to find the lovers referenced in the letter.
Summit Entertainment, Applehead Pictures

Tower Heist
A luxury condo manager leads a staff of workers to seek payback on the Wall Street swindler who defrauded them. With only days until the billionaire gets away with the perfect crime, the unlikely crew of amateur thieves enlists the help of petty crook Slide to steal the $20 million they’re sure is hidden in the penthouse.
Universal Pictures, Image Entertainment, Relativity Media, Rat Entertainment

The Butler
A look at the life of Cecil Gaines who served eight presidents as the White House's head butler from 1952 to 1986, and had a unique front-row seat as political and racial history was made.
Follow Through Productions, Salamander Pictures, Laura Ziskin Productions, Lee Daniels Entertainment, Pam Williams Productions, Windy Hill Pictures

Carnage
After 11-year-old Zachary Cowan strikes his classmate across the face with a stick after an argument, the victim's parents invite Zachary's parents to their Brooklyn apartment to deal with the incident in a civilized manner.
Wild Bunch, SBS Productions, SPI Film Studio, Versátil Cinema, Zanagar Films, CinéCinéma, PISF, Canal+, France 2 Cinéma, France Télévisions, Constantin Film

The Call
Jordan Turner is an experienced 911 operator but when she makes an error in judgment and a call ends badly, Jordan is rattled and unsure if she can continue. But when teenager Casey Welson is abducted in the back of a man's car and calls 911, Jordan is the one called upon to use all of her experience, insights and quick thinking to help Casey escape, and not just to save her, but to make sure the man is brought to justice.
TriStar Pictures, WWE Studios, Troika Pictures, Stage 6 Films, Amasia Entertainment

The Girl with the Dragon Tattoo
Swedish thriller based on Stieg Larsson's novel about a male journalist and a young female hacker. In the opening of the movie, Mikael Blomkvist, a middle-aged publisher for the magazine Millennium, loses a libel case brought by corrupt Swedish industrialist Hans-Erik Wennerström. Nevertheless, he is hired by Henrik Vanger in order to solve a cold case, the disappearance of Vanger's niece
Det Danske Filminstitut, Nordisk Film Denmark, ZDF, Yellow Bird, Film Capital Stockholm, Spiltan Underhållning, Nordisk Film & TV Fond, Svenska Filminstitutet, SVT, Film i Väst

10,000 BC
A prehistoric epic that follows a young mammoth hunter's journey through uncharted territory to secure the future of his tribe.
Centropolis Entertainment, Legendary Pictures, The Department of Trade and Industry of South Africa, Moonlighting Films, Warner Bros. Pictures

The Family
The Manzoni family, a notorious mafia clan, is relocated to Normandy, France under the witness protection program, where fitting in soon becomes challenging as their old habits die hard.
Canal+, Grive Productions, EuropaCorp, Relativity Media, TF1, Malavita, TF1 Films Production

Scream
Twenty-five years after a streak of brutal murders shocked the quiet town of Woodsboro, a new killer has donned the Ghostface mask and begins targeting a group of teenagers to resurrect secrets from the town’s deadly past.
Paramount, Project X Entertainment, Radio Silence, Spyglass Media Group
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