How Hush should've done marketing on TikTok, Instagram & YouTube.
A 6.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

A deaf woman is stalked by a psychotic killer in her secluded home.

Intrepid Pictures, Blumhouse Productions
United States of America
Intrepid Pictures, Blumhouse Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Hush. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Intrepid Pictures, Blumhouse Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $0 making it. But not enough marketing it.
Hush grossed $0 on a $0 budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$0
Budget
Posts
Views
CPM
Box office gross: $0 on a $0 budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Hush scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @HushFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Hush Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Hush already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Hush feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
4313 people on IMDB already love this film. None of them are in your CRM.
A 6.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@HushFans
~55K in 60 days

@HushOfficial
~55K in 60 days

@HushClips
~55K in 60 days

@HushFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
0
Based on $50K at $0.58 CPM avg.
Posts Deployed
4,313
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Hush campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Horror, Thriller title with a 6.7 rating and 4,313 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
300M
CPM
$0.58

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Posts
2.5K
Views
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CPM
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CPM
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Posts
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Views
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CPM
$0.31

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Touchstone Pictures, Reliance Big Entertainment, Bay Films, DreamWorks Pictures

The Visit
A brother and sister are sent to their grandparents' remote Pennsylvania farm for a week, where they discover that the elderly couple is involved in something deeply disturbing.
Blumhouse Productions, Blinding Edge Pictures

Rush Hour
When Hong Kong Inspector Lee is summoned to Los Angeles to investigate a kidnapping, the FBI doesn't want any outside help and assigns cocky LAPD Detective James Carter to distract Lee from the case. Not content to watch the action from the sidelines, Lee and Carter form an unlikely partnership and investigate the case themselves.
Roger Birnbaum Productions, New Line Cinema, Caravan Pictures

Alien Resurrection
Two hundred years after Lt. Ripley died, a group of scientists clone her, hoping to breed the ultimate weapon. But the new Ripley is full of surprises … as are the new aliens. Ripley must team with a band of smugglers to keep the creatures from reaching Earth.
Brandywine Productions, 20th Century Fox

No Strings Attached
Emma is a busy doctor who sets up a seemingly perfect arrangement when she offers her best friend Adam a relationship with one rule: No strings attached. But when a fling becomes a thing, can sex friends stay best friends?
Katalyst Films, The Montecito Picture Company, Handsomecharlie Films

Starship Troopers
Set in the future, the story follows a young soldier named Johnny Rico and his exploits in the Mobile Infantry. Rico's military career progresses from recruit to non-commissioned officer and finally to officer against the backdrop of an interstellar war between mankind and an arachnoid species known as "the Bugs".
Touchstone Pictures, Big Bug Pictures, Digital Image Associates, TriStar Pictures

Spider-Man: Across the Spider-Verse
After reuniting with Gwen Stacy, Brooklyn’s full-time, friendly neighborhood Spider-Man is catapulted across the Multiverse, where he encounters the Spider Society, a team of Spider-People charged with protecting the Multiverse’s very existence. But when the heroes clash on how to handle a new threat, Miles finds himself pitted against the other Spiders and must set out on his own to save those he loves most.
Columbia Pictures, Sony Pictures Animation, Lord Miller, Pascal Pictures, Arad Productions

Sucker Punch
A young girl, institutionalised by her abusive stepfather, retreats to an alternative reality as a coping strategy and envisions a plan to help her escape.
Legendary Pictures, Lennox House Films, Warner Bros. Pictures, Cruel & Unusual Films

Shooter
A top Marine sniper, Bob Lee Swagger, leaves the military after a mission goes horribly awry and disappears, living in seclusion. He is coaxed back into service after a high-profile government official convinces him to help thwart a plot to kill the President of the United States. Ultimately double-crossed and framed for the attempt, Swagger becomes the target of a nationwide manhunt. He goes on the run to track the real killer and find out who exactly set him up, and why, eventually seeking revenge against some of the most powerful and corrupt leaders in the free world.
Paramount, di Bonaventura Pictures, Grosvenor Park Impact Productions

Bad Teacher
A lazy, incompetent middle school teacher who hates her job and her students is forced to return to her job to make enough money for a boob job after her rich fiancé dumps her.
Columbia Pictures, Mosaic Media Group

London Has Fallen
In London for the Prime Minister's funeral, Mike Banning discovers a plot to assassinate all the attending world leaders.
Millennium Media, Gramercy Pictures, G-BASE, LHF Film, Nu Boyana Film Studios

White House Down
Capitol Policeman John Cale has just been denied his dream job with the Secret Service of protecting President James Sawyer. Not wanting to let down his little girl with the news, he takes her on a tour of the White House, when the complex is overtaken by a heavily armed paramilitary group. Now, with the nation's government falling into chaos and time running out, it's up to Cale to save the president, his daughter, and the country.
Iron Horse Entertainment, Columbia Pictures, Mythology Entertainment, Centropolis Entertainment

Meet the Fockers
Hard-to-crack ex-CIA man Jack Byrnes and his wife Dina head for the warmer climes of Florida to meet the parents of their son-in-law-to-be, Greg Focker. Unlike their happily matched offspring, the future in-laws find themselves in a situation of opposites that definitely do not attract.
Universal Pictures, Everyman Pictures, Tribeca Productions, DreamWorks Pictures

Isle of Dogs
In the future, an outbreak of canine flu leads the mayor of a Japanese city to banish all dogs to an island used as a garbage dump. The outcasts must soon embark on an epic journey when a 12-year-old boy arrives on the island to find his beloved pet.
Studio Babelsberg, American Empirical Pictures, Indian Paintbrush, Scott Rudin Productions

Geostorm
After an unprecedented series of natural disasters threatened the planet, the world's leaders came together to create an intricate network of satellites to control the global climate and keep everyone safe. But now, something has gone wrong: the system built to protect Earth is attacking it, and it becomes a race against the clock to uncover the real threat before a worldwide geostorm wipes out everything and everyone along with it.
Twisted Media, Skydance, RatPac Entertainment, Electric Entertainment, Warner Bros. Pictures, October Pictures

El Camino: A Breaking Bad Movie
In the wake of his dramatic escape from captivity, Jesse Pinkman must come to terms with his past in order to forge some kind of future.
Sony Pictures Television Studios, Gran Via Productions, High Bridge Productions

L.A. Confidential
Three detectives in the corrupt and brutal L.A. police force of the 1950s use differing methods to uncover a conspiracy behind the shotgun slayings of the patrons at an all-night diner.
Regency Enterprises, Warner Bros. Pictures, The Wolper Organization

The Founder
The true story of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers’ speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.
Speedie Distribution, FilmNation Entertainment, Faliro House Productions, The Combine, The Weinstein Company

Journey to the Center of the Earth
On a quest to find out what happened to his missing brother, a scientist, his nephew and their mountain guide discover a fantastic and dangerous lost world in the center of the earth.
New Line Cinema, Walden Media

Men in Black: International
The Men in Black have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest, most global threat to date: a mole in the Men in Black organization.
Amblin Entertainment, Parkes+MacDonald Image Nation, Columbia Pictures, Tencent Pictures

Ferris Bueller's Day Off
After high school slacker Ferris Bueller successfully fakes an illness in order to skip school for the day, he goes on a series of adventures throughout Chicago with his girlfriend Sloane and best friend Cameron, all the while trying to outwit his wily school principal and fed-up sister.
Paramount

Turning Red
Thirteen-year-old Mei is experiencing the awkwardness of being a teenager with a twist – when she gets too excited, she transforms into a giant red panda.
Walt Disney Pictures, Pixar

Jack Reacher: Never Go Back
When Major Susan Turner is arrested for treason, ex-investigator Jack Reacher undertakes the challenging task to prove her innocence and ends up exposing a shocking conspiracy.
Skydance, Huahua Media, Shanghai Film Group, TC Productions, Paramount

Chicken Run
The creators of Wallace & Gromit bring you an exciting and original story about a group of chickens determined to fly the coop–even if they can’t fly! It’s hardly poultry in motion when Rocky attempts to teach Ginger and her feathered friends to fly…but, with teamwork, determination and a little bit o’ cluck, the fearless flock plots one last attempt in a spectacular bid for freedom.
DreamWorks Animation, Aardman, Pathé, DreamWorks Pictures

War Dogs
Based on the true story of two young men, David Packouz and Efraim Diveroli, who won a $300 million contract from the Pentagon to arm America's allies in Afghanistan.
The Mark Gordon Company, Green Hat Films, Joint Effort, Warner Bros. Pictures

Bee Movie
Barry B. Benson, a bee who has just graduated from college, is disillusioned at his lone career choice: making honey. On a special trip outside the hive, Barry's life is saved by Vanessa, a florist in New York City. As their relationship blossoms, he discovers humans actually eat honey, and subsequently decides to sue us.
Columbus 81 Productions, DreamWorks Animation, Paramount

Panic Room
Trapped in their New York brownstone's panic room, a hidden chamber built as a sanctuary in the event of break-ins, newly divorced Meg Altman and her young daughter Sarah play a deadly game of cat-and-mouse with three intruders - Burnham, Raoul and Junior - during a brutal home invasion. But the room itself is the focal point because what the intruders really want is inside it.
Columbia Pictures, Hofflund/Polone, Indelible Pictures

The Illusionist
With his eye on a lovely aristocrat, a gifted illusionist named Eisenheim uses his powers to win her away from her betrothed, a crown prince. But Eisenheim's scheme creates tumult within the monarchy and ignites the suspicion of a dogged inspector.
Contagious Entertainment, Michael London Productions, Koppelman-Levien

Pacific Rim: Uprising
It has been ten years since The Battle of the Breach and the oceans are still, but restless. Vindicated by the victory at the Breach, the Jaeger program has evolved into the most powerful global defense force in human history. The PPDC now calls upon the best and brightest to rise up and become the next generation of heroes when the Kaiju threat returns.
Legendary Pictures, Double Dare You Productions

Glass Onion: A Knives Out Mystery
World-famous detective Benoit Blanc heads to Greece to peel back the layers of a mystery surrounding a tech billionaire and his eclectic crew of friends.
T-Street Productions

The Place Beyond the Pines
A motorcycle stunt rider considers committing a crime in order to provide for his wife and child, an act that puts him on a collision course with a cop-turned-politician.
Sidney Kimmel Entertainment, Electric City Entertainment, Verisimilitude, Hunting Lane Films, Silverwood Films, Sierra/Affinity, Focus Features

American Pie 2
After a year apart - attending different schools, meeting different people - the guys rent a beach house and vow to make this the best summer ever. As it turns out, whether that will happen or not has a lot to do with the girls. Between the wild parties, outrageous revelations and yes, a trip to band camp, they discover that times change and people change, but in the end, it's all about sticking together.
Universal Pictures, Liveplanet, Zide-Perry Productions

RoboCop
In a violent, near-apocalyptic Detroit, evil corporation Omni Consumer Products wins a contract from the city government to privatize the police force. To test their crime-eradicating cyborgs, the company leads street cop Alex Murphy into an armed confrontation with crime lord Boddicker so they can use his body to support their untested RoboCop prototype. But when RoboCop learns of the company's nefarious plans, he turns on his masters.
Orion Pictures

Everest
Inspired by the incredible events surrounding a treacherous attempt to reach the summit of the world's highest mountain, "Everest" documents the awe-inspiring journey of two different expeditions challenged beyond their limits by one of the fiercest snowstorms ever encountered by mankind. Their mettle tested by the harshest of elements found on the planet, the climbers will face nearly impossible obstacles as a lifelong obsession becomes a breathtaking struggle for survival.
Cross Creek Pictures, Working Title Films, Walden Media, RVK Studios, Universal Pictures, Free State Pictures

The Huntsman: Winter's War
As two evil sisters prepare to conquer the land, two renegades—Eric the Huntsman, who aided Snow White in defeating Ravenna in Snowwhite and the Huntsman, and his forbidden lover, Sara—set out to stop them.
Roth Films, Universal Pictures, Perfect World Pictures
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