How Cast Away should've done marketing on TikTok, Instagram & YouTube.
A 7.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Chuck Nolan, a top international manager for FedEx, and Kelly, a Ph.D. student, are in love and heading towards marriage. Then Chuck's plane to Malaysia crashes at sea during a terrible storm. He's the only survivor, and finds himself marooned on a desolate island. With no way to escape, Chuck must find ways to survive in his new home.

Playtone, ImageMovers, 20th Century Fox, DreamWorks Pictures
United States of America
Playtone, ImageMovers, 20th Century Fox, DreamWorks Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Cast Away. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Playtone, ImageMovers, 20th Century Fox, DreamWorks Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $90.0M making it. But not enough marketing it.
Cast Away grossed $430M on a $90.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$90.0M
Budget
Posts
Views
CPM
Box office gross: $430M on a $90.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Cast Away scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Cast AwayFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Cast Away Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in Russian, English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Cast Away already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Cast Away feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
10531 people on IMDB already love this film. None of them are in your CRM.
A 7.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Cast AwayFans
~55K in 60 days

@Cast AwayOfficial
~55K in 60 days

@Cast AwayClips
~55K in 60 days

@Cast AwayFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
430M
Based on $50K at $0.58 CPM avg.
Posts Deployed
10,531
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Cast Away campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Adventure, Drama title with a 7.7 rating and 10,531 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Amélie
At a tiny Parisian café, the adorable yet painfully shy Amélie accidentally discovers a gift for helping others. Soon Amelie is spending her days as a matchmaker, guardian angel, and all-around do-gooder. But when she bumps into a handsome stranger, will she find the courage to become the star of her very own love story?
France 3 Cinéma, Claudie Ossard Productions, MMC Independent, Tapioca Films, Sofica Sofinergie 5, Victoires Productions, Canal+, Filmstiftung Nordrhein-Westfalen, Union Générale Cinématographique (UGC), Miramax

The Sixth Sense
Following an unexpected tragedy, child psychologist Malcolm Crowe meets a nine year old boy named Cole Sear, who is hiding a dark secret.
Spyglass Entertainment, The Kennedy/Marshall Company, Hollywood Pictures, Barry Mendel Productions

Ocean's Eleven
Less than 24 hours into his parole, charismatic thief Danny Ocean is already rolling out his next plan: In one night, Danny's hand-picked crew of specialists will attempt to steal more than $150 million from three Las Vegas casinos. But to score the cash, Danny risks his chances of reconciling with ex-wife, Tess.
Village Roadshow Pictures, NPV Entertainment, Jerry Weintraub Productions, Section Eight, Warner Bros. Pictures

Rise of the Planet of the Apes
A highly intelligent chimpanzee named Caesar has been living a peaceful suburban life ever since he was born. But when he gets taken to a cruel primate facility, Caesar decides to revolt against those who have harmed him.
Dune Entertainment III, Dune Entertainment, Chernin Entertainment, Ingenious Media, Big Screen Productions, 20th Century Fox

No Country for Old Men
Llewelyn Moss stumbles upon dead bodies, $2 million and a hoard of heroin in a Texas desert, but methodical killer Anton Chigurh comes looking for it, with local sheriff Ed Tom Bell hot on his trail. The roles of prey and predator blur as the violent pursuit of money and justice collide.
Miramax, Scott Rudin Productions, Mike Zoss Productions, Paramount Vantage

I, Robot
In 2035, where robots are commonplace and abide by the three laws of robotics, a technophobic cop investigates an apparent suicide. Suspecting that a robot may be responsible for the death, his investigation leads him to believe that humanity may be in danger.
Davis Entertainment, Laurence Mark Productions, Canlaws Productions, 20th Century Fox, Overbrook Entertainment, Mediastream Vierte Film GmbH & Co. Vermarktungs KG

Kick-Ass
Dave Lizewski is an unnoticed high school student and comic book fan who one day decides to become a super-hero, even though he has no powers, training or meaningful reason to do so.
Marv Films, Lionsgate, Plan B Entertainment, Mandate International

The Incredible Hulk
Scientist Bruce Banner scours the planet for an antidote to the unbridled force of rage within him: the Hulk. But when the military masterminds who dream of exploiting his powers force him back to civilization, he finds himself coming face to face with a new, deadly foe.
Marvel Studios, Valhalla Motion Pictures

Fury
In the last months of World War II, as the Allies make their final push in the European theatre, a battle-hardened U.S. Army sergeant named 'Wardaddy' commands a Sherman tank called 'Fury' and its five-man crew on a deadly mission behind enemy lines. Outnumbered and outgunned, Wardaddy and his men face overwhelming odds in their heroic attempts to strike at the heart of Nazi Germany.
Columbia Pictures, QED International, LStar Capital, Le Grisbi Productions, Crave Films, Sony Pictures, Huayi Brothers Pictures

A Star Is Born
Seasoned musician Jackson Maine discovers — and falls in love with — struggling artist Ally. She has just about given up on her dream to make it big as a singer — until Jack coaxes her into the spotlight. But even as Ally's career takes off, the personal side of their relationship is breaking down, as Jack fights an ongoing battle with his own internal demons.
Thunder Road, 22 & Green, Gerber Pictures, Joint Effort, Malpaso Productions, Warner Bros. Pictures, Live Nation Productions

Taxi Driver
A mentally unstable Vietnam War veteran works as a night-time taxi driver in New York City where the perceived decadence and sleaze feed his urge for violent action.
Italo/Judeo Productions, Bill/Phillips, Columbia Pictures

The Devil Wears Prada
Andy moves to New York to work in the fashion industry. Her boss is extremely demanding, cruel and won't let her succeed if she doesn't fit into the high class elegant look of their magazine.
Fox 2000 Pictures, Dune Entertainment, Major Studio Partners, Peninsula Films, 20th Century Fox

Fifty Shades of Grey
When college senior Anastasia Steele steps in for her sick roommate to interview prominent businessman Christian Grey for their campus paper, little does she realize the path her life will take. Christian, as enigmatic as he is rich and powerful, finds himself strangely drawn to Ana, and she to him. Though sexually inexperienced, Ana plunges headlong into an affair -- and learns that Christian's true sexual proclivities push the boundaries of pain and pleasure.
Focus Features, Michael De Luca Productions, Trigger Street Productions

Good Will Hunting
Will Hunting has a genius-level IQ but chooses to work as a janitor at MIT. When he solves a difficult graduate-level math problem, his talents are discovered by Professor Gerald Lambeau, who decides to help the misguided youth reach his potential. When Will is arrested for attacking a police officer, Professor Lambeau makes a deal to get leniency for him if he will get treatment from therapist Sean Maguire.
Miramax, Lawrence Bender Productions, Be Gentlemen Limited Partnership

Knives Out
When renowned crime novelist Harlan Thrombey is found dead at his estate just after his 85th birthday, the inquisitive and debonair Detective Benoit Blanc is mysteriously enlisted to investigate. From Harlan's dysfunctional family to his devoted staff, Blanc sifts through a web of red herrings and self-serving lies to uncover the truth behind Harlan's untimely death.
Lionsgate, MRC, T-Street Productions

Pirates of the Caribbean: Dead Men Tell No Tales
Thrust into an all-new adventure, a down-on-his-luck Capt. Jack Sparrow feels the winds of ill-fortune blowing even more strongly when deadly ghost sailors led by his old nemesis, the evil Capt. Salazar, escape from the Devil's Triangle. Jack's only hope of survival lies in seeking out the legendary Trident of Poseidon, but to find it, he must forge an uneasy alliance with a brilliant and beautiful astronomer and a headstrong young man in the British navy.
Walt Disney Pictures, Jerry Bruckheimer Films, Infinitum Nihil

The Social Network
The tale of a new breed of cultural insurgent: a punk genius who sparked a revolution and changed the face of human interaction for a generation, and perhaps forever.
Columbia Pictures, Relativity Media, Scott Rudin Productions, Michael De Luca Productions, Trigger Street Productions

Prometheus
A team of explorers discover a clue to the origins of mankind on Earth, leading them on a journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race.
Dune Entertainment, Scott Free Productions, Brandywine Productions, 20th Century Fox

American Beauty
Lester Burnham, a depressed suburban father in a mid-life crisis, decides to turn his hectic life around after developing an infatuation with his daughter's attractive friend.
Jinks/Cohen Company, DreamWorks Pictures

The Godfather Part II
In the continuing saga of the Corleone crime family, a young Vito Corleone grows up in Sicily and in 1910s New York. In the 1950s, Michael Corleone attempts to expand the family business into Las Vegas, Hollywood and Cuba.
Paramount, The Coppola Company

2012
Dr. Adrian Helmsley, part of a worldwide geophysical team investigating the effect on the earth of radiation from unprecedented solar storms, learns that the earth's core is heating up. He warns U.S. President Thomas Wilson that the crust of the earth is becoming unstable and that without proper preparations for saving a fraction of the world's population, the entire race is doomed. Meanwhile, writer Jackson Curtis stumbles on the same information. While the world's leaders race to build "arks" to escape the impending cataclysm, Curtis struggles to find a way to save his family. Meanwhile, volcanic eruptions and earthquakes of unprecedented strength wreak havoc around the world.
Columbia Pictures, Centropolis Entertainment, Farewell Productions, The Mark Gordon Company

Shrek 2
Shrek, Fiona and Donkey set off to Far, Far Away to meet Fiona's mother and father. But not everyone is happy. Shrek and the King find it hard to get along, and there's tension in the marriage. The fairy godmother discovers that Shrek has married Fiona instead of her Son Prince Charming and sets about destroying their marriage.
DreamWorks Pictures, Pacific Data Images, DreamWorks Animation

Silver Linings Playbook
After spending eight months in a mental institution, a former teacher moves back in with his parents and tries to reconcile with his ex-wife.
The Weinstein Company

Call Me by Your Name
In 1980s Italy, a relationship begins between seventeen-year-old teenage Elio and the older adult man hired as his father's research assistant.
La Cinéfacture, RT Features, Frenesy Film, Water's End Productions, M.Y.R.A. Entertainment, CineFinance Italia

1917
At the height of the First World War, two young British soldiers must cross enemy territory and deliver a message that will stop a deadly attack on hundreds of soldiers.
DreamWorks Pictures, Reliance Entertainment, New Republic Pictures, Neal Street Productions, Mogambo Films, Amblin Partners

Me Before You
A small town girl is caught between dead-end jobs. A high-profile, successful man becomes wheelchair bound following an accident. The man decides his life is not worth living until the girl is hired for six months to be his new caretaker. Worlds apart and trapped together by circumstance, the two get off to a rocky start. But the girl becomes determined to prove to the man that life is worth living and as they embark on a series of adventures together, each finds their world changing in ways neither of them could begin to imagine.
New Line Cinema, Sunswept Entertainment, Metro-Goldwyn-Mayer

Finding Dory
Dory is reunited with her friends Nemo and Marlin in the search for answers about her past. What can she remember? Who are her parents? And where did she learn to speak Whale?
Pixar, Walt Disney Pictures

Zombieland
Columbus has made a habit of running from what scares him. Tallahassee doesn't have fears. If he did, he'd kick their ever-living ass. In a world overrun by zombies, these two are perfectly evolved survivors. But now, they're about to stare down the most terrifying prospect of all: each other.
Pariah, Columbia Pictures, Relativity Media

Raiders of the Lost Ark
When Dr. Indiana Jones – the tweed-suited professor who just happens to be a celebrated archaeologist – is hired by the government to locate the legendary Ark of the Covenant, he finds himself up against the entire Nazi regime.
Paramount, Lucasfilm Ltd.

The Shape of Water
An other-worldly story, set against the backdrop of Cold War era America circa 1962, where a mute janitor working at a lab falls in love with an amphibious man being held captive there and devises a plan to help him escape.
Double Dare You Productions, Fox Searchlight Pictures, Bull Productions, TSG Entertainment

Moana
In Ancient Polynesia, when a terrible curse incurred by Maui reaches an impetuous Chieftain's daughter's island, she answers the Ocean's call to seek out the demigod to set things right.
Walt Disney Pictures, Walt Disney Animation Studios, Hurwitz Creative

The Great Gatsby
An adaptation of F. Scott Fitzgerald's Long Island-set novel, where Midwesterner Nick Carraway is lured into the lavish world of his neighbor, Jay Gatsby. Soon enough, however, Carraway will see through the cracks of Gatsby's nouveau riche existence, where obsession, madness, and tragedy await.
Spectrum Films, Village Roadshow Pictures, Bazmark Films, Red Wagon Entertainment, Warner Bros. Pictures, A+E Studios

Ted
John Bennett, a man whose childhood wish of bringing his teddy bear to life came true, now must decide between keeping the relationship with the bear or his girlfriend, Lori.
Universal Pictures, MRC, Fuzzy Door Productions, Bluegrass Films, Smart Entertainment

Donnie Darko
After narrowly escaping a bizarre accident, a troubled teenager is plagued by visions of a large bunny rabbit that manipulates him to commit a series of crimes.
Flower Films, Gaylord Films, Adam Fields Productions, Pandora Cinema

Wreck-It Ralph
Wreck-It Ralph is the 9-foot-tall, 643-pound villain of an arcade video game named Fix-It Felix Jr., in which the game's titular hero fixes buildings that Ralph destroys. Wanting to prove he can be a good guy and not just a villain, Ralph escapes his game and lands in Hero's Duty, a first-person shooter where he helps the game's hero battle against alien invaders. He later enters Sugar Rush, a kart racing game set on tracks made of candies, cookies and other sweets. There, Ralph meets Vanellope von Schweetz who has learned that her game is faced with a dire threat that could affect the entire arcade, and one that Ralph may have inadvertently started.
Walt Disney Animation Studios, Walt Disney Pictures

The Hunger Games: Mockingjay - Part 2
With the nation of Panem in a full scale war, Katniss confronts President Snow in the final showdown. Teamed with a group of her closest friends – including Gale, Finnick, and Peeta – Katniss goes off on a mission with the unit from District 13 as they risk their lives to stage an assassination attempt on President Snow who has become increasingly obsessed with destroying her. The mortal traps, enemies, and moral choices that await Katniss will challenge her more than any arena she faced in The Hunger Games.
Lionsgate, Color Force, Studio Babelsberg

Pacific Rim
Using massive piloted robots to combat the alien threat, earth's survivors take the fight to the invading alien force lurking in the depths of the Pacific Ocean. Nearly defenseless in the face of the relentless enemy, the forces of mankind have no choice but to turn to two unlikely heroes who now stand as earth's final hope against the mounting apocalypse.
Double Dare You Productions, Legendary Pictures

Drive
Driver is a skilled Hollywood stuntman who moonlights as a getaway driver for criminals. Though he projects an icy exterior, lately he's been warming up to a pretty neighbor named Irene and her young son, Benicio. When Irene's husband gets out of jail, he enlists Driver's help in a million-dollar heist. The job goes horribly wrong, and Driver must risk his life to protect Irene and Benicio from the vengeful masterminds behind the robbery.
FilmDistrict, Bold Films, Marc Platt Productions, OddLot Entertainment, Motel Movies, Newbridge Film Capital
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