How Blow should've done marketing on TikTok, Instagram & YouTube.
A 7.4-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

A boy named George Jung grows up in a struggling family in the 1950's. His mother nags at her husband as he is trying to make a living for the family. It is finally revealed that George's father cannot make a living and the family goes bankrupt. George does not want the same thing to happen to him, and his friend Tuna, in the 1960's, suggests that he deal marijuana. He is a big hit in California in the 1960's, yet he goes to jail, where he finds out about the wonders of cocaine. As a result, when released, he gets rich by bringing cocaine to America. However, he soon pays the price.

New Line Cinema, Spanky Pictures, Apostle
United States of America
New Line Cinema, Spanky Pictures, Apostle catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Blow. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
New Line Cinema, Spanky Pictures, Apostle has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $53.0M making it. But not enough marketing it.
Blow grossed $83.3M on a $53.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$53.0M
Budget
Posts
Views
CPM
Box office gross: $83.3M on a $53.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Blow scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @BlowFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Blow Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Blow already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Blow feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
4006 people on IMDB already love this film. None of them are in your CRM.
A 7.4 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.4
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@BlowFans
~55K in 60 days

@BlowOfficial
~55K in 60 days

@BlowClips
~55K in 60 days

@BlowFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
83.3M
Based on $50K at $0.58 CPM avg.
Posts Deployed
4,006
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Blow campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Crime, Drama title with a 7.4 rating and 4,006 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
Homestead
How Createable generated 300M+ views for Homestead through high-volume short-form distribution.
Posts
2.9K
Views
300M
CPM
$0.58

God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Posts
2.5K
Views
56M
CPM
$0.43

Angel Guild
How Createable generated 182.21M views through a multi-title Angel Studios short-form distribution engine.
Posts
3.1K
Views
180M
CPM
$0.91

Dinesh D'Souza
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
306
Views
10M
CPM
$1.00

Solo Mio
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
566
Views
68M
CPM
$0.58

Code 3
How Createable generated 30M+ views for Code 3 from only 200 short-form posts.
Posts
200
Views
30M
CPM
$0.31

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Ram Bergman Productions, HitRecord Films, Voltage Pictures

Hotel Transylvania 3: Summer Vacation
Dracula, Mavis, Johnny and the rest of the Drac Pack take a vacation on a luxury Monster Cruise Ship, where Dracula falls in love with the ship’s captain, Ericka, who’s secretly a descendant of Abraham Van Helsing, the notorious monster slayer.
Columbia Pictures, Sony Pictures Animation

Airplane!
An ex-fighter pilot forced to take over the controls of an airliner when the flight crew succumbs to food poisoning.
Paramount, Howard W. Koch Productions

Wedding Crashers
John and his buddy, Jeremy are emotional criminals who know how to use a woman's hopes and dreams for their own carnal gain. Their modus operandi: crashing weddings. Normally, they meet guests who want to toast the romantic day with a random hook-up. But when John meets Claire, he discovers what true love – and heartache – feels like.
Avery Pix, New Line Cinema, Tapestry Films

Into the Woods
In a woods filled with magic and fairy tale characters, a baker and his wife set out to end the curse put on them by their neighbor, a spiteful witch.
Walt Disney Pictures, Marc Platt Productions, Lucamar Productions

Pitch Black
When their ship crash-lands on a remote planet, the marooned passengers soon learn that escaped convict Riddick isn't the only thing they have to fear. Deadly creatures lurk in the shadows, waiting to attack in the dark, and the planet is rapidly plunging into the utter blackness of a total eclipse. With the body count rising, the doomed survivors are forced to turn to Riddick with his eerie eyes to guide them through the darkness to safety. With time running out, there's only one rule: Stay in the light.
Interscope Communications

Stuart Little
The adventures of a heroic and debonair stalwart mouse named Stuart Little with human qualities, who faces some comic misadventures while searching for his lost bird friend and living with a human family as their child.
Franklin/Waterman Productions, Columbia Pictures, Global Medien KG, Red Wagon Entertainment

Scooby-Doo
Join the Mystery Inc. gang as they take on their biggest challenge yet! When they're invited to Spooky Island, a popular amusement park, they soon discover that the attractions aren't the only things that are spooky. Strange things are happening, and it's up to Scooby, Shaggy, Fred, Daphne, and Velma to uncover the truth behind the mysterious happenings.
Mosaic Media Group, Warner Bros. Pictures

Snowden
CIA employee Edward Snowden leaks thousands of classified documents to the press.
KrautPack Entertainment, Vendian Entertainment, Endgame Entertainment

Murder Mystery
On a long-awaited trip to Europe, a New York City cop and his hairdresser wife scramble to solve a baffling murder aboard a billionaire's yacht.
Vinson Films, Endgame Entertainment, Tower Hill Entertainment, Denver and Delilah Productions, Happy Madison Productions

Platoon
As a young and naive recruit in Vietnam, Chris Taylor faces a moral crisis when confronted with the horrors of war and the duality of man.
Hemdale Film Corporation, Cinema 86, Cinema 84, Orion Pictures

Dumbo
A young elephant, whose oversized ears enable him to fly, helps save a struggling circus, but when the circus plans a new venture, Dumbo and his friends discover dark secrets beneath its shiny veneer.
Tim Burton Productions, Walt Disney Pictures, Moving Picture Company, Infinite Detective, Secret Machine Entertainment, British Film Commission, South Australian Film Corporation

Zoolander
Clear the runway for Derek Zoolander, VH1's three-time male model of the year. His face falls when hippie-chic Hansel scooters in to steal this year's award. The evil fashion guru Mugatu seizes the opportunity to turn Derek into a killing machine. It's a well-designed conspiracy and only with the help of Hansel and a few well-chosen accessories like Matilda can Derek make the world safe for male models everywhere.
Tenth Planet Productions, Paramount, Village Roadshow Pictures, VH1 Television, NPV Entertainment, Scott Rudin Productions, MFP Munich Film Partners GmbH & Company I. Produktions KG, Red Hour

Bridesmaids
Annie's life is a mess. But when she finds out her lifetime best friend is engaged, she simply must serve as Lillian's maid of honor. Though lovelorn and broke, Annie bluffs her way through the expensive and bizarre rituals. With one chance to get it perfect, she’ll show Lillian and her bridesmaids just how far you’ll go for someone you love.
Apatow Productions, Relativity Media

The Book Thief
While subjected to the horrors of WWII Germany, young Liesel finds solace by stealing books and sharing them with others. Under the stairs in her home, a Jewish refugee is being sheltered by her adoptive parents.
Studio Babelsberg, Fox 2000 Pictures, Sunswept Entertainment

The Commuter
A businessman, on his daily commute home, gets unwittingly caught up in a criminal conspiracy that threatens not only his life but the lives of those around him.
StudioCanal, Ombra Films, TF1 Films Production, The Picture Company, Canal+, Ciné+, Lionsgate, TF1

The Mummy: Tomb of the Dragon Emperor
Archaeologist Rick O'Connell travels to China, pitting him against an emperor from the 2,000-year-old Han dynasty who's returned from the dead to pursue a quest for world domination. This time, O'Connell enlists the help of his wife and son to quash the so-called 'Dragon Emperor' and his abuse of supernatural power.
Universal Pictures, Relativity Media, Sommers Company, The, Alphaville Films, Beijing Happy Pictures, China Film Co-Production Corporation, Giant Studios, Hivemind, Internationale Filmproduktion Blackbird Dritte, Nowita Pictures, Shanghai Film Group, Edko Films

Pain & Gain
Daniel Lugo, manager of the Sun Gym in 1990s Miami, decides that there is only one way to achieve his version of the American dream: extortion. To achieve his goal, he recruits musclemen Paul and Adrian as accomplices. After several failed attempts, they abduct rich businessman Victor Kershaw and convince him to sign over all his assets to them. But when Kershaw makes it out alive, authorities are reluctant to believe his story.
Paramount, De Line Pictures

Hell or High Water
A divorced dad and his ex-con brother resort to a desperate scheme in order to save their family's farm in West Texas.
Sidney Kimmel Entertainment, Film 44, OddLot Entertainment, Estrella Media, Lionsgate, CBS Films, Sierra/Affinity

Dirty Grandpa
Jason Kelly is one week away from marrying his boss's uber-controlling daughter, putting him on the fast track for a partnership at the law firm. However, when the straight-laced Jason is tricked into driving his foul-mouthed grandfather, Dick, to Daytona for spring break, his pending nuptials are suddenly in jeopardy. Between riotous frat parties, bar fights, and an epic night of karaoke, Dick is on a quest to live his life to the fullest and bring Jason along for the ride.
Covert Media, Lionsgate, BillBlock Media, QED International, Josephson Entertainment, Ninjas Runnin' Wild Productions

Public Enemies
Depression-era bank robber John Dillinger's charm and audacity endear him to much of America's downtrodden public, but he's also a thorn in the side of J. Edgar Hoover and the fledgling FBI. Desperate to capture the elusive outlaw, Hoover makes Dillinger his first Public Enemy Number One and assigns his top agent, Melvin Purvis, the task of bringing him in dead or alive.
Relativity Media, Forward Pass, Misher Films, Tribeca Productions, Appian Way, dentsu, Universal Pictures

Alvin and the Chipmunks
A struggling songwriter named Dave Seville finds success when he comes across a trio of singing chipmunks: mischievous leader Alvin, brainy Simon, and chubby, impressionable Theodore.
Fox 2000 Pictures, Regency Enterprises, Bagdasarian Productions, Dune Entertainment, 20th Century Fox

The Lion King II: Simba's Pride
The circle of life continues for Simba, now fully grown and in his rightful place as the king of Pride Rock. Simba and Nala have given birth to a daughter, Kiara who's as rebellious as her father was. But Kiara drives her parents to distraction when she catches the eye of Kovu, the son of the evil lioness, Zira. Will Kovu steal Kiara's heart?
Disney Television Animation, DisneyToon Studios, Walt Disney Pictures

Antz
A neurotic worker ant in love with a rebellious princess rises to unlikely stardom when he switches places with a soldier. Signing up to march in a parade, he ends up under the command of a bloodthirsty general. But he's actually been enlisted to fight against a termite army.
DreamWorks Animation, Pacific Data Images, DreamWorks Pictures

American Made
The true story of pilot Barry Seal, who transported contraband for the CIA and the Medellin cartel in the 1980s.
Vendian Entertainment, Imagine Entertainment, Cross Creek Pictures, Quadrant Pictures, dentsu, Gobierno de Colombia

American Reunion
The characters we met a little more than a decade ago return to East Great Falls for their high school reunion. In one long-overdue weekend, they will discover what has changed, who hasn’t, and that time and distance can’t break the bonds of friendship.
Universal Pictures

Over the Hedge
A scheming raccoon fools a mismatched family of forest creatures into helping him repay a debt of food, by invading the new suburban sprawl that popped up while they were hibernating – and learns a lesson about family himself.
DreamWorks Animation, Paramount

Knight and Day
A fugitive couple goes on a glamorous and sometimes deadly adventure where nothing and no one – even themselves – are what they seem. Amid shifting alliances and unexpected betrayals, they race across the globe, with their survival ultimately hinging on the battle of truth vs. trust.
Pink Machine, Tree Line Films, Dune Entertainment, Regency Enterprises, 20th Century Fox

The Addams Family
When a man claiming to be long-lost Uncle Fester reappears after 25 years lost, the family plans a celebration to wake the dead. But the kids barely have time to warm up the electric chair before Morticia begins to suspect Fester is fraud when he can't recall any of the details of Fester's life.
Scott Rudin Productions, Orion Pictures, Paramount

Perfect Strangers
During a dinner, a group of friends decide to share whatever message or phone call they will receive during the evening, with unforeseen consequences.
Medusa Film, Mediaset Premium, MiC, EsseQuamVideri, Lotus Production

Equilibrium
In a dystopian future, a totalitarian regime maintains peace by subduing the populace with a drug, and displays of emotion are punishable by death. A man in charge of enforcing the law rises to overthrow the system.
Blue Tulip Productions, Dimension Films

Zero Dark Thirty
A chronicle of the decade-long hunt for al-Qaeda terrorist leader Osama bin Laden after the September 2001 attacks, and his death at the hands of the Navy S.E.A.L. Team 6 in May, 2011.
Columbia Pictures, Annapurna Pictures, First Light

The Black Phone
Finney Blake, a shy but clever 13-year-old boy, is abducted by a sadistic killer and trapped in a soundproof basement where screaming is of little use. When a disconnected phone on the wall begins to ring, Finney discovers that he can hear the voices of the killer’s previous victims. And they are dead set on making sure that what happened to them doesn’t happen to Finney.
Universal Pictures, Blumhouse Productions, Crooked Highway

Neighbors 2: Sorority Rising
A sorority moves in next door to the home of Mac and Kelly Radner who have a young child. The Radner's enlist their former nemeses from the fraternity to help battle the raucous sisters.
Perfect World Pictures, Point Grey Pictures, Good Universe, Universal Pictures
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