How Swordfish should've done marketing on TikTok, Instagram & YouTube.
A 6.2-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Rogue agent Gabriel Shear is determined to get his mitts on $9 billion stashed in a secret Drug Enforcement Administration account. He wants the cash to fight terrorism, but lacks the computer skills necessary to hack into the government mainframe. Enter Stanley Jobson, a n'er-do-well encryption expert who can log into anything.

Village Roadshow Pictures, Silver Pictures, Jonathan Krane Group, NPV Entertainment, Warner Bros. Pictures
Australia, United States of America
Village Roadshow Pictures, Silver Pictures, Jonathan Krane Group, NPV Entertainment, Warner Bros. Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Swordfish. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Village Roadshow Pictures, Silver Pictures, Jonathan Krane Group, NPV Entertainment, Warner Bros. Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $102M making it. But not enough marketing it.
Swordfish grossed $147M on a $102M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$102M
Budget
Posts
Views
CPM
Box office gross: $147M on a $102M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Swordfish scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @SwordfishFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Swordfish Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in German, English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Swordfish already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Swordfish feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
2444 people on IMDB already love this film. None of them are in your CRM.
A 6.2 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.2
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@SwordfishFans
~55K in 60 days

@SwordfishOfficial
~55K in 60 days

@SwordfishClips
~55K in 60 days

@SwordfishFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
147M
Based on $50K at $0.58 CPM avg.
Posts Deployed
2,444
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Swordfish campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Action, Crime, Thriller title with a 6.2 rating and 2,444 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
Homestead
How Createable generated 300M+ views for Homestead through high-volume short-form distribution.
Posts
2.9K
Views
300M
CPM
$0.58

God, Family, Football
How Createable drove 56.14M views for God, Family, Football through secondary short-form distribution pages.
Posts
2.5K
Views
56M
CPM
$0.43

Angel Guild
How Createable generated 182.21M views through a multi-title Angel Studios short-form distribution engine.
Posts
3.1K
Views
180M
CPM
$0.91

Dinesh D'Souza
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
306
Views
10M
CPM
$1.00

Solo Mio
How Createable generated 68.38M views in one month while building pre-release hype around Kevin James and Solo Mio.
Posts
566
Views
68M
CPM
$0.58

Code 3
How Createable generated 30M+ views for Code 3 from only 200 short-form posts.
Posts
200
Views
30M
CPM
$0.31

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The Three Musketeers
The hot-headed young D'Artagnan along with three former legendary but now down on their luck Musketeers must unite and defeat a beautiful double agent and her villainous employer from seizing the French throne and engulfing Europe in war.
Summit Entertainment, Constantin Film, Impact Pictures, Deutscher Filmförderfonds, Nouvelles Éditions de Films (NEF), New Legacy Film, Studio Babelsberg

King Arthur
The story of the Arthurian legend, based on the 'Sarmatian hypothesis' which contends that the legend has a historical nucleus in the Sarmatian heavy cavalry troops stationed in Britain, and that the Roman-British military commander, Lucius Artorius Castus is the historical person behind the legend.
Jerry Bruckheimer Films, World 2000 Entertainment, Touchstone Pictures, Green Hills Productions

Locke
Ivan Locke has worked hard to craft a good life for himself. Tonight, that life will collapse around him. On the eve of the biggest challenge of his career, Ivan receives a phone call that sets in motion a series of events that will unravel his family, job, and soul.
IM Global, Shoebox Films

Inside Llewyn Davis
In Greenwich Village in the early 1960s, gifted but volatile folk musician Llewyn Davis struggles with money, relationships, and his uncertain future.
CBS Films, StudioCanal, Anton Capital Entertainment

A Nightmare on Elm Street
The film that brings back horror icon Freddy Krueger as a darker and more sinister character than ever before. While Freddy is on the prowl, a group of teenagers being stalked soon learn they all have a common factor making them targets for this twisted killer.
Platinum Dunes, New Line Cinema, Warner Bros. Pictures

Tucker and Dale vs. Evil
Two hillbillies are suspected of being killers by a group of paranoid college kids camping near the duo's West Virginian cabin. As the body count climbs, so does the fear and confusion as the college kids try to seek revenge against the pair.
Eden Rock Media, Gynormous Pictures

Scooby-Doo 2: Monsters Unleashed
After solving their last mystery at Spooky Island, the Mystery Inc. gang is back in Coolsville, where they are being honored with their very own exhibit at the Coolsonian Criminology Museum. However, when a masked villain steals costumes of classic monsters on display and brings them to life, the gang must come out of retirement to solve the case.
Mosaic Media Group, Warner Bros. Pictures

We Bought a Zoo
Benjamin has lost his wife and, in a bid to start his life over, purchases a large house that has a zoo – welcome news for his daughter, but his son is not happy about it. The zoo is in need of renovation and Benjamin sets about the work with the head keeper and the rest of the staff, but, the zoo soon runs into financial trouble.
Dune Entertainment, Estrella Media, Vinyl Films, 20th Century Fox

Kung Fu Hustle
It's the 1940s, and the notorious Axe Gang terrorizes Shanghai. Small-time criminals Sing and Bone hope to join, but they only manage to make lots of very dangerous enemies. Fortunately for them, kung fu masters and hidden strength can be found in unlikely places. Now they just have to take on the entire Axe Gang.
Star Overseas, China Film Co-Production Corporation, Huayi Brothers Pictures, Beijing Film Studio, China Film Group Corporation, Columbia Pictures, Sony Pictures Classics, Columbia Pictures Film Production Asia

The Lake House
A lonely doctor who once occupied an unusual lakeside home begins exchanging love letters with its former resident, a frustrated architect. They must try to unravel the mystery behind their extraordinary romance before it's too late.
Sound for Film, Village Roadshow Pictures, Vertigo Entertainment, Warner Bros. Pictures, Sidus

The Break-Up
Pushed to the breaking-up point after their latest 'why can't you do this one little thing for me?' argument, Brooke calls it quits with her boyfriend Gary. What follows is a hilarious series of remedies, war tactics, overtures and undermining tricks – all encouraged by the former couple's friends and confidantes …and the occasional total stranger! When neither ex is willing to move out of their shared apartment, the only solution is to continue living as hostile roommates until one of them reaches breaking point.
Universal Pictures, Mosaic Media Group, Wild West Picture Show Productions

The Florida Project
The story of a precocious six year-old and her ragtag group of friends whose summer break is filled with childhood wonder, possibility and a sense of adventure while the adults around them struggle with hard times.
Cre Film, Freestyle Picture Company, Cinereach, June Pictures, Altitude Film Entertainment

Ouija
A group of friends must confront their most terrifying fears when they awaken the dark powers of an ancient spirit board.
White Noise Factory, Universal Pictures, Platinum Dunes, MRC, Blumhouse Productions, 5150 Action, Hasbro Studios, dentsu, Fuji Television Network

30 Days of Night
This is the story of an isolated Alaskan town that is plunged into darkness for a month each year when the sun sinks below the horizon. As the last rays of light fade, the town is attacked by a bloodthirsty gang of vampires bent on an uninterrupted orgy of destruction. Only the small town's husband-and-wife Sheriff team stand between the survivors and certain destruction.
HorrorFlix, Columbia Pictures, Ghost House Pictures, Dark Horse Entertainment, Mandate International

That Awkward Moment
Best pals Jason and Daniel indulge in casual flings and revel in their carefree, unattached lives. After learning that the marriage of their friend Mikey is over, they gladly welcome him back into their circle. The three young men make a pact to have fun and avoid commitment. However, when all three find themselves involved in serious relationships, they must keep their romances secret from one another.
Treehouse Pictures, FilmDistrict, Focus Features

Event Horizon
In 2047, a group of astronauts are sent to investigate and salvage the starship Event Horizon which disappeared mysteriously 7 years before on its maiden voyage. However, it soon becomes evident that something sinister resides in its corridors, and that the horrors that befell the Event Horizon's previous journey are still present.
Impact Pictures, Paramount, Golar Productions, Lawrence Gordon Productions

Dark City
A man struggles with memories of his past, including a wife he cannot remember, in a nightmarish world with no sun and run by beings with telekinetic powers who seek the souls of humans.
New Line Cinema, Mystery Clock Cinema

Mortdecai
An art dealer, Charles Mortdecai, searches for a stolen painting rumored to contain a secret code that gains access to hidden Nazi gold.
Lionsgate, Mad Chance, Infinitum Nihil, OddLot Entertainment, Huayi Brothers Pictures

Get Hard
When obscenely rich hedge-fund manager James is convicted of fraud and sentenced to a stretch in San Quentin, the judge gives him one month to get his affairs in order. Knowing that he won't survive more than a few minutes in prison on his own, James desperately turns to Darnell-- a black businessman who's never even had a parking ticket -- for help. As Darnell puts James through the wringer, both learn that they were wrong about many things, including each other.
Gary Sanchez Productions, Warner Bros. Pictures

I Know What You Did Last Summer
After four high school friends are involved in a hit-and-run road accident, they dispose of the body and vow to keep the incident a secret. A year later, they each start receiving anonymous letters bearing the warning "I Know What You Did Last Summer."
Summer Knowledge LLC, Mandalay Entertainment, Columbia Pictures

The Host
A teenage girl is captured by a giant mutated squid-like creature that appears from Seoul's Han River after toxic waste was dumped in it, prompting her family into a frantic search for her.
Chungeorahm Film, Boston Investments, Cowell Investment Capital Co., IMM Venture Capital, Knowledge & Creation Ventures, M-Venture Investment, OCN, Sego Entertainment, Seoul Broadcasting System, Tube Pictures, Cineclick Asia, Happinet Pictures, CJ Entertainment, Showbox

1922
A simple yet proud rancher conspires to murder his wife for financial gain, convincing his teenage son to participate.
Campfire Studios, Lighthouse Pictures

August Rush
Lyla and Louis, a singer and a musician, fall in love, but are soon compelled to separate. Lyla is forced to give up her newborn but unknown to her, he grows up to become a musical genius.
Warner Bros. Pictures, Odyssey Entertainment, Southpaw Entertainment

Commando
John Matrix, the former leader of a special commando strike force that always got the toughest jobs done, is forced back into action when his young daughter is kidnapped. To find her, Matrix has to fight his way through an array of punks, killers, one of his former commandos, and a fully equipped private army. With the help of a feisty stewardess and an old friend, Matrix has only a few hours to overcome his greatest challenge: finding his daughter before she's killed.
SLM Production Group, Silver Pictures, 20th Century Fox

Open Season
Boog, a domesticated 900lb. Grizzly bear finds himself stranded in the woods 3 days before Open Season. Forced to rely on Elliot, a fast-talking mule deer, the two form an unlikely friendship and must quickly rally other forest animals if they are to form a rag-tag army against the hunters.
Sony Pictures Animation, Columbia Pictures

The Fountain
Spanning over one thousand years, and three parallel stories, The Fountain is a story of love, death, spirituality, and the fragility of our existence in this world.
Regency Enterprises, Protozoa Pictures, New Regency Pictures, Muse Entertainment, Warner Bros. Pictures

Escape from Alcatraz
San Francisco Bay, January 18, 1960. Frank Lee Morris is transferred to Alcatraz, a maximum security prison located on a rocky island. Although no one has ever managed to escape from there, Frank and other inmates begin to carefully prepare an escape plan.
Paramount, Malpaso Productions

Christopher Robin
Christopher Robin, the boy who had countless adventures in the Hundred Acre Wood, has grown up and lost his way. Now it’s up to his spirited and loveable stuffed animals, Winnie The Pooh, Tigger, Piglet, and the rest of the gang, to rekindle their friendship and remind him of endless days of childlike wonder and make-believe, when doing nothing was the very best something.
Walt Disney Pictures, 2DUX²

Nightmare Alley
An ambitious carnival man with a talent for manipulating people with a few well-chosen words hooks up with a female psychologist who is even more dangerous than he is.
Searchlight Pictures, Double Dare You Productions

Mommy
A peculiar neighbor offers hope to a recent widow who is struggling to raise a teenager who is unpredictable and, sometimes, violent.
Metafilms, Sons of Manual

Barry Lyndon
An Irish rogue uses his cunning and wit to work his way up the social classes of 18th century England, transforming himself from the humble Redmond Barry into the noble Barry Lyndon.
Hawk Films, Peregrine, Warner Bros. Pictures
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