How Paul should've done marketing on TikTok, Instagram & YouTube.
A 6.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

For the past 60 years, a space-traveling smart-ass named Paul has been locked up in a top-secret military base, advising world leaders about his kind. But when he worries he’s outlived his usefulness and the dissection table is drawing uncomfortably close, Paul escapes on the first RV that passes by his compound in Area 51. Fortunately, it contains the two earthlings who are most likely to rescue and harbor an alien on the run.

Universal Pictures, Relativity Media, Working Title Films, Big Talk Productions
United Kingdom, United States of America
Universal Pictures, Relativity Media, Working Title Films, Big Talk Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Paul. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Universal Pictures, Relativity Media, Working Title Films, Big Talk Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $40.0M making it. But not enough marketing it.
Paul grossed $98.0M on a $40.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$40.0M
Budget
Posts
Views
CPM
Box office gross: $98.0M on a $40.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Paul scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @PaulFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Paul Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Paul already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Paul feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
5300 people on IMDB already love this film. None of them are in your CRM.
A 6.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@PaulFans
~55K in 60 days

@PaulOfficial
~55K in 60 days

@PaulClips
~55K in 60 days

@PaulFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
98.0M
Based on $50K at $0.58 CPM avg.
Posts Deployed
5,300
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Paul campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Adventure, Comedy, Science Fiction title with a 6.7 rating and 5,300 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
300M
CPM
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Posts
2.5K
Views
56M
CPM
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Posts
3.1K
Views
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CPM
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Posts
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Views
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CPM
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Posts
566
Views
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CPM
$0.58

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Posts
200
Views
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CPM
$0.31

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Game Night
Max and Annie's weekly game night gets kicked up a notch when Max's brother Brooks arranges a murder mystery party -- complete with fake thugs and federal agents. So when Brooks gets kidnapped, it's all supposed to be part of the game. As the competitors set out to solve the case, they start to learn that neither the game nor Brooks are what they seem to be. The friends soon find themselves in over their heads as each twist leads to another unexpected turn over the course of one chaotic night.
New Line Cinema, Aggregate Films, Davis Entertainment, Access Entertainment, Dune Entertainment

Enemy
A mild-mannered college professor discovers a look-alike actor and delves into the other man's private affairs.
Rhombus Media, Roxbury Pictures, Mecanismo Films, micro_scope, Entertainment One, Pathé

Hulk
Bruce Banner, a genetics researcher with a tragic past, suffers massive radiation exposure in his laboratory that causes him to transform into a raging green monster when he gets angry.
Marvel Enterprises, Universal Pictures, Good Machine, Valhalla Motion Pictures

Manchester by the Sea
After his older brother passes away, Lee Chandler is forced to return home to care for his 16-year-old nephew. There he is compelled to deal with a tragic past that separated him from his family and the community where he was born and raised.
Pearl Street Films, K Period Media, B Story, The Affleck/Middleton Project, The Media Farm, Amazon Studios, Big Indie Pictures, CMP Entertainment, OddLot Entertainment

The Dictator
The heroic story of a dictator who risks his life to ensure that democracy would never come to the country he so lovingly oppressed.
Four By Two Productions, Paramount

I, Tonya
Competitive ice skater Tonya Harding rises amongst the ranks at the U.S. Figure Skating Championships, but her future in the sport is thrown into doubt when her ex-husband intervenes.
LuckyChap Entertainment, Clubhouse Pictures

The Conjuring: The Devil Made Me Do It
Paranormal investigators Ed and Lorraine Warren encounter what would become one of the most sensational cases from their files. The fight for the soul of a young boy takes them beyond anything they'd ever seen before, to mark the first time in U.S. history that a murder suspect would claim demonic possession as a defense.
New Line Cinema, The Safran Company, Atomic Monster

From Dusk Till Dawn
Seth Gecko and his younger brother Richard are on the run after a bloody bank robbery in Texas. They escape across the border into Mexico and will be home-free the next morning, when they pay off the local kingpin. They just have to survive 'from dusk till dawn' at the rendezvous point, which turns out to be a Hell of a strip joint.
Los Hooligans Productions, A Band Apart, Dimension Films, Miramax

Van Helsing
Famed monster slayer Gabriel Van Helsing is dispatched to Transylvania to assist the last of the Valerious bloodline in defeating Count Dracula. Anna Valerious reveals that Dracula has formed an unholy alliance with Dr. Frankenstein's monster and is hell-bent on exacting a centuries-old curse on her family.
Universal Pictures, Sommers Company, The, Stillking Films

Mortal Kombat
Washed-up MMA fighter Cole Young, unaware of his heritage, and hunted by Emperor Shang Tsung's best warrior, Sub-Zero, seeks out and trains with Earth's greatest champions as he prepares to stand against the enemies of Outworld in a high stakes battle for the universe.
Atomic Monster, Broken Road Productions, New Line Cinema

The Girl on the Train
Rachel Watson, devastated by her recent divorce, spends her daily commute fantasizing about the seemingly perfect couple who live in a house that her train passes every day, until one morning she sees something shocking happen there and becomes entangled in the mystery that unfolds.
Reliance Entertainment, DreamWorks Pictures, Marc Platt Productions, Amblin Partners

The Devil's Advocate
Aspiring Florida defense lawyer Kevin Lomax accepts a job at a New York law firm. With the stakes getting higher every case, Kevin quickly learns that his boss has something far more evil planned.
Monarchy Enterprises B.V., Regency Enterprises, Kopelson Entertainment, New Regency Pictures, Taurus Film, Warner Bros. Pictures

Ender's Game
Based on the classic novel by Orson Scott Card, Ender's Game is the story of the Earth's most gifted children training to defend their homeplanet in the space wars of the future.
Digital Domain, Chartoff Productions, Taleswapper, K/O Paper Products, OddLot Entertainment

Moonrise Kingdom
Set on an island off the coast of New England in the summer of 1965, Moonrise Kingdom tells the story of two twelve-year-olds who fall in love, make a secret pact, and run away together into the wilderness. As various authorities try to hunt them down, a violent storm is brewing off-shore – and the peaceful island community is turned upside down in more ways than anyone can handle.
Focus Features, Scott Rudin Productions, Indian Paintbrush, American Empirical Pictures

Pinocchio
When loving Geppetto creates a wooden puppet, his wish is granted when it comes to life as a little wooden boy named Pinocchio. With his faithful friend and conscience Jiminy Cricket by his side, Pinocchio, embarks on fantastic adventures that his bravery, loyalty and honesty until triumphs in his triumphs in his quest for his heart's desire: to become a real boy.
Walt Disney Productions

Alice in Wonderland
On a golden afternoon, young Alice follows a White Rabbit, who disappears down a nearby rabbit hole. Quickly following him, she tumbles into the burrow - and enters the merry, topsy-turvy world of Wonderland! Memorable songs and whimsical escapades highlight Alice's journey, which culminates in a madcap encounter with the Queen of Hearts - and her army of playing cards!
Walt Disney Productions

Cloudy with a Chance of Meatballs
Inventor Flint Lockwood creates a machine that makes clouds rain food, enabling the down-and-out citizens of Chewandswallow to feed themselves. But when the falling food reaches gargantuan proportions, Flint must scramble to avert disaster. Can he regain control of the machine and put an end to the wild weather before the town is destroyed?
Sony Pictures Animation, Columbia Pictures

Blade
The Daywalker known as "Blade" - a half-vampire, half-mortal man - becomes the protector of humanity against an underground army of vampires.
New Line Cinema, Amen Ra Films, Imaginary Forces

Sweeney Todd: The Demon Barber of Fleet Street
The infamous story of Benjamin Barker, a.k.a Sweeney Todd, who sets up a barber shop down in London which is the basis for a sinister partnership with his fellow tenant, Mrs. Lovett. Based on the hit Broadway musical.
Tim Burton Productions, Parkes+MacDonald Image Nation, DreamWorks Pictures, Warner Bros. Pictures, The Zanuck Company

Black Adam
Nearly 5,000 years after he was bestowed with the almighty powers of the Egyptian gods—and imprisoned just as quickly—Black Adam is freed from his earthly tomb, ready to unleash his unique form of justice on the modern world.
New Line Cinema, Flynn Picture Company, DC Films, Seven Bucks Productions

Central Intelligence
After he reunites with an old pal through Facebook, a mild-mannered accountant is lured into the world of international espionage.
Warner Bros. Pictures, New Line Cinema, Universal Pictures, Bluegrass Films, RatPac Entertainment, Perfect World Pictures, Artists First, Principato-Young Entertainment

Black Panther: Wakanda Forever
Queen Ramonda, Shuri, M’Baku, Okoye and the Dora Milaje fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia and Everett Ross and forge a new path for the kingdom of Wakanda.
Marvel Studios

Ghost Rider
In order to save his dying father, young stunt cyclist Johnny Blaze sells his soul to Mephistopheles and sadly parts from the pure-hearted Roxanne Simpson, the love of his life. Years later, Johnny's path crosses again with Roxanne, now a go-getting reporter, and also with Mephistopheles, who offers to release Johnny's soul if Johnny becomes the fabled, fiery 'Ghost Rider'.
Crystal Sky Pictures, Relativity Media, Michael De Luca Productions, GH One, Vengeance Productions Pty. Ltd., Columbia Pictures, Marvel Studios

Godzilla: King of the Monsters
Follows the heroic efforts of the crypto-zoological agency Monarch as its members face off against a battery of god-sized monsters, including the mighty Godzilla, who collides with Mothra, Rodan, and his ultimate nemesis, the three-headed King Ghidorah. When these ancient super-species, thought to be mere myths, rise again, they all vie for supremacy, leaving humanity's very existence hanging in the balance.
Legendary Pictures, Huahua Media, TOHO

The 5th Wave
16-year-old Cassie Sullivan tries to survive in a world devastated by the waves of an alien invasion that has already decimated the population and knocked mankind back to the Stone Age.
LStar Capital, Columbia Pictures, GK Films, Material Pictures

Night at the Museum: Secret of the Tomb
When the magic powers of The Tablet of Ahkmenrah begin to die out, Larry Daley spans the globe, uniting favorite and new characters while embarking on an epic quest to save the magic before it is gone forever.
Moving Picture Company, 21 Laps Entertainment, 1492 Pictures, TSG Entertainment

No Time to Die
Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.
Eon Productions, Metro-Goldwyn-Mayer, Universal Pictures

The Danish Girl
When Gerda Wegener asks her husband Einar to fill in as a portrait model, Einar discovers the person she's meant to be and begins living her life as Lili Elbe. Having realized her true self and with Gerda's love and support, Lili embarks on a groundbreaking journey as a transgender pioneer.
Pretty Pictures, Working Title Films, Artémis Productions, Shelter Productions, Senator Global Productions, ReVision Pictures

Mr. Nobody
Nemo Nobody leads an ordinary existence with his wife and 3 children; one day, he wakes up as a mortal centenarian in the year 2092.
Pan Européenne Production, Virtual Films, Wild Bunch

Meet the Parents
Greg Focker is ready to marry his girlfriend, Pam, but before he pops the question, he must win over her formidable father, humorless former CIA agent Jack Byrnes, at the wedding of Pam's sister. As Greg bends over backward to make a good impression, his visit to the Byrnes home turns into a hilarious series of disasters, and everything that can go wrong does, all under Jack's critical, hawklike gaze.
Tribeca Productions, Universal Pictures, Nancy Tenenbaum Films, DreamWorks Pictures

Extraction
Tyler Rake, a fearless mercenary who offers his services on the black market, embarks on a dangerous mission when he is hired to rescue the kidnapped son of a Mumbai crime lord.
AGBO, Thematic Entertainment, TGIM Films

The Lone Ranger
The Texas Rangers chase down a gang of outlaws led by Butch Cavendish, but the gang ambushes the Rangers, seemingly killing them all. One survivor is found, however, by an American Indian named Tonto, who nurses him back to health. The Ranger, donning a mask and riding a white stallion named Silver, teams up with Tonto to bring the unscrupulous gang and others of that ilk to justice.
Walt Disney Pictures, Jerry Bruckheimer Films, Blind Wink Productions, Infinitum Nihil

Enola Holmes
While searching for her missing mother, intrepid teen Enola Holmes uses her sleuthing skills to outsmart big brother Sherlock and help a runaway lord.
PCMA Productions, Legendary Pictures

The Karate Kid
Twelve-year-old Dre Parker could have been the most popular kid in Detroit, but his mother's latest career move has landed him in China. Dre immediately falls for his classmate Mei Ying but the cultural differences make such a friendship impossible. Even worse, Dre's feelings make him an enemy of the class bully, Cheng. With no friends in a strange land, Dre has nowhere to turn but maintenance man Mr. Han, who is a kung fu master. As Han teaches Dre that kung fu is not about punches and parries, but maturity and calm, Dre realizes that facing down the bullies will be the fight of his life.
Jerry Weintraub Productions, Columbia Pictures, China Film Group, Overbrook Entertainment, Sony Pictures, Zwart Arbeid

The Magnificent Seven
Looking to mine for gold, greedy industrialist Bartholomew Bogue seizes control of the Old West town of Rose Creek. With their lives in jeopardy, Emma Cullen and other desperate residents turn to bounty hunter Sam Chisolm for help. Chisolm recruits an eclectic group of gunslingers to take on Bogue and his ruthless henchmen. With a deadly showdown on the horizon, the seven mercenaries soon find themselves fighting for more than just money once the bullets start to fly.
Escape Artists, Columbia Pictures, Village Roadshow Pictures, LStar Capital, Pin High Productions, Metro-Goldwyn-Mayer
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