How Superhero Movie should've done marketing on TikTok, Instagram & YouTube.
A 5.2-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

The team behind Scary Movie takes on the comic book genre in this tale of Rick Riker, a nerdy teen imbued with superpowers by a radioactive dragonfly. And because every hero needs a nemesis, enter Lou Landers, aka the villainously goofy Hourglass.

Dimension Films, The Weinstein Company, Metro-Goldwyn-Mayer, Craig Mazin Company
United States of America
Dimension Films, The Weinstein Company, Metro-Goldwyn-Mayer, Craig Mazin Company catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Superhero Movie. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Dimension Films, The Weinstein Company, Metro-Goldwyn-Mayer, Craig Mazin Company has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $35.0M making it. But not enough marketing it.
Superhero Movie grossed $25.9M on a $35.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$35.0M
Budget
Posts
Views
CPM
Box office gross: $25.9M on a $35.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Superhero Movie scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Superhero MovieFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Superhero Movie Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Superhero Movie already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Superhero Movie feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1643 people on IMDB already love this film. None of them are in your CRM.
A 5.2 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
5.2
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Superhero MovieFans
~55K in 60 days

@Superhero MovieOfficial
~55K in 60 days

@Superhero MovieClips
~55K in 60 days

@Superhero MovieFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
25.9M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,643
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Superhero Movie campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Action, Science Fiction title with a 5.2 rating and 1,643 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
Homestead
How Createable generated 300M+ views for Homestead through high-volume short-form distribution.
Posts
2.9K
Views
300M
CPM
$0.58

God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Posts
2.5K
Views
56M
CPM
$0.43

Angel Guild
How Createable generated 182.21M views through a multi-title Angel Studios short-form distribution engine.
Posts
3.1K
Views
180M
CPM
$0.91

Dinesh D'Souza
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
306
Views
10M
CPM
$1.00

Solo Mio
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
566
Views
68M
CPM
$0.58

Code 3
How Createable generated 30M+ views for Code 3 from only 200 short-form posts.
Posts
200
Views
30M
CPM
$0.31

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ImageMovers, 20th Century Fox, DreamWorks Pictures

A Nightmare on Elm Street Part 2: Freddy's Revenge
Jesse Walsh moves with his family into the home of the lone survivor from a series of attacks by dream-stalking monster Freddy Krueger. There, Jesse is bedeviled by nightmares and inexplicably violent impulses. It turns out Freddy is out to possess him in order to continue his reign of terror in the real world.
New Line Cinema, Smart Egg Pictures, Heron Communications, Media Home Entertainment

Frozen
When three skiers find themselves stranded on a chair lift at a New England ski resort that has closed for the next week, they are forced to make life or death choices that prove to be more perilous than staying put and freezing to death.
ArieScope Pictures, A Bigger Boat

Sister Act 2: Back in the Habit
Deloris Van Cartier is again asked to don the nun's habit to help a run-down Catholic school, presided over by Mother Superior. And if trying to reach out to a class full of uninterested students wasn't bad enough, the sisters discover that the school is due to be closed by the unscrupulous chief of a local authority.
Touchstone Pictures, Scott Rudin Productions, Steel Pictures, Buena Vista Pictures

42
In 1946, Branch Rickey (Harrison Ford), owner of the Brooklyn Dodgers, took a stand against Major League Baseball's infamous colour line when he signed Jackie Robinson (Chadwick Boseman) to the team. The deal put both men in the crosshairs of the public, the press and even other players. Facing unabashed racism from every side, Robinson was forced to demonstrate tremendous courage and let his talent on the field wins over fans and his teammates – silencing his critics and forever changing the world by changing the game of baseball.
Warner Bros. Pictures, Legendary Pictures

Little Nicky
After the lord of darkness decides he will not cede his throne to any of his three sons, the two most powerful of them escape to Earth to create a kingdom for themselves. This action closes the portal filtering sinful souls to Hell and causes Satan to wither away. He must send his most weak but beloved son, Little Nicky, to Earth to return his brothers to Hell.
Avery Pix, New Line Cinema, Happy Madison Productions, RSC Media, Robert Simonds Productions

Blazing Saddles
A town—where everyone seems to be named Johnson—stands in the way of the railroad. In order to grab their land, robber baron Hedley Lamarr sends his henchmen to make life in the town unbearable. After the sheriff is killed, the town demands a new sheriff from the Governor, so Hedley convinces him to send the town the first black sheriff in the west.
Crossbow Productions, Warner Bros. Pictures

Vampire Academy
Rose, a rebellious half-vampire/half-human guardian-in-training and her best friend, Lissa -- a mortal, royal vampire Princess - have been on the run when they are captured and returned to St. Vladamirs Academy, the very place where they believe their lives may be in most jeopardy. Rose will sacrifice everything to protect Lissa from those who intend to exploit her from within the Academy walls and the Strigoi (immortal, evil vampires) who hunt her kind from outside its sanctuary.
Montford / Murphy Productions, Preger Entertainment

The 13th Warrior
A Muslim ambassador exiled from his homeland, Ahmad ibn Fadlan finds himself in the company of Vikings. While the behavior of the Norsemen initially offends ibn Fadlan, the more cultured outsider grows to respect the tough, if uncouth, warriors. During their travels together, ibn Fadlan and the Vikings get word of an evil presence closing in, and they must fight the frightening and formidable force, which was previously thought to exist only in legend.
Touchstone Pictures

Spiral: From the Book of Saw
Working in the shadow of an esteemed police veteran, brash Detective Ezekiel “Zeke” Banks and his rookie partner take charge of a grisly investigation into murders that are eerily reminiscent of the city’s gruesome past. Unwittingly entrapped in a deepening mystery, Zeke finds himself at the center of the killer’s morbid game.
Twisted Pictures, Lionsgate, Serendipity Productions, Dahlstar

Extinction
A chief mechanic at a factory, haunted by apocalyptic nightmares, becomes a hero when Earth is invaded by a mysterious army bent on destruction.
Good Universe, Mandeville Films

Another Cinderella Story
A guy who danced with what could be the girl of his dreams at a costume ball only has one hint at her identity: the Zune she left behind as she rushed home in order to make her curfew. And with a once-in-a-lifetime opportunity in front of him, he sets out to find his masked beauty.
Warner Premiere, CS2 Films, Dylan Sellers Productions

Outside the Wire
In the near future, a drone pilot is sent into a deadly militarized zone and must work with an android officer to locate a doomsday device.
Inspire Entertainment, Automatik Entertainment, Pioneer Stilking Films, Leeding Media

Ransom
When a rich man's son is kidnapped, he cooperates with the police at first but then tries a unique tactic against the criminals.
Touchstone Pictures

The Death of Stalin
When dictator Joseph Stalin dies, his parasitic cronies square off in a frantic power struggle to become the next Soviet leader. As they bumble, brawl and back-stab their way to the top, the question remains — just who is running the government?
Title Media, Main Journey, Free Range Films, Quad Productions, Gaumont, France 3 Cinéma, La Compagnie Cinématographique, Panache Productions, Canal+, Ciné+, France Télévisions, AFPI

The Midnight Sky
A lone scientist in the Arctic races to contact a crew of astronauts returning home to a mysterious global catastrophe.
Smoke House Pictures, Syndicate Films, Anonymous Content, Truenorth Productions

Dark Skies
From the producers of Paranormal Activity, Insidious, and Sinister comes Dark Skies: a supernatural thriller that follows a young family living in the suburbs. As husband and wife Daniel and Lacey Barret witness an escalating series of disturbing events involving their family, their safe and peaceful home quickly unravels. When it becomes clear that the Barret family is being targeted by an unimaginably terrifying and deadly force, Daniel and Lacey take matters in their own hands to solve the mystery of what is after their family.
Cinema Vehicle Services, Alliance Films, Automatik Entertainment, Blumhouse Productions

For Your Eyes Only
A British spy ship has sunk and on board was a hi-tech encryption device. James Bond is sent to find the device that holds British launching instructions before the enemy Soviets get to it first.
United Artists, Eon Productions, Danjaq

Trick 'r Treat
Four interwoven stories that occur on Halloween: an everyday high school principal has a secret life as a serial killer; a college virgin might have just met the one guy for her; a group of teenagers pull a mean prank, and a bitter old recluse receives an uninvited guest.
Legendary Pictures, Bad Hat Harry Productions, Little Sam Films, Warner Bros. Pictures

Duel
Traveling businessman David Mann angers the driver of a rusty tanker while crossing the California desert. A simple trip turns deadly, as Mann struggles to stay on the road while the tanker plays cat and mouse with his life.
Universal Television, American Broadcasting Company (ABC)

The Bad Guys
When the Bad Guys, a crew of criminal animals, are finally caught after years of heists and being the world’s most-wanted villains, Mr. Wolf brokers a deal to save them all from prison.
DreamWorks Animation, Universal Pictures

The Third Man
In postwar Vienna, Austria, Holly Martins, a writer of pulp Westerns, arrives penniless as a guest of his childhood chum Harry Lime, only to learn he has died. Martins develops a conspiracy theory after learning of a "third man" present at the time of Harry's death, running into interference from British officer Major Calloway, and falling head-over-heels for Harry's grief-stricken lover, Anna.
London Films Productions, British Lion Films

Flags of Our Fathers
There were five Marines and one Navy Corpsman photographed raising the U.S. flag on Mt. Suribachi by Joe Rosenthal on February 23, 1945. This is the story of three of the six surviving servicemen - John 'Doc' Bradley, Pvt. Rene Gagnon and Pvt. Ira Hayes - who fought in the battle to take Iwo Jima from the Japanese.
DreamWorks Pictures, Warner Bros. Pictures, Amblin Entertainment, Malpaso Productions

RoboCop 2
After a successful deployment of the RoboCop Law Enforcement unit, OCP sees its goal of urban pacification come closer and closer, but as this develops, a new narcotic known as "Nuke" invades the streets led by God-delirious leader Cane. As this menace grows, it may prove to be too much for Murphy to handle. OCP tries to replicate the success of the first unit, but ends up with failed prototypes with suicidal issues... until Dr. Faxx, a scientist straying away from OCP's path, uses Cane as the new subject for the RoboCop 2 project, a living God.
Orion Pictures

The Blue Lagoon
Two small children and a ship's cook survive a shipwreck and find safety on an idyllic tropical island. Soon, however, the cook dies and the young boy and girl are left on their own. Days become years and Emmeline and Richard make a home for themselves surrounded by exotic creatures and nature's beauty. But will they ever see civilization again?
Columbia Pictures

The Losers
On a mission deep in the Bolivian jungle, a team of elite commandos finds itself on the receiving end of a lethal betrayal. Now presumed dead, the men join forces with a mysterious operative named Aisha to hunt down their enemy and even the score.
Dark Castle Entertainment, Weed Road Pictures, Warner Bros. Pictures, DC Vertigo

Garden State
Andrew returns to his hometown for the funeral of his mother, a journey that reconnects him with past friends. The trip coincides with his decision to stop taking his powerful antidepressants. A chance meeting with Sam - a girl also suffering from various maladies - opens up the possibility of rekindling emotional attachments, confronting his psychologist father, and perhaps beginning a new life.
Fox Searchlight Pictures, Double Feature Films, Jersey Films, Camelot Pictures, Large's Ark Productions, Miramax

The Last Boy Scout
When the girl that detective Joe Hallenback is protecting gets murdered, the boyfriend of the murdered girl attempts to investigate and solve the case. What they discover is that there is deep seated corruption going on between a crooked politician and the owner of a pro football team.
Geffen Pictures, Silver Pictures, Warner Bros. Pictures

Napoleon Dynamite
A listless and alienated teenager decides to help his new friend win the class presidency in their small western high school, while he must deal with his bizarre family life back home.
MTV Films, Access Films, Napoleon Pictures Limited, Fox Searchlight Pictures, Paramount

Before We Go
A woman who is robbed on her way to catch the 1:30 train to Boston is left stranded in New York City. She meets a man who helps her during the course of the night and the two form a romance.
Wonderland Sound and Vision, G4 Productions, Nutmeg Film Productions

National Lampoon's Van Wilder
Van Wilder has been attending college for far too many years and is scared to graduate, but Van’s father eventually realizes what is going on. When he stops paying his son's tuition fees, Van must come up with the money if he wants to stay in college, so he and his friends come up with a great fund-raising idea – throwing parties. However, when the college magazine finds out and reporter, Gwen is sent to do a story on Van Wilder, things get a little complicated.
Tapestry Films, Myriad Pictures, Artisan Entertainment

District B13
Set in the ghettos of Paris in 2010, an undercover cop and ex-thug try to infiltrate a gang in order to defuse a neutron bomb.
Canal+, EuropaCorp, TF1 Films Production, Magnolia Pictures

Mary Queen of Scots
In 1561, Mary Stuart, widow of the King of France, returns to Scotland, reclaims her rightful throne and menaces the future of Queen Elizabeth I as ruler of England, because she has a legitimate claim to the English throne. Betrayals, rebellions, conspiracies and their own life choices imperil both Queens. They experience the bitter cost of power, until their tragic fate is finally fulfilled.
Focus Features, Working Title Films, Perfect World Pictures, 3dot Productions

Good Boys
A group of young boys on the cusp of becoming teenagers embark on an epic quest to fix their broken drone before their parents get home.
Good Universe, Point Grey Pictures

Son of the Mask
Tim Avery, an aspiring cartoonist, finds himself in a predicament when his dog stumbles upon the mask of Loki. Then after conceiving an infant son "born of the mask", he discovers just how looney child raising can be.
New Line Cinema, Kumar Mobiliengesellschaft mbH & Co. Projekt Nr. 1 KG, Dark Horse Entertainment, Radar Pictures, Working Title Films

Batman: The Killing Joke
As Batman hunts for the escaped Joker, the Clown Prince of Crime attacks the Gordon family to prove a diabolical point mirroring his own fall into madness.
Warner Bros. Animation, DC Comics, DC Entertainment
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