How Videodrome should've done marketing on TikTok, Instagram & YouTube.
A 7.3-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

As the president of a trashy TV channel, Max Renn is desperate for new programming to attract viewers. When he happens upon "Videodrome," a TV show dedicated to gratuitous torture and punishment, Max sees a potential hit and broadcasts the show on his channel. However, after his girlfriend auditions for the show and never returns, Max investigates the truth behind Videodrome and discovers that the graphic violence may not be as fake as he thought.

Universal Pictures, Famous Players, Guardian Trust Company, Filmplan International II
Canada
Universal Pictures, Famous Players, Guardian Trust Company, Filmplan International II catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Videodrome. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Universal Pictures, Famous Players, Guardian Trust Company, Filmplan International II has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $6.0M making it. But not enough marketing it.
Videodrome grossed $2.1M on a $6.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$6.0M
Budget
Posts
Views
CPM
Box office gross: $2.1M on a $6.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Videodrome scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @VideodromeFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Videodrome Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Videodrome already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Videodrome feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1939 people on IMDB already love this film. None of them are in your CRM.
A 7.3 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.3
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@VideodromeFans
~55K in 60 days

@VideodromeOfficial
~55K in 60 days

@VideodromeClips
~55K in 60 days

@VideodromeFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
2.1M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,939
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Videodrome campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Horror, Mystery, Science Fiction title with a 7.3 rating and 1,939 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
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Hunter Killer
Captain Glass of the USS Arkansas discovers that a coup d'état is taking place in Russia, so he and his crew join an elite group working on the ground to prevent a war.
Original Film, G-BASE, Millennium Media, Hunter Killer Productions, Hishow Entertainment, SprocketHeads, Tucker Tooley Entertainment, Lionsgate, Davis Films, Summit Entertainment

The Boy Next Door
A recently cheated on married woman falls for a younger man who has moved in next door, but their torrid affair soon takes a dangerous turn.
Smart Entertainment, Blumhouse Productions, Nuyorican Productions, Universal Pictures

Rashomon
Brimming with action while incisively examining the nature of truth, "Rashomon" is perhaps the finest film ever to investigate the philosophy of justice. Through an ingenious use of camera and flashbacks, Kurosawa reveals the complexities of human nature as four people recount different versions of the story of a man's murder and the rape of his wife.
Daiei Film

City Lights
In this sound-era silent film, a tramp falls in love with a beautiful blind flower seller.
Charles Chaplin Productions, United Artists

Hitman's Wife's Bodyguard
The world’s most lethal odd couple – bodyguard Michael Bryce and hitman Darius Kincaid – are back on another life-threatening mission. Still unlicensed and under scrutiny, Bryce is forced into action by Darius's even more volatile wife, the infamous international con artist Sonia Kincaid. As Bryce is driven over the edge by his two most dangerous protectees, the trio get in over their heads in a global plot and soon find that they are all that stand between Europe and a vengeful and powerful madman.
Nu Boyana Film Studios, Summit Entertainment, Lionsgate, Millennium Media, Davis Films

Primer
Friends and fledgling entrepreneurs invent a device in their garage which reduces the apparent mass of any object placed inside it, but they discover that it has some highly unexpected capabilities - ones that could enable them to do and to have seemingly anything they want. Taking advantage of this unique opportunity is the first challenge they face. Dealing with the consequences is the next.
Shane Carruth

The Boat That Rocked
An ensemble comedy, where the romance is between the young people of the 60s, and pop music. It's about a band of DJs that captivate Britain, playing the music that defines a generation and standing up to a government that wanted control of popular culture via the British Broadcasting Corporation. Loosely based on the events in Britain in the 60's when the Labour government of Harold Wilson, wanted to bring the pirate radio stations under control, enough to see the passage of the Marine Broadcasting Offences Act on 15 August 1967. Also known as "Pirate Radio".
Universal Pictures, Working Title Films, Medienproduktion Prometheus Filmgesellschaft, Portobello Studios, Tightrope Pictures, StudioCanal

You Only Live Twice
A mysterious spacecraft captures Russian and American space capsules and brings the two superpowers to the brink of war. James Bond investigates the case in Japan and comes face to face with his archenemy Blofeld.
Eon Productions, Danjaq, United Artists

Thank You for Smoking
Nick Naylor is a charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test.
TYFS Productions LLC, ContentFilm, Major Studio Partners, Room 9 Entertainment, Fox Searchlight Pictures

My Big Fat Greek Wedding
A young Greek woman falls in love with a non-Greek and struggles to get her family to accept him while she comes to terms with her heritage and cultural identity.
Gold Circle Films, HBO, MPH Entertainment Productions, Playtone

The Shack
After suffering a family tragedy, Mack Phillips spirals into a deep depression causing him to question his innermost beliefs. Facing a crisis of faith, he receives a mysterious letter urging him to an abandoned shack deep in the Oregon wilderness. Despite his doubts, Mack journeys to the shack and encounters an enigmatic trio of strangers led by a woman named Papa. Through this meeting, Mack finds important truths that will transform his understanding of his tragedy and change his life forever.
Summit Entertainment, Netter Productions

Three Men and a Leg
Friends Aldo, Giovanni, and Giacomo travel from north to south for Giacomo's wedding, carrying a precious item: the father of the bride, a tyrannical rich man who is both their boss and father-in-law (also Aldo and Giovanni married his daughters), has entrusted them with a wooden leg, the work of a famous artist.
Rodeo Drive, A.Gi.Di., Medusa Film

Weathering with You
The summer of his high school freshman year, Hodaka runs away from his remote island home to Tokyo, and quickly finds himself pushed to his financial and personal limits. The weather is unusually gloomy and rainy every day, as if taking its cue from his life. After many days of solitude, he finally finds work as a freelance writer for a mysterious occult magazine. Then, one day, Hodaka meets Hina on a busy street corner. This bright and strong-willed girl possesses a strange and wonderful ability: the power to stop the rain and clear the sky.
CoMix Wave Films, Story, TOHO, KADOKAWA, voque ting, East Japan Marketing & Communications, Lawson Entertainment, Sound Team・Don Juan, "Weathering With You" Film Partners

Daddy Day Care
Two men get laid off and have to become stay-at-home dads when they can't find jobs, which inspires them to open their own day-care center.
Revolution Studios, Davis Entertainment

Poseidon
A packed cruise ship traveling the Atlantic is hit and overturned by a massive wave, compelling the passengers to begin a dramatic fight for their lives.
Virtual Studios, Radiant Productions, Next Entertainment, Irwin Allen Productions, Synthesis Entertainment, Warner Bros. Pictures

Eddie the Eagle
The feel-good story of Michael 'Eddie' Edwards, an unlikely but courageous British ski-jumper who never stopped believing in himself—even as an entire nation was counting him out. With the help of a rebellious and charismatic coach, Eddie takes on the establishment and wins the hearts of sports fans around the world by making an improbable and historic showing at the 1988 Calgary Winter Olympics.
Studio Babelsberg, Marv Films, Saville Productions

Magic in the Moonlight
Set in the 1920s French Riviera, a master magician is commissioned to try and expose a psychic as a fraud.
Perdido Productions, Harbor Picture Company, Gravier Productions

The Lego Movie 2: The Second Part
It's been five years since everything was awesome and the citizens are facing a huge new threat: LEGO DUPLO® invaders from outer space, wrecking everything faster than they can rebuild.
Vertigo Entertainment, Animal Logic, Warner Bros. Pictures Animation, Lord Miller, Rideback, LEGO, Warner Bros. Pictures

Triple 9
A gang of criminals and corrupt cops plan the murder of a police officer in order to pull off their biggest heist yet across town.
Surefire Capital, Worldview Entertainment, Sierra Pictures, Anonymous Content, MadRiver Pictures

Demolition
An emotionally desperate investment banker finds hope through a woman he meets.
Sidney Kimmel Entertainment, Mr. Mudd Production, Right of Way Films, Black Label Media

Dorian Gray
Seduced into the decadent world of Lord Henry Wotton, handsome young aristocrat Dorian Gray becomes obsessed with maintaining his youthful appearance, and commissions a special portrait that will weather the winds of time while he remains forever young. When Gray's obsession spirals out of control, his desperate attempts to safeguard his secret turn his once-privileged life into a living hell.
Ealing Studios, Fragile Films

Holidate
Fed up with being single on holidays, two strangers agree to be each other's platonic plus-ones all year long, only to catch real feelings along the way.
Wonderland Sound and Vision

The Pope's Exorcist
Father Gabriele Amorth, Chief Exorcist of the Vatican, investigates a young boy's terrifying possession and ends up uncovering a centuries-old conspiracy the Vatican has desperately tried to keep hidden.
Screen Gems, 2.0 Entertainment, Jesus & Mary, Worldwide Katz, Loyola Productions, FFILME.RO

Butch Cassidy and the Sundance Kid
In late 1890s Wyoming, Butch Cassidy is the affable, clever and talkative leader of the outlaw Hole in the Wall Gang. His closest companion is the laconic dead-shot Sundance Kid. As the west rapidly becomes civilized, the law finally catches up to Butch, Sundance and their gang. Chased doggedly by a special posse, the two decide to make their way to South America in hopes of evading their pursuers once and for all.
Campanile Productions, 20th Century Fox, George Roy Hill-Paul Monash Production, Newman-Foreman Company

The Karate Kid Part II
After discovering that his father is at death's door, Mr. Miyagi sets out to Japan, to see him with Daniel. Upon arriving, Miyagi must confront an old rival. Meanwhile, Daniel encounters a new love, and some new enemies.
Columbia Pictures, Delphi II Productions

Killing Them Softly
Jackie Cogan is an enforcer hired to restore order after three dumb guys rob a Mob protected card game, causing the local criminal economy to collapse.
Plan B Entertainment, Chockstone Pictures, 1984 Private Defense Contractors, Annapurna Pictures, Inferno Entertainment

Inkheart
The adventures of a father and his young daughter, in their search for a long lost book that will help reunite a missing, close relative.
New Line Cinema, Internationale Filmproduktion Blackbird Erste

Sinister 2
A young mother and her twin sons move into a rural house that's marked for death.
Tank Caterpillar, Blumhouse Productions, Alliance Films, Automatik Entertainment, Entertainment One, IM Global, Steady Aim, Gramercy Pictures

Sex and the City
A New York writer on sex and love is finally getting married to her Mr. Big. But her three best girlfriends must console her after one of them inadvertently leads Mr. Big to jilt her.
Darren Star Productions, New Line Cinema, HBO

The Human Centipede (First Sequence)
During a stopover in Germany in the middle of a carefree road trip through Europe, two American girls find themselves alone at night when their car breaks down in the woods. Searching for help at a nearby villa, they are wooed into the clutches of a deranged retired surgeon who explains his mad scientific vision to his captives' utter horror. They are to be the subjects of his sick lifetime fantasy: to be the first to connect people, one to the next, and in doing so bring to life "the human centipede."
Six Entertainment

The Hate U Give
Raised in a poverty-stricken slum, a 16-year-old girl named Starr now attends a suburban prep school. After she witnesses a police officer shoot her unarmed best friend, she's torn between her two very different worlds as she tries to speak her truth.
Temple Hill Entertainment

Garfield: A Tail of Two Kitties
Jon and Garfield visit the United Kingdom, where a case of mistaken cat identity finds Garfield ruling over a castle. His reign is soon jeopardized by the nefarious Lord Dargis, who has designs on the estate.
20th Century Fox, Davis Entertainment, Dune Entertainment, Major Studio Partners, Ingenious Media

The Unholy
Alice is young hearing-impaired girl who, after a supposed visitation from the Virgin Mary, is inexplicably able to hear, speak and heal the sick. As word spreads and people from near and far flock to witness her miracles, a disgraced journalist hoping to revive his career visits the small New England town to investigate. When terrifying events begin to happen all around, he starts to question if these phenomena are the works of the Virgin Mary or something much more sinister.
Ghost House Pictures, Screen Gems

Once Upon a Time in Mexico
A CIA agent hires hitman "El Mariachi" to assassinate a Mexican general hired by a drug kingpin attempting a coup d'état.
Troublemaker Studios, Dimension Films, Columbia Pictures, Sony Pictures

Monte Carlo
Three young women vacationing in Paris find themselves whisked away to Monte Carlo after one of the girls is mistaken for a British heiress.
Blossom Films, Fox 2000 Pictures, Regency Enterprises, Di Novi Pictures, Dune Entertainment, Dune Entertainment III

The Naked Gun 2½: The Smell of Fear
Bumbling lieutenant Frank Drebin is out to foil the big boys in the energy industry, who intend to suppress technology that will put them out of business.
Paramount

Victor Frankenstein
Eccentric scientist Victor Von Frankenstein creates a grotesque creature in an unorthodox scientific experiment.
Davis Entertainment, Moving Picture Company, TSG Entertainment, 20th Century Fox

In the Tall Grass
After hearing a child screaming for help from the green depths of a vast field of tall grass, Becky, a pregnant woman, and Cal, her brother, park their car near a mysterious abandoned church and recklessly enter the field, discovering that they are not alone and because of some reason they are unable of escaping a completely inextricable vegetable labyrinth.
Copperheart Entertainment, Mosaic
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