How The Naked Gun: From the Files of Police Squad! should've done marketing on TikTok, Instagram & YouTube.
A 7.2-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

When the incompetent Lieutenant Frank Drebin seeks the ruthless killer of his partner, he stumbles upon an attempt to assassinate Queen Elizabeth II.

Paramount
United States of America
Paramount catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Naked Gun: From the Files of Police Squad!. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Paramount has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $12.0M making it. But not enough marketing it.
The Naked Gun: From the Files of Police Squad! grossed $78.8M on a $12.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$12.0M
Budget
Posts
Views
CPM
Box office gross: $78.8M on a $12.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Naked Gun: From the Files of Police Squad! scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The Naked Gun: From the Files of Police Squad!Fans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Naked Gun: From the Files of Police Squad! Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Naked Gun: From the Files of Police Squad! already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Naked Gun: From the Files of Police Squad! feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
3297 people on IMDB already love this film. None of them are in your CRM.
A 7.2 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.2
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The Naked Gun: From the Files of Police Squad!Fans
~55K in 60 days

@The Naked Gun: From the Files of Police Squad!Official
~55K in 60 days

@The Naked Gun: From the Files of Police Squad!Clips
~55K in 60 days

@The Naked Gun: From the Files of Police Squad!Films
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
78.8M
Based on $50K at $0.58 CPM avg.
Posts Deployed
3,297
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Naked Gun: From the Files of Police Squad! campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Crime title with a 7.2 rating and 3,297 ratings. Real numbers.
What the pipeline produces.
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The Lives of Others
In 1984 East Berlin, an agent of the secret police, conducting surveillance on a writer and his lover, finds himself becoming increasingly absorbed by their lives.
Creado Film, Wiedemann & Berg Film, ARD, Sony Pictures Classics, ARTE, Buena Vista International (Germany) GmbH, Beta Cinema

The Monuments Men
Based on the true story of the greatest treasure hunt in history, The Monuments Men is an action drama focusing on seven over-the-hill, out-of-shape museum directors, artists, architects, curators, and art historians who went to the front lines of WWII to rescue the world’s artistic masterpieces from Nazi thieves and return them to their rightful owners. With the art hidden behind enemy lines, how could these guys hope to succeed?
20th Century Fox, Columbia Pictures, Fox 2000 Pictures, Smoke House Pictures, Obelisk Productions, Studio Babelsberg

Demolition Man
Simon Phoenix, a violent criminal cryogenically frozen in 1996, escapes during a parole hearing in 2032 in the utopia of San Angeles. Police are incapable of dealing with his violent ways and turn to his captor, who had also been cryogenically frozen after being wrongfully accused of killing 30 innocent people while apprehending Phoenix.
Silver Pictures, Warner Bros. Pictures

Up in the Air
Corporate downsizing expert Ryan Bingham spends his life in planes, airports, and hotels, but just as he’s about to reach a milestone of ten million frequent flyer miles, he meets a woman who causes him to rethink his transient life.
Right of Way Films, Paramount, Cold Spring Pictures, Rickshaw Productions, The Montecito Picture Company, DW Studios

Underworld: Rise of the Lycans
A prequel to the first two Underworld films, this fantasy explains the origins of the feud between the Vampires and the Lycans. Aided by his secret love, Sonja, courageous Lucian leads the Lycans in battle against brutal Vampire king Viktor. Determined to break the king's enslavement of his people, Lucian faces off against the Death Dealer army in a bid for Lycan independence.
Screen Gems, Lakeshore Entertainment, Sketch Films, UW3 Film Productions

Bicentennial Man
Richard Martin buys a gift, a new NDR-114 robot. The product is named Andrew by the youngest of the family's children. "Bicentennial Man" follows the life and times of Andrew, a robot purchased as a household appliance programmed to perform menial tasks. As Andrew begins to experience emotions and creative thought, the Martin family soon discovers they don't have an ordinary robot.
Columbia Pictures, Touchstone Pictures, 1492 Pictures, Laurence Mark Productions, Radiant Productions

Sierra Burgess Is a Loser
A case of mistaken identity results in unexpected romance when the most popular girl in high school and the biggest loser must come together to win over their crushes.
Black Label Media

Secret Window
Mort Rainey, a writer just emerging from a painful divorce with his ex-wife, is stalked at his remote lake house by a psychotic stranger and would-be scribe who claims Rainey swiped his best story idea. But as Rainey endeavors to prove his innocence, he begins to question his own sanity.
Pariah Entertainment Group, Grand Slam Productions, Columbia Pictures

The Wrestler
Aging wrestler Randy "The Ram" Robinson is long past his prime but still ready and rarin' to go on the pro-wrestling circuit. After a particularly brutal beating, however, Randy hangs up his tights, pursues a serious relationship with a long-in-the-tooth stripper, and tries to reconnect with his estranged daughter. But he can't resist the lure of the ring and readies himself for a comeback.
Wild Bunch, Top Rope, Saturn Films, Protozoa Pictures

Waterworld
In a futuristic world where the polar ice caps have melted and made Earth a liquid planet, a beautiful barmaid rescues a mutant seafarer from a floating island prison. They escape, along with her young charge, Enola, and sail off aboard his ship. But the trio soon becomes the target of a menacing pirate who covets the map to 'Dryland'—which is tattooed on Enola's back.
Gordon Company, Davis Entertainment, Universal Pictures, Licht/Mueller Film Corporation

Isn't It Romantic
For a long time, Natalie, an Australian architect living in New York City, had always believed that what she had seen in rom-coms is all fantasy. But after thwarting a mugger at a subway station only to be knocked out while fleeing, Natalie wakes up and discovers that her life has suddenly become her worst nightmare—a romantic comedy—and she is the leading lady.
New Line Cinema, Bron Studios, Broken Road Productions, Camp Sugar, Creative Wealth Media Finance

The Other Woman
After discovering her boyfriend is married, Carly soon meets the wife he's been cheating on. And when yet another affair is discovered, all three women team up to plot mutual revenge on the three-timing SOB.
LBI Productions, 20th Century Fox, TSG Entertainment

Saw IV
Jigsaw and his apprentice Amanda are dead. Now, upon the news of Detective Kerry's murder, two seasoned FBI profilers, Agent Strahm and Agent Perez, arrive in the terrified community to assist the veteran Detective Hoffman in sifting through Jigsaw's latest grisly remains and piecing together the puzzle. However, when SWAT Commander Rigg is abducted and thrust into a game, the last officer untouched by Jigsaw has but ninety minutes to overcome a series of demented traps and save an old friend...or face the deadly consequences.
Twisted Pictures, Lionsgate

Memories of Murder
During the late 1980s, two detectives in a South Korean province attempt to solve the nation's first series of rape-and-murder cases.
CJ Entertainment, Muhan Investment, Sidus

To the Bone
A young woman dealing with anorexia meets an unconventional doctor who challenges her to face her condition and embrace life.
Sparkhouse Media, Mockingbird Pictures, AMBI Group

The Last Witch Hunter
The modern world holds many secrets, but by far the most astounding is that witches still live among us; vicious supernatural creatures intent on unleashing the Black Death upon the world and putting an end to the human race once and for all. Armies of witch hunters have battled this unnatural enemy for centuries, including Kaulder, a valiant warrior who many years ago slayed the all-powerful Witch Queen, decimating her followers in the process. In the moments right before her death, the Queen cursed Kaulder with immortality, forever separating him from his beloved wife and daughter. Today, Kaulder is the last living hunter who has spent his immortal life tracking down rogue witches, all the while yearning for his long-lost family.
NeoReel, Summit Entertainment, Atmosphere Entertainment MM, Goldmann Pictures, Aperture Entertainment, TIK Films, One Race, Lionsgate

Paddington
A young Peruvian bear travels to London in search of a new home. Finding himself lost and alone at Paddington Station, he meets the kindly Brown family.
Heyday Films, StudioCanal, Anton Capital Entertainment, TF1 Films Production, Canal+, Ciné+, TF1, The Weinstein Company, Dimension Films

Finding Neverland
During a writing slump, playwright J.M. Barrie meets a widow and her four children, all young boys—who soon become an important part of Barrie’s life and the inspiration that lead him to create his masterpiece. Peter Pan'.
Miramax, FilmColony

Gerald's Game
When her husband's sex game goes wrong, Jessie (who is handcuffed to a bed in a remote lake house) faces warped visions, dark secrets and a dire choice.
Intrepid Pictures

Kubo and the Two Strings
Kubo mesmerizes the people in his village with his magical gift for spinning wild tales with origami. When he accidentally summons an evil spirit seeking vengeance, Kubo is forced to go on a quest to solve the mystery of his fallen samurai father and his mystical weaponry, as well as discover his own magical powers.
Laika Entertainment, Focus Features

Crazy Rich Asians
An American-born Chinese economics professor accompanies her boyfriend to Singapore for his best friend's wedding, only to get thrust into the lives of Asia's rich and famous.
Color Force, Ivanhoe Pictures, Warner Bros. Pictures

Remember Me
Still reeling from a heartbreaking family event and his parents' subsequent divorce, Tyler Hawkins discovers a fresh lease on life when he meets Ally Craig, a gregarious beauty who witnessed her mother's death. But as the couple draws closer, the fallout from their separate tragedies jeopardizes their love.
Summit Entertainment

The Angry Birds Movie
An island populated entirely by happy, flightless birds or almost entirely. In this paradise, Red, a bird with a temper problem, speedy Chuck, and the volatile Bomb have always been outsiders. But when the island is visited by mysterious green piggies, it’s up to these unlikely outcasts to figure out what the pigs are up to.
Columbia Pictures, Rovio Entertainment, Rovio Animation

Drag Me to Hell
After denying a woman the extension she needs to keep her home, loan officer Christine Brown sees her once-promising life take a startling turn for the worse. Christine is convinced she's been cursed by a Gypsy, but her boyfriend is skeptical. Her only hope seems to lie in a psychic who claims he can help her lift the curse and keep her soul from being dragged straight to hell.
Universal Pictures, Ghost House Pictures, Buckaroo Entertainment, Curse Productions, Mandate Pictures

He's Just Not That Into You
Remember that really cute girl/guy who said they'd call – and didn't? Maybe they lost your number. Maybe they're in the hospital. Maybe they're awed by your looks, brains or success. Or maybe... They're just not that into you.
Flower Films, Warner Bros. Pictures, New Line Cinema

Valkyrie
Wounded in Africa during World War II, Nazi Col. Claus von Stauffenberg returns to his native Germany and joins the Resistance in a daring plan to create a shadow government and assassinate Adolf Hitler. When events unfold so that he becomes a central player, he finds himself tasked with both leading the coup and personally killing the Führer.
United Artists, Bad Hat Harry Productions, Achte Babelsberg Film

Gone Baby Gone
When 4 year old Amanda McCready disappears from her home and the police make little headway in solving the case, the girl's aunt, Beatrice McCready hires two private detectives, Patrick Kenzie and Angie Gennaro. The detectives freely admit that they have little experience with this type of case, but the family wants them for two reasons—they're not cops and they know the tough neighborhood in which they all live.
Miramax, The Ladd Company

Phone Booth
A slick New York publicist who picks up a ringing receiver in a phone booth is told that if he hangs up, he'll be killed... and the little red light from a laser rifle sight is proof that the caller isn't kidding.
Fox 2000 Pictures, Zucker/Netter Productions

Modern Times
The Tramp struggles to live in modern industrial society with the help of a young homeless woman.
Charles Chaplin Productions, United Artists

Sunshine
Fifty years into the future, the sun is dying, and Earth is threatened by arctic temperatures. A team of astronauts is sent to revive the Sun — but the mission fails. Seven years later, a new team is sent to finish the mission as mankind’s last hope.
Ingenious Media, Moving Picture Company, UK Film Council, DNA Films

Dolittle
After losing his wife seven years earlier, the eccentric Dr. John Dolittle, famed doctor and veterinarian of Queen Victoria’s England, hermits himself away behind the high walls of Dolittle Manor with only his menagerie of exotic animals for company. But when the young queen falls gravely ill, a reluctant Dolittle is forced to set sail on an epic adventure to a mythical island in search of a cure, regaining his wit and courage as he crosses old adversaries and discovers wondrous creatures.
Universal Pictures, Team Downey, Perfect World Pictures, Roth-Kirschenbaum Films, dentsu

The Grinch
The Grinch hatches a scheme to ruin Christmas when the residents of Whoville plan their annual holiday celebration.
Illumination, Dr. Seuss Enterprises, Universal Animation Studios

The Call of the Wild
Buck is a big-hearted dog whose blissful domestic life is turned upside down when he is suddenly uprooted from his California home and transplanted to the exotic wilds of the Yukon during the Gold Rush of the 1890s. As the newest rookie on a mail delivery dog sled team—and later its leader—Buck experiences the adventure of a lifetime, ultimately finding his true place in the world and becoming his own master.
3 Arts Entertainment, 20th Century Studios, TSG Entertainment, Halon Entertainment

The Deer Hunter
A group of working-class friends decide to enlist in the Army during the Vietnam War and finds it to be hellish chaos -- not the noble venture they imagined. Before they left, Steven married his pregnant girlfriend -- and Michael and Nick were in love with the same woman. But all three are different men upon their return.
Universal Pictures, EMI Films

The Lucky One
A Marine travels to Louisiana after serving three tours in Iraq and searches for the unknown woman he believes was his good luck charm during the war.
Di Novi Pictures, Langley Park Production, Village Roadshow Pictures, Warner Bros. Pictures

The Killing of a Sacred Deer
Dr. Steven Murphy is a renowned cardiovascular surgeon who presides over a spotless household with his wife and two children. Lurking at the margins of his idyllic suburban existence is Martin, a fatherless teen who insinuates himself into the doctor's life in gradually unsettling ways.
Element Pictures, Three Point Capital, Film4 Productions, New Sparta Films, Limp Films, HanWay Films, Fís Éireann/Screen Ireland
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