How Ask Me If I Am Happy should've done marketing on TikTok, Instagram & YouTube.
A 7.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Aspiring actors Aldo, Giovanni, and Giacomo work dead-end jobs while focusing on their passion project: staging an adaptation of 'Cyrano de Bergerac'. However, love for the same woman will end their friendship. Three years later, Giovanni and Giacomo reunite to travel from Milan to Sicily after hearing that Aldo is dying.

Medusa Film, A.Gi.Di., Kubla Khan
Italy
Medusa Film, A.Gi.Di., Kubla Khan catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Ask Me If I Am Happy. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Medusa Film, A.Gi.Di., Kubla Khan has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $0 making it. But not enough marketing it.
Ask Me If I Am Happy grossed $0 on a $0 budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$0
Budget
Posts
Views
CPM
Box office gross: $0 on a $0 budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Ask Me If I Am Happy scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Ask Me If I Am HappyFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Ask Me If I Am Happy Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in Italian, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Ask Me If I Am Happy already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Ask Me If I Am Happy feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1576 people on IMDB already love this film. None of them are in your CRM.
A 7.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Ask Me If I Am HappyFans
~55K in 60 days

@Ask Me If I Am HappyOfficial
~55K in 60 days

@Ask Me If I Am HappyClips
~55K in 60 days

@Ask Me If I Am HappyFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
0
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,576
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Ask Me If I Am Happy campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy title with a 7.7 rating and 1,576 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
300M
CPM
$0.58

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Posts
2.5K
Views
56M
CPM
$0.43

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Posts
3.1K
Views
180M
CPM
$0.91

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Posts
306
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CPM
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Posts
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Views
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CPM
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Code 3
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Posts
200
Views
30M
CPM
$0.31

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A Goofy Movie
An endearing modern-day story about how the lovable Goof bonds with his teenage son Max on a hilarious cross-country road trip. En route to the ol' fishing hole, they find themselves up to their floppy ears in misadventure!
Walt Disney Pictures, Walt Disney Animation, Phoenix Animation Studios, Pixibox, Walt Disney Animation, Walt Disney Feature Animation

Cargo
After being infected in the wake of a violent pandemic and with only 48 hours to live, a father struggles to find a new home for his baby daughter.
Metrol Technology, Causeway Films, Head Gear Films, Kreo Films FZ, Addictive Pictures, White Hot Productions

The Magnificent Seven
An oppressed Mexican peasant village hires seven gunfighters to help defend their homes.
Alpha Productions, The Mirisch Company, United Artists

Defiance
Based on a true story, during World War II, four Jewish brothers escape their Nazi-occupied homeland of West Belarus in Poland and join the Soviet partisans to combat the Nazis. The brothers begin the rescue of roughly 1,200 Jews still trapped in the ghettos of Poland.
Paramount Vantage, Grosvenor Park Productions, Bedford Falls Company, The, Defiance Productions, Pistachio Pictures

Friday
Craig and Smokey are two guys in Los Angeles hanging out on their porch on a Friday afternoon, smoking and drinking, looking for something to do.
New Line Cinema

The Last House on the Left
A group of teenage girls heading into the city hook up with a gang of drug-addled ne'er-do-wells and are brutally murdered. The killers find their way to the home of one of their victim's parents, where both father and mother exact a horrible revenge.
Rogue Pictures, Film Afrika, Sean S. Cunningham Films

Violent Night
When a team of mercenaries breaks into a wealthy family compound on Christmas Eve, taking everyone inside hostage, the team isn’t prepared for a surprise combatant: Santa Claus is on the grounds, and he’s about to show why this Nick is no saint.
87North Productions, Universal Pictures

Code 8
In Lincoln City, some inhabitants have extraordinary abilities. Most live below the poverty line, under the close surveillance of a heavily militarized police force. Connor, a construction worker with powers, involves with a criminal gang to help his ailing mother. (Based on the short film “Code 8,” 2016.)
Colony Pictures, The Fyzz, Lane E Productions, XYZ Films, Blue Ice Pictures, Téléfilm Canada, Collective Pictures

Beasts of No Nation
Based on the experiences of Agu, a child fighting in the civil war of an unnamed, fictional West African country. Follows Agu's journey as he's forced to join a group of soldiers. While he fears his commander and many of the men around him, his fledgling childhood has been brutally shattered by the war raging through his country, and he is at first torn between conflicting revulsion and fascination.
Participant, Red Crown Productions, Bleecker Street

Miami Vice
A case involving drug lords and murder in South Florida takes a personal turn for undercover detectives Sonny Crockett and Ricardo Tubbs. Unorthodox Crockett gets involved romantically with the Chinese-Cuban wife of a trafficker of arms and drugs, while Tubbs deals with an assault on those he loves.
Metropolis Films, Universal Pictures, Forward Pass, Motion Picture ETA Produktionsgesellschaft, Foqus Arte Digital, Michael Mann Productions

A Scanner Darkly
An undercover cop in a not-too-distant future becomes involved with a dangerous new drug and begins to lose his own identity as a result.
Warner Independent Pictures (WIP), Thousand Words, Detour Filmproduction, Section Eight, 3 Arts Entertainment

Criminal
CIA Agent Bill Pope is on a mission to track down a shadowy hacker named 'The Dutchman'. When he gets mysteriously killed, an experimental procedure transfers his memories into a dangerous ex-convict. When he wakes up Pope's memories, his mission is to eliminate The Dutchman before the hacker launches ICBMs and starts World War III.
BenderSpink, Campbell Grobman Films, Criminal Productions, Fipex Holding, Lionsgate, Millennium Media, Davis Films, Summit Entertainment

Man on the Moon
The story of the life and career of eccentric avant-garde comedian, Andy Kaufman.
Mutual Film Company, Universal Pictures, Jersey Films

The Campaign
Two rival politicians compete to win an election to represent their small North Carolina congressional district in the United States House of Representatives.
Location Gourmet, Gary Sanchez Productions, Everyman Pictures, Warner Bros. Pictures

The Iron Lady
A look at the life of Margaret Thatcher, the former Prime Minister of the United Kingdom, with a focus on the price she paid for power.
UK Film Council, DJ Films, CinéCinéma, Pathé, Yuk Films, Film4 Productions, Canal+, Goldcrest

The Little Mermaid II: Return to the Sea
Set several years after the first film, Ariel and Prince Eric are happily married with a daughter, Melody. In order to protect Melody from the Sea Witch, Morgana, they have not told her about her mermaid heritage. Melody is curious and ventures into the sea, where she meets new friends. But will she become a pawn in Morgana's quest to take control of the ocean from King Triton?
Disney Television Animation, DisneyToon Studios

The Green Knight
An epic fantasy adventure based on the timeless Arthurian legend, The Green Knight tells the story of Sir Gawain, King Arthur's reckless and headstrong nephew, who embarks on a daring quest to confront the eponymous Green Knight, a gigantic emerald-skinned stranger and tester of men.
A24, Bron Studios, Sailor Bear, Ley Line Entertainment, Wild Atlantic Pictures, Creative Wealth Media Finance

The Texas Chainsaw Massacre: The Beginning
Chrissie and her friends set out on a road trip for a final fling before one is shipped off to Vietnam. Along the way, bikers harass the foursome and cause an accident that throws Chrissie from the vehicle. The lawman who arrives on the scene kills one of the bikers and brings Chrissie's friends to the Hewitt homestead, where young Leatherface is learning the tools of terror.
Texas Chainsaw Productions, New Line Cinema, Next Entertainment, Platinum Dunes, Vortex/Henkel/Hooper

The Count of Monte Cristo
Edmond Dantés's life and plans to marry the beautiful Mercedes are shattered when his best friend, Fernand, deceives him. After spending 13 miserable years in prison, Dantés escapes with the help of a fellow inmate and plots his revenge, cleverly insinuating himself into the French nobility.
Touchstone Pictures, Spyglass Entertainment, World 2000 Entertainment, Count of Monte Cristo Ltd.

Cold Mountain
In this classic story of love and devotion set against the backdrop of the American Civil War, a wounded Confederate soldier named W.P. Inman deserts his unit and travels across the South, aiming to return to his young wife, Ada, who he left behind to tend their farm. As Inman makes his perilous journey home, Ada struggles to keep their home intact with the assistance of Ruby, a mysterious drifter sent to help her by a kindly neighbor.
Miramax, Mirage Enterprises, Bona Fide Productions, Castel Film, Cattleya

Dreamcatcher
Four boyhood pals perform a heroic act and are changed by the powers they gain in return. Years later, on a hunting trip in the Maine woods, they're overtaken by a vicious blizzard that harbors an ominous presence. Challenged to stop an alien force, the friends must first prevent the slaughter of innocent civilians by a military vigilante ... and then overcome a threat to the bond that unites the four of them.
Kasdan Pictures, Village Roadshow Pictures, Castle Rock Entertainment, NPV Entertainment, WV Films II

Endless Love
A privileged girl and a charismatic boy's instant desire sparks a love affair made only more reckless by parents trying to keep them apart.
Bluegrass Films, Fake Empire Productions

Princess Protection Program
When her nation is invaded, a young princess is taken into the Princess Protection Program. She is relocated to Louisiana, where she stays with a covert agent and his tomboyish daughter, and must learn how to behave like an ordinary teenager.
Disney Branded Television, Rainforest Productions

Enter the Void
This psychedelic tour of life after death is seen entirely from the point of view of Oscar, a young American drug dealer and addict living in Tokyo with his prostitute sister, Linda. When Oscar is killed by police during a bust gone bad, his spirit journeys from the past -- where he sees his parents before their deaths -- to the present -- where he witnesses his own autopsy -- and then to the future, where he looks out for his sister from beyond the grave.
BIM Distribuzione, Wild Bunch, Canal+, Fidélité Films, Les Cinémas de la Zone, Essential Filmproduktion, Paranoid Filmes, Eurimages, FFA, OCS, Ministère de la Culture et de la Communication, Marc Dorcel

Double Indemnity
A rich woman and a calculating insurance agent plot to kill her unsuspecting husband after he signs a double indemnity policy. Against a backdrop of distinctly Californian settings, the partners in crime plan the perfect murder to collect the insurance, which pays double if the death is accidental.
Paramount

Nebraska
An aging, booze-addled father takes a trip from Montana to Nebraska with his estranged son in order to claim what he believes to be a million-dollar sweepstakes prize.
Paramount Vantage, Bona Fide Productions

City of Ember
For generations, the people of the City of Ember have flourished in an amazing world of glittering lights. But Ember's once powerful generator is failing and the great lamps that illuminate the city are starting to flicker. Now, two teenagers, in a race against time, must search Ember for clues that will unlock the ancient mystery of the city's existence, before the the lights go out forever.
Playtone, Walden Media

Snakes on a Plane
America is on the search for the murderer Eddie Kim. Sean Jones must fly to L.A. to testify in a hearing against Kim. Accompanied by FBI agent Neville Flynn, the flight receives some unexpected visitors.
New Line Cinema, Mutual Film Company, Meradin Zweite Productions, Eyetronics, H2L Media Group
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