How Men in Black 3 should've done marketing on TikTok, Instagram & YouTube.
A 6.5-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Agents J and K are back...in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him - secrets that will reveal themselves as he teams up with the young Agent K to save his partner, the agency, and the future of humankind.

Columbia Pictures, Hemisphere Media Capital, Amblin Entertainment, Parkes+MacDonald Image Nation, Imagenation Abu Dhabi FZ
United Arab Emirates, United States of America
Columbia Pictures, Hemisphere Media Capital, Amblin Entertainment, Parkes+MacDonald Image Nation, Imagenation Abu Dhabi FZ catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Men in Black 3. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Columbia Pictures, Hemisphere Media Capital, Amblin Entertainment, Parkes+MacDonald Image Nation, Imagenation Abu Dhabi FZ has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $225M making it. But not enough marketing it.
Men in Black 3 grossed $624M on a $225M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$225M
Budget
Posts
Views
CPM
Box office gross: $624M on a $225M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Men in Black 3 scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Men in Black 3Fans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Men in Black 3 Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Men in Black 3 already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Men in Black 3 feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
9675 people on IMDB already love this film. None of them are in your CRM.
A 6.5 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.5
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Men in Black 3Fans
~55K in 60 days

@Men in Black 3Official
~55K in 60 days

@Men in Black 3Clips
~55K in 60 days

@Men in Black 3Films
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
624M
Based on $50K at $0.58 CPM avg.
Posts Deployed
9,675
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Men in Black 3 campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Action, Comedy, Science Fiction title with a 6.5 rating and 9,675 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
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CPM
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Posts
2.5K
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Posts
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CPM
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Posts
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Posts
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Views
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CPM
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Limitless
A paranoia-fueled action thriller about an unsuccessful writer whose life is transformed by a top-secret "smart drug" that allows him to use 100% of his brain and become a perfect version of himself. His enhanced abilities soon attract shadowy forces that threaten his new life in this darkly comic and provocative film.
Relativity Media, Virgin Produced, Many Rivers Productions, Boy of the Year, Rogue Pictures, Mandate International

Monsters University
A look at the relationship between Mike and Sulley during their days at Monsters University — when they weren't necessarily the best of friends.
Pixar, Walt Disney Pictures

Slumdog Millionaire
A teenager reflects on his life after being accused of cheating on the Indian version of "Who Wants to be a Millionaire?".
Celador Films, Film4 Productions

The Fifth Element
In 2257, a taxi driver is unintentionally given the task of saving a young girl who is part of the key that will ensure the survival of humanity.
Gaumont, Buena Vista International

Casino Royale
Le Chiffre, a banker to the world's terrorists, is scheduled to participate in a high-stakes poker game in Montenegro, where he intends to use his winnings to establish his financial grip on the terrorist market. M sends Bond—on his maiden mission as a 00 Agent—to attend this game and prevent Le Chiffre from winning. With the help of Vesper Lynd and Felix Leiter, Bond enters the most important poker game in his already dangerous career.
Eon Productions, Stillking Films, Columbia Pictures, Studio Babelsberg, Danjaq, Casino Royale Productions, Metro-Goldwyn-Mayer

Minions
Minions Stuart, Kevin and Bob are recruited by Scarlet Overkill, a super-villain who, alongside her inventor husband Herb, hatches a plot to take over the world.
Illumination, Universal Pictures

Furious 7
Deckard Shaw seeks revenge against Dominic Toretto and his family for his comatose brother.
Original Film, One Race, Universal Pictures

Gran Torino
Disgruntled Korean War veteran Walt Kowalski sets out to reform his neighbor, Thao Lor, a Hmong teenager who tried to steal Kowalski's prized possession: a 1972 Gran Torino.
Matten Productions, Double Nickel Entertainment, Gerber Pictures, Malpaso Productions, Village Roadshow Pictures, WV Films IV, Warner Bros. Pictures

Bruce Almighty
Bruce Nolan toils as a 'human interest' television reporter in Buffalo, N.Y., but despite his high ratings and the love of his beautiful girlfriend, Bruce remains unfulfilled. At the end of the worst day in his life, he angrily ridicules God—and the Almighty responds, endowing Bruce with all of His divine powers.
Pit Bull Productions, Spyglass Entertainment, Universal Pictures, Shady Acres Entertainment

Oblivion
Jack Harper is one of the last few drone repairmen stationed on Earth. Part of a massive operation to extract vital resources after decades of war with a terrifying threat known as the Scavs, Jack’s mission is nearly complete. His existence is brought crashing down when he rescues a beautiful stranger from a downed spacecraft. Her arrival triggers a chain of events that forces him to question everything he knows and puts the fate of humanity in his hands.
Universal Pictures, Relativity Media, Monolith Pictures (III), Chernin Entertainment, Radical Studios

Fast & Furious 6
Hobbs has Dominic and Brian reassemble their crew to take down a team of mercenaries; Dominic unexpectedly gets sidetracked with facing his presumed deceased girlfriend, Letty.
Universal Pictures, Relativity Media, Original Film, One Race, Fuji Television Network, F & F VI Productions A.I.E, dentsu

Nightcrawler
When Lou Bloom, desperate for work, muscles into the world of L.A. crime journalism, he blurs the line between observer and participant to become the star of his own story. Aiding him in his effort is Nina, a TV-news veteran.
Sierra/Affinity, Bold Films

The Theory of Everything
The Theory of Everything is the extraordinary story of one of the world’s greatest living minds, the renowned astrophysicist Stephen Hawking, who falls deeply in love with fellow Cambridge student Jane Wilde.
Working Title Films

Madagascar
Alex the lion is the king of the urban jungle, the main attraction at New York's Central Park Zoo. He and his best friends—Marty the zebra, Melman the giraffe and Gloria the hippo—have spent their whole lives in blissful captivity before an admiring public and with regular meals provided for them. Not content to leave well enough alone, Marty lets his curiosity get the better of him and makes his escape—with the help of some prodigious penguins—to explore the world.
DreamWorks Pictures, Pacific Data Images, DreamWorks Animation

The Matrix Reloaded
Six months after the events depicted in The Matrix, Neo has proved to be a good omen for the free humans, as more and more humans are being freed from the matrix and brought to Zion, the one and only stronghold of the Resistance. Neo himself has discovered his superpowers including super speed, ability to see the codes of the things inside the matrix and a certain degree of pre-cognition. But a nasty piece of news hits the human resistance: 250,000 machine sentinels are digging to Zion and would reach them in 72 hours. As Zion prepares for the ultimate war, Neo, Morpheus and Trinity are advised by the Oracle to find the Keymaker who would help them reach the Source. Meanwhile Neo's recurrent dreams depicting Trinity's death have got him worried and as if it was not enough, Agent Smith has somehow escaped deletion, has become more powerful than before and has fixed Neo as his next target.
Village Roadshow Pictures, Silver Pictures, NPV Entertainment

Home Alone
Eight-year-old Kevin McCallister makes the most of the situation after his family unwittingly leaves him behind when they go on Christmas vacation. But when a pair of bungling burglars set their sights on Kevin's house, the plucky kid stands ready to defend his territory. By planting booby traps galore, adorably mischievous Kevin stands his ground as his frantic mother attempts to race home before Christmas Day.
Hughes Entertainment, 20th Century Fox

Now You See Me 2
One year after outwitting the FBI and winning the public’s adulation with their mind-bending spectacles, the Four Horsemen resurface only to find themselves face to face with a new enemy who enlists them to pull off their most dangerous heist yet.
Summit Entertainment, Lionsgate, K/O Paper Products, TIK Films

Die Hard
NYPD cop John McClane's plan to reconcile with his estranged wife is thrown for a serious loop when, minutes after he arrives at her office, the entire building is overtaken by a group of terrorists. With little help from the LAPD, wisecracking McClane sets out to single-handedly rescue the hostages and bring the bad guys down.
Gordon Company, Silver Pictures, 20th Century Fox

Fantastic Beasts: The Crimes of Grindelwald
Gellert Grindelwald has escaped imprisonment and has begun gathering followers to his cause—elevating wizards above all non-magical beings. The only one capable of putting a stop to him is the wizard he once called his closest friend, Albus Dumbledore. However, Dumbledore will need to seek help from the wizard who had thwarted Grindelwald once before, his former student Newt Scamander, who agrees to help, unaware of the dangers that lie ahead. Lines are drawn as love and loyalty are tested, even among the truest friends and family, in an increasingly divided wizarding world.
Warner Bros. Pictures, Heyday Films

Your Name.
High schoolers Mitsuha and Taki are complete strangers living separate lives. But one night, they suddenly switch places. Mitsuha wakes up in Taki’s body, and he in hers. This bizarre occurrence continues to happen randomly, and the two must adjust their lives around each other.
CoMix Wave Films, TOHO, KADOKAWA, East Japan Marketing & Communications, AMUSE, voque ting, Lawson Entertainment, 4Kids Entertainment

Dead Poets Society
At an elite, old-fashioned boarding school in New England, a passionate English teacher inspires his students to rebel against convention and seize the potential of every day, courting the disdain of the stern headmaster.
Touchstone Pictures, Silver Screen Partners IV, A Steven Haft Production, Witt/Thomas Productions

Dawn of the Planet of the Apes
A group of scientists in San Francisco struggle to stay alive in the aftermath of a plague that is wiping out humanity, while Caesar tries to maintain dominance over his community of intelligent apes.
TSG Entertainment, Chernin Entertainment, Ingenious Media

The Big Lebowski
Jeffrey 'The Dude' Lebowski, a Los Angeles slacker who only wants to bowl and drink White Russians, is mistaken for another Jeffrey Lebowski, a wheelchair-bound millionaire, and finds himself dragged into a strange series of events involving nihilists, adult film producers, ferrets, errant toes, and large sums of money.
Gramercy Pictures, PolyGram Filmed Entertainment, Working Title Films

Jurassic World: Fallen Kingdom
Three years after Jurassic World was destroyed, Isla Nublar now sits abandoned. When the island's dormant volcano begins roaring to life, Owen and Claire mount a campaign to rescue the remaining dinosaurs from this extinction-level event.
Amblin Entertainment, Universal Pictures

Taken
While vacationing with a friend in Paris, an American girl is kidnapped by a gang of human traffickers intent on selling her into forced prostitution. Working against the clock, her ex-spy father must pull out all the stops to save her. But with his best years possibly behind him, the job may be more than he can handle.
Wintergreen Productions, EuropaCorp, M6 Films, Grive Productions, TPS Star, M6, All Pictures Media, 20th Century Fox, Canal+

E.T. the Extra-Terrestrial
An alien is left behind on Earth and saved by the 10-year-old Elliot who decides to keep him hidden in his home. While a task force hunts for the extra-terrestrial, Elliot, his brother, and his little sister Gertie form an emotional bond with their new friend, and try to help him find his way home.
Universal Pictures, Amblin Entertainment

Transformers
Young teenager Sam Witwicky becomes involved in the ancient struggle between two extraterrestrial factions of transforming robots – the heroic Autobots and the evil Decepticons. Sam holds the clue to unimaginable power and the Decepticons will stop at nothing to retrieve it.
DreamWorks Pictures, di Bonaventura Pictures, Tom DeSanto/Don Murphy Production

Kung Fu Panda
When the Valley of Peace is threatened, lazy Po the panda discovers his destiny as the "chosen one" and trains to become a kung fu hero, but transforming the unsleek slacker into a brave warrior won't be easy. It's up to Master Shifu and the Furious Five -- Tigress, Crane, Mantis, Viper and Monkey -- to give it a try.
DreamWorks Animation, Paramount

Despicable Me 2
Gru is recruited by the Anti-Villain League to help deal with a powerful new super criminal.
Illumination, Universal Pictures

X-Men
Two mutants, Rogue and Wolverine, come to a private academy for their kind whose resident superhero team, the X-Men, must oppose a terrorist organization with similar powers.
The Donners' Company, Bad Hat Harry Productions, 20th Century Fox

Cast Away
Chuck Nolan, a top international manager for FedEx, and Kelly, a Ph.D. student, are in love and heading towards marriage. Then Chuck's plane to Malaysia crashes at sea during a terrible storm. He's the only survivor, and finds himself marooned on a desolate island. With no way to escape, Chuck must find ways to survive in his new home.
Playtone, ImageMovers, 20th Century Fox, DreamWorks Pictures

Tangled
When the kingdom's most wanted-and most charming-bandit Flynn Rider hides out in a mysterious tower, he's taken hostage by Rapunzel, a beautiful and feisty tower-bound teen with 70 feet of magical, golden hair. Flynn's curious captor, who's looking for her ticket out of the tower where she's been locked away for years, strikes a deal with the handsome thief and the unlikely duo sets off on an action-packed escapade, complete with a super-cop horse, an over-protective chameleon and a gruff gang of pub thugs.
Walt Disney Animation Studios, Walt Disney Pictures

Green Book
Tony Lip, a bouncer in 1962, is hired to drive pianist Don Shirley on a tour through the Deep South in the days when African Americans, forced to find alternate accommodations and services due to segregation laws below the Mason-Dixon Line, relied on a guide called The Negro Motorist Green Book.
Participant, DreamWorks Pictures, Cinetic Media

Aladdin
Princess Jasmine grows tired of being forced to remain in the palace, so she sneaks out into the marketplace, in disguise, where she meets street urchin Aladdin. The couple falls in love, although Jasmine may only marry a prince. After being thrown in jail, Aladdin becomes embroiled in a plot to find a mysterious lamp, with which the evil Jafar hopes to rule the land.
Walt Disney Pictures, Walt Disney Feature Animation

In Time
In the not-too-distant future the aging gene has been switched off. To avoid overpopulation, time has become the currency and the way people pay for luxuries and necessities. The rich can live forever, while the rest try to negotiate for their immortality. A poor young man who comes into a fortune of time, though too late to help his mother from dying. He ends up on the run from a corrupt police force known as 'time keepers'.
New Regency Pictures, Strike Entertainment

2001: A Space Odyssey
Humanity finds a mysterious object buried beneath the lunar surface and sets off to find its origins with the help of HAL 9000, the world's most advanced super computer.
Stanley Kubrick Productions, Metro-Goldwyn-Mayer
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