How The Devil Wears Prada should've done marketing on TikTok, Instagram & YouTube.
A 7.4-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Andy moves to New York to work in the fashion industry. Her boss is extremely demanding, cruel and won't let her succeed if she doesn't fit into the high class elegant look of their magazine.

Fox 2000 Pictures, Dune Entertainment, Major Studio Partners, Peninsula Films, 20th Century Fox
France, United States of America
Fox 2000 Pictures, Dune Entertainment, Major Studio Partners, Peninsula Films, 20th Century Fox catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Devil Wears Prada. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Fox 2000 Pictures, Dune Entertainment, Major Studio Partners, Peninsula Films, 20th Century Fox has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $35.0M making it. But not enough marketing it.
The Devil Wears Prada grossed $327M on a $35.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$35.0M
Budget
Posts
Views
CPM
Box office gross: $327M on a $35.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Devil Wears Prada scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The Devil Wears PradaFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Devil Wears Prada Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, French, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Devil Wears Prada already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Devil Wears Prada feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
11089 people on IMDB already love this film. None of them are in your CRM.
A 7.4 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.4
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The Devil Wears PradaFans
~55K in 60 days

@The Devil Wears PradaOfficial
~55K in 60 days

@The Devil Wears PradaClips
~55K in 60 days

@The Devil Wears PradaFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
327M
Based on $50K at $0.58 CPM avg.
Posts Deployed
11,089
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Devil Wears Prada campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Drama, Romance title with a 7.4 rating and 11,089 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
300M
CPM
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2.5K
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Posts
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Views
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CPM
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2012
Dr. Adrian Helmsley, part of a worldwide geophysical team investigating the effect on the earth of radiation from unprecedented solar storms, learns that the earth's core is heating up. He warns U.S. President Thomas Wilson that the crust of the earth is becoming unstable and that without proper preparations for saving a fraction of the world's population, the entire race is doomed. Meanwhile, writer Jackson Curtis stumbles on the same information. While the world's leaders race to build "arks" to escape the impending cataclysm, Curtis struggles to find a way to save his family. Meanwhile, volcanic eruptions and earthquakes of unprecedented strength wreak havoc around the world.
Columbia Pictures, Centropolis Entertainment, Farewell Productions, The Mark Gordon Company

Shrek 2
Shrek, Fiona and Donkey set off to Far, Far Away to meet Fiona's mother and father. But not everyone is happy. Shrek and the King find it hard to get along, and there's tension in the marriage. The fairy godmother discovers that Shrek has married Fiona instead of her Son Prince Charming and sets about destroying their marriage.
DreamWorks Pictures, Pacific Data Images, DreamWorks Animation

Silver Linings Playbook
After spending eight months in a mental institution, a former teacher moves back in with his parents and tries to reconcile with his ex-wife.
The Weinstein Company

Call Me by Your Name
In 1980s Italy, a relationship begins between seventeen-year-old teenage Elio and the older adult man hired as his father's research assistant.
La Cinéfacture, RT Features, Frenesy Film, Water's End Productions, M.Y.R.A. Entertainment, CineFinance Italia

1917
At the height of the First World War, two young British soldiers must cross enemy territory and deliver a message that will stop a deadly attack on hundreds of soldiers.
DreamWorks Pictures, Reliance Entertainment, New Republic Pictures, Neal Street Productions, Mogambo Films, Amblin Partners

Me Before You
A small town girl is caught between dead-end jobs. A high-profile, successful man becomes wheelchair bound following an accident. The man decides his life is not worth living until the girl is hired for six months to be his new caretaker. Worlds apart and trapped together by circumstance, the two get off to a rocky start. But the girl becomes determined to prove to the man that life is worth living and as they embark on a series of adventures together, each finds their world changing in ways neither of them could begin to imagine.
New Line Cinema, Sunswept Entertainment, Metro-Goldwyn-Mayer

Finding Dory
Dory is reunited with her friends Nemo and Marlin in the search for answers about her past. What can she remember? Who are her parents? And where did she learn to speak Whale?
Pixar, Walt Disney Pictures

Zombieland
Columbus has made a habit of running from what scares him. Tallahassee doesn't have fears. If he did, he'd kick their ever-living ass. In a world overrun by zombies, these two are perfectly evolved survivors. But now, they're about to stare down the most terrifying prospect of all: each other.
Pariah, Columbia Pictures, Relativity Media

Raiders of the Lost Ark
When Dr. Indiana Jones – the tweed-suited professor who just happens to be a celebrated archaeologist – is hired by the government to locate the legendary Ark of the Covenant, he finds himself up against the entire Nazi regime.
Paramount, Lucasfilm Ltd.

The Shape of Water
An other-worldly story, set against the backdrop of Cold War era America circa 1962, where a mute janitor working at a lab falls in love with an amphibious man being held captive there and devises a plan to help him escape.
Double Dare You Productions, Fox Searchlight Pictures, Bull Productions, TSG Entertainment

Moana
In Ancient Polynesia, when a terrible curse incurred by Maui reaches an impetuous Chieftain's daughter's island, she answers the Ocean's call to seek out the demigod to set things right.
Walt Disney Pictures, Walt Disney Animation Studios, Hurwitz Creative

The Great Gatsby
An adaptation of F. Scott Fitzgerald's Long Island-set novel, where Midwesterner Nick Carraway is lured into the lavish world of his neighbor, Jay Gatsby. Soon enough, however, Carraway will see through the cracks of Gatsby's nouveau riche existence, where obsession, madness, and tragedy await.
Spectrum Films, Village Roadshow Pictures, Bazmark Films, Red Wagon Entertainment, Warner Bros. Pictures, A+E Studios

Ted
John Bennett, a man whose childhood wish of bringing his teddy bear to life came true, now must decide between keeping the relationship with the bear or his girlfriend, Lori.
Universal Pictures, MRC, Fuzzy Door Productions, Bluegrass Films, Smart Entertainment

Donnie Darko
After narrowly escaping a bizarre accident, a troubled teenager is plagued by visions of a large bunny rabbit that manipulates him to commit a series of crimes.
Flower Films, Gaylord Films, Adam Fields Productions, Pandora Cinema

Wreck-It Ralph
Wreck-It Ralph is the 9-foot-tall, 643-pound villain of an arcade video game named Fix-It Felix Jr., in which the game's titular hero fixes buildings that Ralph destroys. Wanting to prove he can be a good guy and not just a villain, Ralph escapes his game and lands in Hero's Duty, a first-person shooter where he helps the game's hero battle against alien invaders. He later enters Sugar Rush, a kart racing game set on tracks made of candies, cookies and other sweets. There, Ralph meets Vanellope von Schweetz who has learned that her game is faced with a dire threat that could affect the entire arcade, and one that Ralph may have inadvertently started.
Walt Disney Animation Studios, Walt Disney Pictures

The Hunger Games: Mockingjay - Part 2
With the nation of Panem in a full scale war, Katniss confronts President Snow in the final showdown. Teamed with a group of her closest friends – including Gale, Finnick, and Peeta – Katniss goes off on a mission with the unit from District 13 as they risk their lives to stage an assassination attempt on President Snow who has become increasingly obsessed with destroying her. The mortal traps, enemies, and moral choices that await Katniss will challenge her more than any arena she faced in The Hunger Games.
Lionsgate, Color Force, Studio Babelsberg

Pacific Rim
Using massive piloted robots to combat the alien threat, earth's survivors take the fight to the invading alien force lurking in the depths of the Pacific Ocean. Nearly defenseless in the face of the relentless enemy, the forces of mankind have no choice but to turn to two unlikely heroes who now stand as earth's final hope against the mounting apocalypse.
Double Dare You Productions, Legendary Pictures

Drive
Driver is a skilled Hollywood stuntman who moonlights as a getaway driver for criminals. Though he projects an icy exterior, lately he's been warming up to a pretty neighbor named Irene and her young son, Benicio. When Irene's husband gets out of jail, he enlists Driver's help in a million-dollar heist. The job goes horribly wrong, and Driver must risk his life to protect Irene and Benicio from the vengeful masterminds behind the robbery.
FilmDistrict, Bold Films, Marc Platt Productions, OddLot Entertainment, Motel Movies, Newbridge Film Capital

GoodFellas
The true story of Henry Hill, a half-Irish, half-Sicilian Brooklyn kid who is adopted by neighbourhood gangsters at an early age and climbs the ranks of a Mafia family under the guidance of Jimmy Conway.
Winkler Films

Terminator 2: Judgment Day
Nearly 10 years have passed since Sarah Connor was targeted for termination by a cyborg from the future. Now her son, John, the future leader of the resistance, is the target for a newer, more deadly terminator. Once again, the resistance has managed to send a protector back to attempt to save John and his mother Sarah.
Lightstorm Entertainment, Carolco Pictures, Pacific Western, Le Studio Canal+

Back to the Future Part II
Marty and Doc are at it again in this wacky sequel to the 1985 blockbuster as the time-traveling duo head to 2015 to nip some McFly family woes in the bud. But things go awry thanks to bully Biff Tannen and a pesky sports almanac. In a last-ditch attempt to set things straight, Marty finds himself bound for 1955 and face to face with his teenage parents -- again.
Universal Pictures, Amblin Entertainment

The Terminator
In the post-apocalyptic future, reigning tyrannical supercomputers teleport a cyborg assassin known as the "Terminator" back to 1984 to kill Sarah Connor, whose unborn son is destined to lead insurgents against 21st century mechanical hegemony. Meanwhile, the human-resistance movement dispatches a lone warrior to safeguard Sarah. Can he stop the virtually indestructible killing machine?
Orion Pictures, Pacific Western, Hemdale Film, Cinema 84, Euro Film Funding

The Curious Case of Benjamin Button
Born under unusual circumstances, Benjamin Button springs into being as an elderly man in a New Orleans nursing home and ages in reverse. Twelve years after his birth, he meets Daisy, a child who flits in and out of his life as she grows up to be a dancer. Though he has all sorts of unusual adventures over the course of his life, it is his relationship with Daisy, and the hope that they will come together at the right time, that drives Benjamin forward.
Paramount, Warner Bros. Pictures, The Kennedy/Marshall Company

A Clockwork Orange
In a near-future Britain, young Alexander DeLarge and his pals get their kicks beating and raping anyone they please. When not destroying the lives of others, Alex swoons to the music of Beethoven. The state, eager to crack down on juvenile crime, gives an incarcerated Alex the option to undergo an invasive procedure that'll rob him of all personal agency. In a time when conscience is a commodity, can Alex change his tune?
Warner Bros. Pictures, Hawk Films

X-Men: First Class
Before Charles Xavier and Erik Lensherr took the names Professor X and Magneto, they were two young men discovering their powers for the first time. Before they were arch-enemies, they were closest of friends, working together with other mutants (some familiar, some new), to stop the greatest threat the world has ever known.
The Donners' Company, Bad Hat Harry Productions, 20th Century Fox

John Wick: Chapter 2
John Wick is forced out of retirement by a former associate looking to seize control of a shadowy international assassins’ guild. Bound by a blood oath to aid him, Wick travels to Rome and does battle against some of the world’s most dangerous killers.
Thunder Road, 87Eleven, Summit Entertainment

Edward Scissorhands
A small suburban town receives a visit from a castaway unfinished science experiment named Edward.
20th Century Fox

Incredibles 2
Elastigirl springs into action to save the day, while Mr. Incredible faces his greatest challenge yet – taking care of the problems of his three children.
Walt Disney Pictures, Pixar

How to Train Your Dragon
As the son of a Viking leader on the cusp of manhood, shy Hiccup Horrendous Haddock III faces a rite of passage: he must kill a dragon to prove his warrior mettle. But after downing a feared dragon, he realizes that he no longer wants to destroy it, and instead befriends the beast – which he names Toothless – much to the chagrin of his warrior father.
DreamWorks Animation, Paramount

American Sniper
U.S. Navy SEAL Chris Kyle takes his sole mission—protect his comrades—to heart and becomes one of the most lethal snipers in American history. His pinpoint accuracy not only saves countless lives but also makes him a prime target of insurgents. Despite grave danger and his struggle to be a good husband and father to his family back in the States, Kyle serves four tours of duty in Iraq. However, when he finally returns home, he finds that he cannot leave the war behind.
RatPac Entertainment, Village Roadshow Pictures, 22 & Indiana Pictures, Malpaso Productions, Warner Bros. Pictures, Mad Chance

Divergent
In a world divided into factions based on personality types, Tris learns that she's been classified as Divergent and won't fit in. When she discovers a plot to destroy Divergents, Tris and the mysterious Four must find out what makes Divergents dangerous before it's too late.
Summit Entertainment, Red Wagon Entertainment

Birdman or (The Unexpected Virtue of Ignorance)
A fading actor best known for his portrayal of a popular superhero attempts to mount a comeback by appearing in a Broadway play. As opening night approaches, his attempts to become more altruistic, rebuild his career, and reconnect with friends and family prove more difficult than expected.
TSG Entertainment, Worldview Entertainment, New Regency Pictures, M Productions, Le Grisbi Productions

X-Men: Apocalypse
After the re-emergence of the world's first mutant, world-destroyer Apocalypse, the X-Men must unite to defeat his extinction level plan.
The Donners' Company, Bad Hat Harry Productions, Genre Films, Hutch Parker Entertainment, 20th Century Fox

Life Is Beautiful
A touching story of an Italian book seller of Jewish ancestry who lives in his own little fairy tale. His creative and happy life would come to an abrupt halt when his entire family is deported to a concentration camp during World War II. While locked up he tries to convince his son that the whole thing is just a game.
Melampo Cinematografica, Miramax

Once Upon a Time… in Hollywood
Los Angeles, 1969. TV star Rick Dalton, a struggling actor specializing in westerns, and stuntman Cliff Booth, his best friend, try to survive in a constantly changing movie industry. Dalton is the neighbor of the young and promising actress and model Sharon Tate, who has just married the prestigious Polish director Roman Polanski…
Heyday Films, Columbia Pictures, Bona Film Group

The Hobbit: The Desolation of Smaug
The Dwarves, Bilbo and Gandalf have successfully escaped the Misty Mountains, and Bilbo has gained the One Ring. They all continue their journey to get their gold back from the Dragon, Smaug.
Warner Bros. Pictures, WingNut Films, New Line Cinema, Metro-Goldwyn-Mayer

Justice League
Fuelled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne and Diana Prince assemble a team of metahumans consisting of Barry Allen, Arthur Curry and Victor Stone to face the catastrophic threat of Steppenwolf and the Parademons who are on the hunt for three Mother Boxes on Earth.
RatPac Entertainment, Cruel & Unusual Films, Atlas Entertainment, Warner Bros. Pictures, DC Films

Star Wars: Episode II - Attack of the Clones
Following an assassination attempt on Senator Padmé Amidala, Jedi Knights Anakin Skywalker and Obi-Wan Kenobi investigate a mysterious plot that could change the galaxy forever.
Lucasfilm Ltd.

Ice Age
With the impending ice age almost upon them, a mismatched trio of prehistoric critters – Manny the woolly mammoth, Diego the saber-toothed tiger and Sid the giant sloth – find an orphaned infant and decide to return it to its human parents. Along the way, the unlikely allies become friends but, when enemies attack, their quest takes on far nobler aims.
20th Century Fox Animation, 20th Century Fox, Blue Sky Studios

Blade Runner 2049
Thirty years after the events of the first film, a new blade runner, LAPD Officer K, unearths a long-buried secret that has the potential to plunge what's left of society into chaos. K's discovery leads him on a quest to find Rick Deckard, a former LAPD blade runner who has been missing for 30 years.
Torridon Films, 16:14 Entertainment, Scott Free Productions, Columbia Pictures, Alcon Entertainment, Thunderbird Entertainment, Warner Bros. Pictures

The Amazing Spider-Man 2
For Peter Parker, life is busy. Between taking out the bad guys as Spider-Man and spending time with the person he loves, Gwen Stacy, high school graduation cannot come quickly enough. Peter has not forgotten about the promise he made to Gwen’s father to protect her by staying away, but that is a promise he cannot keep. Things will change for Peter when a new villain, Electro, emerges, an old friend, Harry Osborn, returns, and Peter uncovers new clues about his past.
Marvel Entertainment, Columbia Pictures, Matt Tolmach Productions, Arad Productions

Ex Machina
Caleb, a coder at the world's largest internet company, wins a competition to spend a week at a private mountain retreat belonging to Nathan, the reclusive CEO of the company. But when Caleb arrives at the remote location he finds that he will have to participate in a strange and fascinating experiment in which he must interact with the world's first true artificial intelligence, housed in the body of a beautiful robot girl.
DNA Films, Film4 Productions, IAC Films, Scott Rudin Productions
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