How Face/Off should've done marketing on TikTok, Instagram & YouTube.
A 7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

In order to foil a terrorist plot, an FBI agent undergoes facial transplant surgery and assumes the identity of a criminal mastermind. The plan turns sour when the criminal wakes up prematurely and seeks revenge.

Krane Entertainment, Paramount, Permut Presentations, WCG Entertainment Productions, Touchstone Pictures, Douglas/Reuther Productions
United States of America
Krane Entertainment, Paramount, Permut Presentations, WCG Entertainment Productions, Touchstone Pictures, Douglas/Reuther Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Face/Off. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Krane Entertainment, Paramount, Permut Presentations, WCG Entertainment Productions, Touchstone Pictures, Douglas/Reuther Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $80.0M making it. But not enough marketing it.
Face/Off grossed $246M on a $80.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$80.0M
Budget
Posts
Views
CPM
Box office gross: $246M on a $80.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Face/Off scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Face/OffFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Face/Off Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, Latin, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Face/Off already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Face/Off feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
4826 people on IMDB already love this film. None of them are in your CRM.
A 7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Face/OffFans
~55K in 60 days

@Face/OffOfficial
~55K in 60 days

@Face/OffClips
~55K in 60 days

@Face/OffFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
246M
Based on $50K at $0.58 CPM avg.
Posts Deployed
4,826
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Face/Off campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Action, Crime, Science Fiction title with a 7 rating and 4,826 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
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Posts
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Views
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CPM
$0.31

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Summit Entertainment, Escape Artists, Mystery Clock Cinema, Kaplan/Perrone Entertainment, Wintergreen Productions, Goldcrest

The Transporter
Former Special Forces officer, Frank Martin will deliver anything to anyone for the right price, and his no-questions-asked policy puts him in high demand. But when he realizes his latest cargo is alive, it sets in motion a dangerous chain of events. The bound and gagged Lai is being smuggled to France by a shady American businessman, and Frank works to save her as his own illegal activities are uncovered by a French detective.
TF1 Films Production, EuropaCorp, Current Entertainment, Canal+

The Aviator
A biopic depicting the life of filmmaker and aviation pioneer Howard Hughes from 1927 to 1947, during which time he became a successful film producer and an aviation magnate, while simultaneously growing more unstable due to severe obsessive-compulsive disorder.
Miramax, Appian Way, Forward Pass, Cappa Productions, Initial Entertainment Group, IMF Internationale Medien und Film GmbH & Co. 3. Produktions KG, Warner Bros. Pictures

The Purge: Election Year
Two years after choosing not to kill the man who killed his son, former police sergeant Leo Barnes has become head of security for Senator Charlene Roan, the front runner in the next Presidential election due to her vow to eliminate the Purge. On the night of what should be the final Purge, a betrayal from within the government forces Barnes and Roan out onto the street where they must fight to survive the night.
Why Not Productions, Universal Pictures, Blumhouse Productions, Platinum Dunes, Dentsu Entertainment, Fuji Television Network

Bad Boys II
Out-of-control, trash-talking buddy cops Marcus Burnett and Mike Lowrey of the Miami Narcotics Task Force reunite, and bullets fly, cars crash and laughs explode as they pursue a whacked-out drug lord from the streets of Miami to the barrios of Cuba. But the real fireworks result when Marcus discovers that playboy Mike is secretly romancing Marcus’ sexy sister.
Don Simpson/Jerry Bruckheimer Films, Columbia Pictures

Casablanca
In Casablanca, Morocco in December 1941, a cynical American expatriate meets a former lover, with unforeseen complications.
Warner Bros. Pictures

Hook
The boy who wasn't supposed to grow up—Peter Pan—does just that, becoming a soulless corporate lawyer whose workaholism could cost him his wife and kids. During his trip to see Granny Wendy in London, the vengeful Capt. Hook kidnaps Peter's kids and forces Peter to return to Neverland.
Amblin Entertainment, TriStar Pictures

American Gangster
Following the death of his employer and mentor, Bumpy Johnson, Frank Lucas establishes himself as the number one importer of heroin in the Harlem district of Manhattan. He does so by buying heroin directly from the source in South East Asia and he comes up with a unique way of importing the drugs into the United States. Partly based on a true story.
Film Rites, Imagine Entertainment, Universal Pictures, Scott Free Productions, Relativity Media

Guardians of the Galaxy Vol. 3
Peter Quill, still reeling from the loss of Gamora, must rally his team around him to defend the universe along with protecting one of their own. A mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them.
Marvel Studios, Kevin Feige Productions

Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan
Kazakh journalist Borat Sagdiyev travels to America to make a documentary. As he zigzags across the nation, Borat meets real people in real situations with hysterical consequences. His backwards behavior generates strong reactions around him exposing prejudices and hypocrisies in American culture.
20th Century Fox, Everyman Pictures, Dune Entertainment, Four by Two Films, Major Studio Partners, One America

Anastasia
In this animated, optimistic retelling of one of the greatest myths in history, the evil wizard Rasputin puts a hex on the royal Romanovs and young Anastasia is lost when their palace is overrun. Ten years later, the Grand Duchess offers a reward for Anastasia's return. Two scheming Russians, planning to pawn off a phony, hold auditions and choose an orphan girl with a remarkable resemblance to the missing princess. They bring her to Paris for the reward, unaware she's the real Anastasia.
Fox Animation Studios, Fox Family Films, The Big Gun Project, Little Wolf Entertainment, 20th Century Fox

Les Misérables
An adaptation of the successful stage musical based on Victor Hugo's classic novel set in 19th-century France, in which a paroled prisoner named Jean Valjean seeks redemption.
Universal Pictures, Working Title Films, Cameron Mackintosh Ltd., Relativity Media

The World's End
Five friends who reunite in an attempt to top their epic pub crawl from 20 years earlier unwittingly become humankind's only hope for survival.
Big Talk Productions, Working Title Films

The Island
In 2019, Lincoln Six-Echo is a resident of a seemingly "Utopian" but contained facility. Like all of the inhabitants of this carefully-controlled environment, Lincoln hopes to be chosen to go to The Island — reportedly the last uncontaminated location on the planet. But Lincoln soon discovers that everything about his existence is a lie.
DreamWorks Pictures, Warner Bros. Pictures, Parkes-MacDonald Productions, K/O Paper Products

Gifted
Frank, a single man raising his child prodigy niece Mary, is drawn into a custody battle with his mother.
Grade A Entertainment, Dayday Films, FilmNation Entertainment, Fox Searchlight Pictures

Halloween
Fifteen years after murdering his sister on Halloween Night 1963, Michael Myers escapes from a mental hospital and returns to the small town of Haddonfield, Illinois to kill again.
Compass International Pictures, Falcon International Productions

Non-Stop
Bill Marks is a burned-out veteran of the Air Marshals service. He views the assignment not as a life-saving duty, but as a desk job in the sky. However, today's flight will be no routine trip. Shortly into the transatlantic journey from New York to London, he receives a series of mysterious text messages ordering him to have the government transfer $150 million into a secret account, or a passenger will die every 20 minutes.
TF1, StudioCanal, Silver Pictures, Anton Capital Entertainment, LOVEFiLM International, Canal+, TF1 Films Production, Universal Pictures

Peter Pan
Leaving the safety of their nursery behind, Wendy, Michael and John follow Peter Pan to a magical world where childhood lasts forever. But while in Neverland, the kids must face Captain Hook and foil his attempts to get rid of Peter for good.
Walt Disney Productions

Brother Bear
When an impulsive boy named Kenai is magically transformed into a bear, he must literally walk in another's footsteps until he learns some valuable life lessons. His courageous and often zany journey introduces him to a forest full of wildlife, including the lovable bear cub Koda, hilarious moose Rutt and Tuke, woolly mammoths and rambunctious rams.
Walt Disney Feature Animation

Apollo 13
The true story of technical troubles that scuttle the Apollo 13 lunar mission in 1970, risking the lives of astronaut Jim Lovell and his crew, with the failed journey turning into a thrilling saga of heroism. Drifting more than 200,000 miles from Earth, the astronauts work furiously with the ground crew to avert tragedy.
Imagine Entertainment, Universal Pictures, TF1 International

Creed II
Between personal obligations and training for his next big fight against an opponent with ties to his family's past, Adonis Creed is up against the challenge of his life.
Metro-Goldwyn-Mayer, New Line Cinema, Chartoff-Winkler Productions

Sinister
True-crime writer Ellison Oswald is in a slump; he hasn't had a best seller in more than 10 years and is becoming increasingly desperate for a hit. So, when he discovers the existence of a snuff film showing the deaths of a family, he vows to solve the mystery. He moves his own family into the victims' home and gets to work. However, when old film footage and other clues hint at the presence of a supernatural force, Ellison learns that living in the house may be fatal.
Automatik Entertainment, Blumhouse Productions, Alliance Films, IM Global, Possessed Pictures, Summit Entertainment

Mars Attacks!
A fleet of Martian spacecraft surrounds the world's major cities and all of humanity waits to see if the extraterrestrial visitors have, as they claim, "come in peace." U.S. President James Dale receives assurance from science professor Donald Kessler that the Martians' mission is a friendly one. But when a peaceful exchange ends in the total annihilation of the U.S. Congress, military men call for a full-scale nuclear retaliation.
Tim Burton Productions, Warner Bros. Pictures

The Matrix Resurrections
Plagued by strange memories, Neo's life takes an unexpected turn when he finds himself back inside the Matrix.
Warner Bros. Pictures, Village Roadshow Pictures, Venus Castina Productions

The Adventures of Tintin
Intrepid young reporter, Tintin, and his loyal dog, Snowy, are thrust into a world of high adventure when they discover a ship carrying an explosive secret. As Tintin is drawn into a centuries-old mystery, Ivan Ivanovitch Sakharine suspects him of stealing a priceless treasure. Tintin and Snowy, with the help of salty, cantankerous Captain Haddock and bumbling detectives, Thompson and Thomson, travel half the world, one step ahead of their enemies, as Tintin endeavors to find the Unicorn, a sunken ship that may hold a vast fortune, but also an ancient curse.
Paramount, Columbia Pictures, WingNut Films, Amblin Entertainment, Nickelodeon Movies, Hemisphere Media Capital, The Kennedy/Marshall Company, DreamWorks Pictures

Citizen Kane
Newspaper magnate, Charles Foster Kane is taken from his mother as a boy and made the ward of a rich industrialist. As a result, every well-meaning, tyrannical or self-destructive move he makes for the rest of his life appears in some way to be a reaction to that deeply wounding event.
Mercury Productions, RKO Radio Pictures

Due Date
Peter Highman must scramble across the US in five days to be present for the birth of his first child. He gets off to a bad start when his wallet and luggage are stolen, and put on the 'no-fly' list. Peter embarks on a terrifying journey when he accepts a ride from an actor.
Legendary Pictures, Green Hat Films, Warner Bros. Pictures

Apocalypto
Set in the Mayan civilization, when a man's idyllic presence is brutally disrupted by a violent invading force, he is taken on a perilous journey to a world ruled by fear and oppression where a harrowing end awaits him. Through a twist of fate and spurred by the power of his love for his woman and his family he will make a desperate break to return home and to ultimately save his way of life.
Icon Entertainment International, Icon Productions, Touchstone Pictures

After We Collided
Tessa finds herself struggling with her complicated relationship with Hardin; she faces a dilemma that could change their lives forever.
Voltage Pictures, Offspring Entertainment, Frayed Pages Entertainment, Wattpad

The Princess and the Frog
A waitress, desperate to fulfill her dreams as a restaurant owner, is set on a journey to turn a frog prince back into a human being, but she has to face the same problem after she kisses him.
Walt Disney Pictures, Walt Disney Animation Studios

Uncharted
A young street-smart, Nathan Drake and his wisecracking partner Victor “Sully” Sullivan embark on a dangerous pursuit of “the greatest treasure never found” while also tracking clues that may lead to Nathan’s long-lost brother.
Columbia Pictures, Atlas Entertainment, PlayStation Productions, Arad Productions

Alien³
After escaping with Newt and Hicks from the alien planet, Ripley crash lands on Fiorina 161, a prison planet and host to a correctional facility. Unfortunately, although Newt and Hicks do not survive the crash, a more unwelcome visitor does. The prison does not allow weapons of any kind, and with aid being a long time away, the prisoners must simply survive in any way they can.
Brandywine Productions, 20th Century Fox

Barbie
Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans.
LuckyChap Entertainment, Heyday Films, NB/GG Pictures, Mattel

Collateral
Cab driver Max picks up a man who offers him $600 to drive him around. But the promise of easy money sours when Max realizes his fare is an assassin.
Paramount, Parkes/MacDonald Productions, Edge City, DreamWorks Pictures

The Gentlemen
American expat Mickey Pearson has built a highly profitable marijuana empire in London. When word gets out that he’s looking to cash out of the business forever it triggers plots, schemes, bribery and blackmail in an attempt to steal his domain out from under him.
Miramax, Toff Guy Films, STX Films

Final Destination
After a teenager has a terrifying vision of him and his friends dying in a plane crash, he prevents the accident only to have Death hunt them down, one by one.
Hard Eight Pictures, New Line Cinema, Zide-Perry Productions

The Machinist
Trevor, an insomniac lathe operator, experiences unusual occurrences at work and home. A strange man follows him everywhere, but no one else seems to notice him.
ICF, Castelao Productions, Canal+ España, ICAA, Filmax, Paramount Vantage, MEDIA Programme of the European Union

Pitch Perfect 2
The Bellas are back, and they are better than ever. After being humiliated in front of none other than the President of the United States of America, the Bellas are taken out of the Aca-Circuit. In order to clear their name, and regain their status, the Bellas take on a seemingly impossible task: winning an international competition no American team has ever won. In order to accomplish this monumental task, they need to strengthen the bonds of friendship and sisterhood and blow away the competition with their amazing aca-magic! With all new friends and old rivals tagging along for the trip, the Bellas can hopefully accomplish their dreams.
Brownstone Productions, Gold Circle Films, Universal Pictures

Enchanted
The beautiful princess Giselle is banished by an evil queen from her magical, musical animated land and finds herself in the gritty reality of the streets of modern-day Manhattan. Shocked by this strange new environment that doesn't operate on a "happily ever after" basis, Giselle is now adrift in a chaotic world badly in need of enchantment. But when Giselle begins to fall in love with a charmingly flawed divorce lawyer who has come to her aid - even though she is already promised to a perfect fairy tale prince back home - she has to wonder: Can a storybook view of romance survive in the real world?
Walt Disney Pictures, Josephson Entertainment, Andalasia Productions, Right Coast
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