How RoboCop should've done marketing on TikTok, Instagram & YouTube.
A 5.8-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

In RoboCop, the year is 2028 and multinational conglomerate OmniCorp is at the center of robot technology. Overseas, their drones have been used by the military for years, but have been forbidden for law enforcement in America. Now OmniCorp wants to bring their controversial technology to the home front, and they see a golden opportunity to do it. When Alex Murphy – a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit – is critically injured, OmniCorp sees their chance to build a part-man, part-robot police officer. OmniCorp envisions a RoboCop in every city and even more billions for their shareholders, but they never counted on one thing: there is still a man inside the machine.

Columbia Pictures, Strike Entertainment, Metro-Goldwyn-Mayer, Dynamic Effects Canada
Canada, United States of America
Columbia Pictures, Strike Entertainment, Metro-Goldwyn-Mayer, Dynamic Effects Canada catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers RoboCop. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Columbia Pictures, Strike Entertainment, Metro-Goldwyn-Mayer, Dynamic Effects Canada has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $120M making it. But not enough marketing it.
RoboCop grossed $243M on a $120M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$120M
Budget
Posts
Views
CPM
Box office gross: $243M on a $120M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put RoboCop scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @RoboCopFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'RoboCop Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where RoboCop already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make RoboCop feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
5133 people on IMDB already love this film. None of them are in your CRM.
A 5.8 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
5.8
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@RoboCopFans
~55K in 60 days

@RoboCopOfficial
~55K in 60 days

@RoboCopClips
~55K in 60 days

@RoboCopFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
243M
Based on $50K at $0.58 CPM avg.
Posts Deployed
5,133
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K RoboCop campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Science Fiction, Action, Crime, Thriller title with a 5.8 rating and 5,133 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Jerry Bruckheimer Films, Revolution Studios, Scott Free Productions

Everything Everywhere All at Once
An aging Chinese immigrant is swept up in an insane adventure, where she alone can save what's important to her by connecting with the lives she could have led in other universes.
AGBO, Ley Line Entertainment, Year of the Rat Productions, A24, IAC Films

Who Framed Roger Rabbit
'Toon star Roger is worried that his wife Jessica is playing pattycake with someone else, so the studio hires detective Eddie Valiant to snoop on her. But the stakes are quickly raised when Marvin Acme is found dead and Roger is the prime suspect.
Amblin Entertainment, Silver Screen Partners III, Touchstone Pictures

G.I. Joe: Retaliation
Framed for crimes against the country, the G.I. Joe team is terminated by Presidential order. This forces the G.I. Joes into not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.
Paramount, Hasbro, di Bonaventura Pictures, Saints LA, Metro-Goldwyn-Mayer, Skydance

Jurassic World Dominion
Four years after Isla Nublar was destroyed, dinosaurs now live—and hunt—alongside humans all over the world. This fragile balance will reshape the future and determine, once and for all, whether human beings are to remain the apex predators ona planet they now share with history's most fearsome creatures.
Amblin Entertainment, Universal Pictures

John Carter
John Carter is a war-weary, former military captain who's inexplicably transported to the mysterious and exotic planet of Barsoom (Mars) and reluctantly becomes embroiled in an epic conflict. It's a world on the brink of collapse, and Carter rediscovers his humanity when he realizes the survival of Barsoom and its people rests in his hands.
Walt Disney Pictures

Bambi
Bambi's tale unfolds from season to season as the young prince of the forest learns about life, love, and friends.
Walt Disney Productions

Moon
With only three weeks left in his three year contract, Sam Bell is getting anxious to finally return to Earth. He is the only occupant of a Moon-based manufacturing facility along with his computer and assistant, GERTY. When he has an accident however, he wakens to find that he is not alone.
Lunar Industries, Liberty Films, Xingu Films, Limelight Fund, Stage 6 Films, Sony Pictures Classics, Independent

Casino
In early-1970s Las Vegas, Sam "Ace" Rothstein gets tapped by his bosses to head the Tangiers Casino. At first, he's a great success in the job, but over the years, problems with his loose-cannon enforcer Nicky Santoro, his ex-hustler wife Ginger, her con-artist ex Lester Diamond and a handful of corrupt politicians put Sam in ever-increasing danger.
Universal Pictures, Syalis DA, De Fina-Cappa, Légende Films

Total Recall
Construction worker Douglas Quaid's obsession with the planet Mars leads him to visit Recall, a company who manufacture memories. Something goes wrong during his memory implant turning Doug's life upside down and even to question what is reality and what isn't.
Carolco Pictures, TriStar Pictures, Ronald Shusett/Gary Goldman

Vertigo
A retired San Francisco detective suffering from acrophobia investigates the strange activities of an old friend's wife, all the while becoming dangerously obsessed with her.
Paramount, Alfred J. Hitchcock Productions

The Goonies
A young teenager named Mikey Walsh finds an old treasure map in his father's attic. Hoping to save their homes from demolition, Mikey and his friends Data Wang, Chunk Cohen, and Mouth Devereaux run off on a big quest to find the secret stash of Pirate One-Eyed Willie.
Amblin Entertainment, Warner Bros. Pictures

Five Feet Apart
Seventeen-year-old Stella spends most of her time in the hospital as a cystic fibrosis patient. Her life is full of routines, boundaries and self-control — all of which get put to the test when she meets Will, an impossibly charming teen who has the same illness. There's an instant flirtation, though restrictions dictate that they must maintain a safe distance between them. As their connection intensifies, so does the temptation to throw the rules out the window and embrace that attraction.
Wayfarer Entertainment, CBS Films

Annabelle: Creation
Several years after the tragic death of their little girl, a doll maker and his wife welcome a nun and several girls from a shuttered orphanage into their home, soon becoming the target of the doll maker's possessed creation—Annabelle.
Atomic Monster, New Line Cinema, The Safran Company, Warner Bros. Pictures

Cars 3
Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician with her own plan to win, inspiration from the late Fabulous Hudson Hornet, and a few unexpected turns. Proving that #95 isn't through yet will test the heart of a champion on Piston Cup Racing’s biggest stage!
Pixar

Just Go with It
A plastic surgeon, romancing a much younger schoolteacher, enlists his loyal assistant to pretend to be his soon to be ex-wife, in order to cover up a careless lie. When more lies backfire, the assistant's kids become involved, and everyone heads off for a weekend in Hawaii that will change all their lives.
Columbia Pictures, Happy Madison Productions

Die Hard 2
Off-duty cop John McClane is gripped with a feeling of déjà vu when, on a snowy Christmas Eve in the nation’s capital, terrorists seize a major international airport, holding thousands of holiday travelers hostage. Renegade military commandos led by a murderous rogue officer plot to rescue a drug lord from justice and are prepared for every contingency except one: McClane’s smart-mouthed heroics.
Gordon Company, Silver Pictures, 20th Century Fox

Monty Python and the Holy Grail
King Arthur, accompanied by his squire, recruits his Knights of the Round Table, including Sir Bedevere the Wise, Sir Lancelot the Brave, Sir Robin the Not-Quite-So-Brave-As-Sir-Lancelot and Sir Galahad the Pure. On the way, Arthur battles the Black Knight who, despite having had all his limbs chopped off, insists he can still fight. They reach Camelot, but Arthur decides not to enter, as "it is a silly place".
Python (Monty) Pictures Limited, Michael White Productions, National Film Trustee Company

The Invisible Man
When Cecilia's abusive ex takes his own life and leaves her his fortune, she suspects his death was a hoax. As a series of coincidences turn lethal, Cecilia works to prove that she is being hunted by someone nobody can see.
Blumhouse Productions, Universal Pictures, Goalpost Pictures, Nervous Tick, Screen Australia

Bright
In an alternate present-day where magical creatures live among us, two L.A. cops become embroiled in a prophesied turf battle.
Clubhouse Pictures, Overbrook Entertainment

Inside Man
When an armed, masked gang enter a Manhattan bank, lock the doors and take hostages, the detective assigned to effect their release enters negotiations preoccupied with corruption charges he is facing.
40 Acres and a Mule Filmworks, Imagine Entertainment, Universal Pictures

Paul
For the past 60 years, a space-traveling smart-ass named Paul has been locked up in a top-secret military base, advising world leaders about his kind. But when he worries he’s outlived his usefulness and the dissection table is drawing uncomfortably close, Paul escapes on the first RV that passes by his compound in Area 51. Fortunately, it contains the two earthlings who are most likely to rescue and harbor an alien on the run.
Universal Pictures, Relativity Media, Working Title Films, Big Talk Productions

Pocahontas
Pocahontas, daughter of a Native American tribe chief, falls in love with an English soldier as colonists invade 17th century Virginia.
Walt Disney Pictures, Walt Disney Feature Animation

Ace Ventura: Pet Detective
He's Ace Ventura: Pet Detective. Jim Carrey is on the case to find the Miami Dolphins' missing mascot and quarterback Dan Marino. He goes eyeball to eyeball with a man-eating shark, stakes out the Miami Dolphins and woos and wows the ladies. Whether he's undercover, under fire or underwater, he always gets his man… or beast!
Morgan Creek, Warner Bros. Pictures

Stand by Me
Gordie, Chris, Teddy and Vern are four friends who decide to hike to find the corpse of Ray Brower, a local teenager, who was hit by a train while plucking blueberries in the wild.
Columbia Pictures, Act III Productions

Kung Fu Panda 3
Continuing his "legendary adventures of awesomeness", Po must face two hugely epic, but different threats: one supernatural and the other a little closer to his home.
Pearl Studio, DreamWorks Animation, China Film Group Corporation, 20th Century Fox

King Arthur: Legend of the Sword
When the child Arthur’s father is murdered, Vortigern, Arthur’s uncle, seizes the crown. Robbed of his birthright and with no idea who he truly is, Arthur comes up the hard way in the back alleys of the city. But once he pulls the sword Excalibur from the stone, his life is turned upside down and he is forced to acknowledge his true legacy... whether he likes it or not.
Village Roadshow Pictures, Weed Road Pictures, Wigram Productions, Safehouse Pictures, Warner Bros. Pictures

Jumper
David Rice is a man who knows no boundaries, a Jumper, born with the uncanny ability to teleport instantly to anywhere on Earth. When he discovers others like himself, David is thrust into a dangerous and bloodthirsty war while being hunted by a sinister and determined group of zealots who have sworn to destroy all Jumpers. Now, David’s extraordinary gift may be his only hope for survival!
Dune Entertainment, Hypnotic, New Regency Pictures

The Bourne Legacy
New CIA operative Aaron Cross experiences life-or-death stakes that have been triggered by the previous actions of Jason Bourne.
Universal Pictures, Relativity Media, Captivate Entertainment, dentsu, The Kennedy/Marshall Company

Interview with the Vampire
A vampire relates his epic life story of love, betrayal, loneliness, and dark hunger to an over-curious reporter.
Geffen Pictures

Hotel Transylvania 2
When the old-old-old-fashioned vampire Vlad arrives at the hotel for an impromptu family get-together, Hotel Transylvania is in for a collision of supernatural old-school and modern day cool.
Columbia Pictures, Sony Pictures Animation

Training Day
On his first day on the job as a narcotics officer, a rookie cop works with a rogue detective who isn't what he appears.
WV Films II, Village Roadshow Pictures, NPV Entertainment, Outlaw Productions, Warner Bros. Pictures

Taken 3
Ex-government operative Bryan Mills finds his life is shattered when he's falsely accused of a murder that hits close to home. As he's pursued by a savvy police inspector, Mills employs his particular set of skills to track the real killer and exact his unique brand of justice.
EuropaCorp, Grive Productions, M6, TSG Entertainment, 20th Century Fox, Fox International Productions, Canal+, Ciné+

Jason Bourne
The most dangerous former operative of the CIA is drawn out of hiding to uncover hidden truths about his past.
The Kennedy/Marshall Company, Captivate Entertainment, Pearl Street Films, Perfect World Pictures

Live Free or Die Hard
John McClane is back and badder than ever, and this time he's working for Homeland Security. He calls on the services of a young hacker in his bid to stop a ring of Internet terrorists intent on taking control of America's computer infrastructure.
Dune Entertainment, Cheyenne Enterprises, Wintergreen Productions, 20th Century Fox, Ingenious Media

Hitch
Dating coach Alex 'Hitch' Hitchens mentors a bumbling client, Albert, who hopes to win the heart of the glamorous Allegra Cole. While Albert makes progress, Hitch faces his own romantic setbacks when proven techniques fail to work on Sara Melas, a tabloid reporter digging for dirt on Allegra Cole's love life. When Sara discovers Hitch's connection to Albert – now Allegra's boyfriend – it threatens to destroy both relationships.
Columbia Pictures, Overbrook Entertainment, Sony Pictures

The Interview
Dave Skylark and his producer Aaron Rapaport run the celebrity tabloid show "Skylark Tonight". When they land an interview with a surprise fan, North Korean dictator Kim Jong-un, they are recruited by the CIA to turn their trip to Pyongyang into an assassination mission.
Point Grey Pictures, Columbia Pictures

Game Night
Max and Annie's weekly game night gets kicked up a notch when Max's brother Brooks arranges a murder mystery party -- complete with fake thugs and federal agents. So when Brooks gets kidnapped, it's all supposed to be part of the game. As the competitors set out to solve the case, they start to learn that neither the game nor Brooks are what they seem to be. The friends soon find themselves in over their heads as each twist leads to another unexpected turn over the course of one chaotic night.
New Line Cinema, Aggregate Films, Davis Entertainment, Access Entertainment, Dune Entertainment
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