How Max Payne should've done marketing on TikTok, Instagram & YouTube.
A 5.4-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

A DEA agent whose family was slain as part of a conspiracy, and an assassin out to avenge her sister's death, join forces to solve a series of murders in New York City.

Dune Entertainment, Abandon Entertainment, Collision Entertainment, Depth Entertainment, Firm Films, Foxtor Productions, 20th Century Fox
United States of America, Canada
Dune Entertainment, Abandon Entertainment, Collision Entertainment, Depth Entertainment, Firm Films, Foxtor Productions, 20th Century Fox catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Max Payne. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Dune Entertainment, Abandon Entertainment, Collision Entertainment, Depth Entertainment, Firm Films, Foxtor Productions, 20th Century Fox has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $35.0M making it. But not enough marketing it.
Max Payne grossed $85.4M on a $35.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$35.0M
Budget
Posts
Views
CPM
Box office gross: $85.4M on a $35.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Max Payne scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Max PayneFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Max Payne Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, Russian, Spanish, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Max Payne already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Max Payne feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1904 people on IMDB already love this film. None of them are in your CRM.
A 5.4 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
5.4
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Max PayneFans
~55K in 60 days

@Max PayneOfficial
~55K in 60 days

@Max PayneClips
~55K in 60 days

@Max PayneFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
85.4M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,904
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Max Payne campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Crime, Action, Drama, Thriller title with a 5.4 rating and 1,904 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
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Posts
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Views
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CPM
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Ghoulardi Film Company, Bron Studios, Focus Features, Metro-Goldwyn-Mayer

The Warriors
Prominent gang leader Cyrus calls a meeting of New York's gangs to set aside their turf wars and take over the city. At the meeting, a rival leader kills Cyrus, but a Coney Island gang called the Warriors is wrongly blamed for Cyrus' death. Before you know it, the cops and every gangbanger in town is hot on the Warriors' trail.
Paramount

CODA
As a CODA (Child of Deaf Adults), Ruby is the only hearing person in her deaf family. When the family's fishing business is threatened, Ruby finds herself torn between pursuing her love of music and her fear of abandoning her parents.
Vendôme Pictures, Pathé, Picture Perfect Entertainment

A Bad Moms Christmas
Amy, Kiki and Carla – three under-appreciated and over-burdened women – rebel against the challenges and expectations of the Super Bowl for mothers: Christmas. And if creating a more perfect holiday for their families wasn’t hard enough, they have to do all of that while hosting and entertaining their own mothers.
STX Films, Robert Simonds Productions, Suzanne Todd Productions, Huayi Brothers Pictures, Universal Pictures

Beauty and the Beast
Forced to face the cruel side of life, a devastated, bankrupt merchant chances upon the enchanted castle of a hideous creature, the mere sight of it chills the bone to the marrow. There, a fate worse than death awaits the poor father-of-six, who, after plucking a sweet-scented rose from the repulsive master's verdant garden, must do the impossible: permit his compassionate daughter, Belle, to take his place and pay for the sins of her parent. Now, an impenetrable mystery shrouds the haunted mansion, and, as repugnance gradually turns into affection, only true love could break the spell.
Canal+, Studio Babelsberg, Eskwad, TMC, Pathé, 120 Films, TF1, Ciné+, TF1 Films Production, FFA, Vision Globale

Sixteen Candles
A teenage girl deals with her parents forgetting her birthday and a crush on her high school's heartthrob.
Universal Pictures, Channel Productions

The Rite
Seminary student Michael Kovak reluctantly attends exorcism school at the Vatican. While he’s in Rome, Michael meets an unorthodox priest who introduces him to the darker side of his faith, uncovering the devil’s reach even to one of the holiest places on Earth.
New Line Cinema, Contrafilm, Mid Atlantic Films, Hungarian National Film Office, Rome Film Commission, Lazio Film Commission

Persona
A young nurse, Alma, is put in charge of Elisabeth Vogler: an actress who is seemingly healthy in all respects, but will not talk. As they spend time together, Alma speaks to Elisabeth constantly, never receiving any answer. The time they spend together only strengthens the crushing realization that one does not exist.
SF Studios

Traffic
An exploration of the United States of America's war on drugs from multiple perspectives. For the new head of the Office of National Drug Control Policy, the war becomes personal when he discovers his well-educated daughter is abusing cocaine within their comfortable suburban home. In Mexico, a flawed, but noble policeman agrees to testify against a powerful general in league with a cartel, and in San Diego, a drug kingpin's sheltered trophy wife must learn her husband's ruthless business after he is arrested, endangering her luxurious lifestyle.
USA Films, Compulsion Inc., Initial Entertainment Group, Splendid Medien AG, Bedford Falls Productions

George of the Jungle
Deep in the African jungle, a baby named George, the sole survivor of a plane crash, is raised by gorillas. George grows up to be a buff and lovable klutz who has a rain forest full of animal friends: Tookie, his big-beaked toucan messenger; Ape, a witty talking gorilla; and Shep, a peanut-loving pooch of an elephant. But when poachers mess with George's pals, the King Of Swing swings into action.
Mandeville Films, Walt Disney Pictures

Spartacus
The rebellious Thracian Spartacus, born and raised a slave, is sold to Gladiator trainer Batiatus. After weeks of being trained to kill for the arena, Spartacus turns on his owners and leads the other slaves in rebellion. As the rebels move from town to town, their numbers swell as escaped slaves join their ranks. Under the leadership of Spartacus, they make their way to southern Italy, where they will cross the sea and return to their homes.
Bryna Productions

The 400 Blows
For young Parisian boy Antoine Doinel, life is one difficult situation after another. Surrounded by inconsiderate adults, including his neglectful parents, Antoine spends his days with his best friend, Rene, trying to plan for a better life. When one of their schemes goes awry, Antoine ends up in trouble with the law, leading to even more conflicts with unsympathetic authority figures.
Les Films du Carrosse, Sédif Productions

The Bridges of Madison County
Photographer Robert Kincaid wanders into the life of housewife Francesca Johnson for four days in the 1960s.
Amblin Entertainment, Malpaso Productions, Warner Bros. Pictures

The English Patient
In the 1930s, Count Almásy is a Hungarian map maker employed by the Royal Geographical Society to chart the vast expanses of the Sahara Desert along with several other prominent explorers. As World War II unfolds, Almásy enters into a world of love, betrayal, and politics.
Miramax, Tiger Moth Productions

I Feel Pretty
A head injury causes a woman to develop an extraordinary amount of confidence and believe she's drop dead gorgeous.
Wonderland Sound and Vision, Voltage Pictures, Universal Pictures, STX Films, Huayi Brothers Pictures

A Fish Called Wanda
While a diamond advocate attempts to steal a collection of diamonds, troubles arise when he realises he’s not the only one after the collection.
Prominent Features, Metro-Goldwyn-Mayer, Fish Productions

Step Up Revolution
Emily arrives in Miami with aspirations to become a professional dancer. She sparks with Sean, the leader of a dance crew whose neighborhood is threatened by Emily's father's development plans.
Summit Entertainment, Offspring Entertainment

Jack and Jill
Jack Sadelstein, a successful advertising executive in Los Angeles with a beautiful wife and kids, dreads one event each year: the Thanksgiving visit of his twin sister Jill. Jill's neediness and passive-aggressiveness is maddening to Jack, turning his normally tranquil life upside down.
Broken Road Productions, Columbia Pictures, Happy Madison Productions

Contraband
When his brother-in-law runs afoul of a drug lord, family man Chris Farraday turns to a skill he abandoned long ago—smuggling—to repay the debt. But the job goes wrong, and Farraday finds himself wanted by cops, crooks and killers alike.
Universal Pictures, Relativity Media, Working Title Films, BlueEyes Productions, Leverage, Closest to the Hole Productions, Farraday Films, StudioCanal

American Pie Presents: Band Camp
Everyone has 'moved on', except for Sherman and Jim Levenstein's still understanding father. Little Matt Stiffler wants to join his older brother Steve's business and, after everything Matt has heard from Jim's band-geek wife, he plans to go back to band camp and make a video of his own.
Rogue Pictures, Universal Pictures

Videodrome
As the president of a trashy TV channel, Max Renn is desperate for new programming to attract viewers. When he happens upon "Videodrome," a TV show dedicated to gratuitous torture and punishment, Max sees a potential hit and broadcasts the show on his channel. However, after his girlfriend auditions for the show and never returns, Max investigates the truth behind Videodrome and discovers that the graphic violence may not be as fake as he thought.
Universal Pictures, Famous Players, Guardian Trust Company, Filmplan International II

Pet Sematary
Dr. Louis Creed's family moves into the country house of their dreams and discover a pet cemetery at the back of their property. The cursed burial ground deep in the woods brings the dead back to life -- with "minor" problems. At first, only the family's cat makes the return trip, but an accident forces a heartbroken father to contemplate the unthinkable.
Paramount

City of Angels
When guardian angel Seth - who invisibly watches over the citizens of Los Angeles - becomes captivated by Maggie, a strong-willed heart surgeon, he ponders trading in his pure, otherworldly existence for a mortal life with his beloved. The couple embarks on a tender but forbidden romance spanning heaven and Earth.
Atlas Entertainment, Monarchy Enterprises B.V., Regency Enterprises, Taurus Film, Warner Bros. Pictures

The Christmas Chronicles
Siblings Kate and Teddy try to prove Santa Claus is real, but when they accidentally cause his sleigh to crash, they have to save Christmas.
1492 Pictures, Madhouse Entertainment, Ocean Blue Entertainment

Hot Shots!
The gang that created Airplane and The Naked Gun sets its sights on Top Gun in this often hilarious spoof starring Charlie Sheen, who previously only inspired laughs with his personal life. He plays Topper Harley, a fighter pilot with an ax to grind: clearing the family name. He gets involved in a relationship with Valerie Golino, a woman with an unusually talented stomach. But his mission is to avenge his father. Lloyd Bridges, late in his career, revealed an aptitude for this kind of silliness, here as a commander who is both incredibly dim and delightfully accident prone. Directed by Jim Abrahams, the film makes fun of a variety of other films as well, from Dances with Wolves to The Fabulous Baker Boys. It was so successful that they all returned in the sequel, Hot Shots! Part Deux.
20th Century Fox

She's Out of My League
When he starts dating drop-dead gorgeous Molly, insecure airport security agent Kirk can't believe it. As his friends and family share their doubts about the relationship lasting, Kirk does everything he can to avoid losing Molly forever.
Mosaic, DreamWorks Pictures

Dogtooth
Three teenagers are confined to an isolated country estate that could very well be on another planet. The trio spend their days listening to endless homemade tapes that teach them a whole new vocabulary. Any word that comes from beyond their family abode is instantly assigned a new meaning. Hence 'the sea' refers to a large armchair and 'zombies' are little yellow flowers. Having invented a brother whom they claim to have ostracized for his disobedience, the uber-controlling parents terrorize their offspring into submission.
Greek Film Centre, Boo Productions, Horsefly Productions

Small Soldiers
When missile technology is used to enhance toy action figures, the toys soon begin to take their battle programming too seriously.
Amblin Entertainment, Universal Pictures, DreamWorks Pictures

Bone Tomahawk
During a shootout in a saloon, Sheriff Hunt injures a suspicious stranger. The doctor's assistant, wife of the local foreman, tends to him in prison. That night, the town is attacked and they both disappear—only the arrow of a cannibal tribe is found. Hunt and a few of his men go in search of the prisoner and the foreman's wife.
Caliber Media Company, The Fyzz, Realmbuilders Productions, Twilight Riders, The Jokers Films, Platinum Platypus

Julie & Julia
Julia Child and Julie Powell – both of whom wrote memoirs – find their lives intertwined. Though separated by time and space, both women are at loose ends... until they discover that with the right combination of passion, fearlessness and butter, anything is possible.
Columbia Pictures, Easy There Tiger Productions, Scott Rudin Productions

Killer Elite
Based on a shocking true story, Killer Elite pits two of the world’s most elite operatives—Danny, an ex-special ops agent and Hunter, his longtime mentor—against the cunning leader of a secret military society. Covering the globe from Australia to Paris, London and the Middle East, Danny and Hunter are plunged into a highly dangerous game of cat and mouse—where the predators become the prey.
Open Road Films, Current Entertainment, Omnilab Media, Ambience Entertainment, International Traders, Sighvatsson Films, Palomar Pictures, Film Victoria, Wales Creative IP Fund, Agora Films, Mascot Pictures Wales

Premium Rush
In Manhattan, a bike messenger picks up an envelope that attracts the interest of a dirty cop, who pursues the cyclist throughout the city.
Pariah Entertainment Group, Columbia Pictures

My Sister's Keeper
Sara and Brian live an idyllic life with their young son and daughter. But their family is rocked by sudden, heartbreaking news that forces them to make a difficult and unorthodox choice in order to save their baby girl's life. The parents' desperate decision raises both ethical and moral questions and rips away at the foundation of their relationship. Their actions ultimately set off a court case that threatens to tear the family apart, while revealing surprising truths that challenge everyone's perceptions of love and loyalty and give new meaning to the definition of healing.
Mark Johnson Productions, Gran Via Productions, Curmudgeon Films, New Line Cinema

Hunter Killer
Captain Glass of the USS Arkansas discovers that a coup d'état is taking place in Russia, so he and his crew join an elite group working on the ground to prevent a war.
Original Film, G-BASE, Millennium Media, Hunter Killer Productions, Hishow Entertainment, SprocketHeads, Tucker Tooley Entertainment, Lionsgate, Davis Films, Summit Entertainment
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