How The Magnificent Seven should've done marketing on TikTok, Instagram & YouTube.
A 6.4-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Looking to mine for gold, greedy industrialist Bartholomew Bogue seizes control of the Old West town of Rose Creek. With their lives in jeopardy, Emma Cullen and other desperate residents turn to bounty hunter Sam Chisolm for help. Chisolm recruits an eclectic group of gunslingers to take on Bogue and his ruthless henchmen. With a deadly showdown on the horizon, the seven mercenaries soon find themselves fighting for more than just money once the bullets start to fly.

Escape Artists, Columbia Pictures, Village Roadshow Pictures, LStar Capital, Pin High Productions, Metro-Goldwyn-Mayer
United States of America
Escape Artists, Columbia Pictures, Village Roadshow Pictures, LStar Capital, Pin High Productions, Metro-Goldwyn-Mayer catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Magnificent Seven. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Escape Artists, Columbia Pictures, Village Roadshow Pictures, LStar Capital, Pin High Productions, Metro-Goldwyn-Mayer has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $90.0M making it. But not enough marketing it.
The Magnificent Seven grossed $162M on a $90.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$90.0M
Budget
Posts
Views
CPM
Box office gross: $162M on a $90.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Magnificent Seven scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The Magnificent SevenFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Magnificent Seven Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, Italian, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Magnificent Seven already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Magnificent Seven feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
5545 people on IMDB already love this film. None of them are in your CRM.
A 6.4 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.4
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The Magnificent SevenFans
~55K in 60 days

@The Magnificent SevenOfficial
~55K in 60 days

@The Magnificent SevenClips
~55K in 60 days

@The Magnificent SevenFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
162M
Based on $50K at $0.58 CPM avg.
Posts Deployed
5,545
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Magnificent Seven campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Adventure, Action, Western title with a 6.4 rating and 5,545 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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New Line Cinema, Motion Picture Corporation of America

The Godfather Part III
In the midst of trying to legitimize his business dealings in 1979 New York and Italy, aging mafia don, Michael Corleone seeks forgiveness for his sins while taking a young protege under his wing.
Paramount, American Zoetrope

Mrs. Doubtfire
Loving but irresponsible dad Daniel Hillard, estranged from his exasperated spouse, is crushed by a court order allowing only weekly visits with his kids. When Daniel learns his ex needs a housekeeper, he gets the job -- disguised as a British nanny. Soon he becomes not only his children's best pal but the kind of parent he should have been from the start.
20th Century Fox, Blue Wolf Productions

The Accountant
As a math savant uncooks the books for a new client, the Treasury Department closes in on his activities and the body count starts to rise.
Zero Gravity Management, Electric City Entertainment, RatPac Entertainment, Warner Bros. Pictures

The Book of Eli
A post-apocalyptic tale, in which a lone man fights his way across America in order to protect a sacred book that holds the secrets to saving humankind.
Alcon Entertainment, Silver Pictures

Bumblebee
On the run in the year 1987, Bumblebee finds refuge in a junkyard in a small Californian beach town. Charlie, on the cusp of turning 18 and trying to find her place in the world, discovers Bumblebee, battle-scarred and broken. When Charlie revives him, she quickly learns this is no ordinary yellow VW bug.
Paramount, Allspark Pictures, Bay Films, di Bonaventura Pictures, Tom DeSanto/Don Murphy Production

Fantastic Four
Four young outsiders teleport to a dangerous universe, which alters their physical form in shocking ways. Their lives irrevocably upended, the team must learn to harness their daunting new abilities and work together to save Earth from a former friend turned enemy.
Moving Picture Company, Marvel Entertainment, TSG Entertainment, Marv Films, Genre Films, 20th Century Fox, Constantin Film

Madagascar 3: Europe's Most Wanted
Animal pals Alex, Marty, Melman, and Gloria are still trying to make it back to New York's Central Park Zoo. They are forced to take a detour to Europe to find the penguins and chimps who broke the bank at a Monte Carlo casino. When French animal-control officer Capitaine Chantel DuBois picks up their scent, Alex and company are forced to hide out in a traveling circus.
DreamWorks Animation, Paramount, Pacific Data Images

Contagion
As an epidemic of a lethal airborne virus - that kills within days - rapidly grows, the worldwide medical community races to find a cure and control the panic that spreads faster than the virus itself.
Participant, Imagenation Abu Dhabi FZ, Double Feature Films, Regency Enterprises, Warner Bros. Pictures

Mulholland Drive
Blonde Betty Elms has only just arrived in Hollywood to become a movie star when she meets an enigmatic brunette with amnesia. Meanwhile, as the two set off to solve the second woman's identity, filmmaker Adam Kesher runs into ominous trouble while casting his latest project.
Asymmetrical Productions, Les Films Alain Sarde, Babbo Inc., The Picture Factory, Canal+, StudioCanal

Lilo & Stitch
As Stitch, a runaway genetic experiment from a faraway planet, wreaks havoc on the Hawaiian Islands, he becomes the mischievous adopted alien "puppy" of an independent little girl named Lilo and learns about loyalty, friendship, and ʻohana, the Hawaiian tradition of family.
Walt Disney Pictures, Walt Disney Feature Animation

Spy
A desk-bound CIA analyst volunteers to go undercover to infiltrate the world of a deadly arms dealer, and prevent diabolical global disaster.
Chernin Entertainment, Feigco Entertainment, TSG Entertainment

Independence Day: Resurgence
We always knew they were coming back. Using recovered alien technology, the nations of Earth have collaborated on an immense defense program to protect the planet. But nothing can prepare us for the aliens’ advanced and unprecedented force. Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction.
20th Century Fox, TSG Entertainment, Centropolis Entertainment, Stereo D

First Blood
When former Green Beret John Rambo is harassed by local law enforcement and arrested for vagrancy, he is forced to flee into the mountains and wage an escalating one-man war against his pursuers.
Carolco Pictures, Anabasis N.V., Elcajo Productions, Cinema 84

Dirty Dancing
Expecting the usual tedium that accompanies a summer in the Catskills with her family, 17-year-old Frances 'Baby' Houseman is surprised to find herself stepping into the shoes of a professional hoofer—and unexpectedly falling in love.
Great American Films Limited Partnership, Vestron Pictures

Dracula Untold
Vlad Tepes is a great hero, but when he learns the Sultan is preparing for battle and needs to form an army of 1,000 boys, he vows to find a way to protect his family. Vlad turns to dark forces in order to get the power to destroy his enemies and agrees to go from hero to monster as he's turned into the mythological vampire, Dracula.
Universal Pictures, Legendary Pictures, Michael De Luca Productions, dentsu

The Polar Express
When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe.
Golden Mean, Playtone, ImageMovers, Castle Rock Entertainment, Shangri-La Entertainment

Onward
In a suburban fantasy world, two teenage elf brothers embark on an extraordinary quest to discover if there is still a little magic left out there.
Walt Disney Pictures, Pixar

What Happened to Monday
In a world where families are limited to one child due to overpopulation, a set of identical septuplets must avoid being put to a long sleep by the government and dangerous infighting while investigating the disappearance of one of their own.
Nexus Factory, Vendôme Pictures, Raffaella Productions, SND, Title Media, uMedia, uFund

A Quiet Place Part II
Following the events at home, the Abbott family now face the terrors of the outside world. Forced to venture into the unknown, they realize that the creatures that hunt by sound are not the only threats that lurk beyond the sand path.
Paramount, Platinum Dunes, Sunday Night, Buffalo FilmWorks

Underworld
Vampires and werewolves have waged a nocturnal war against each other for centuries. But all bets are off when a female vampire warrior named Selene, who's famous for her strength and werewolf-hunting prowess, becomes smitten with a peace-loving male werewolf, Michael, who wants to end the war.
Screen Gems, Lakeshore Entertainment, Laurinfilm, Subterranean Productions LLC, Subterranean Productions UK Ltd., Underworld Produktions GmbH

Maleficent: Mistress of Evil
Maleficent and her goddaughter Aurora begin to question the complex family ties that bind them as they are pulled in different directions by impending nuptials, unexpected allies, and dark new forces at play.
Walt Disney Pictures, Roth Films

Little Women
Four sisters come of age in America in the aftermath of the Civil War.
Columbia Pictures, Pascal Pictures, Regency Enterprises, Sony Pictures

Lara Croft: Tomb Raider
English aristocrat Lara Croft is skilled in hand-to-hand combat and in the middle of a battle with a secret society. The shapely archaeologist moonlights as a tomb raider to recover lost antiquities and meets her match in the evil Powell, who's in search of a powerful relic.
Paramount, Mutual Film Company, Lawrence Gordon Productions, Marubeni, Eidos Interactive, BBC Film, KFP Produktions, Tele München Fernseh Produktionsgesellschaft (TMG), TOHO-TOWA, H2L Media Group

The Ring
Rachel Keller is a journalist investigating a videotape that may have killed four teenagers. There is an urban legend about this tape: the viewer will die seven days after watching it. Rachel tracks down the video... and watches it. Now she has just seven days to unravel the mystery of the Ring so she can save herself and her son.
BenderSpink, Parkes+MacDonald Image Nation, DreamWorks Pictures, TOHO

A.I. Artificial Intelligence
David, a robotic boy—the first of his kind programmed to love—is adopted as a test case by a Cybertronics employee and his wife. Though he gradually becomes their child, a series of unexpected circumstances make this life impossible for David.
Amblin Entertainment, Stanley Kubrick Productions, DreamWorks Pictures, Warner Bros. Pictures

Happy Death Day
Caught in a bizarre and terrifying time warp, college student Tree finds herself repeatedly reliving the day of her murder, ultimately realizing that she must identify the killer and the reason for her death before her chances of survival run out.
Vesuvius Productions, Blumhouse Productions, Digital Riot Media

Transformers: The Last Knight
Autobots and Decepticons are at war, with humans on the sidelines. Optimus Prime is gone. The key to saving our future lies buried in the secrets of the past, in the hidden history of Transformers on Earth.
Paramount, di Bonaventura Pictures, Ian Bryce Productions, Tom DeSanto/Don Murphy Production

The Hitman's Bodyguard
The world’s top bodyguard gets a new client, a hitman who must testify at the International Court of Justice. They must put their differences aside and work together to make it to the trial on time.
Campbell Grobman Films, East Light Media, Nu Boyana Film Studios, Tom de Mol Productions, Summit Entertainment, Millennium Media, Davis Films, Cristal Pictures

Annabelle
A couple begins to experience terrifying supernatural occurrences involving a vintage doll shortly after their home is invaded by satanic cultists.
Atomic Monster, New Line Cinema, The Safran Company, Evergreen Media Group, RatPac Entertainment, Warner Bros. Pictures

Love, Simon
Everyone deserves a great love story. But for seventeen-year old Simon Spier it's a little more complicated: he's yet to tell his family or friends he's gay and he doesn't know the identity of the anonymous classmate he's fallen for online.
Temple Hill Entertainment, Fox 2000 Pictures, New Leaf Literary & Media, 20th Century Fox, Twisted Media

Bad Boys
Marcus Burnett is a hen-pecked family man. Mike Lowry is a foot-loose and fancy free ladies' man. Both are Miami policemen, and both have 72 hours to reclaim a consignment of drugs stolen from under their station's nose. To complicate matters, in order to get the assistance of the sole witness to a murder, they have to pretend to be each other.
Columbia Pictures, Don Simpson/Jerry Bruckheimer Films

Warm Bodies
After a zombie becomes involved with the girlfriend of one of his victims, their romance sets in motion a sequence of events that might transform the entire lifeless world.
Summit Entertainment, Mandeville Films, Lionsgate

Gattaca
In a future society in the era of indefinite eugenics, humans are set on a life course depending on their DNA. Young Vincent Freeman is born with a condition that would prevent him from space travel, yet is determined to infiltrate the GATTACA space program.
Jersey Films, Columbia Pictures

Kick-Ass 2
After Kick-Ass’ insane bravery inspires a new wave of self-made masked crusaders, he joins a patrol led by the Colonel Stars and Stripes. When these amateur superheroes are hunted down by Red Mist — reborn as The Mother Fucker — only the blade-wielding Hit-Girl can prevent their annihilation.
Marv Films, Universal Pictures, dentsu, Plan B Entertainment

Resident Evil
When a virus leaks from a top-secret facility, turning all resident researchers into ravenous zombies and their lab animals into mutated hounds from hell, the government sends in an elite military task force to contain the outbreak.
Impact Pictures, Davis Films, New Legacy Film, Constantin Film, FFA, Filmboard Berlin-Brandenburg (FBB), FFF Bayern

The Jungle Book
The boy Mowgli makes his way to the man-village with Bagheera, the wise panther. Along the way he meets jazzy King Louie, the hypnotic snake Kaa and the lovable, happy-go-lucky bear Baloo, who teaches Mowgli "The Bare Necessities" of life and the true meaning of friendship.
Walt Disney Productions

One Hundred and One Dalmatians
When a litter of dalmatian puppies are abducted by the minions of Cruella De Vil, the parents must find them before she uses them for a diabolical fashion statement. In a Disney animation classic, Dalmatian Pongo is tired of his bachelor-dog life. He spies lovely Perdita and maneuvers his master, Roger, into meeting Perdita's owner, Anita. The owners fall in love and marry, keeping Pongo and Perdita together too. After Perdita gives birth to a litter of 15 puppies, Anita's old school friend Cruella De Vil wants to buy them all. Roger declines her offer, so Cruella hires the criminal Badun brothers to steal them -- so she can have a fur coat.
Walt Disney Productions
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