How Ready or Not should've done marketing on TikTok, Instagram & YouTube.
A 7.1-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

A bride's wedding night takes a sinister turn when her eccentric new in-laws force her to take part in a terrifying game.

Mythology Entertainment, Vinson Films, Fox Searchlight Pictures, Radio Silence
United States of America
Mythology Entertainment, Vinson Films, Fox Searchlight Pictures, Radio Silence catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Ready or Not. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Mythology Entertainment, Vinson Films, Fox Searchlight Pictures, Radio Silence has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $6.0M making it. But not enough marketing it.
Ready or Not grossed $57.6M on a $6.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$6.0M
Budget
Posts
Views
CPM
Box office gross: $57.6M on a $6.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Ready or Not scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Ready or NotFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Ready or Not Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Ready or Not already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Ready or Not feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
3909 people on IMDB already love this film. None of them are in your CRM.
A 7.1 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.1
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Ready or NotFans
~55K in 60 days

@Ready or NotOfficial
~55K in 60 days

@Ready or NotClips
~55K in 60 days

@Ready or NotFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
57.6M
Based on $50K at $0.58 CPM avg.
Posts Deployed
3,909
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Ready or Not campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Horror, Thriller title with a 7.1 rating and 3,909 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
300M
CPM
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Posts
2.5K
Views
56M
CPM
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Posts
3.1K
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Views
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CPM
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Posts
200
Views
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CPM
$0.31

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Rocky II
After Rocky goes the distance with champ Apollo Creed, both try to put the fight behind them and move on. Rocky settles down with Adrian but can't put his life together outside the ring, while Creed seeks a rematch to restore his reputation. Soon enough, the "Master of Disaster" and the "Italian Stallion" are set on a collision course for a climactic battle that is brutal and unforgettable.
Winkler Films, United Artists
![[REC] movie poster](https://image.tmdb.org/t/p/w500/pqINeili6YJBlr8X6u7LdEzW6Yg.jpg)
[REC]
A television reporter and cameraman follow emergency workers into a dark apartment building and are quickly locked inside with something terrifying.
Filmax, Castelao Productions, Canal+ España, TVE, ICO, ICAA

Life of Brian
Brian Cohen is an average young Jewish man, but through a series of ridiculous events, he gains a reputation as the Messiah. When he's not dodging his followers or being scolded by his shrill mother, the hapless Brian has to contend with the pompous Pontius Pilate and acronym-obsessed members of a separatist movement. Rife with Monty Python's signature absurdity, the tale finds Brian's life paralleling Biblical lore, albeit with many more laughs.
HandMade Films, Python (Monty) Pictures Limited

Okja
A young girl named Mija risks everything to prevent a powerful, multi-national company from kidnapping her best friend - a massive animal named Okja.
Kate Street Picture Company, Plan B Entertainment, Lewis Pictures, Next Entertainment World

AVP: Alien vs. Predator
When scientists discover something in the Arctic that appears to be a buried Pyramid, they send a research team out to investigate. Little do they know that they are about to step into a hunting ground where Aliens are grown as sport for the Predator race.
Revolution Sun Studios, Impact Pictures, Studio Babelsberg, Davis Entertainment, Stillking Films, Brandywine Productions, Lonlink Productions, Kut Productions, Inside Track Films, Charenton Productions Limited, 20th Century Fox

Blow
A boy named George Jung grows up in a struggling family in the 1950's. His mother nags at her husband as he is trying to make a living for the family. It is finally revealed that George's father cannot make a living and the family goes bankrupt. George does not want the same thing to happen to him, and his friend Tuna, in the 1960's, suggests that he deal marijuana. He is a big hit in California in the 1960's, yet he goes to jail, where he finds out about the wonders of cocaine. As a result, when released, he gets rich by bringing cocaine to America. However, he soon pays the price.
New Line Cinema, Spanky Pictures, Apostle

1408
A man who specializes in debunking paranormal occurrences checks into the fabled room 1408 in the Dolphin Hotel. Soon after settling in, he confronts genuine terror.
di Bonaventura Pictures, Dimension Films, The Weinstein Company, Metro-Goldwyn-Mayer, Lionsgate

Ant-Man and the Wasp: Quantumania
Super-Hero partners Scott Lang and Hope van Dyne, along with with Hope's parents Janet van Dyne and Hank Pym, and Scott's daughter Cassie Lang, find themselves exploring the Quantum Realm, interacting with strange new creatures and embarking on an adventure that will push them beyond the limits of what they thought possible.
Marvel Studios, Kevin Feige Productions

Saw III
Jigsaw has disappeared. Along with his new apprentice Amanda, the puppet-master behind the cruel, intricate games that have terrified a community and baffled police has once again eluded capture and vanished. While city detective scrambles to locate him, Doctor Lynn Denlon and Jeff Reinhart are unaware that they are about to become the latest pawns on his vicious chessboard.
Twisted Pictures, Evolution Entertainment, Lionsgate

Clueless
Shallow, rich and socially successful Cher is at the top of her Beverly Hills high school's pecking scale. Seeing herself as a matchmaker, Cher first coaxes two teachers into dating each other. Emboldened by her success, she decides to give hopelessly klutzy new student Tai a makeover. When Tai becomes more popular than she is, Cher realizes that her disapproving ex-stepbrother was right about how misguided she was -- and falls for him.
Paramount

Greenland
John Garrity, his estranged wife and their young son embark on a perilous journey to find sanctuary as a planet-killing comet hurtles toward Earth. Amid terrifying accounts of cities getting levelled, the Garritys experience the best and worst in humanity. As the countdown to the global apocalypse approaches zero, their incredible trek culminates in a desperate and last-minute flight to a possible safe haven.
STX Films, Thunder Road, Anton, G-BASE, Riverstone Pictures, Truenorth Productions

Rocky IV
Rocky Balboa proudly holds the world heavyweight boxing championship, but a new challenger has stepped forward: Drago, a six-foot-four, 261-pound fighter who has the backing of the Soviet Union.
Winkler Films, United Artists

The Passion of the Christ
A graphic portrayal of the last twelve hours of Jesus of Nazareth's life.
Icon Productions

The Fighter
Boxer "Irish" Micky Ward's unlikely road to the world light welterweight title. His Rocky-like rise was shepherded by half-brother Dicky, a boxer-turned-trainer who rebounded in life after nearly being KO'd by drugs and crime.
Paramount, The Weinstein Company, Relativity Media, Mandeville Films, Closest to the Hole Productions, Rogue Pictures, Protozoa Pictures

If I Stay
Mia Hall, a talented young cellist, thought the most difficult decision she would ever have to make would be whether to pursue her musical dreams at prestigious Juilliard or follow her heart to be with the love of her life, Adam, a rock singer/guitarist. However, a car wreck changes everything in an instant, and now Mia's life hangs in the balance. Suspended between life and death, Mia faces a choice that will decide her future.
New Line Cinema, Metro-Goldwyn-Mayer, Di Novi Pictures

Robin Hood
With King Richard off to the Crusades, Prince John and his slithering minion, Sir Hiss, set about taxing Nottingham's citizens with support from the corrupt sheriff - and staunch opposition by the wily Robin Hood and his band of merry men.
Walt Disney Productions

Gone in Sixty Seconds
Upon learning that he has to come out of retirement to steal 50 cars in one night to save his brother Kip's life, former car thief Randall "Memphis" Raines enlists help from a few "boost happy" pals to accomplish a seemingly impossible feat. From countless car chases to relentless cops, the high-octane excitement builds as Randall swerves around more than a few roadblocks to keep Kip alive.
Touchstone Pictures, Jerry Bruckheimer Films

The Beach
Twenty-something Richard travels to Thailand and finds himself in possession of a strange map. Rumours state that it leads to a solitary beach paradise, a tropical bliss - excited and intrigued, he sets out to find it.
Figment Films

Contact
A radio astronomer receives the first extraterrestrial radio signal ever picked up on Earth. As the world powers scramble to decipher the message and decide upon a course of action, she must make some difficult decisions between her beliefs, the truth, and reality.
South Side Amusement Company, Warner Bros. Pictures

Matilda
An extraordinarily intelligent young girl from a cruel and uncaring family discovers she possesses telekinetic powers and is sent off to a school headed by a tyrannical principal.
Jersey Films, TriStar Pictures

Donnie Brasco
An FBI undercover agent infiltrates the mob and identifies more with the mafia life at the expense of his regular one.
Phoenix Pictures, Mark Johnson Productions, Baltimore Pictures, TriStar Pictures

Need for Speed
The film revolves around a local street-racer who partners with a rich and arrogant business associate, only to find himself framed by his colleague and sent to prison. After he gets out, he joins a New York-to-Los Angeles race to get revenge. But when the ex-partner learns of the scheme, he puts a massive bounty on the racer's head, forcing him to run a cross-country gauntlet of illegal racers in all manner of supercharged vehicles.
Revolution Sun Studios, Reliance Entertainment, Bandito Brothers, Touchstone Pictures, Electronic Arts, DreamWorks Pictures, RAI Cinema, Leone Film Group, Andrea Leone Films

Don Jon
A New Jersey guy dedicated to his family, friends, and church, develops unrealistic expectations from watching porn and works to find happiness and intimacy with his potential true love.
Ram Bergman Productions, HitRecord Films, Voltage Pictures

Hotel Transylvania 3: Summer Vacation
Dracula, Mavis, Johnny and the rest of the Drac Pack take a vacation on a luxury Monster Cruise Ship, where Dracula falls in love with the ship’s captain, Ericka, who’s secretly a descendant of Abraham Van Helsing, the notorious monster slayer.
Columbia Pictures, Sony Pictures Animation

Airplane!
An ex-fighter pilot forced to take over the controls of an airliner when the flight crew succumbs to food poisoning.
Paramount, Howard W. Koch Productions

Wedding Crashers
John and his buddy, Jeremy are emotional criminals who know how to use a woman's hopes and dreams for their own carnal gain. Their modus operandi: crashing weddings. Normally, they meet guests who want to toast the romantic day with a random hook-up. But when John meets Claire, he discovers what true love – and heartache – feels like.
Avery Pix, New Line Cinema, Tapestry Films

Into the Woods
In a woods filled with magic and fairy tale characters, a baker and his wife set out to end the curse put on them by their neighbor, a spiteful witch.
Walt Disney Pictures, Marc Platt Productions, Lucamar Productions

Pitch Black
When their ship crash-lands on a remote planet, the marooned passengers soon learn that escaped convict Riddick isn't the only thing they have to fear. Deadly creatures lurk in the shadows, waiting to attack in the dark, and the planet is rapidly plunging into the utter blackness of a total eclipse. With the body count rising, the doomed survivors are forced to turn to Riddick with his eerie eyes to guide them through the darkness to safety. With time running out, there's only one rule: Stay in the light.
Interscope Communications

Stuart Little
The adventures of a heroic and debonair stalwart mouse named Stuart Little with human qualities, who faces some comic misadventures while searching for his lost bird friend and living with a human family as their child.
Franklin/Waterman Productions, Columbia Pictures, Global Medien KG, Red Wagon Entertainment

Scooby-Doo
Join the Mystery Inc. gang as they take on their biggest challenge yet! When they're invited to Spooky Island, a popular amusement park, they soon discover that the attractions aren't the only things that are spooky. Strange things are happening, and it's up to Scooby, Shaggy, Fred, Daphne, and Velma to uncover the truth behind the mysterious happenings.
Mosaic Media Group, Warner Bros. Pictures
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