How The Chronicles of Riddick should've done marketing on TikTok, Instagram & YouTube.
A 6.5-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

After years of outrunning ruthless bounty hunters, escaped convict Riddick suddenly finds himself caught between opposing forces in a fight for the future of the human race. Now, waging incredible battles on fantastic and deadly worlds, this lone, reluctant hero will emerge as humanity's champion - and the last hope for a universe on the edge of annihilation.

Radar Pictures, One Race, Primal Foe Productions
United States of America
Radar Pictures, One Race, Primal Foe Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Chronicles of Riddick. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Radar Pictures, One Race, Primal Foe Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $105M making it. But not enough marketing it.
The Chronicles of Riddick grossed $116M on a $105M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$105M
Budget
Posts
Views
CPM
Box office gross: $116M on a $105M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Chronicles of Riddick scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The Chronicles of RiddickFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Chronicles of Riddick Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Chronicles of Riddick already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Chronicles of Riddick feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
3727 people on IMDB already love this film. None of them are in your CRM.
A 6.5 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.5
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The Chronicles of RiddickFans
~55K in 60 days

@The Chronicles of RiddickOfficial
~55K in 60 days

@The Chronicles of RiddickClips
~55K in 60 days

@The Chronicles of RiddickFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
116M
Based on $50K at $0.58 CPM avg.
Posts Deployed
3,727
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Chronicles of Riddick campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Action, Science Fiction title with a 6.5 rating and 3,727 ratings. Real numbers.
What the pipeline produces.
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Match Point
Chris, a former tennis player, looks for work as an instructor. He meets Tom Hewett, a wealthy young man whose sister Chloe fall in love with Chris. But Chris has his eye on Tom's fiancee Nola.
DreamWorks Pictures, BBC Film

Underworld: Awakening
Having escaped years of imprisonment, vampire warrioress Selene finds herself in a changed world where humans have discovered the existence of both Vampire and Lycan clans and are conducting an all-out war to eradicate both immortal species. Now Selene must battle the humans and a frightening new breed of super Lycans to ensure the death dealers' survival.
Screen Gems, Lakeshore Entertainment, Sketch Films, UW4 Productions

Ace Ventura: When Nature Calls
Summoned from an ashram in Tibet, Ace finds himself on a perilous journey into the jungles of Africa to find Shikaka, the missing sacred animal of the friendly Wachati tribe. He must accomplish this before the wedding of the Wachati's Princess to the prince of the warrior Wachootoos. If Ace fails, the result will be a vicious tribal war.
Morgan Creek, Warner Bros. Pictures

Ponyo
When Sosuke, a young boy who lives on a clifftop overlooking the sea, rescues a stranded goldfish named Ponyo, he discovers more than he bargained for. Ponyo is a curious, energetic young creature who yearns to be human, but even as she causes chaos around the house, her father, a powerful sorcerer, schemes to return Ponyo to the sea.
Studio Ghibli, TOHO, Nippon Television Network Corporation, dentsu, Hakuhodo DY Media Partners, The Walt Disney Company (Japan), Mitsubishi

A Million Ways to Die in the West
As a cowardly farmer begins to fall for the mysterious new woman in town, he must put his new-found courage to the test when her husband, a notorious gun-slinger, announces his arrival.
RGB Media, Fuzzy Door Productions, MRC, Bluegrass Films

The Village
When a willful young man tries to venture beyond his sequestered Pennsylvania hamlet, his actions set off a chain of chilling incidents that will alter the community forever.
Touchstone Pictures, Blinding Edge Pictures, Scott Rudin Productions

A Walk to Remember
When the popular, restless Landon Carter is forced to participate in the school drama production he falls in love with Jamie Sullivan, the daughter of the town's minister. Jamie has a "to-do" list for her life and also a very big secret she must keep from Landon.
Gaylord Films, Pandora Pictures, Di Novi Pictures, Warner Bros. Pictures

Riddick
Betrayed by his own kind and left for dead on a desolate planet, Riddick fights for survival against alien predators and becomes more powerful and dangerous than ever before. Soon bounty hunters from throughout the galaxy descend on Riddick only to find themselves pawns in his greater scheme for revenge. With his enemies right where he wants them, Riddick unleashes a vicious attack of vengeance before returning to his home planet of Furya to save it from destruction.
One Race, Riddick Canada Productions, Radar Pictures, Universal Pictures, Mandate International

American Wedding
With high school a distant memory, Jim and Michelle are getting married — and in a hurry, since Jim's grandmother is sick and wants to see him walk down the aisle — prompting Stifler to throw the ultimate bachelor party. And Jim's dad is reliable as ever, doling out advice no one wants to hear.
Loumolo & Co., Universal Pictures, LivePlanet, Zide-Perry Productions

The Parent Trap
Hallie Parker and Annie James are identical twins separated at a young age because of their parents' divorce. Unknowingly to their parents, the girls are sent to the same summer camp where they meet, discover the truth about themselves, and then plot with each other to switch places.
Walt Disney Pictures

Resident Evil: Extinction
Years after the Racoon City catastrophe, survivors travel across the Nevada desert, hoping to make it to Alaska. Alice joins the caravan and their fight against hordes of zombies and the evil Umbrella Corp.
Screen Gems, Impact Pictures, Davis Films, Constantin Film

The Vow
Happy young married couple Paige and Leo are, well, happy. Then a car accident puts Paige into a life-threatening coma. Upon awakening she has lost the previous five years of memories, including those of her beloved Leo, her wedding, a confusing relationship with her parents, or the ending of her relationship with her ex-fiance. Despite these complications, Leo endeavors to win her heart again and rebuild their marriage.
Spyglass Entertainment, Screen Gems

O Brother, Where Art Thou?
In the deep south during the 1930s, three escaped convicts search for hidden treasure while a relentless lawman pursues them. On their journey they come across many comical characters and incredible situations. Based upon Homer's 'Odyssey'.
Universal Pictures, Touchstone Pictures, Working Title Films, Blind Bard Pictures, StudioCanal

The Karate Kid
Daniel, a fatherless teenager, arrives in Los Angeles and becomes the object of bullying by a gang of karate students when he strikes up a relationship with Ali, the gang leader’s ex-girlfriend, so Daniel asks Miyagi, a master of martial arts, to help him learn karate.
Columbia Pictures, Delphi II Productions, Jerry Weintraub Productions

Gangster Squad
Los Angeles, 1949. Ruthless, Brooklyn-born mob king Mickey Cohen runs the show in this town, reaping the ill-gotten gains from the drugs, the guns, the prostitutes and — if he has his way — every wire bet placed west of Chicago. And he does it all with the protection of not only his own paid goons, but also the police and the politicians who are under his control. It’s enough to intimidate even the bravest, street-hardened cop… except, perhaps, for the small, secret crew of LAPD outsiders led by Sgt. John O’Mara and Jerry Wooters who come together to try to tear Cohen’s world apart.
Village Roadshow Pictures, Lin Pictures, Langley Park Production, Warner Bros. Pictures

Treasure Planet
When space galleon cabin boy Jim Hawkins discovers a map to an intergalactic "loot of a thousand worlds," a cyborg cook named John Silver teaches him to battle supernovas and space storms on their journey to find treasure.
Walt Disney Pictures, Walt Disney Feature Animation

The Adam Project
After accidentally crash-landing in 2022, time-traveling fighter pilot Adam Reed teams up with his 12-year-old self on a mission to save the future.
Skydance, Maximum Effort, 21 Laps Entertainment

Vanilla Sky
David Aames has it all: wealth, good looks and gorgeous women on his arm. But just as he begins falling for the warmhearted Sofia, his face is horribly disfigured in a car accident. That's just the beginning of his troubles as the lines between illusion and reality, between life and death, are blurred.
Vinyl Films, Cruise/Wagner Productions, Sogecine, Summit Entertainment, Artisan Entertainment, Paramount

The Blues Brothers
Jake Blues, just released from prison, puts his old band back together to save the Catholic home where he and his brother Elwood were raised.
Universal Pictures

Fantastic Beasts: The Secrets of Dumbledore
Professor Albus Dumbledore knows the powerful, dark wizard Gellert Grindelwald is moving to seize control of the wizarding world. Unable to stop him alone, he entrusts magizoologist Newt Scamander to lead an intrepid team of wizards and witches. They soon encounter an array of old and new beasts as they clash with Grindelwald's growing legion of followers.
Warner Bros. Pictures, Heyday Films

The Fugitive
Wrongfully convicted of murdering his wife and sentenced to death, Richard Kimble escapes from the law in an attempt to find the real killer and clear his name.
Warner Bros. Pictures

Gods of Egypt
A common thief joins a mythical god on a quest through Egypt.
Thunder Road, Pyramania, Summit Entertainment, Mystery Clock Cinema, TIK Films, Lionsgate, Fin Design & Effects

Penguins of Madagascar
Skipper, Kowalski, Rico and Private join forces with undercover organization The North Wind to stop the villainous Dr. Octavius Brine from destroying the world as we know it.
DreamWorks Animation, Pacific Data Images

The Autopsy of Jane Doe
Father and son coroners receive a mysterious unidentified corpse with no apparent cause of death. As they attempt to examine the "Jane Doe," they discover increasingly bizarre clues that hold the key to her terrifying secrets.
IM Global, Impostor Pictures, 42

2 Guns
A DEA agent and an undercover Naval Intelligence officer who have been tasked with investigating one another find they have been set up by the mob -- the very organization the two men believe they have been stealing money from.
Universal Pictures, Marc Platt Productions, EFO Films, Envision Entertainment, TriStar Pictures, Stage 6 Films, Foresight Unlimited, Oasis Entertainment, Herrick Entertainment, BOOM! Studios, Empyre Media Capital

Hercules
When a new enemy threatens the innocent, Hercules must lead his fearless team of warriors in a battle against overwhelming odds.
Paramount, Radical Studios, Flynn Picture Company, Metro-Goldwyn-Mayer

Anchorman: The Legend of Ron Burgundy
It's the 1970s and San Diego anchorman Ron Burgundy is the top dog in local TV, but that's all about to change when ambitious reporter Veronica Corningstone arrives as a new employee at his station.
Apatow Productions, DreamWorks Pictures

The Old Guard
Four undying warriors who've secretly protected humanity for centuries become targeted for their mysterious powers just as they discover a new immortal.
Skydance, Denver and Delilah Productions, Marc Evans Productions

Invictus
Newly elected President Nelson Mandela knows his nation remains racially and economically divided in the wake of apartheid. Believing he can bring his people together through the universal language of sport, Mandela rallies South Africa's rugby team as they make their historic run to the 1995 Rugby World Cup Championship match.
Warner Bros. Pictures, Spyglass Entertainment, Revelations Entertainment, Malpaso Productions, Liberty Pictures

In the Heart of the Sea
In the winter of 1820, the New England whaling ship Essex is assaulted by something no one could believe—a whale of mammoth size and will, and an almost human sense of vengeance.
Imagine Entertainment, Spring Creek Productions, Roth Films, Kjam Media, Cott Productions, Surf Film, Enelmar Productions, A.I.E., Warner Bros. Pictures, Village Roadshow Pictures

Joy
A story based on the life of a struggling Long Island single mom who became one of the country's most successful entrepreneurs.
TSG Entertainment, Davis Entertainment, Annapurna Pictures, Fox 2000 Pictures, 20th Century Fox
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