How When Marnie Was There should've done marketing on TikTok, Instagram & YouTube.
A 8-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Upon being sent to live with relatives in the countryside due to an illness, an emotionally distant adolescent girl becomes obsessed with an abandoned mansion and infatuated with a girl who lives there - a girl who may or may not be real.

Studio Ghibli, Hakuhodo DY Media Partners, KDDI, Nippon Television Network Corporation, TOHO, dentsu, Universal Studios Home Entertainment, The Walt Disney Company (Japan), Mitsubishi
Japan
Studio Ghibli, Hakuhodo DY Media Partners, KDDI, Nippon Television Network Corporation, TOHO, dentsu, Universal Studios Home Entertainment, The Walt Disney Company (Japan), Mitsubishi catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers When Marnie Was There. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Studio Ghibli, Hakuhodo DY Media Partners, KDDI, Nippon Television Network Corporation, TOHO, dentsu, Universal Studios Home Entertainment, The Walt Disney Company (Japan), Mitsubishi has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $0 making it. But not enough marketing it.
When Marnie Was There grossed $34.9M on a $0 budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$0
Budget
Posts
Views
CPM
Box office gross: $34.9M on a $0 budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put When Marnie Was There scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @When Marnie Was ThereFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'When Marnie Was There Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in Japanese, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where When Marnie Was There already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make When Marnie Was There feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1617 people on IMDB already love this film. None of them are in your CRM.
A 8 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
8
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@When Marnie Was ThereFans
~55K in 60 days

@When Marnie Was ThereOfficial
~55K in 60 days

@When Marnie Was ThereClips
~55K in 60 days

@When Marnie Was ThereFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
34.9M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,617
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K When Marnie Was There campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Animation, Drama, Family title with a 8 rating and 1,617 ratings. Real numbers.
What the pipeline produces.
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FilmNation Entertainment, Transfilm, Archery Pictures, Ciné+, France 2 Cinéma, Canal+, France Télévisions Distribution

The Voices
A mentally unhinged factory worker must decide whether to listen to his talking cat and become a killer, or follow his dog's advice to keep striving for normalcy.
1984 Private Defense Contractors, Mandalay Vision, Studio Babelsberg

The French Connection
Tough narcotics detective 'Popeye' Doyle is in hot pursuit of a suave French drug dealer who may be the key to a huge heroin-smuggling operation.
D'Antoni Productions, Schine-Moore Productions, 20th Century Fox

Triangle of Sadness
A celebrity model couple are invited on a luxury cruise for the uber-rich, helmed by an unhinged, alcoholic captain. What first appears Instagrammable ends catastrophically, leaving the survivors stranded on a desert island in a struggle of hierarchy.
30WEST, ARTE, BBC Film, TRT, Turkish Radio & Television, Bord Cadre Films, Coproduction Office, Film i Väst, Heretic, Imperative Entertainment, Piano, Sovereign Films, Plattform Produktion, SVT, Svensk Filminspelning, Essential Films, ZDF, Svenska Filminstitutet, Eurimages, Medienboard Berlin-Brandenburg, The Danish Film Institute, Canal+, Ciné+, DR, Nordisk Film & TV Fond, BFI, MOIN Filmförderung Hamburg Schleswig-Holstein, SF Studios, Bac Films, Curzon Film World

The Insider
A research chemist comes under personal and professional attack when he decides to appear in a 60 Minutes exposé on Big Tobacco.
Touchstone Pictures, Forward Pass, Kaitz Productions, Mann/Roth Productions, Spyglass Entertainment

Pay It Forward
Like some other kids, 12-year-old Trevor McKinney believed in the goodness of human nature. Like many other kids, he was determined to change the world for the better. Unlike most other kids, he succeeded.
Bel Air Entertainment, Warner Bros. Pictures, Tapestry Films

You Get Me
After arguing with his girlfriend, Ali, Tyler lands in the arms of sexy new girl, Holly. The next morning, he finds that not only does Ali agree to take him back, but Holly is a new student at their school and is dead set on her new man.
Awesomeness Films, Good Universe

Peter Rabbit
Peter Rabbit's feud with Mr. McGregor escalates to greater heights than ever before as they rival for the affections of the warm-hearted animal lover who lives next door.
Columbia Pictures, Animal Logic, 2.0 Entertainment, Olive Bridge Entertainment, Screen Australia, Screen NSW, Sony Pictures Animation

Bloodsport
U.S. soldier Frank Dux has come to Hong Kong to be accepted into the Kumite, a highly secret and extremely violent martial arts competition. While trying to gain access into the underground world of clandestine fighters, he also has to avoid military officers who consider him to be AWOL. After enduring a difficult training and beginning a romance with journalist Janice Kent, Frank is given the opportunity to fight. But can he survive?
Cannon Group

The Forest
Set in the Aokigahara Forest, a real-life place in Japan where people go to end their lives. Against this backdrop, a young American woman comes in search of her twin sister, who has mysteriously disappeared.
Lava Bear Films, AI Film, Phantom Four

Winchester
San Jose, California, 1906. Isolated in her labyrinthine mansion, eccentric firearm heiress Sarah Winchester believes that she is being haunted by the souls of those killed by the guns manufactured by her company.
Imagination Design Works, Blacklab Entertainment, Lionsgate, CBS Films, Screen Australia, Screen Queensland, Film Victoria, Eclipse Pictures

Old School
Three friends attempt to recapture their glory days by opening up a fraternity near their alma mater.
The Montecito Picture Company, DreamWorks Pictures

Hotel Transylvania: Transformania
When Van Helsing's mysterious invention, the "Monsterfication Ray," goes haywire, Drac and his monster pals are all transformed into humans, and Johnny becomes a monster. In their new mismatched bodies, Drac and Johnny must team up and race across the globe to find a cure before it's too late, and before they drive each other crazy.
Sony Pictures Animation, Sony Pictures, MRC, Columbia Pictures

Superhero Movie
The team behind Scary Movie takes on the comic book genre in this tale of Rick Riker, a nerdy teen imbued with superpowers by a radioactive dragonfly. And because every hero needs a nemesis, enter Lou Landers, aka the villainously goofy Hourglass.
Dimension Films, The Weinstein Company, Metro-Goldwyn-Mayer, Craig Mazin Company

Bill & Ted's Excellent Adventure
Bill and Ted are high school buddies starting a band. They are also about to fail their history class—which means Ted would be sent to military school—but receive help from Rufus, a traveller from a future where their band is the foundation for a perfect society. With the use of Rufus' time machine, Bill and Ted travel to various points in history, returning with important figures to help them complete their final history presentation.
Orion Pictures

Romancing the Stone
Though she can spin wild tales of passionate romance, novelist Joan Wilder has no life of her own. Then one day adventure comes her way in the form of a mysterious package. It turns out that the parcel is the ransom she'll need to free her abducted sister, so Joan flies to South America to hand it over. But she gets on the wrong bus and winds up hopelessly stranded in the jungle.
SLM Production Group, Nina Saxon Film Design, El Corazon Producciones S.A., 20th Century Fox

Ron's Gone Wrong
In a world where walking, talking, digitally connected bots have become children's best friends, an 11-year-old finds that his robot buddy doesn't quite work the same as the others do.
Locksmith Animation, DNEG, TSG Entertainment

The Waterboy
Bobby Boucher is a water boy for a struggling college football team. The coach discovers Boucher's hidden rage makes him a tackling machine whose bone-crushing power might vault his team into the playoffs.
Touchstone Pictures

WarGames
High School student David Lightman has a talent for hacking. But while trying to hack into a computer system to play unreleased video games, he unwittingly taps into the Defense Department's war computer and initiates a confrontation of global proportions. Together with his girlfriend and a wizardly computer genius, David must race against time to outwit his opponent and prevent a nuclear Armageddon.
United Artists, Sherwood Productions

Eraser
U.S. Marshall John Kruger erases the identities of people enrolled in the Witness Protection Program. His current assignment is to protect Lee Cullen, who's uncovered evidence that the weapons manufacturer she works for has been selling to terrorist groups. When Kruger discovers that there's a corrupt agent within the program, he must guard his own life while trying to protect Lee's.
Kopelson Entertainment, Warner Bros. Pictures

Pain and Glory
Salvador Mallo, a filmmaker in the twilight of his career, remembers his life: his mother, his lovers, the actors he worked with. The sixties in a small village in Valencia, the eighties in Madrid, the present, when he feels an immeasurable emptiness, facing his mortality, the incapability of continuing filming, the impossibility of separating creation from his own life. The need of narrating his past can be his salvation.
El Deseo, TVE

Look Who's Back
When Adolf Hitler reawakens at the site of his former bunker in present-day Berlin, he is mistaken for a comedian and quickly becomes a media phenomenon.
Constantin Film, Claussen+Wöbke Filmproduktion, Mythos Film

Paycheck
Michael Jennings is a genius who's hired – and paid handsomely – by high-tech firms to work on highly sensitive projects, after which his short-term memory is erased so he's incapable of breaching security. But at the end of a three-year job, he's told he isn't getting a paycheck and instead receives a mysterious envelope. In it are clues he must piece together to find out why he wasn't paid – and why he's now in hot water.
Paramount, Davis Entertainment, Lion Rock Productions, Solomon/Hackett Productions, DreamWorks Pictures

Dinner for Schmucks
Rising executive Tim Conrad works for a boss who hosts a monthly dinner in which the guest who brings the biggest buffoon gets a career-boost. Tim plans on not attending until he meets Barry, a man who builds dioramas using stuffed mice. Barry's blundering but good intentions send Tim's life into a downward spiral, threatening a major business deal and possibly scuttling Tim's engagement to his fiancee.
Everyman Pictures, Paramount, Spyglass Entertainment, Reliance Big Entertainment, Parkes/MacDonald Productions, DreamWorks Pictures

Guy Ritchie's The Covenant
During the war in Afghanistan, a local interpreter risks his own life to carry an injured sergeant across miles of grueling terrain.
STX Films, Toff Guy Films

65
65 million years ago, the only 2 survivors of a spaceship from Somaris that crash-landed on Earth, must fend off dinosaurs to reach the escape vessel in time before an imminent asteroid strike threatens to destroy the planet.
Raimi Productions, Beck/Woods, Bron Studios, Columbia Pictures, TSG Entertainment

Mirage
During a mysterious thunderstorm, Vera, a young mother, manages to save a life in danger, but her good deed causes a disturbing chain of unexpected consequences.
Think Studio, Mirage Studio, Atresmedia, Colosé Producciones

The Unforgivable
A woman is released from prison after serving a sentence for a violent crime and re-enters a society that refuses to forgive her past.
GK Films, Fortis Films, Construction Film, Red Production Company

What Lies Beneath
When Claire Spencer starts hearing ghostly voices and seeing spooky images, she wonders if an otherworldly spirit is trying to contact her. All the while, her husband tries to reassure her by telling her it's all in her head. But as Claire investigates, she discovers that the man she loves might know more than he's letting on.
ImageMovers, 20th Century Fox, DreamWorks Pictures

A Nightmare on Elm Street Part 2: Freddy's Revenge
Jesse Walsh moves with his family into the home of the lone survivor from a series of attacks by dream-stalking monster Freddy Krueger. There, Jesse is bedeviled by nightmares and inexplicably violent impulses. It turns out Freddy is out to possess him in order to continue his reign of terror in the real world.
New Line Cinema, Smart Egg Pictures, Heron Communications, Media Home Entertainment

Frozen
When three skiers find themselves stranded on a chair lift at a New England ski resort that has closed for the next week, they are forced to make life or death choices that prove to be more perilous than staying put and freezing to death.
ArieScope Pictures, A Bigger Boat

Sister Act 2: Back in the Habit
Deloris Van Cartier is again asked to don the nun's habit to help a run-down Catholic school, presided over by Mother Superior. And if trying to reach out to a class full of uninterested students wasn't bad enough, the sisters discover that the school is due to be closed by the unscrupulous chief of a local authority.
Touchstone Pictures, Scott Rudin Productions, Steel Pictures, Buena Vista Pictures

42
In 1946, Branch Rickey (Harrison Ford), owner of the Brooklyn Dodgers, took a stand against Major League Baseball's infamous colour line when he signed Jackie Robinson (Chadwick Boseman) to the team. The deal put both men in the crosshairs of the public, the press and even other players. Facing unabashed racism from every side, Robinson was forced to demonstrate tremendous courage and let his talent on the field wins over fans and his teammates – silencing his critics and forever changing the world by changing the game of baseball.
Warner Bros. Pictures, Legendary Pictures
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