How War Dogs should've done marketing on TikTok, Instagram & YouTube.
A 6.9-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Based on the true story of two young men, David Packouz and Efraim Diveroli, who won a $300 million contract from the Pentagon to arm America's allies in Afghanistan.

The Mark Gordon Company, Green Hat Films, Joint Effort, Warner Bros. Pictures
United States of America
The Mark Gordon Company, Green Hat Films, Joint Effort, Warner Bros. Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers War Dogs. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
The Mark Gordon Company, Green Hat Films, Joint Effort, Warner Bros. Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $40.0M making it. But not enough marketing it.
War Dogs grossed $86.2M on a $40.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$40.0M
Budget
Posts
Views
CPM
Box office gross: $86.2M on a $40.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put War Dogs scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @War DogsFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'War Dogs Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in Albanian, English, Arabic, Romanian, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where War Dogs already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make War Dogs feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
4498 people on IMDB already love this film. None of them are in your CRM.
A 6.9 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.9
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@War DogsFans
~55K in 60 days

@War DogsOfficial
~55K in 60 days

@War DogsClips
~55K in 60 days

@War DogsFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
86.2M
Based on $50K at $0.58 CPM avg.
Posts Deployed
4,498
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K War Dogs campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Crime, Drama title with a 6.9 rating and 4,498 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Lin Pictures, Warner Bros. Animation, Animal Logic, DC Entertainment, Lord Miller, Warner Bros. Pictures, LEGO, Warner Bros. Pictures Animation

Meet Joe Black
When the grim reaper comes to collect the soul of megamogul Bill Parrish, he arrives with a proposition: Host him for a "vacation" among the living in trade for a few more days of existence. Parrish agrees, and using the pseudonym Joe Black, Death begins taking part in Parrish's daily agenda and falls in love with the man's daughter. Yet when Black's holiday is over, so is Parrish's life.
Universal Pictures, City Light Films

The Expendables 3
Barney, Christmas and the rest of the team comes face-to-face with Conrad Stonebanks, who years ago co-founded The Expendables with Barney. Stonebanks subsequently became a ruthless arms trader and someone who Barney was forced to kill… or so he thought. Stonebanks, who eluded death once before, now is making it his mission to end The Expendables -- but Barney has other plans. Barney decides that he has to fight old blood with new blood, and brings in a new era of Expendables team members, recruiting individuals who are younger, faster and more tech-savvy. The latest mission becomes a clash of classic old-school style versus high-tech expertise in the Expendables’ most personal battle yet.
Davis Films, Nu Image, Ex3 Productions, Fipex Holding, Lionsgate, Millennium Media

The Hunchback of Notre Dame
At the urging of his gargoyle pals, Quasimodo leaves Notre Dame tower against the wishes of his guardian, the evil Judge Claude Frollo. He ventures out to the Festival of Fools and finds his first true friend, a Romani woman named Esmeralda, who entrusts him with a secret. When the secret is revealed, Quasi soon finds himself fighting to save the people and city he loves.
Walt Disney Pictures, Walt Disney Feature Animation

A Nightmare on Elm Street
Teenagers in a small town are dropping like flies, apparently in the grip of mass hysteria causing their suicides. A cop's daughter, Nancy Thompson, traces the cause to child molester Fred Krueger, who was burned alive by angry parents many years before. Krueger has now come back in the dreams of his killers' children, claiming their lives as his revenge. Nancy and her boyfriend, Glen, must devise a plan to lure the monster out of the realm of nightmares and into the real world...
New Line Cinema, Smart Egg Pictures, Media Home Entertainment, Cinema 84, The Elm Street Venture

The Town
Doug MacRay is a longtime thief, who, smarter than the rest of his crew, is looking for his chance to exit the game. When a bank job leads to the group kidnapping an attractive branch manager, he takes on the role of monitoring her – but their burgeoning relationship threatens to unveil the identities of Doug and his crew to the FBI Agent who is on their case.
Legendary Pictures, GK Films, Thunder Road, Warner Bros. Pictures

Skyscraper
Framed and on the run, a former FBI agent must save his family from a blazing fire in the world's tallest building.
Flynn Picture Company, Legendary Pictures, Seven Bucks Productions, The Third Floor

Batman & Robin
Batman and Robin deal with relationship issues while preventing Mr. Freeze and Poison Ivy from attacking Gotham City.
DC Comics, PolyGram Filmed Entertainment, Warner Bros. Pictures

Bram Stoker's Dracula
When Dracula leaves the captive Jonathan Harker and Transylvania for London in search of Mina Murray, the reincarnation of Dracula's long-dead wife Elisabeta, obsessed vampire hunter Dr. Van Helsing sets out to end the madness.
American Zoetrope, Osiris Films, Columbia Pictures

Wrath of Man
A cold and mysterious new security guard for a Los Angeles cash truck company surprises his co-workers when he unleashes precision skills during a heist. The crew is left wondering who he is and where he came from. Soon, the marksman's ultimate motive becomes clear as he takes dramatic and irrevocable steps to settle a score.
Miramax, Metro-Goldwyn-Mayer, Toff Guy Films, Flic Films UK

The Mist
After a violent storm, a dense cloud of mist envelops a small Maine town, trapping artist David Drayton and his five-year-old son in a local grocery store with other people. They soon discover that the mist conceals deadly horrors that threaten their lives, and worse, their sanity.
Darkwoods Productions, Dimension Films, The Weinstein Company, Metro-Goldwyn-Mayer

Bridget Jones's Diary
A chaotic Bridget Jones meets a snobbish lawyer, and he soon enters her world of imperfections.
Working Title Films, Little Bird, Miramax, Universal Pictures

The Sorcerer's Apprentice
Balthazar Blake is a master sorcerer in modern-day Manhattan trying to defend the city from his arch-nemesis, Maxim Horvath. Balthazar can't do it alone, so he recruits Dave Stutler, a seemingly average guy who demonstrates hidden potential, as his reluctant protégé. The sorcerer gives his unwilling accomplice a crash course in the art and science of magic, and together, these unlikely partners work to stop the forces of darkness.
Walt Disney Pictures, Jerry Bruckheimer Films, Saturn Films, Broken Road Productions, Junction Entertainment

Law Abiding Citizen
A frustrated man decides to take justice into his own hands after a plea bargain sets one of his family's killers free. He targets not only the killer but also the district attorney and others involved in the deal.
The Film Department, Evil Twins, Warp Films, G-BASE, Overture Films, Mandate International

John Wick: Chapter 4
With the price on his head ever increasing, John Wick uncovers a path to defeating The High Table. But before he can earn his freedom, Wick must face off against a new enemy with powerful alliances across the globe and forces that turn old friends into foes.
Thunder Road, 87Eleven, Summit Entertainment, Studio Babelsberg

In Bruges
Ray and Ken, two hit men, are in Bruges, Belgium, waiting for their next mission. While they are there they have time to think and discuss their previous assignment. When the mission is revealed to Ken, it is not what he expected.
Twins Financing, Blueprint Pictures, Focus Features, Scion Films, Film4 Productions

Moneyball
The story of Oakland Athletics general manager Billy Beane's successful attempt to put together a baseball team on a budget, by employing computer-generated analysis to draft his players.
Columbia Pictures, Scott Rudin Productions, Michael De Luca Productions, Sidney Kimmel Entertainment, Specialty Films

Terminator: Dark Fate
Decades after Sarah Connor prevented Judgment Day, a lethal new Terminator is sent to eliminate the future leader of the resistance. In a fight to save mankind, battle-hardened Sarah Connor teams up with an unexpected ally and an enhanced super soldier to stop the deadliest Terminator yet.
Lightstorm Entertainment, Skydance, 20th Century Fox, Paramount, Tencent Pictures, TSG Entertainment, Ministry of Finance of Spain, Ministerio de Cultura, Hungarian National Film Fund, Mid Atlantic Films

The Equalizer 2
Robert McCall, who serves an unflinching justice for the exploited and oppressed, embarks on a relentless, globe-trotting quest for vengeance when a long-time girl friend is murdered.
Lonetree Entertainment, Fuqua Films, Escape Artists, Sony Pictures, ZHIV Productions, Mace Neufeld Productions, Columbia Pictures

Jack the Giant Slayer
The story of an ancient war that is reignited when a young farmhand unwittingly opens a gateway between our world and a fearsome race of giants. Unleashed on the Earth for the first time in centuries, the giants strive to reclaim the land they once lost, forcing the young man, Jack into the battle of his life to stop them. Fighting for a kingdom, its people, and the love of a brave princess, he comes face to face with the unstoppable warriors he thought only existed in legend–and gets the chance to become a legend himself.
New Line Cinema, Legendary Pictures, Original Film, Big Kid Pictures, Bad Hat Harry Productions, Warner Bros. Pictures

Crimson Peak
In the aftermath of a family tragedy, an aspiring author is torn between love for her childhood friend and the temptation of a mysterious outsider. Trying to escape the ghosts of her past, she is swept away to a house that breathes, bleeds… and remembers.
Double Dare You Productions, Legendary Pictures, Universal Pictures

The Dark Tower
A boy haunted by visions of a parallel world aids its disillusioned guardian in preventing the destruction of the nexus of universes known as the Dark Tower.
MRC, Imagine Entertainment, Weed Road Pictures, Columbia Pictures, Sony Pictures, The Department of Trade and Industry of South Africa

The Aristocats
When Madame Adelaide Bonfamille leaves her fortune to Duchess and her children—Bonfamille’s beloved family of cats—the butler plots to steal the money and kidnaps the legatees, leaving them out on a country road. All seems lost until the wily Thomas O’Malley Cat and his jazz-playing alley cats come to the aristocats’ rescue.
Walt Disney Productions

Dredd
In the future, America is a dystopian wasteland. The latest scourge is Ma-Ma, a prostitute-turned-drug pusher with a dangerous new drug and aims to take over the city. The only possibility of stopping her is an elite group of urban police called Judges, who combine the duties of judge, jury and executioner to deliver a brutal brand of swift justice. But even the top-ranking Judge, Dredd, discovers that taking down Ma-Ma isn’t as easy as it seems in this explosive adaptation of the hugely popular comic series.
Rena Film, DNA Films, Reliance Big Entertainment, IM Global, Peach Trees

Man on Fire
Jaded ex-CIA operative John Creasy reluctantly accepts a job as the bodyguard for a 10-year-old girl in Mexico City. They clash at first, but eventually bond, and when she's kidnapped he's consumed by fury and will stop at nothing to save her life.
Fox 2000 Pictures, Regency Enterprises, New Regency Pictures, Scott Free Productions, Epsilon Motion Pictures

Paranormal Activity
After a young, middle-class couple moves into what seems like a typical suburban house, they become increasingly disturbed by a presence that may or may not be demonic but is certainly the most active in the middle of the night. Followed by five terrifying installments in the franchise, this is the original found-footage shocker that started it all.
Blumhouse Productions, Solana Films

Bloodshot
After he and his wife are murdered, marine Ray Garrison is resurrected by a team of scientists. Enhanced with nanotechnology, he becomes a superhuman, biotech killing machine—'Bloodshot'. As Ray first trains with fellow super-soldiers, he cannot recall anything from his former life. But when his memories flood back and he remembers the man that killed both him and his wife, he breaks out of the facility to get revenge, only to discover that there's more to the conspiracy than he thought.
Cross Creek Pictures, Mimran Schur Pictures, Original Film, The Hideaway Entertainment, Valiant Entertainment, Columbia Pictures, One Race, Bona Film Group, Mid Atlantic Films

Romeo + Juliet
In director Baz Luhrmann's contemporary take on William Shakespeare's classic tragedy, the Montagues and Capulets have moved their ongoing feud to the sweltering suburb of Verona Beach, where Romeo and Juliet fall in love and secretly wed. Though the film is visually modern, the bard's dialogue remains.
20th Century Fox, Bazmark Films

Lemony Snicket's A Series of Unfortunate Events
Three wealthy children's parents are killed in a fire. When they are sent to a distant relative, they find out that he is plotting to kill them and seize their fortune.
Paramount, Scott Rudin Productions, Nickelodeon Movies, Kumar Mobiliengesellschaft mbH & Co. Projekt Nr. 2 KG, Parkes+MacDonald Image Nation, DreamWorks Pictures

Death Proof
Austin's hottest DJ, Jungle Julia, sets out into the night to unwind with her two friends Shanna and Arlene. Covertly tracking their moves is Stuntman Mike, a scarred rebel leering from behind the wheel of his muscle car, revving just feet away.
Troublemaker Studios, The Weinstein Company, Dimension Films, Rodriguez International Pictures

Love & Other Drugs
Maggie is an alluring free spirit who won't let anyone – or anything – tie her down. But she meets her match in Jamie, whose relentless and nearly infallible charm serves him well with the ladies and the cutthroat world of pharmaceutical sales. Maggie and Jamie's evolving relationship takes them both by surprise, as they find themselves under the influence of the ultimate drug: love.
Fox 2000 Pictures, Regency Enterprises, New Regency Pictures, Stuber Productions, Bedford Falls Productions, Dune Entertainment, 20th Century Fox

Cowboys & Aliens
A stranger stumbles into the desert town of Absolution with no memory of his past and a futuristic shackle around his wrist. With the help of mysterious beauty Ella and the iron-fisted Colonel Dolarhyde, he finds himself leading an unlikely posse of cowboys, outlaws, and Apache warriors against a common enemy from beyond this world in an epic showdown for survival.
DreamWorks Pictures, Universal Pictures, Reliance Entertainment, Relativity Media, Imagine Entertainment, K/O Paper Products, Fairview Entertainment, Platinum Studios

Gemini Man
Henry Brogan is an elite 51-year-old assassin who's ready to call it quits after completing his 72nd job. His plans get turned upside down when he becomes the target of a mysterious operative who can seemingly predict his every move. To his horror, Brogan soon learns that the man who's trying to kill him is a younger, faster, cloned version of himself.
Skydance, Jerry Bruckheimer Films, Alibaba Pictures Group, Fosun Pictures, Paramount, Gobierno de Colombia, Hungarian National Film Fund

Daredevil
A man blinded in a childhood accident fights crime using his superhumanly-elevated remaining senses.
Marvel Enterprises, New Regency Pictures, Epsilon Motion Pictures, Regency Enterprises, 20th Century Fox

Wind River
An FBI agent teams with the town's veteran game tracker to investigate a murder that occurred on a Native American reservation.
Savvy Media Holdings, Thunder Road, Film 44, Acacia Filmed Entertainment, Riverstone Pictures, Voltage Pictures, Synergics Films, Star Thrower Entertainment, Tunica-Biloxi Tribe of Louisiana, The Fyzz, Wild Bunch
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