How The Mummy: Tomb of the Dragon Emperor should've done marketing on TikTok, Instagram & YouTube.
A 5.5-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Archaeologist Rick O'Connell travels to China, pitting him against an emperor from the 2,000-year-old Han dynasty who's returned from the dead to pursue a quest for world domination. This time, O'Connell enlists the help of his wife and son to quash the so-called 'Dragon Emperor' and his abuse of supernatural power.

Universal Pictures, Relativity Media, Sommers Company, The, Alphaville Films, Beijing Happy Pictures, China Film Co-Production Corporation, Giant Studios, Hivemind, Internationale Filmproduktion Blackbird Dritte, Nowita Pictures, Shanghai Film Group, Edko Films
Canada, China, Germany, Hong Kong, United States of America
Universal Pictures, Relativity Media, Sommers Company, The, Alphaville Films, Beijing Happy Pictures, China Film Co-Production Corporation, Giant Studios, Hivemind, Internationale Filmproduktion Blackbird Dritte, Nowita Pictures, Shanghai Film Group, Edko Films catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Mummy: Tomb of the Dragon Emperor. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Universal Pictures, Relativity Media, Sommers Company, The, Alphaville Films, Beijing Happy Pictures, China Film Co-Production Corporation, Giant Studios, Hivemind, Internationale Filmproduktion Blackbird Dritte, Nowita Pictures, Shanghai Film Group, Edko Films has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $145M making it. But not enough marketing it.
The Mummy: Tomb of the Dragon Emperor grossed $403M on a $145M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$145M
Budget
Posts
Views
CPM
Box office gross: $403M on a $145M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Mummy: Tomb of the Dragon Emperor scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The Mummy: Tomb of the Dragon EmperorFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Mummy: Tomb of the Dragon Emperor Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, Mandarin, Sanskrit, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Mummy: Tomb of the Dragon Emperor already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Mummy: Tomb of the Dragon Emperor feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
4121 people on IMDB already love this film. None of them are in your CRM.
A 5.5 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
5.5
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The Mummy: Tomb of the Dragon EmperorFans
~55K in 60 days

@The Mummy: Tomb of the Dragon EmperorOfficial
~55K in 60 days

@The Mummy: Tomb of the Dragon EmperorClips
~55K in 60 days

@The Mummy: Tomb of the Dragon EmperorFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
403M
Based on $50K at $0.58 CPM avg.
Posts Deployed
4,121
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Mummy: Tomb of the Dragon Emperor campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Adventure, Action, Fantasy title with a 5.5 rating and 4,121 ratings. Real numbers.
What the pipeline produces.
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Blue Tulip Productions, Dimension Films

Zero Dark Thirty
A chronicle of the decade-long hunt for al-Qaeda terrorist leader Osama bin Laden after the September 2001 attacks, and his death at the hands of the Navy S.E.A.L. Team 6 in May, 2011.
Columbia Pictures, Annapurna Pictures, First Light

The Black Phone
Finney Blake, a shy but clever 13-year-old boy, is abducted by a sadistic killer and trapped in a soundproof basement where screaming is of little use. When a disconnected phone on the wall begins to ring, Finney discovers that he can hear the voices of the killer’s previous victims. And they are dead set on making sure that what happened to them doesn’t happen to Finney.
Universal Pictures, Blumhouse Productions, Crooked Highway

Neighbors 2: Sorority Rising
A sorority moves in next door to the home of Mac and Kelly Radner who have a young child. The Radner's enlist their former nemeses from the fraternity to help battle the raucous sisters.
Perfect World Pictures, Point Grey Pictures, Good Universe, Universal Pictures

Lethal Weapon
Veteran buttoned-down LAPD detective Roger Murtaugh is partnered with unhinged cop Martin Riggs, who -- distraught after his wife's death -- has a death wish and takes unnecessary risks with criminals at every turn. The odd couple embark on their first homicide investigation as partners, involving a young woman known to Murtaugh with ties to a drug and prostitution ring.
Silver Pictures, Warner Bros. Pictures

A Christmas Carol
Miser Ebenezer Scrooge is awakened on Christmas Eve by spirits who reveal to him his own miserable existence, what opportunities he wasted in his youth, his current cruelties, and the dire fate that awaits him if he does not change his ways. Scrooge is faced with his own story of growing bitterness and meanness, and must decide what his own future will hold: death or redemption.
Walt Disney Pictures, ImageMovers

Ice Age: Collision Course
Set after the events of Continental Drift, Scrat's epic pursuit of his elusive acorn catapults him outside of Earth, where he accidentally sets off a series of cosmic events that transform and threaten the planet. To save themselves from peril, Manny, Sid, Diego, and the rest of the herd leave their home and embark on a quest full of thrills and spills, highs and lows, laughter and adventure while traveling to exotic new lands and locations.
Blue Sky Studios, 20th Century Fox Animation, 20th Century Fox

Misery
Novelist Paul Sheldon crashes his car on a snowy Colorado road. He is found by Annie Wilkes, the "number one fan" of Paul's heroine Misery Chastaine. Annie is also dangerously unstable, and Paul finds himself crippled, drugged, and at her mercy.
Castle Rock Entertainment, Nelson Entertainment

The Princess Bride
In this enchantingly cracked fairy tale, the beautiful Princess Buttercup and the dashing Westley must overcome staggering odds to find happiness amid six-fingered swordsmen, murderous princes, Sicilians and rodents of unusual size. But even death can't stop these true lovebirds from triumphing.
The Princess Bride Ltd., Buttercup Films Ltd., Act III Productions

The Royal Tenenbaums
Royal Tenenbaum and his wife Etheline had three children and then they separated. All three children are extraordinary --- all geniuses. Virtually all memory of the brilliance of the young Tenenbaums was subsequently erased by two decades of betrayal, failure, and disaster. Most of this was generally considered to be their father's fault. "The Royal Tenenbaums" is the story of the family's sudden, unexpected reunion one recent winter.
Touchstone Pictures, American Empirical Pictures

Warrior
The youngest son of an alcoholic former boxer returns home, where he's trained by his father for competition in a mixed martial arts tournament – a path that puts the fighter on a collision course with his estranged, older brother.
Lionsgate, Mimran Schur Pictures, Solaris Film, Filmtribe

Perfume: The Story of a Murderer
Jean-Baptiste Grenouille, born in the stench of 18th century Paris, develops a superior olfactory sense, which he uses to create the world's finest perfumes. However, his work takes a dark turn as he tries to preserve scents in the search for the ultimate perfume.
Rising Star, VIP Medienfonds 4, Nouvelles Éditions de Films (NEF), Davis Films, Ikiru Films, Constantin Film, MEDIA Programme of the European Union, DreamWorks Pictures, Summit Entertainment, Bernd Eichinger Productions, CNC, Castelao Productions, Eurimages, Atresmedia, Filmax

The Adjustment Bureau
A man glimpses the future Fate has planned for him – and chooses to fight for his own destiny. Battling the powerful Adjustment Bureau across, under and through the streets of New York, he risks his destined greatness to be with the only woman he's ever loved.
Universal Pictures, MRC, Gambit Pictures

Power Rangers
Saban's Power Rangers follows five ordinary teens who must become something extraordinary when they learn that their small town of Angel Grove — and the world — is on the verge of being obliterated by an alien threat. Chosen by destiny, our heroes quickly discover they are the only ones who can save the planet. But to do so, they will have to overcome their real-life issues and before it’s too late, band together as the Power Rangers.
Lionsgate, Saban Brands, Saban Films, Temple Hill Entertainment, TIK Films

The Circle
A young tech worker takes a job at a powerful Internet corporation, quickly rises up the company's ranks, and soon finds herself in a perilous situation concerning privacy, surveillance and freedom. She comes to learn that her decisions and actions will determine the future of humanity.
Playtone, Image Nation, Likely Story, STX Films, IM Global, EuropaCorp

Carrie
A reimagining of the classic horror tale about Carrie White, a shy girl outcast by her peers and sheltered by her deeply religious mother, who unleashes telekinetic terror on her small town after being pushed too far at her senior prom.
Misher Films, Screen Gems, Metro-Goldwyn-Mayer

Robots
Rodney Copperbottom is a young robot inventor who dreams of making the world a better place, until the evil Ratchet takes over Big Weld Industries. Now, Rodney's dreams – and those of his friends – are in danger of becoming obsolete.
Blue Sky Studios, 20th Century Fox Animation, 20th Century Fox

The DUFF
Bianca's universe turns upside down when she learns that her high school refers to her as a ‘DUFF' (Designated Ugly Fat Friend). Hoping to erase that label, she enlists the help of a charming jock and her favorite teacher. Together they'll face the school's mean girl and remind everyone that we are all someone's DUFF… and that's totally fine.
Wonderland Sound and Vision, CBS Films, Vast Entertainment

The Invisible Guest
Barcelona, Spain. Adrián Doria, a young and successful businessman accused of murder, meets one night with Virginia Goodman, an expert interrogation lawyer, in order to devise a defense strategy.
Think Studio, Nostromo Pictures, Colosé Producciones, ICEC, ICAA, Movistar+, TV3, Atresmedia, Orange, Cosmopolitan TV

Miracle in Cell No. 7
Separated from his daughter, a father with an intellectual disability must prove his innocence when he is jailed for the death of a commander's child.
Lanistar Media, Motion Content Group, CJ Entertainment Turkey

Moulin Rouge!
A celebration of love and creative inspiration takes place in the infamous, gaudy and glamorous Parisian nightclub, at the cusp of the 20th century. A young poet, who is plunged into the heady world of Moulin Rouge, begins a passionate affair with the club's most notorious and beautiful star.
20th Century Fox, Bazmark Films

Deepwater Horizon
A story set on the offshore drilling rig Deepwater Horizon, which exploded during April 2010 and created the worst oil spill in U.S. history.
Summit Entertainment, Participant, di Bonaventura Pictures, Closest to the Hole Productions, Leverage, TIK Films, Lionsgate

Sonic the Hedgehog 2
After settling in Green Hills, Sonic is eager to prove he has what it takes to be a true hero. His test comes when Dr. Robotnik returns, this time with a new partner, Knuckles, in search for an emerald that has the power to destroy civilizations. Sonic teams up with his own sidekick, Tails, and together they embark on a globe-trotting journey to find the emerald before it falls into the wrong hands.
Original Film, Blur Studio, Marza Animation Planet, Paramount, SEGA

Evil Dead
Five young friends find the mysterious and fiercely powerful Book of the Dead, and unable to resist its temptation, release a violent demon on a bloodthirsty quest to possess them all.
TriStar Pictures, FilmDistrict, Ghost House Pictures

The Giver
In a seemingly perfect community, without war, pain, suffering, differences or choice, a young boy is chosen to learn from an elderly man about the true pain and pleasure of the "real" world.
The Weinstein Company, Asis Productions, Tonik Productions, Walden Media, Yucaipa Films

The Rock
When vengeful General Francis X. Hummel seizes control of Alcatraz Island and threatens to launch missiles loaded with deadly chemical weapons into San Francisco, only a young FBI chemical weapons expert and notorious Federal prisoner have the stills to penetrate the impregnable island fortress and take him down.
Don Simpson/Jerry Bruckheimer Films, Hollywood Pictures

Fear and Loathing in Las Vegas
Raoul Duke and his attorney Dr. Gonzo drive a red convertible across the Mojave desert to Las Vegas with a suitcase full of drugs to cover a motorcycle race. As their consumption of drugs increases at an alarming rate, the stoned duo trash their hotel room and fear legal repercussions. Duke begins to drive back to L.A., but after an odd run-in with a cop, he returns to Sin City and continues his wild drug binge.
Summit Entertainment, Universal Pictures, Fear and Loathing LLC, Rhino Films, Shark Productions

Spirit: Stallion of the Cimarron
As a wild stallion travels across the frontiers of the Old West, he befriends a young human and finds true love with a mare.
DreamWorks Animation, DreamWorks Pictures

The Lovely Bones
After being brutally murdered, 14-year-old Susie Salmon watches from heaven over her grief-stricken family -- and her killer. As she observes their daily lives, she must balance her thirst for revenge with her desire for her family to heal.
WingNut Films, DreamWorks Pictures, Film4 Productions

Scary Movie 2
While the original parodied slasher flicks like Scream, Keenen Ivory Wayans's sequel to Scary Movie takes comedic aim at haunted house movies. A group of students visit a mansion called "Hell House," and murderous high jinks ensue.
Brad Grey Pictures, Gold/Miller Productions, Wayans Bros. Entertainment, Dimension Films

Blue Is the Warmest Color
Adèle's life is changed when she meets Emma, a young woman with blue hair, who will allow her to discover desire, to assert herself as a woman and as an adult. In front of others, Adele grows, seeks herself, loses herself, finds herself.
Wild Bunch, SCOPE Pictures, Quat'sous Films, France 2 Cinéma, RTBF, Alcatraz Films, Vértigo Films

Allied
In 1942, an intelligence officer in North Africa encounters a female French Resistance fighter on a deadly mission behind enemy lines. When they reunite in London, their relationship is tested by the pressures of war.
Paramount, GK Films, ImageMovers, Huahua Media

Exodus: Gods and Kings
The defiant leader Moses rises up against the Egyptian Pharaoh Ramses, setting 400,000 slaves on a monumental journey of escape from Egypt and its terrifying cycle of deadly plagues.
Volcano Films, Chernin Entertainment, Scott Free Productions, Babieka Films

Dilwale Dulhania Le Jayenge
Raj is a rich, carefree, happy-go-lucky second generation NRI. Simran is the daughter of Chaudhary Baldev Singh, who in spite of being an NRI is very strict about adherence to Indian values. Simran has left for India to be married to her childhood fiancé. Raj leaves for India with a mission at his hands, to claim his lady love under the noses of her whole family. Thus begins a saga.
Yash Raj Films

The Golden Compass
After overhearing a shocking secret, precocious orphan Lyra Belacqua trades her carefree existence roaming the halls of Jordan College for an otherworldly adventure in the far North, unaware that it's part of her destiny.
Depth of Field, New Line Cinema, Scholastic Productions, Ingenious Media

Uncut Gems
A charismatic New York City jeweler always on the lookout for the next big score makes a series of high-stakes bets that could lead to the windfall of a lifetime. Howard must perform a precarious high-wire act, balancing business, family, and encroaching adversaries on all sides in his relentless pursuit of the ultimate win.
A24, Sikelia Productions, Scott Rudin Productions, IAC Films, Elara Pictures

Robin Hood
When soldier Robin happens upon the dying Robert of Loxley, he promises to return the man's sword to his family in Nottingham. There, he assumes Robert's identity; romances his widow, Marion; and draws the ire of the town's sheriff and King John's henchman, Godfrey.
Scott Free Productions, Imagine Entertainment, Relativity Media
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