How Kubo and the Two Strings should've done marketing on TikTok, Instagram & YouTube.
A 7.6-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Kubo mesmerizes the people in his village with his magical gift for spinning wild tales with origami. When he accidentally summons an evil spirit seeking vengeance, Kubo is forced to go on a quest to solve the mystery of his fallen samurai father and his mystical weaponry, as well as discover his own magical powers.

Laika Entertainment, Focus Features
United States of America
Laika Entertainment, Focus Features catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Kubo and the Two Strings. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Laika Entertainment, Focus Features has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $60.0M making it. But not enough marketing it.
Kubo and the Two Strings grossed $76.2M on a $60.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$60.0M
Budget
Posts
Views
CPM
Box office gross: $76.2M on a $60.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Kubo and the Two Strings scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Kubo and the Two StringsFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Kubo and the Two Strings Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Kubo and the Two Strings already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Kubo and the Two Strings feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
3358 people on IMDB already love this film. None of them are in your CRM.
A 7.6 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.6
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Kubo and the Two StringsFans
~55K in 60 days

@Kubo and the Two StringsOfficial
~55K in 60 days

@Kubo and the Two StringsClips
~55K in 60 days

@Kubo and the Two StringsFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
76.2M
Based on $50K at $0.58 CPM avg.
Posts Deployed
3,358
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Kubo and the Two Strings campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Animation, Adventure, Family title with a 7.6 rating and 3,358 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
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3 Arts Entertainment, 20th Century Studios, TSG Entertainment, Halon Entertainment

The Deer Hunter
A group of working-class friends decide to enlist in the Army during the Vietnam War and finds it to be hellish chaos -- not the noble venture they imagined. Before they left, Steven married his pregnant girlfriend -- and Michael and Nick were in love with the same woman. But all three are different men upon their return.
Universal Pictures, EMI Films

The Lucky One
A Marine travels to Louisiana after serving three tours in Iraq and searches for the unknown woman he believes was his good luck charm during the war.
Di Novi Pictures, Langley Park Production, Village Roadshow Pictures, Warner Bros. Pictures

The Killing of a Sacred Deer
Dr. Steven Murphy is a renowned cardiovascular surgeon who presides over a spotless household with his wife and two children. Lurking at the margins of his idyllic suburban existence is Martin, a fatherless teen who insinuates himself into the doctor's life in gradually unsettling ways.
Element Pictures, Three Point Capital, Film4 Productions, New Sparta Films, Limp Films, HanWay Films, Fís Éireann/Screen Ireland

Crank
Chev Chelios, a hit man wanting to go straight, lets his latest target slip away. Then he awakes the next morning to a phone call that informs him he has been poisoned and has only an hour to live unless he keeps adrenaline coursing through his body while he searches for an antidote.
Lions Gate Films, Lakeshore Entertainment, RadicalMedia, GreeneStreet Films, Lionsgate

Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train
Tanjiro Kamado, joined with Inosuke Hashibira, a boy raised by boars who wears a boar's head, and Zenitsu Agatsuma, a scared boy who reveals his true power when he sleeps, boards the Infinity Train on a new mission with the Fire Hashira, Kyojuro Rengoku, to defeat a demon who has been tormenting the people and killing the demon slayers who oppose it!
ufotable, Aniplex, Shueisha, TOHO

Underworld: Blood Wars
Vampire death dealer Selene fends off brutal attacks from both the Lycan clan and the Vampire faction that betrayed her. With her only allies, David and his father Thomas, she must stop the eternal war between Lycans and Vampires, even if it means she has to make the ultimate sacrifice.
Lakeshore Entertainment, Screen Gems, Sketch Films

Carrie
Carrie White, a shy and troubled teenage girl who is tormented by her high school peers and her fanatically religious mother, begins to use her powers of telekinesis to exact revenge upon them.
United Artists

Babel
In Babel, a tragic incident involving an American couple in Morocco sparks a chain of events for four families in different countries throughout the world. In the struggle to overcome isolation, fear, and displacement, each character discovers that it is family that ultimately provides solace. In the remote sands of the Moroccan desert, a rifle shot rings out detonating a chain of events that will link an American tourist couples frantic struggle to survive, two Moroccan boys involved in an accidental crime, a nanny illegally crossing into Mexico with two American children and a Japanese teen rebel whose father is sought by the police in Tokyo. Separated by clashing cultures and sprawling distances, each of these four disparate groups of people are nevertheless hurtling towards a shared destiny of isolation and grief.
Babel Productions Inc., Paramount, Paramount Vantage, MRC, Anonymous Content, Central Films

Molly's Game
Molly Bloom, a young skier and former Olympic hopeful becomes a successful entrepreneur (and a target of an FBI investigation) when she establishes a high-stakes, international poker game.
The Mark Gordon Company, Entertainment One, STX Films, Pascal Pictures, Huayi Brothers Pictures

Jennifer's Body
Jennifer, a gorgeous, seductive cheerleader takes evil to a whole new level after she's possessed by a sinister demon. Now it's up to her best friend to stop Jennifer's reign of terror before it's too late.
Fox Atomic, Dune Entertainment, 20th Century Fox

Girl, Interrupted
Set in the changing world of the late 1960s, Susanna Kaysen's prescribed "short rest" from a psychiatrist she had met only once becomes a strange, unknown journey into Alice's Wonderland, where she struggles with the thin line between normal and crazy. Susanna soon realizes how hard it is to get out once she has been committed, and she ultimately has to choose between the world of people who belong inside or the difficult world of reality outside.
Red Wagon Entertainment, 3 Arts Entertainment, Global Medien KG, Columbia Pictures

Chinatown
Private eye Jake Gittes lives off of the murky moral climate of sunbaked, pre-World War II Southern California. Hired by a beautiful socialite to investigate her husband's extra-marital affair, Gittes is swept into a maelstrom of double dealings and deadly deceits, uncovering a web of personal and political scandals that come crashing together.
Paramount, Long Road Productions, Penthouse, Robert Evans Company

Carol
In 1950s New York, a department-store clerk who dreams of a better life falls for an older, married woman.
Killer Films, Number 9 Films, Film4 Productions

You Don't Mess with the Zohan
An Israeli counterterrorism soldier with a secretly fabulous ambition to become a Manhattan hairstylist. Zohan's desire runs so deep that he'll do anything -- including faking his own death and going head-to-head with an Arab cab driver -- to make his dreams come true.
Relativity Media, Columbia Pictures, Sony Pictures, Happy Madison Productions

Ip Man
A semi-biographical account of Yip Man, the first martial arts master to teach the Chinese martial art of Wing Chun. The film focuses on events surrounding Ip that took place in the city of Foshan between the 1930s to 1940s during the Second Sino-Japanese War. Directed by Wilson Yip, the film stars Donnie Yen in the lead role, and features fight choreography by Sammo Hung.
Mandarin Films, Golden Harvest Company, Beijing ShengShi HuaRei Film Investment & Management Co., China Film Co-Production Corporation, New Film Studio of Beijing Starlight International Media Co. Ltd., Prosperity Pictures, Shanghai Film Group, Time Antaeus Media Group

As Good as It Gets
Melvin Udall, a cranky, bigoted, obsessive-compulsive writer of romantic fiction, is rude to everyone he meets, including his gay neighbor, Simon. After Simon is hospitalized, Melvin finds his life turned upside down when he has to look after Simon's dog. In addition, Carol, the only waitress at the local diner who will tolerate him, must leave work to care for her sick son, making it impossible for Melvin to eat breakfast.
Gracie Films, TriStar Pictures, Sony Pictures

The Bucket List
Corporate billionaire Edward Cole and working class mechanic Carter Chambers are worlds apart. At a crossroads in their lives, they share a hospital room and discover they have two things in common: a desire to spend the time they have left doing everything they ever wanted to do and an unrealized need to come to terms with who they are. Together they embark on the road trip of a lifetime, becoming friends along the way and learning to live life to the fullest, with insight and humor.
Two Ton Films, Zadan / Meron Productions, Reiner / Greisman Productions

Vicky Cristina Barcelona
Two girlfriends on a summer holiday in Spain become enamored with the same painter, unaware that his ex-wife, with whom he has a tempestuous relationship, is about to re-enter the picture.
The Weinstein Company, Gravier Productions, Mediapro, TV3, Atresmedia, Wild Bunch

The Road
A father and his son walk alone through burned America. Nothing moves in the ravaged landscape save the ash on the wind and water. It is cold enough to crack stones, and, when the snow falls it is gray. The sky is dark. Their destination is the warmer south, although they don't know what, if anything, awaits them there.
Dimension Films, 2929 Productions, Nick Wechsler Productions, Chockstone Pictures

Downfall
In April of 1945, Germany stands at the brink of defeat with the Russian Army closing in from the east and the Allied Expeditionary Force attacking from the west. In Berlin, capital of the Third Reich, Adolf Hitler proclaims that Germany will still achieve victory and orders his generals and advisers to fight to the last man. When the end finally does come, and Hitler lies dead by his own hand, what is left of his military must find a way to end the killing that is the Battle of Berlin, and lay down their arms in surrender.
NDR, ORF, Degeto Film, EOS Entertainment, WDR, RAI, Constantin Film

Superman
Mild-mannered Clark Kent works as a reporter at the Daily Planet alongside his crush, Lois Lane. Clark must summon his superhero alter-ego when the nefarious Lex Luthor launches a plan to take over the world.
Dovemead Films, Film Export A.G., Warner Bros. Pictures, DC Comics

Pineapple Express
A stoner and his dealer are forced to go on the run from the police after the pothead witnesses a cop commit a murder.
Columbia Pictures, Apatow Productions, Relativity Media, Sony Pictures

Vacation
Hoping to bring his family closer together and to recreate his childhood vacation for his own kids, a grown up Rusty Griswold takes his wife and their two sons on a cross-country road trip to the coolest theme park in America, Walley World. Needless to say, things don't go quite as planned.
New Line Cinema, BenderSpink, David Dobkin Productions

Death Race
Terminal Island, New York: 2020. Overcrowding in the US penal system has reached a breaking point. Prisons have been turned over to a monolithic Weyland Corporation, which sees jails full of thugs as an opportunity for televised sport. Adrenalized inmates, a global audience hungry for violence and a spectacular, enclosed arena come together to form the 'Death Race', the biggest, most brutal event.
Impact Pictures, Universal Pictures, Relativity Media, Cruise/Wagner Productions, H2S2 Filmproduktionsgesellschaft, Scion Films

Downsizing
A kindly occupational therapist undergoes a new procedure to be shrunken to four inches tall so that he and his wife can help save the planet and afford a nice lifestyle at the same time.
Ad Hominem Enterprises, Annapurna Pictures, Paramount

Basic Instinct
A violent police detective investigates a brutal murder that might involve a manipulative and seductive novelist.
Carolco Pictures, Canal+

The Road to El Dorado
After a failed swindle, two con-men end up with a map to El Dorado, the fabled "city of gold," and an unintended trip to the New World. Much to their surprise, the map does lead the pair to the mythical city, where the startled inhabitants promptly begin to worship them as gods. The only question is, do they take the worshipful natives for all they're worth, or is there a bit more to El Dorado than riches?
DreamWorks Animation, DreamWorks Pictures

Freaky Friday
Mother and daughter bicker over everything -- what Anna wears, whom she likes and what she wants to do when she's older. In turn, Anna detests Tess's fiancé. When a magical fortune cookie switches their personalities, they each get a peek at how the other person feels, thinks and lives.
Casual Friday Productions, Gunn Films, Walt Disney Pictures

Flushed Away
London high-society mouse, Roddy is flushed down the toilet by Sid, a common sewer rat. Hang on for a madcap adventure deep in the sewer bowels of Ratropolis, where Roddy meets the resourceful Rita, the rodent-hating Toad and his faithful thugs, Spike and Whitey.
DreamWorks Animation, Aardman, Paramount

Enemy of the State
When the videotape of the murder of a congressman unknowingly ends up in the hands of labor lawyer and dedicated family man Robert Clayton Dean, he is framed for the murder. With the help of the mysterious Brill, Dean attempts to throw the NSA off his trail and prove his innocence.
Touchstone Pictures, Jerry Bruckheimer Films, Don Simpson/Jerry Bruckheimer Films, Scott Free Productions

How to Lose a Guy in 10 Days
It’s the battle of wills, as Andie (Kate Hudson) needs to prove she can dump a guy in 10 days, whereas Ben (Matthew McConaughey) needs to prove he can win a girl in 10 days. Now, the clock is ticking - and the wildly entertaining comedy smash is off and running in this irresistible tale of sex, lies and outrageous romantic fireworks!
Paramount

50/50
Inspired by a true story, a comedy centered on a 27-year-old guy who learns of his cancer diagnosis and his subsequent struggle to beat the disease.
Summit Entertainment, Mandate Pictures, Point Grey Pictures, Mandate International

Step Up
Tyler Gage receives the opportunity of a lifetime after vandalizing a performing arts school, gaining him the chance to earn a scholarship and dance with an up and coming dancer, Nora.
Eketahuna LLC, Touchstone Pictures, Summit Entertainment, Offspring Entertainment

Me, Myself & Irene
Rhode Island State Trooper Charlie Baileygates has a multiple personality disorder. One personality is crazy and aggressive, while the other is more friendly and laid back. Both of these personalities fall in love with the same woman named Irene after Charlie loses his medication.
Conundrum Entertainment, 20th Century Fox

Identity
Complete strangers stranded at a remote desert motel during a raging storm soon find themselves the target of a deranged murderer. As their numbers thin out, the travelers begin to turn on each other, as each tries to figure out who the killer is.
Konrad Pictures, Columbia Pictures

White Chicks
Two FBI agent brothers, Marcus and Kevin Copeland, accidentally foil a drug bust. To avoid being fired they accept a mission escorting a pair of socialites to the Hamptons--but when the girls are disfigured in a car accident, they refuse to go. Left without options, Marcus and Kevin decide to pose as the sisters, transforming themselves from black men into rich white women.
Columbia Pictures, Revolution Studios, Wayans Bros. Entertainment, Gone North Productions

The Descent
After a tragic accident, six friends reunite for a caving expedition. Their adventure soon goes horribly wrong when a collapse traps them deep underground and they find themselves pursued by bloodthirsty creatures. As their friendships deteriorate, they find themselves in a desperate struggle to survive the creatures and each other.
Pathé, Celador Films, Northmen Productions
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