How The Invitation should've done marketing on TikTok, Instagram & YouTube.
A 6.5-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Will and his new girlfriend Kira are invited to a dinner with old friends at the house of Will’s ex Eden and her new partner David. Although the evening appears to be relaxed, Will soon gets a creeping suspicion that their charming host David is up to something.

XYZ Films, Gamechanger Films, Lege Artis, The Invitation, Drafthouse Films
United States of America
XYZ Films, Gamechanger Films, Lege Artis, The Invitation, Drafthouse Films catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Invitation. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
XYZ Films, Gamechanger Films, Lege Artis, The Invitation, Drafthouse Films has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $1.0M making it. But not enough marketing it.
The Invitation grossed $355K on a $1.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$1.0M
Budget
Posts
Views
CPM
Box office gross: $355K on a $1.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Invitation scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The InvitationFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Invitation Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Invitation already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Invitation feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
2375 people on IMDB already love this film. None of them are in your CRM.
A 6.5 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.5
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The InvitationFans
~55K in 60 days

@The InvitationOfficial
~55K in 60 days

@The InvitationClips
~55K in 60 days

@The InvitationFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
355K
Based on $50K at $0.58 CPM avg.
Posts Deployed
2,375
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Invitation campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Thriller, Horror title with a 6.5 rating and 2,375 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
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Posts
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EuropaCorp, TF1 Films Production, Summit Entertainment, Work in Progress, Fetish Film, Skyprod, Ondamax Films

Police Academy
New rules enforced by the Lady Mayoress mean that sex, weight, height and intelligence need no longer be a factor for joining the Police Force. This opens the floodgates for all and sundry to enter the Police Academy, much to the chagrin of the instructors. Not everyone is there through choice, though. Social misfit Mahoney has been forced to sign up as the only alternative to a jail sentence and it doesn't take long before he falls foul of the boorish Lieutenant Harris. But before long, Mahoney realises that he is enjoying being a police cadet and decides he wants to stay... while Harris decides he wants Mahoney out!
The Ladd Company, Warner Bros. Pictures

Man on a Ledge
An ex-cop turned con threatens to jump to his death from a Manhattan hotel rooftop. The NYPD dispatch a female police psychologist to talk him down. However, unbeknownst to the police on the scene, the suicide attempt is a cover for the biggest diamond heist ever pulled.
Summit Entertainment, di Bonaventura Pictures

Remember the Titans
After leading his football team to 15 winning seasons, coach Bill Yoast is demoted and replaced by Herman Boone – tough, opinionated and as different from the beloved Yoast as he could be. The two men learn to overcome their differences and turn a group of hostile young men into champions.
Jerry Bruckheimer Films, Run It Up Productions Inc., Technical Black, Walt Disney Pictures

Me and Earl and the Dying Girl
Greg is coasting through senior year of high school as anonymously as possible, avoiding social interactions like the plague while secretly making spirited, bizarre films with Earl, his only friend. But both his anonymity and friendship threaten to unravel when his mother forces him to befriend a classmate with leukemia.
Indian Paintbrush, Rhode Island Ave. Productions

Shazam! Fury of the Gods
Billy Batson and his foster siblings, who transform into superheroes by saying "Shazam!", are forced to get back into action and fight the Daughters of Atlas, who they must stop from using a weapon that could destroy the world.
New Line Cinema, The Safran Company, DC Films

I Care a Lot
A court-appointed legal guardian defrauds her older clients and traps them under her care. But her latest mark comes with some unexpected baggage.
Black Bear Pictures, Crimple Beck, STX Films

Scary Stories to Tell in the Dark
Mill Valley, Pennsylvania, Halloween night, 1968. After playing a joke on a school bully, Stella and her friends decide to sneak into a supposedly haunted house that once belonged to the powerful Bellows family, unleashing dark forces that they will be unable to control.
1212 Entertainment, Double Dare You Productions, Entertainment One, CBS Films, Rolling Hills, Hivemind, Starlight Culture Entertainment Group

The Best of Me
A pair of former high school sweethearts reunite after many years when they return to visit their small hometown.
Relativity Media

Wrong Turn
Chris crashes into a carload of other young people, and the group of stranded motorists is soon lost in the woods of West Virginia, where they're hunted by three cannibalistic mountain men who are grossly disfigured by generations of inbreeding.
DCP Wrong Turn Productions, Summit Entertainment, Newmarket Capital Group, Regency Enterprises, Stan Winston Studio, Media Cooperation One, Constantin Film, 20th Century Fox, Don Carmody Productions

The Spiderwick Chronicles
Upon moving into the run-down Spiderwick Estate with their mother, twin brothers Jared and Simon Grace, along with their sister Mallory, find themselves pulled into an alternate world full of faeries and other creatures.
Paramount, The Kennedy/Marshall Company

Metropolis
In a futuristic city sharply divided between the rich and the poor, the son of the city's mastermind meets a prophet who predicts the coming of a savior to mediate their differences.
UFA

Good Morning, Vietnam
A disk jockey goes to Vietnam to work for the Armed Forces Radio Service. While he becomes popular among the troops, his superiors disapprove of his humour.
Touchstone Pictures, Silver Screen Partners III

Four Rooms
It's Ted the Bellhop's first night on the job...and the hotel's very unusual guests are about to place him in some outrageous predicaments. It seems that this evening's room service is serving up one unbelievable happening after another.
Miramax, A Band Apart

Wallace & Gromit: The Curse of the Were-Rabbit
Cheese-loving eccentric Wallace and his cunning canine pal, Gromit, investigate a mystery in Nick Park's animated adventure, in which the lovable inventor and his intrepid pup run a business ridding the town of garden pests. Using only humane methods that turn their home into a halfway house for evicted vermin, the pair stumble upon a mystery involving a voracious vegetarian monster that threatens to ruin the annual veggie-growing contest.
Aardman, DreamWorks Animation

The House That Jack Built
Failed architect, engineer and vicious murderer Jack narrates the details of some of his most elaborately orchestrated crimes, each of them a towering piece of art that defines his life's work as a serial killer for twelve years.
Zentropa Entertainments, Copenhagen Film Fund, Copenhagen Film Fund, Slot Machine, Film i Väst, Zentropa International Sweden, Zentropa International France, Zentropa International Köln

Swordfish
Rogue agent Gabriel Shear is determined to get his mitts on $9 billion stashed in a secret Drug Enforcement Administration account. He wants the cash to fight terrorism, but lacks the computer skills necessary to hack into the government mainframe. Enter Stanley Jobson, a n'er-do-well encryption expert who can log into anything.
Village Roadshow Pictures, Silver Pictures, Jonathan Krane Group, NPV Entertainment, Warner Bros. Pictures

The Book of Life
The journey of Manolo, a young man who is torn between fulfilling the expectations of his family and following his heart. Before choosing which path to follow, he embarks on an incredible adventure that spans three fantastical worlds where he must face his greatest fears.
Reel FX Creative Studios, 20th Century Fox Animation, Chatrone

Trainwreck
Having thought that monogamy was never possible, a commitment-phobic career woman may have to face her fears when she meets a good guy.
Universal Pictures, Apatow Productions, Fuji Television Network, dentsu

Four Weddings and a Funeral
Over the course of five social occasions, a committed bachelor must consider the notion that he may have discovered love.
PolyGram Filmed Entertainment, Working Title Films, Film4 Productions

Long Shot
Journalist Fred Flarsky reunites with his childhood crush, Charlotte Field, now one of the most influential women in the world. As she prepares to make a run for the Presidency, Charlotte hires Fred as her speechwriter — much to the dismay of her trusted advisers.
AG Studios, Denver and Delilah Productions, Point Grey Pictures, Good Universe, Summit Entertainment, Flarsky Productions, Lionsgate

Adrift
Tami Oldham and Richard Sharp couldn't anticipate that they would be sailing directly into one of the most catastrophic hurricanes in recorded history. In the aftermath of the storm, Tami awakens to find Richard badly injured and their boat in ruins. With no hope of rescue, Tami must now find the strength and determination to save herself and the only man she has ever loved.
STX Films, RVK Studios, Lakeshore Entertainment, Huayi Brothers Pictures

Green Room
A punk rock band becomes trapped in a secluded venue after finding a scene of violence. For what they saw, the band themselves become targets of violence from a gang of white power skinheads, who want to eliminate all evidence of the crime.
filmscience, Broad Green Pictures

True Romance
Clarence marries hooker Alabama, steals cocaine from her pimp, and tries to sell it in Hollywood, while the owners of the coke try to reclaim it.
Morgan Creek, Davis Films, August Entertainment, Warner Bros. Pictures

Last Action Hero
Following the death of his father, young Danny Madigan takes comfort in watching action movies featuring the indestructible Los Angeles cop Jack Slater. After being given a magic ticket by theater manager Nick, Danny is sucked into the screen and bonds with Slater. When evil fictional villain Benedict gets his hands on the ticket and enters the real world, Danny and Jack must follow and stop him.
Oak Productions, Columbia Pictures

Set It Up
Two overworked and underpaid assistants come up with a plan to get their bosses off their backs by setting them up with each other.
Treehouse Pictures

Fences
In 1950s Pittsburgh, a frustrated African-American father struggles with the constraints of poverty, racism, and his own inner demons as he tries to raise a family.
Paramount, Scott Rudin Productions, MACRO, Bron Studios, Escape Artists

Kiss Kiss Bang Bang
A petty thief posing as an actor is brought to Los Angeles for an unlikely audition and finds himself in the middle of a murder investigation along with his high school dream girl and a detective who's been training him for his upcoming role...
Silver Pictures, Warner Bros. Pictures
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