How Garfield: A Tail of Two Kitties should've done marketing on TikTok, Instagram & YouTube.
A 5.5-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Jon and Garfield visit the United Kingdom, where a case of mistaken cat identity finds Garfield ruling over a castle. His reign is soon jeopardized by the nefarious Lord Dargis, who has designs on the estate.

20th Century Fox, Davis Entertainment, Dune Entertainment, Major Studio Partners, Ingenious Media
United Kingdom, United States of America
20th Century Fox, Davis Entertainment, Dune Entertainment, Major Studio Partners, Ingenious Media catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Garfield: A Tail of Two Kitties. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
20th Century Fox, Davis Entertainment, Dune Entertainment, Major Studio Partners, Ingenious Media has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $60.0M making it. But not enough marketing it.
Garfield: A Tail of Two Kitties grossed $142M on a $60.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$60.0M
Budget
Posts
Views
CPM
Box office gross: $142M on a $60.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Garfield: A Tail of Two Kitties scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Garfield: A Tail of Two KittiesFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Garfield: A Tail of Two Kitties Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, French, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Garfield: A Tail of Two Kitties already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Garfield: A Tail of Two Kitties feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1984 people on IMDB already love this film. None of them are in your CRM.
A 5.5 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
5.5
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Garfield: A Tail of Two KittiesFans
~55K in 60 days

@Garfield: A Tail of Two KittiesOfficial
~55K in 60 days

@Garfield: A Tail of Two KittiesClips
~55K in 60 days

@Garfield: A Tail of Two KittiesFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
142M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,984
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Garfield: A Tail of Two Kitties campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Animation, Comedy, Family, Adventure title with a 5.5 rating and 1,984 ratings. Real numbers.
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Wonderland Sound and Vision, EuropaCorp, Relativity Media, 20th Century Fox

Malignant
Madison is paralyzed by shocking visions of grisly murders, and her torment worsens as she discovers that these waking dreams are in fact terrifying realities with a mysterious tie to her past.
New Line Cinema, Atomic Monster, Starlight Media, My Entertainment

New Year's Eve
The lives of several couples and singles in New York intertwine over the course of New Year's Eve.
New Line Cinema

Camp Rock
When Mitchie gets a chance to attend Camp Rock, her life takes an unpredictable twist, and she learns just how important it is to be true to yourself.
Alan Sacks Productions, Disney Branded Television, Sudden Motion Productions

Piranha 3D
Each year the population of sleepy Lake Victoria, Arizona explodes from 5,000 to 50,000 residents for the annual Spring Break celebration. But then, an earthquake opens an underwater chasm, releasing an enormous swarm of ancient Piranha that have been dormant for thousands of years, now with a taste for human flesh. This year, there's something more to worry about than the usual hangovers and complaints from locals, a new type of terror is about to be cut loose on Lake Victoria.
The Weinstein Company, Atmosphere Entertainment MM, Chako Film Company, Dimension Films, Intellectual Properties Worldwide, Aja / Levasseur Productions

Adventureland
In the summer of 1987, a college graduate takes a 'nowhere' job at his local amusement park, only to find it's the perfect course to get him prepared for the real world.
Miramax, This Is That Productions

Spy Kids 2: The Island of Lost Dreams
Exploring the further adventures of Carmen and Juni Cortez, who have now joined the family spy business as Level 2 OSS agents. Their new mission is to save the world from a mad scientist living on a volcanic island populated by an imaginative menagerie of creatures. On this bizarre island, none of the Cortez's gadgets work and they must rely on their wits--and each other--to survive and save the day.
Dimension Films, Troublemaker Studios

Only Lovers Left Alive
A depressed musician reunites with his lover in the desolate streets of Detroit. Though their romance has endured several centuries, it is tested by the arrival of her capricious and unpredictable younger sister.
Pandora Film, Road Movies, ARD Degeto, Recorded Picture Company, Snow Wolf Produktion, Lago Film, Faliro House Productions, HanWay Films, Le Pacte

Alvin and the Chipmunks: Chipwrecked
Playing around while aboard a cruise ship, the Chipmunks and Chipettes accidentally go overboard and end up marooned in a tropical paradise. They discover their new turf is not as deserted as it seems.
Fox 2000 Pictures, 20th Century Fox, Regency Enterprises, Dune Entertainment, Bagdasarian Productions

Freedom Writers
A young teacher inspires her class of at-risk students to learn tolerance, apply themselves, and pursue education beyond high school.
Double Feature Films, Jersey Films, Kernos Filmproduktionsgesellschaft & Company

The House with a Clock in Its Walls
When ten-year-old Lewis is suddenly orphaned, he is sent to live with his Uncle Jonathan in a creaky (and creepy) old mansion with a mysterious ticking noise that emanates from the walls. Upon discovering that his uncle is a warlock, Lewis begins learning magic, but when he rebelliously resurrects an evil warlock he must find the secret of the house and save the world from destruction.
Amblin Entertainment, Mythology Entertainment, Reliance Entertainment, Universal Pictures, DreamWorks Pictures

Run Lola Run
Lola receives a phone call from her boyfriend Manni. He lost 100,000 DM in a subway train that belongs to a very bad guy. She has 20 minutes to raise this amount and meet Manni. Otherwise, he will rob a store to get the money. Three different alternatives may happen depending on some minor event along Lola's run.
X Filme Creative Pool, WDR

This Is 40
Pete and Debbie are both about to turn 40, their kids hate each other, both of their businesses are failing, they're on the verge of losing their house, and their relationship is threatening to fall apart.
Apatow Productions, Forty Productions

Malena
During WWII, a teenage boy discovering himself becomes love-stricken by Malèna, a sensual woman living in a small, narrow-minded Italian town.
Miramax, Medusa Produzione, Pacific Pictures, TELE+

Savages
Pot growers Ben and Chon face off against the Mexican drug cartel who kidnapped their shared girlfriend.
Relativity Media, Ixtlan, Onda Entertainment, Universal Pictures

The King of Comedy
Aspiring comic Rupert Pupkin attempts to achieve success in show business by stalking his idol, a late night talk-show host who craves his own privacy.
Embassy International Pictures, 20th Century Fox

Unhinged
A divorced mother honks impatiently at a deranged middle-aged stranger at a red light while running late on her way to work. His road rage escalates to horrifyingly psychotic proportions as he becomes single-mindedly determined to teach her a deadly lesson for provoking him.
Solstice Productions, Burek Films, Ingenious Media, Altitude Film Entertainment

Where Am I Going?
Checco is 39 and lived his entire life with his parents. He loves his job where he does nothing the whole day, until something happens that will change his behavior and his life forever...
Taodue Film, Mediaset Premium

Polar
When a retiring assassin realizes that he is the target of a hit, he winds up back in the game going head to head with a gang of younger, ruthless killers.
Dark Horse Entertainment, Constantin Film, Mister Smith Entertainment, JB Pictures

The Beguiled
During the Civil War, at a Southern girls’ boarding school, young women take in an injured enemy soldier. As they provide refuge and tend to his wounds, the house is taken over with sexual tension and dangerous rivalries, and taboos are broken in an unexpected turn of events.
FR Productions, American Zoetrope

The Apartment
Bud Baxter is a minor clerk in a huge New York insurance company, until he discovers a quick way to climb the corporate ladder. He lends out his apartment to the executives as a place to take their mistresses. Although he often has to deal with the aftermath of their visits, one night he's left with a major problem to solve.
The Mirisch Company, United Artists

Hannibal Rising
The story of the early, murderous roots of the cannibalistic killer, Hannibal Lecter – from his hard-scrabble Lithuanian childhood, where he witnesses the repulsive lengths to which hungry soldiers will go to satiate themselves, through his sojourn in France, where as a med student he hones his appetite for the kill.
Young Hannibal Productions, Carthago Films, Dino De Laurentiis Company, ETIC Films, Quinta Communications, Zephyr Films, Ingenious Media, The Weinstein Company, Metro-Goldwyn-Mayer

The Amityville Horror
This hair-raising remake of the 1979 horror hit depicts the ordeal of the Lutz clan, whose new home has a gory past and a legacy of demons. Before long, the family patriarch is plagued by nightmares and his daughter is seeing phantoms.
Platinum Dunes, Dimension Films, Metro-Goldwyn-Mayer, Radar Pictures, United Artists, Miramax, EFO Films

Green Zone
During the U.S.-led occupation of Baghdad in 2003, Chief Warrant Officer Roy Miller and his team of Army inspectors are dispatched to find weapons of mass destruction believed to be stockpiled in the Iraqi desert. Rocketing from one booby-trapped and treacherous site to the next, the men search for deadly chemical agents but stumble instead upon an elaborate cover-up that threatens to invert the purpose of their mission.
Universal Pictures, StudioCanal, Relativity Media, Working Title Films, dentsu, Atresmedia, Kanzaman Productions

Fear Street: 1994
After a series of brutal slayings, a teen and her friends take on an evil force that's plagued their notorious town for centuries.
Chernin Entertainment

Pi
A mathematical genius discovers a link between numbers and reality, and thus believes he can predict the future.
Harvest Filmworks, Plantain Films, Protozoa Pictures, Truth & Soul

Wayne's World
The adventures of two amiably aimless metal-head friends, Wayne and Garth. From Wayne's basement, the pair broadcast a talk-show called "Wayne's World" on local public access television. The show comes to the attention of a sleazy network executive who wants to produce a big-budget version of "Wayne's World"—and he also wants Wayne's girlfriend, a rock singer named Cassandra. Wayne and Garth have to battle the executive not only to save their show, but also Cassandra.
Paramount

Mile 22
An elite group of American operatives, aided by a top-secret tactical command team, must transport an asset who holds life-threatening information to an extraction point 22 miles away through the hostile streets of an Asian city.
STX Films, Closest to the Hole Productions, Film 44, The Hideaway Entertainment, Huayi Brothers Pictures, Tang Media Productions, Leverage Entertainment

Evolution
A comedy that follows the chaos that ensues when a meteor hits the Earth carrying alien life forms that give new meaning to the term "survival of the fittest." David Duchovny, Orlando Jones, Seann William Scott, and Julianne Moore are the only people standing between the aliens and world domination... which could be bad news for the Earth.
Columbia Pictures, DreamWorks Pictures, The Montecito Picture Company

Coming 2 America
Prince Akeem Joffer is set to become King of Zamunda when he discovers he has a son he never knew about in America – a street savvy Queens native named Lavelle. Honoring his royal father's dying wish to groom this son as the crown prince, Akeem and Semmi set off to America once again.
Paramount, New Republic Pictures, Eddie Murphy Productions, Misher Films

Kramer vs. Kramer
Ted Kramer is a career man for whom his work comes before his family. His wife Joanna cannot take this anymore, so she decides to leave him. Ted is now faced with the tasks of housekeeping and taking care of himself and their young son Billy.
Columbia Pictures

Ma
Sue Ann is a loner who keeps to herself in her quiet Ohio town. One day, she is asked by Maggie, a new teenager in town, to buy some booze for her and her friends, and Sue Ann sees the chance to make some unsuspecting, if younger, friends of her own.
Universal Pictures, Blumhouse Productions, Wyolah Films

Milk
The true story of Harvey Milk, the first openly gay man ever elected to public office. In San Francisco in the late 1970s, Harvey Milk becomes an activist for gay rights and inspires others to join him in his fight for equal rights that should be available to all Americans.
Groundswell Productions, Jinks/Cohen Company, Focus Features

Pride and Prejudice and Zombies
A zombie outbreak has fallen upon the land in this reimagining of Jane Austen's classic tale of the tangled relationships between lovers from different social classes in 19th century England. Feisty heroine Elizabeth Bennet is a master of martial arts and weaponry and the handsome Mr. Darcy is a fierce zombie killer, yet the epitome of upper class prejudice. As the zombie outbreak intensifies, they must swallow their pride and join forces on the blood-soaked battlefield in order to conquer the undead once and for all.
Screen Gems, Handsomecharlie Films, Cross Creek Pictures, Darko Entertainment, Panorama Media, QC Entertainment, MadRiver Pictures, Allison Shearmur Productions, Head Gear Films, PPZ Holdings, Sierra/Affinity, Stage 6 Films

The Ghost Writer
A writer stumbles upon a long-hidden secret when he agrees to help former British Prime Minister Adam Lang complete his memoirs on a remote island after the politician's assistant drowns in a mysterious accident.
R.P. Productions, Studio Babelsberg, Runteam, France 2 Cinéma, Summit Entertainment, FFA, Medienboard Berlin-Brandenburg, FilmFörderung Hamburg, Mecklenburg Vorpommern, France Télévisions, Bogard, 321 Films, R.P. Films, Elfte Babelsberg Film GmbH, Runteam III Ltd., Pathé, StudioCanal
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