How Alice in Wonderland should've done marketing on TikTok, Instagram & YouTube.
A 7.2-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

On a golden afternoon, young Alice follows a White Rabbit, who disappears down a nearby rabbit hole. Quickly following him, she tumbles into the burrow - and enters the merry, topsy-turvy world of Wonderland! Memorable songs and whimsical escapades highlight Alice's journey, which culminates in a madcap encounter with the Queen of Hearts - and her army of playing cards!

Walt Disney Productions
United States of America
Walt Disney Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Alice in Wonderland. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Walt Disney Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $3.0M making it. But not enough marketing it.
Alice in Wonderland grossed $57.2M on a $3.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$3.0M
Budget
Posts
Views
CPM
Box office gross: $57.2M on a $3.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Alice in Wonderland scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Alice in WonderlandFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Alice in Wonderland Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Alice in Wonderland already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Alice in Wonderland feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
5459 people on IMDB already love this film. None of them are in your CRM.
A 7.2 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.2
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Alice in WonderlandFans
~55K in 60 days

@Alice in WonderlandOfficial
~55K in 60 days

@Alice in WonderlandClips
~55K in 60 days

@Alice in WonderlandFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
57.2M
Based on $50K at $0.58 CPM avg.
Posts Deployed
5,459
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Alice in Wonderland campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Animation, Family, Fantasy, Adventure title with a 7.2 rating and 5,459 ratings. Real numbers.
What the pipeline produces.
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PCMA Productions, Legendary Pictures

The Karate Kid
Twelve-year-old Dre Parker could have been the most popular kid in Detroit, but his mother's latest career move has landed him in China. Dre immediately falls for his classmate Mei Ying but the cultural differences make such a friendship impossible. Even worse, Dre's feelings make him an enemy of the class bully, Cheng. With no friends in a strange land, Dre has nowhere to turn but maintenance man Mr. Han, who is a kung fu master. As Han teaches Dre that kung fu is not about punches and parries, but maturity and calm, Dre realizes that facing down the bullies will be the fight of his life.
Jerry Weintraub Productions, Columbia Pictures, China Film Group, Overbrook Entertainment, Sony Pictures, Zwart Arbeid

The Magnificent Seven
Looking to mine for gold, greedy industrialist Bartholomew Bogue seizes control of the Old West town of Rose Creek. With their lives in jeopardy, Emma Cullen and other desperate residents turn to bounty hunter Sam Chisolm for help. Chisolm recruits an eclectic group of gunslingers to take on Bogue and his ruthless henchmen. With a deadly showdown on the horizon, the seven mercenaries soon find themselves fighting for more than just money once the bullets start to fly.
Escape Artists, Columbia Pictures, Village Roadshow Pictures, LStar Capital, Pin High Productions, Metro-Goldwyn-Mayer

Eyes Wide Shut
After Dr. Bill Harford's wife, Alice, admits to having sexual fantasies about a man she met, Bill becomes obsessed with having a sexual encounter. He discovers an underground sexual group and attends one of their meetings -- and quickly discovers that he is in over his head.
Stanley Kubrick Productions, Hobby Films, Warner Bros. Pictures, Pole Star

Notting Hill
William Thacker is a London bookstore owner whose humdrum existence is thrown into romantic turmoil when famous American actress Anna Scott appears in his shop. A chance encounter over spilled orange juice leads to a kiss that blossoms into a full-blown affair. As the average bloke and glamorous movie star draw closer and closer together, they struggle to reconcile their radically different lifestyles in the name of love.
Notting Hill Pictures, Bookshop Productions, PolyGram Filmed Entertainment, Working Title Films, Universal Pictures

Flight
Commercial airline pilot Whip Whitaker has a problem with drugs and alcohol, though so far he's managed to complete his flights safely. His luck runs out when a disastrous mechanical malfunction sends his plane hurtling toward the ground. Whip pulls off a miraculous crash-landing that results in only six lives lost. Shaken to the core, Whip vows to get sober -- but when the crash investigation exposes his addiction, he finds himself in an even worse situation.
Paramount, ImageMovers, Parkes-MacDonald Productions

Grown Ups
After their high school basketball coach passes away, five good friends and former teammates reunite for a Fourth of July holiday weekend.
Columbia Pictures, Relativity Media, Sony Pictures, Happy Madison Productions

The Lobster
In a dystopian near future, single people, according to the laws of The City, are taken to The Hotel, where they are obliged to find a romantic partner in forty-five days or are transformed into animals and sent off into The Woods.
Scarlet Films, Haut et Court, Eurimages, Lemming Film, Element Pictures, Nederlands Fonds voor de Film, Greek Film Centre, Faliro House Productions, Limp Films, Film4 Productions, Protagonist Pictures

Bolt
Bolt is the star of the biggest show in Hollywood. The only problem is, he thinks it's real. After he's accidentally shipped to New York City and separated from Penny, his beloved co-star and owner, Bolt must harness all his "super powers" to find a way home.
Walt Disney Animation Studios, Walt Disney Pictures

Tropic Thunder
Ben Stiller, Jack Black and Robert Downey Jr. lead an ensemble cast in 'Tropic Thunder,' an action comedy about a group of self-absorbed actors who set out to make the most expensive war film. After ballooning costs force the studio to cancel the movie, the frustrated director refuses to stop shooting, leading his cast into the jungles of Southeast Asia, where they encounter real bad guys.
Internationale Filmproduktion Stella-del-Sud Second, DreamWorks Pictures, Red Hour, Goldcrest

Red Sparrow
Prima ballerina Dominika Egorova faces a bleak and uncertain future after she suffers an injury that ends her career. She soon turns to Sparrow School, a secret intelligence service that trains exceptional young people to use their minds and bodies as weapons. Dominika emerges as the most dangerous Sparrow after completing the sadistic training process. As she comes to terms with her new abilities, she meets a CIA agent who tries to convince her that he is the only person she can trust.
Chernin Entertainment, 20th Century Fox, TSG Entertainment, Film Rights

Speed
Los Angeles SWAT cop Jack Traven is up against bomb expert Howard Payne, who's after major ransom money. First it's a rigged elevator in a very tall building. Then it's a rigged bus--if it slows, it will blow, bad enough any day, but a nightmare in LA traffic. And that's still not the end.
20th Century Fox, The Mark Gordon Company

The Babadook
A single mother, plagued by the violent death of her husband, battles with her son's fear of a monster lurking in the house, but soon discovers a sinister presence all around her.
Screen Australia, Smoking Gun Productions, Causeway Films, South Australian Film Corporation, Entertainment One

Die Hard: With a Vengeance
New York detective John McClane is back and kicking bad-guy butt in the third installment of this action-packed series, which finds him teaming with civilian Zeus Carver to prevent the loss of innocent lives. McClane thought he'd seen it all, until a genius named Simon engages McClane, his new "partner" -- and his beloved city -- in a deadly game that demands their concentration.
Cinergi Pictures Entertainment, 20th Century Fox

Space Jam
Jokes fly as the Tune Squad takes on the Nerdlucks in a hardcourt game to decide if the Looney Tunes remain here... or become attractions at a far-off galactic off-ramp called Moron Mountain. The Nerdlucks have a monstrous secret weapon: they've stolen the skills of top NBA stars like Charles Barkley and Patrick Ewing and become Monstars. But that's not all, folks. The Tune Squad’s secret weapon just happens to be the finest player in this or any other universe. He's outta this world. So's the fun.
Warner Bros. Pictures, Northern Lights Entertainment, Courtside Seats Productions, Warner Bros. Animation

Dumb and Dumber
Lloyd and Harry are two men whose stupidity is really indescribable. When Mary, a beautiful woman, loses an important suitcase with money before she leaves for Aspen, the two friends (who have found the suitcase) decide to return it to her. After some "adventures" they finally get to Aspen where, using the lost money they live it up and fight for Mary's heart.
New Line Cinema, Motion Picture Corporation of America

The Godfather Part III
In the midst of trying to legitimize his business dealings in 1979 New York and Italy, aging mafia don, Michael Corleone seeks forgiveness for his sins while taking a young protege under his wing.
Paramount, American Zoetrope

Mrs. Doubtfire
Loving but irresponsible dad Daniel Hillard, estranged from his exasperated spouse, is crushed by a court order allowing only weekly visits with his kids. When Daniel learns his ex needs a housekeeper, he gets the job -- disguised as a British nanny. Soon he becomes not only his children's best pal but the kind of parent he should have been from the start.
20th Century Fox, Blue Wolf Productions

The Accountant
As a math savant uncooks the books for a new client, the Treasury Department closes in on his activities and the body count starts to rise.
Zero Gravity Management, Electric City Entertainment, RatPac Entertainment, Warner Bros. Pictures

The Book of Eli
A post-apocalyptic tale, in which a lone man fights his way across America in order to protect a sacred book that holds the secrets to saving humankind.
Alcon Entertainment, Silver Pictures

Bumblebee
On the run in the year 1987, Bumblebee finds refuge in a junkyard in a small Californian beach town. Charlie, on the cusp of turning 18 and trying to find her place in the world, discovers Bumblebee, battle-scarred and broken. When Charlie revives him, she quickly learns this is no ordinary yellow VW bug.
Paramount, Allspark Pictures, Bay Films, di Bonaventura Pictures, Tom DeSanto/Don Murphy Production

Fantastic Four
Four young outsiders teleport to a dangerous universe, which alters their physical form in shocking ways. Their lives irrevocably upended, the team must learn to harness their daunting new abilities and work together to save Earth from a former friend turned enemy.
Moving Picture Company, Marvel Entertainment, TSG Entertainment, Marv Films, Genre Films, 20th Century Fox, Constantin Film

Madagascar 3: Europe's Most Wanted
Animal pals Alex, Marty, Melman, and Gloria are still trying to make it back to New York's Central Park Zoo. They are forced to take a detour to Europe to find the penguins and chimps who broke the bank at a Monte Carlo casino. When French animal-control officer Capitaine Chantel DuBois picks up their scent, Alex and company are forced to hide out in a traveling circus.
DreamWorks Animation, Paramount, Pacific Data Images

Contagion
As an epidemic of a lethal airborne virus - that kills within days - rapidly grows, the worldwide medical community races to find a cure and control the panic that spreads faster than the virus itself.
Participant, Imagenation Abu Dhabi FZ, Double Feature Films, Regency Enterprises, Warner Bros. Pictures

Mulholland Drive
Blonde Betty Elms has only just arrived in Hollywood to become a movie star when she meets an enigmatic brunette with amnesia. Meanwhile, as the two set off to solve the second woman's identity, filmmaker Adam Kesher runs into ominous trouble while casting his latest project.
Asymmetrical Productions, Les Films Alain Sarde, Babbo Inc., The Picture Factory, Canal+, StudioCanal

Lilo & Stitch
As Stitch, a runaway genetic experiment from a faraway planet, wreaks havoc on the Hawaiian Islands, he becomes the mischievous adopted alien "puppy" of an independent little girl named Lilo and learns about loyalty, friendship, and ʻohana, the Hawaiian tradition of family.
Walt Disney Pictures, Walt Disney Feature Animation

Spy
A desk-bound CIA analyst volunteers to go undercover to infiltrate the world of a deadly arms dealer, and prevent diabolical global disaster.
Chernin Entertainment, Feigco Entertainment, TSG Entertainment

Independence Day: Resurgence
We always knew they were coming back. Using recovered alien technology, the nations of Earth have collaborated on an immense defense program to protect the planet. But nothing can prepare us for the aliens’ advanced and unprecedented force. Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction.
20th Century Fox, TSG Entertainment, Centropolis Entertainment, Stereo D

First Blood
When former Green Beret John Rambo is harassed by local law enforcement and arrested for vagrancy, he is forced to flee into the mountains and wage an escalating one-man war against his pursuers.
Carolco Pictures, Anabasis N.V., Elcajo Productions, Cinema 84

Dirty Dancing
Expecting the usual tedium that accompanies a summer in the Catskills with her family, 17-year-old Frances 'Baby' Houseman is surprised to find herself stepping into the shoes of a professional hoofer—and unexpectedly falling in love.
Great American Films Limited Partnership, Vestron Pictures

Dracula Untold
Vlad Tepes is a great hero, but when he learns the Sultan is preparing for battle and needs to form an army of 1,000 boys, he vows to find a way to protect his family. Vlad turns to dark forces in order to get the power to destroy his enemies and agrees to go from hero to monster as he's turned into the mythological vampire, Dracula.
Universal Pictures, Legendary Pictures, Michael De Luca Productions, dentsu

The Polar Express
When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe.
Golden Mean, Playtone, ImageMovers, Castle Rock Entertainment, Shangri-La Entertainment

Onward
In a suburban fantasy world, two teenage elf brothers embark on an extraordinary quest to discover if there is still a little magic left out there.
Walt Disney Pictures, Pixar

What Happened to Monday
In a world where families are limited to one child due to overpopulation, a set of identical septuplets must avoid being put to a long sleep by the government and dangerous infighting while investigating the disappearance of one of their own.
Nexus Factory, Vendôme Pictures, Raffaella Productions, SND, Title Media, uMedia, uFund
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