How Knocked Up should've done marketing on TikTok, Instagram & YouTube.
A 6.3-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

A slacker and a career-driven woman accidentally conceive a child after a one-night stand. As they try to make the relationship work, they must navigate the challenges of parenthood and their differences in lifestyle and maturity.

Apatow Productions, Universal Pictures
United States of America
Apatow Productions, Universal Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Knocked Up. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Apatow Productions, Universal Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $30.0M making it. But not enough marketing it.
Knocked Up grossed $220M on a $30.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$30.0M
Budget
Posts
Views
CPM
Box office gross: $220M on a $30.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Knocked Up scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Knocked UpFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Knocked Up Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Knocked Up already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Knocked Up feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
3670 people on IMDB already love this film. None of them are in your CRM.
A 6.3 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.3
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Knocked UpFans
~55K in 60 days

@Knocked UpOfficial
~55K in 60 days

@Knocked UpClips
~55K in 60 days

@Knocked UpFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
220M
Based on $50K at $0.58 CPM avg.
Posts Deployed
3,670
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Knocked Up campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Romance, Drama title with a 6.3 rating and 3,670 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
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CPM
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Posts
2.5K
Views
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CPM
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Posts
3.1K
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Posts
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CPM
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Posts
200
Views
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CPM
$0.31

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Uptight and straight-laced, FBI Special Agent Sarah Ashburn is a methodical investigator with a reputation for excellence--and hyper-arrogance. Shannon Mullins, one of Boston P.D.'s "finest," is foul-mouthed and has a very short fuse, and uses her gut instinct and street smarts to catch the most elusive criminals. Neither has ever had a partner, or a friend for that matter. When these two wildly incompatible law officers join forces to bring down a ruthless drug lord, they become the last thing anyone expected: buddies.
Chernin Entertainment, TSG Entertainment, Ingenious Media, Big Screen Productions, 20th Century Fox

R.I.P.D.
A recently slain cop joins a team of undead police officers working for the Rest in Peace Department and tries to find the man who murdered him.
Universal Pictures, Dark Horse Entertainment, Original Film

The League of Extraordinary Gentlemen
To prevent a world war from breaking out, famous characters from Victorian literature band together to do battle against a cunning villain.
JD Productions, International Production Company, Angry Films, Mediastream Dritte Film GmbH & Co. Beteiligungs KG, 20th Century Fox

Underworld: Evolution
As the war between the vampires and the Lycans rages on, Selene, a former member of the Death Dealers (an elite vampire special forces unit that hunts werewolves), and Michael, the werewolf hybrid, work together in an effort to unlock the secrets of their respective bloodlines.
Screen Gems, Lakeshore Entertainment

Before Sunrise
A young man and woman meet on a train in Europe, and wind up spending one evening together in Vienna. Unfortunately, both know that this will probably be their only night together.
Castle Rock Entertainment, Filmhaus Films, Detour Filmproduction

Akira
A secret military project endangers Neo-Tokyo when it turns a biker gang member into a rampaging psychic psychopath that only two teenagers and a group of psychics can stop.
MBS, Sumitomo Corporation, TOHO, Studio Fuga, Studio Aoi, Kodansha, Bandai Entertainment, Tokyo Movie Shinsha

The Chronicles of Riddick
After years of outrunning ruthless bounty hunters, escaped convict Riddick suddenly finds himself caught between opposing forces in a fight for the future of the human race. Now, waging incredible battles on fantastic and deadly worlds, this lone, reluctant hero will emerge as humanity's champion - and the last hope for a universe on the edge of annihilation.
Radar Pictures, One Race, Primal Foe Productions

Atlantis: Milo's Return
Milo and Kida reunite with their friends to investigate strange occurances around the world that seem to have links to the secrets of Atlantis.
Disney Television Animation

Space Jam: A New Legacy
When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang of notoriously undisciplined Looney Tunes to victory over the A.I.'s digitized champions on the court. It's Tunes versus Goons in the highest-stakes challenge of his life.
Warner Bros. Pictures Animation, SpringHill Entertainment, Proximity Media, Warner Bros. Pictures

Predators
A group of cold-blooded killers find themselves trapped on an alien planet to be hunted by extraterrestrial Predators.
Davis Entertainment, 20th Century Fox, Dune Entertainment, Troublemaker Studios

North by Northwest
Advertising man Roger Thornhill is mistaken for a spy, triggering a deadly cross-country chase.
Metro-Goldwyn-Mayer

Castle in the Sky
A young boy and a girl with a magic crystal must race against pirates and foreign agents in a search for a legendary floating castle.
Studio Ghibli, Nibariki, Tokuma Shoten

Death Note
A young man comes to possess a supernatural notebook, the Death Note, that grants him the power to kill any person simply by writing down their name on the pages. He then decides to use the notebook to kill criminals and change the world, but an enigmatic detective attempts to track him down and end his reign of terror.
Vertigo Entertainment, Lin Pictures

Lucky Number Slevin
Slevin is mistakenly put in the middle of a personal war between the city’s biggest criminal bosses. Under constant watch, Slevin must try not to get killed by an infamous assassin and come up with an idea of how to get out of his current dilemma.
The Weinstein Company, FilmEngine, Capitol Films, Ascendant Pictures, VIP Medienfonds 4, Lucky Number Slevin Productions Inc., The Complex

Stardust
In a countryside town bordering on a magical land, a young man makes a promise to his beloved that he'll retrieve a fallen star by venturing into the magical realm. His journey takes him into a world beyond his wildest dreams and reveals his true identity.
Paramount, Marv Films, Vaughn Productions, di Bonaventura Pictures, Ingenious Media

The Judge
A successful lawyer returns to his hometown for his mother's funeral only to discover that his estranged father, the town's judge, is suspected of murder.
Village Roadshow Pictures, Big Kid Pictures, Team Downey, Warner Bros. Pictures

The Hunt
A teacher lives a lonely life, all the while struggling over his son’s custody. His life slowly gets better as he finds love and receives good news from his son, but his new luck is about to be brutally shattered by an innocent little lie.
Zentropa Entertainments, Det Danske Filminstitut, DR, Eurimages, MEDIA Programme of the European Union, Svenska Filminstitutet, SVT, Film i Väst, Nordisk Film & TV Fond

Rocky III
Now the world champion, Rocky Balboa is living in luxury and only fighting opponents who pose no threat to him in the ring, until Clubber Lang challenges him to a bout. After taking a pounding from Lang, the humbled champ turns to former bitter rival Apollo Creed for a rematch with Lang.
Winkler Films, United Artists

Scary Movie 3
In the third installment of the Scary Movie franchise, news anchorwoman Cindy Campbell has to investigate mysterious crop circles and killing video tapes, and help the President stop an alien invasion in the process.
Brad Grey Pictures, Dimension Films

RED 2
Retired C.I.A. agent Frank Moses reunites his unlikely team of elite operatives for a global quest to track down a missing portable nuclear device.
di Bonaventura Pictures, Summit Entertainment, DC Comics, DC Entertainment, Saints LA, NeoReel, Etalon-Film

Con Air
Newly-paroled former US Army ranger Cameron Poe is headed back to his wife, but must fly home aboard a prison transport flight dubbed "Jailbird" taking the “worst of the worst” prisoners, a group described as “pure predators”, to a new super-prison. Poe faces impossible odds when the transport plane is skyjacked mid-flight by the most vicious criminals in the country led by the mastermind — genius serial killer Cyrus "The Virus" Grissom, and backed by black militant Diamond Dog and psychopath Billy Bedlam.
Touchstone Pictures, Jerry Bruckheimer Films

Truth or Dare
A harmless game of "Truth or Dare" among friends turns deadly when someone—or something—begins to punish those who tell a lie—or refuse the dare.
Blumhouse Productions

The Host
A parasitic alien soul is injected into the body of Melanie Stryder. Instead of carrying out her race's mission of taking over the Earth, "Wanda" (as she comes to be called) forms a bond with her host and sets out to aid other free humans.
Open Road Films, Nick Wechsler Productions, Silver Reel, Chockstone Pictures, Universal Pictures

Oppenheimer
The story of J. Robert Oppenheimer’s role in the development of the atomic bomb during World War II.
Syncopy, Universal Pictures, Atlas Entertainment

A Fistful of Dollars
The Man With No Name enters the Mexican village of San Miguel in the midst of a power struggle among the three Rojo brothers and sheriff John Baxter. When a regiment of Mexican soldiers bearing gold intended to pay for new weapons is waylaid by the Rojo brothers, the stranger inserts himself into the middle of the long-simmering battle, selling false information to both sides for his own benefit.
Jolly Film, Ocean Films, United Artists, Constantin Film

Kingdom of Heaven
After his wife dies, a blacksmith named Balian is thrust into royalty, political intrigue and bloody holy wars during the Crusades.
Scott Free Productions, BK, KOH, Reino del Cielo, Inside Track 3, 20th Century Fox, Babelsberg Film

Match Point
Chris, a former tennis player, looks for work as an instructor. He meets Tom Hewett, a wealthy young man whose sister Chloe fall in love with Chris. But Chris has his eye on Tom's fiancee Nola.
DreamWorks Pictures, BBC Film

Underworld: Awakening
Having escaped years of imprisonment, vampire warrioress Selene finds herself in a changed world where humans have discovered the existence of both Vampire and Lycan clans and are conducting an all-out war to eradicate both immortal species. Now Selene must battle the humans and a frightening new breed of super Lycans to ensure the death dealers' survival.
Screen Gems, Lakeshore Entertainment, Sketch Films, UW4 Productions

Ace Ventura: When Nature Calls
Summoned from an ashram in Tibet, Ace finds himself on a perilous journey into the jungles of Africa to find Shikaka, the missing sacred animal of the friendly Wachati tribe. He must accomplish this before the wedding of the Wachati's Princess to the prince of the warrior Wachootoos. If Ace fails, the result will be a vicious tribal war.
Morgan Creek, Warner Bros. Pictures

Ponyo
When Sosuke, a young boy who lives on a clifftop overlooking the sea, rescues a stranded goldfish named Ponyo, he discovers more than he bargained for. Ponyo is a curious, energetic young creature who yearns to be human, but even as she causes chaos around the house, her father, a powerful sorcerer, schemes to return Ponyo to the sea.
Studio Ghibli, TOHO, Nippon Television Network Corporation, dentsu, Hakuhodo DY Media Partners, The Walt Disney Company (Japan), Mitsubishi

A Million Ways to Die in the West
As a cowardly farmer begins to fall for the mysterious new woman in town, he must put his new-found courage to the test when her husband, a notorious gun-slinger, announces his arrival.
RGB Media, Fuzzy Door Productions, MRC, Bluegrass Films

The Village
When a willful young man tries to venture beyond his sequestered Pennsylvania hamlet, his actions set off a chain of chilling incidents that will alter the community forever.
Touchstone Pictures, Blinding Edge Pictures, Scott Rudin Productions

A Walk to Remember
When the popular, restless Landon Carter is forced to participate in the school drama production he falls in love with Jamie Sullivan, the daughter of the town's minister. Jamie has a "to-do" list for her life and also a very big secret she must keep from Landon.
Gaylord Films, Pandora Pictures, Di Novi Pictures, Warner Bros. Pictures

Riddick
Betrayed by his own kind and left for dead on a desolate planet, Riddick fights for survival against alien predators and becomes more powerful and dangerous than ever before. Soon bounty hunters from throughout the galaxy descend on Riddick only to find themselves pawns in his greater scheme for revenge. With his enemies right where he wants them, Riddick unleashes a vicious attack of vengeance before returning to his home planet of Furya to save it from destruction.
One Race, Riddick Canada Productions, Radar Pictures, Universal Pictures, Mandate International

American Wedding
With high school a distant memory, Jim and Michelle are getting married — and in a hurry, since Jim's grandmother is sick and wants to see him walk down the aisle — prompting Stifler to throw the ultimate bachelor party. And Jim's dad is reliable as ever, doling out advice no one wants to hear.
Loumolo & Co., Universal Pictures, LivePlanet, Zide-Perry Productions
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