How The Island should've done marketing on TikTok, Instagram & YouTube.
A 6.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

In 2019, Lincoln Six-Echo is a resident of a seemingly "Utopian" but contained facility. Like all of the inhabitants of this carefully-controlled environment, Lincoln hopes to be chosen to go to The Island — reportedly the last uncontaminated location on the planet. But Lincoln soon discovers that everything about his existence is a lie.

DreamWorks Pictures, Warner Bros. Pictures, Parkes-MacDonald Productions, K/O Paper Products
United States of America
DreamWorks Pictures, Warner Bros. Pictures, Parkes-MacDonald Productions, K/O Paper Products catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Island. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
DreamWorks Pictures, Warner Bros. Pictures, Parkes-MacDonald Productions, K/O Paper Products has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $126M making it. But not enough marketing it.
The Island grossed $163M on a $126M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$126M
Budget
Posts
Views
CPM
Box office gross: $163M on a $126M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Island scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The IslandFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Island Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Island already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Island feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
4981 people on IMDB already love this film. None of them are in your CRM.
A 6.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The IslandFans
~55K in 60 days

@The IslandOfficial
~55K in 60 days

@The IslandClips
~55K in 60 days

@The IslandFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
163M
Based on $50K at $0.58 CPM avg.
Posts Deployed
4,981
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Island campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Action, Thriller, Science Fiction, Adventure title with a 6.7 rating and 4,981 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
Homestead
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Posts
2.9K
Views
300M
CPM
$0.58

God, Family, Football
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Posts
2.5K
Views
56M
CPM
$0.43

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Posts
3.1K
Views
180M
CPM
$0.91

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Posts
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Views
10M
CPM
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Posts
566
Views
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CPM
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Posts
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Views
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CPM
$0.31

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Apocalypto
Set in the Mayan civilization, when a man's idyllic presence is brutally disrupted by a violent invading force, he is taken on a perilous journey to a world ruled by fear and oppression where a harrowing end awaits him. Through a twist of fate and spurred by the power of his love for his woman and his family he will make a desperate break to return home and to ultimately save his way of life.
Icon Entertainment International, Icon Productions, Touchstone Pictures

After We Collided
Tessa finds herself struggling with her complicated relationship with Hardin; she faces a dilemma that could change their lives forever.
Voltage Pictures, Offspring Entertainment, Frayed Pages Entertainment, Wattpad

The Princess and the Frog
A waitress, desperate to fulfill her dreams as a restaurant owner, is set on a journey to turn a frog prince back into a human being, but she has to face the same problem after she kisses him.
Walt Disney Pictures, Walt Disney Animation Studios

Uncharted
A young street-smart, Nathan Drake and his wisecracking partner Victor “Sully” Sullivan embark on a dangerous pursuit of “the greatest treasure never found” while also tracking clues that may lead to Nathan’s long-lost brother.
Columbia Pictures, Atlas Entertainment, PlayStation Productions, Arad Productions

Alien³
After escaping with Newt and Hicks from the alien planet, Ripley crash lands on Fiorina 161, a prison planet and host to a correctional facility. Unfortunately, although Newt and Hicks do not survive the crash, a more unwelcome visitor does. The prison does not allow weapons of any kind, and with aid being a long time away, the prisoners must simply survive in any way they can.
Brandywine Productions, 20th Century Fox

Barbie
Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans.
LuckyChap Entertainment, Heyday Films, NB/GG Pictures, Mattel

Collateral
Cab driver Max picks up a man who offers him $600 to drive him around. But the promise of easy money sours when Max realizes his fare is an assassin.
Paramount, Parkes/MacDonald Productions, Edge City, DreamWorks Pictures

The Gentlemen
American expat Mickey Pearson has built a highly profitable marijuana empire in London. When word gets out that he’s looking to cash out of the business forever it triggers plots, schemes, bribery and blackmail in an attempt to steal his domain out from under him.
Miramax, Toff Guy Films, STX Films

Final Destination
After a teenager has a terrifying vision of him and his friends dying in a plane crash, he prevents the accident only to have Death hunt them down, one by one.
Hard Eight Pictures, New Line Cinema, Zide-Perry Productions

The Machinist
Trevor, an insomniac lathe operator, experiences unusual occurrences at work and home. A strange man follows him everywhere, but no one else seems to notice him.
ICF, Castelao Productions, Canal+ España, ICAA, Filmax, Paramount Vantage, MEDIA Programme of the European Union

Pitch Perfect 2
The Bellas are back, and they are better than ever. After being humiliated in front of none other than the President of the United States of America, the Bellas are taken out of the Aca-Circuit. In order to clear their name, and regain their status, the Bellas take on a seemingly impossible task: winning an international competition no American team has ever won. In order to accomplish this monumental task, they need to strengthen the bonds of friendship and sisterhood and blow away the competition with their amazing aca-magic! With all new friends and old rivals tagging along for the trip, the Bellas can hopefully accomplish their dreams.
Brownstone Productions, Gold Circle Films, Universal Pictures

Enchanted
The beautiful princess Giselle is banished by an evil queen from her magical, musical animated land and finds herself in the gritty reality of the streets of modern-day Manhattan. Shocked by this strange new environment that doesn't operate on a "happily ever after" basis, Giselle is now adrift in a chaotic world badly in need of enchantment. But when Giselle begins to fall in love with a charmingly flawed divorce lawyer who has come to her aid - even though she is already promised to a perfect fairy tale prince back home - she has to wonder: Can a storybook view of romance survive in the real world?
Walt Disney Pictures, Josephson Entertainment, Andalasia Productions, Right Coast

The Tourist
American tourist Frank meets mysterious British woman Elsie on the train to Venice. Romance seems to bud, but there's more to her than meets the eye.
Columbia Pictures, Spyglass Entertainment, Peninsula Films, StudioCanal, GK Films, Cineroma SRL, Mandate International

Transcendence
Two leading computer scientists work toward their goal of Technological Singularity, as a radical anti-technology organization fights to prevent them from creating a world where computers can transcend the abilities of the human brain.
DMG Entertainment, Warner Bros. Pictures, Alcon Entertainment, Syncopy, Straight Up Films, Summit Entertainment

Ghost
Sam Wheat is a banker, Molly Jensen is an artist, and the two are madly in love. However, when Sam is murdered by his friend and corrupt business partner Carl Bruner over a shady business deal, he is left to roam the earth as a powerless spirit. When he learns of Carl's betrayal, Sam must seek the help of psychic Oda Mae Brown to set things right and protect Molly from Carl and his goons.
Paramount

The Iron Giant
In the small town of Rockwell, Maine in October 1957, a giant metal machine befriends a nine-year-old boy and ultimately finds its humanity by unselfishly saving people from their own fears and prejudices.
Warner Bros. Pictures, Warner Bros. Animation

Total Recall
Factory worker Doug Quaid takes a virtual mind-trip vacation with the Rekall company, opting for implanted memories of being a spy. When the procedure goes wrong, Quaid becomes a wanted man by the police and joins forces with a rebel fighter to stop the evil Chancellor Cohaagen.
Total Recall, Original Film, Prime Focus, Rekall Productions, Columbia Pictures

Salt
As a CIA officer, Evelyn Salt swore an oath to duty, honor and country. Her loyalty will be tested when a defector accuses her of being a Russian spy. Salt goes on the run, using all her skills and years of experience as a covert operative to elude capture. Salt's efforts to prove her innocence only serve to cast doubt on her motives, as the hunt to uncover the truth behind her identity continues and the question remains: "Who is Salt?"
Wintergreen Productions, Columbia Pictures, Relativity Media, di Bonaventura Pictures

Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb
After the insane General Jack D. Ripper initiates a nuclear strike on the Soviet Union, a war room full of politicians, generals and a Russian diplomat all frantically try to stop the nuclear strike.
Hawk Films, Columbia Pictures

The Wizard of Oz
Young Dorothy finds herself in a magical world where she makes friends with a lion, a scarecrow and a tin man as they make their way along the yellow brick road to talk with the Wizard and ask for the things they miss most in their lives. The Wicked Witch of the West is the only thing that could stop them.
Metro-Goldwyn-Mayer

The Italian Job
Charlie Croker pulled off the crime of a lifetime. The one thing that he didn't plan on was being double-crossed. Along with a drop-dead gorgeous safecracker, Croker and his team take off to re-steal the loot and end up in a pulse-pounding, pedal-to-the-metal chase that careens up, down, above and below the streets of Los Angeles.
De Line Pictures, Working Title Films, Paramount, Mestiere Cinema

Collateral Beauty
Retreating from life after a tragedy, a man questions the universe by writing to Love, Time and Death. Receiving unexpected answers, he begins to see how these things interlock and how even loss can reveal moments of meaning and beauty.
Village Roadshow Pictures, Likely Story, Anonymous Content, New Line Cinema, PalmStar Media, Overbrook Entertainment

RoboCop
In RoboCop, the year is 2028 and multinational conglomerate OmniCorp is at the center of robot technology. Overseas, their drones have been used by the military for years, but have been forbidden for law enforcement in America. Now OmniCorp wants to bring their controversial technology to the home front, and they see a golden opportunity to do it. When Alex Murphy – a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit – is critically injured, OmniCorp sees their chance to build a part-man, part-robot police officer. OmniCorp envisions a RoboCop in every city and even more billions for their shareholders, but they never counted on one thing: there is still a man inside the machine.
Columbia Pictures, Strike Entertainment, Metro-Goldwyn-Mayer, Dynamic Effects Canada

Battleship
When mankind beams a radio signal into space, a reply comes from ‘Planet G’, in the form of several alien crafts that splash down in the waters off Hawaii. Lieutenant Alex Hopper is a weapons officer assigned to the USS John Paul Jones, part of an international naval coalition which becomes the world's last hope for survival as they engage the hostile alien force of unimaginable strength. While taking on the invaders, Hopper must also try to live up to the potential that his brother, and his fiancée's father—an Admiral—expect of him.
Universal Pictures, Hasbro, Bluegrass Films, Film 44, October Pictures, dentsu

Red Notice
An Interpol-issued Red Notice is a global alert to hunt and capture the world's most wanted. But when a daring heist brings together the FBI's top profiler and two rival criminals, there's no telling what will happen.
Flynn Picture Company, Seven Bucks Productions, Bad Version

The Good Dinosaur
An epic journey into the world of dinosaurs where an Apatosaurus named Arlo makes an unlikely human friend.
Pixar

Signs
A family living on a farm finds mysterious crop circles in their fields which suggests something more frightening to come.
Touchstone Pictures, Blinding Edge Pictures, The Kennedy/Marshall Company

Liar Liar
Fletcher Reede is a fast-talking attorney and habitual liar. When his son Max blows out the candles on his fifth birthday he has just one wish - that his dad will stop lying for 24 hours. When Max's wish comes true, Fletcher discovers that his mouth has suddenly become his biggest liability.
Universal Pictures, Imagine Entertainment

School of Rock
Fired from his band and hard up for cash, guitarist and vocalist Dewey Finn finagles his way into a job as a fifth-grade substitute teacher at a private school, where he secretly begins teaching his students the finer points of rock 'n' roll. The school's hard-nosed principal is rightly suspicious of Finn's activities. But Finn's roommate remains in the dark about what he's doing.
Paramount, Scott Rudin Productions, NEW Century, MFP Munich Film Partners GmbH & Company I. Produktions KG, Sor Productions

Southpaw
Billy "The Great" Hope, the reigning junior middleweight boxing champion, has an impressive career, a loving wife and daughter, and a lavish lifestyle. However, when tragedy strikes, Billy hits rock bottom, losing his family, his house and his manager. He soon finds an unlikely savior in Tick Willis, a former fighter who trains the city's toughest amateur boxers. With his future on the line, Hope fights to reclaim the trust of those he loves the most.
Fuqua Films, Escape Artists, Riche-Ludwig Productions, Wanda Pictures

The Untouchables
Young Treasury Agent Eliot Ness arrives in Chicago and is determined to take down Al Capone, but it's not going to be easy because Capone has the police in his pocket. Ness meets Jim Malone, a veteran patrolman and probably the most honorable one on the force. He asks Malone to help him get Capone, but Malone warns him that if he goes after Capone, he is going to war.
Paramount

The Hurt Locker
During the Iraq War, a Sergeant recently assigned to an army bomb squad is put at odds with his squad mates due to his maverick way of handling his work.
Film Capital Europe Funds (FCEF ), First Light, Kingsgate Films, Summit Entertainment, Voltage Pictures, Grosvenor Park Media

Zombieland: Double Tap
Columbus, Tallahassee, Wichita, and Little Rock move to the American heartland as they face off against evolved zombies, fellow survivors, and the growing pains of the snarky makeshift family.
Pariah, Columbia Pictures, 2.0 Entertainment

The Chronicles of Narnia: The Voyage of the Dawn Treader
This time around Edmund and Lucy Pevensie, along with their pesky cousin Eustace Scrubb find themselves swallowed into a painting and on to a fantastic Narnian ship headed for the very edges of the world.
Fox 2000 Pictures, Walden Media

Jungle Cruise
Dr. Lily Houghton enlists the aid of wisecracking skipper Frank Wolff to take her down the Amazon in his dilapidated boat. Together, they search for an ancient tree that holds the power to heal – a discovery that will change the future of medicine.
Walt Disney Pictures, Seven Bucks Productions, Davis Entertainment, Flynn Picture Company, TSG Entertainment, Zaftig Films

Black Hawk Down
When U.S. Rangers and an elite Delta Force team attempt to kidnap two underlings of a Somali warlord, their Black Hawk helicopters are shot down, and the Americans suffer heavy casualties, facing intense fighting from the militia on the ground.
Jerry Bruckheimer Films, Revolution Studios, Scott Free Productions

Everything Everywhere All at Once
An aging Chinese immigrant is swept up in an insane adventure, where she alone can save what's important to her by connecting with the lives she could have led in other universes.
AGBO, Ley Line Entertainment, Year of the Rat Productions, A24, IAC Films
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