How Brüno should've done marketing on TikTok, Instagram & YouTube.
A 5.6-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Flamboyantly gay Austrian television reporter Bruno stirs up trouble with unsuspecting guests and large crowds through brutally frank interviews and painfully hilarious public displays of homosexuality.

Universal Pictures, MRC, Four by Two
United Kingdom, United States of America
Universal Pictures, MRC, Four by Two catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Brüno. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Universal Pictures, MRC, Four by Two has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $42.0M making it. But not enough marketing it.
Brüno grossed $139M on a $42.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$42.0M
Budget
Posts
Views
CPM
Box office gross: $139M on a $42.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Brüno scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @BrünoFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Brüno Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in German, English, Czech, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Brüno already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Brüno feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1558 people on IMDB already love this film. None of them are in your CRM.
A 5.6 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
5.6
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@BrünoFans
~55K in 60 days

@BrünoOfficial
~55K in 60 days

@BrünoClips
~55K in 60 days

@BrünoFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
139M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,558
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Brüno campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy title with a 5.6 rating and 1,558 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
Homestead
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Posts
2.9K
Views
300M
CPM
$0.58

God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Posts
2.5K
Views
56M
CPM
$0.43

Angel Guild
How Createable generated 182.21M views through a multi-title Angel Studios short-form distribution engine.
Posts
3.1K
Views
180M
CPM
$0.91

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How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
306
Views
10M
CPM
$1.00

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Posts
566
Views
68M
CPM
$0.58

Code 3
How Createable generated 30M+ views for Code 3 from only 200 short-form posts.
Posts
200
Views
30M
CPM
$0.31

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Asghar Farhadi Productions, Dreamlab Films, MPA APSA Academy Film Fund, Memento Films Production

Mr. Brooks
A psychological thriller about a man who is sometimes controlled by his murder-and-mayhem-loving alter ego.
Metro-Goldwyn-Mayer, Relativity Media, Tig Productions, Eden Rock Media, Element Films

Death at a Funeral
A myriad of outrageous calamities befalls an eccentric English clan with more than a few skeletons in its closets when the family's patriarch dies an unexpected death.
Target Media Entertainment, VIP 2 Medienfonds, VIP 1 Medienfonds, Parabolic Pictures, Sidney Kimmel Entertainment, Metro-Goldwyn-Mayer, Mandate International, Stable Way Entertainment

Cobra
A tough-on-crime street cop must protect the only surviving witness to a strange murderous cult with far reaching plans.
Cannon Group, Warner Bros. Pictures, Golan-Globus Productions

While You Were Sleeping
A transit worker pulls commuter Peter off railway tracks after he's mugged, but—while he's in a coma—his family mistakenly thinks she's Peter's fiancée, and she doesn't correct them. Things get more complicated when she falls for his brother, who's not quite sure that she's who she claims to be.
Caravan Pictures, Hollywood Pictures

Eden Lake
When a young couple goes to a remote wooded lake for a romantic getaway, their quiet weekend is shattered by an aggressive group of local kids. Rowdiness quickly turns to rage as the teens terrorize the couple in unimaginable ways, and a weekend outing becomes a bloody battle for survival.
Rollercoaster Films, Aramid Entertainment Fund

#Alive
As a grisly virus rampages a city, a lone man stays locked inside his apartment, digitally cut off from seeking help and desperate to find a way out.
Lotte Entertainment, Zip Cinema, Perspective Pictures

Shaft
JJ, aka John Shaft Jr., may be a cyber security expert with a degree from MIT, but to uncover the truth behind his best friend’s untimely death, he needs an education only his dad can provide. Absent throughout JJ’s youth, the legendary locked-and-loaded John Shaft agrees to help his progeny navigate Harlem’s heroin-infested underbelly.
Davis Entertainment, New Line Cinema

Chloe
A doctor hires an escort to seduce her husband, whom she suspects of cheating, though unforeseen events put the family in danger.
Outpost Studios, StudioCanal, The Montecito Picture Company

Crimson Tide
After the Cold War, a breakaway Russian republic with nuclear warheads becomes a possible worldwide threat. U.S. submarine Capt. Frank Ramsey signs on a relatively green but highly recommended Lt. Cmdr. Ron Hunter to the USS Alabama, which may be the only ship able to stop a possible Armageddon. When Ramsay insists that the Alabama must act aggressively, Hunter, fearing they will start rather than stop a disaster, leads a potential mutiny to stop him.
Hollywood Pictures, Don Simpson/Jerry Bruckheimer Films

The Fourth Kind
Since the 1960s, a disproportionate number of the population in and around Nome, Alaska, have gone missing. Despite FBI investigations, the disappearances remain a mystery. Dr. Abigail Tyler, a psychologist, may be on the verge of blowing the unsolved cases wide open when, during the course of treating her patients, she finds evidence of alien abductions.
Universal Pictures, Gold Circle Films, Chambara Pictures, Dead Crow Productions, Saga Film, Mandate International

30 Minutes or Less
Two fledgling criminals kidnap a pizza delivery guy, strap a bomb to his chest, and advise him that he has mere hours to rob a bank or else...
Columbia Pictures

War
FBI agent Jack Crawford is out for revenge when his partner is killed and all clues point to the mysterious assassin Rogue. But when Rogue turns up years later to take care of some unfinished business, he triggers a violent clash of rival gangs. Will the truth come out before it's too late? And when the dust settles, who will remain standing?
Lionsgate, Mosaic Media Group, Fierce Entertainment, Current Entertainment, Rogue Films

Rebecca
Story of a young woman who marries a fascinating widower only to find out that she must live in the shadow of his former wife, Rebecca, who died mysteriously several years earlier. The young wife must come to grips with the terrible secret of her handsome, cold husband, Max De Winter. She must also deal with the jealous, obsessed Mrs. Danvers, the housekeeper, who will not accept her as the mistress of the house.
Selznick International Pictures, United Artists

Ben-Hur
A falsely accused nobleman survives years of slavery to take vengeance on his best friend who betrayed him.
Metro-Goldwyn-Mayer, Paramount, LightWorkers Media, Sean Daniel Company

Dora and the Lost City of Gold
Dora, a girl who has spent most of her life exploring the jungle with her parents, now must navigate her most dangerous adventure yet: high school. Always the explorer, Dora quickly finds herself leading Boots (her best friend, a monkey), Diego, and a rag tag group of teens on an adventure to save her parents and solve the impossible mystery behind a lost Inca civilization.
Nickelodeon Movies, Paramount Players, Walden Media, Screen Queensland, Paramount

Arthur and the Revenge of Maltazard
Arthur answers a distress call from Princess Selenia, who is menaced by the nefarious Maltazard.
Apipoulaï, Avalanche Productions, Sofica EuropaCorp, EuropaCorp, Canal+, TF1 Films Production

Ask Me If I Am Happy
Aspiring actors Aldo, Giovanni, and Giacomo work dead-end jobs while focusing on their passion project: staging an adaptation of 'Cyrano de Bergerac'. However, love for the same woman will end their friendship. Three years later, Giovanni and Giacomo reunite to travel from Milan to Sicily after hearing that Aldo is dying.
Medusa Film, A.Gi.Di., Kubla Khan

Scoob!
In Scooby-Doo’s greatest adventure yet, see the never-before told story of how lifelong friends Scooby and Shaggy first met and how they joined forces with young detectives Fred, Velma, and Daphne to form the famous Mystery Inc. Now, with hundreds of cases solved, Scooby and the gang face their biggest, toughest mystery ever: an evil plot to unleash the ghost dog Cerberus upon the world. As they race to stop this global “dogpocalypse,” the gang discovers that Scooby has a secret legacy and an epic destiny greater than anyone ever imagined.
Warner Bros. Pictures Animation, Warner Bros. Pictures

The Duchess
A chronicle of the life of 18th century aristocrat Georgiana, Duchess of Devonshire, who was reviled for her extravagant political and personal life.
BBC Film, Paramount Vantage, Qwerty Films, Magnolia Mae Films, BIM Distribuzione, Pathé, Paramount, Renn Productions, MEDIA Programme of the European Union, BIM Productions

The Wedding Singer
Robbie, a local rock star turned wedding singer, is dumped on the day of his wedding. Meanwhile, waitress Julia finally sets a wedding date with her fiancée Glenn. When Julia and Robbie meet and hit it off, they find that things are more complicated than anybody thought.
Robert Simonds Productions, Juno Pix, New Line Cinema

Teenage Mutant Ninja Turtles
A quartet of humanoid turtles, trained by their mentor in ninjitsu, must learn to work together to face the menace of Shredder and the Foot Clan.
New Line Cinema, Orange Sky Golden Harvest, Mirage Studios

News of the World
A Texan traveling across the wild West bringing the news of the world to local townspeople, agrees to help rescue a young girl who was kidnapped.
Playtone, Pretty Pictures, Universal Pictures, Perfect World Pictures

The Living Daylights
After a defecting Russian general reveals a plot to assassinate foreign spies, James Bond is assigned a secret mission to dispatch the new head of the KGB to prevent an escalation of tensions between the Soviet Union and the West.
United Artists, Eon Productions, Danjaq

OSS 117: Cairo, Nest of Spies
Secret agent OSS 117 foils Nazis, beds local beauties, and brings peace to the Middle East.
Artémis Productions

The Recruit
A brilliant CIA trainee must prove his worth at the Farm, the agency's secret training grounds, where he learns to watch his back and trust no one.
Birnbaum / Barber Productions

Race to Witch Mountain
A taxi driver gets more than he bargained for when he picks up two teen runaways. Not only does the pair possess supernatural powers, but they're also trying desperately to escape people who have made them their targets.
Walt Disney Pictures, Gunn Films

Anomalisa
An inspirational speaker becomes reinvigorated after meeting a lively woman who shakes up his mundane existence.
Starburns Industries, Harmonious Claptrap, Snoot Entertainment, HanWay Films, Paramount Animation, Paramount

Take Shelter
Plagued by a series of apocalyptic visions, a young husband and father questions whether to shelter his family from a coming storm, or from himself.
Hydraulx, REI Capital, Grove Hill Productions, Strange Matter Films

Taxi 2
A cabdriver and a cop race to Paris to rescue a love interest and the Japanese minister of defense from kidnappers.
ARP Sélection, TF1 Films Production, Canal+, Leeloo Productions, EuropaCorp

Eight Below
In the Antarctic, after an expedition with Dr. Davis McClaren, the sled dog trainer Jerry Shepherd has to leave the polar base with his colleagues due to the proximity of a heavy snow storm. He ties his dogs to be rescued after, but the mission is called-off and the dogs are left alone at their own fortune. For six months, Jerry tries to find a sponsor for a rescue mission.
Walt Disney Pictures, Spyglass Entertainment, Mandeville Films, Winking Productions, Vertigo Entertainment, The Kennedy/Marshall Company

In the Name of the Father
A small time thief from Belfast, Gerry Conlon, is falsely implicated in the IRA bombing of a pub that kills several people while he is in London. He and his four friends are coerced by British police into confessing their guilt. Gerry's father and other relatives in London are also implicated in the crime. He spends fifteen years in prison with his father trying to prove his innocence.
Hell's Kitchen Films, Universal Pictures
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