How Spy Game should've done marketing on TikTok, Instagram & YouTube.
A 6.9-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

On the day of his retirement, a veteran CIA agent learns that his former protégé has been arrested in China, is sentenced to die the next morning in Beijing, and that the CIA is considering letting that happen to avoid an international scandal.

Universal Pictures, TOHO-TOWA, Beacon Communications, Kalima Productions, Red Wagon Productions, Metropolitan Films, October Pictures
France, Germany, Hong Kong, Japan, United States of America
Universal Pictures, TOHO-TOWA, Beacon Communications, Kalima Productions, Red Wagon Productions, Metropolitan Films, October Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Spy Game. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Universal Pictures, TOHO-TOWA, Beacon Communications, Kalima Productions, Red Wagon Productions, Metropolitan Films, October Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $115M making it. But not enough marketing it.
Spy Game grossed $143M on a $115M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$115M
Budget
Posts
Views
CPM
Box office gross: $143M on a $115M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Spy Game scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Spy GameFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Spy Game Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in Cantonese, English, German, Arabic, French, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Spy Game already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Spy Game feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1873 people on IMDB already love this film. None of them are in your CRM.
A 6.9 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.9
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Spy GameFans
~55K in 60 days

@Spy GameOfficial
~55K in 60 days

@Spy GameClips
~55K in 60 days

@Spy GameFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
143M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,873
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Spy Game campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Action, Crime, Thriller title with a 6.9 rating and 1,873 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
300M
CPM
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Posts
2.5K
Views
56M
CPM
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Posts
3.1K
Views
180M
CPM
$0.91

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Posts
306
Views
10M
CPM
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Posts
566
Views
68M
CPM
$0.58

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Posts
200
Views
30M
CPM
$0.31

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Nicholas Hathaway, a furloughed convict, and his American and Chinese partners hunt a high-level cybercrime network from Chicago to Los Angeles to Hong Kong to Jakarta. As Hathaway closes in, the stakes become personal as he discovers that the attack on a Chinese nuclear power plant was just the beginning.
Universal Pictures, Forward Pass, Legendary Pictures

Balto
An outcast half-wolf risks his life to prevent a deadly epidemic from ravaging Nome, Alaska.
Amblin Entertainment, Amblimation, Universal Pictures

Thir13en Ghosts
Arthur and his two children, Kathy and Bobby, inherit his Uncle Cyrus's estate: a glass house that serves as a prison to 12 ghosts. When the family, accompanied by Bobby's Nanny and an attorney, enter the house they find themselves trapped inside an evil machine "designed by the devil and powered by the dead" to open the Eye of Hell. Aided by Dennis, a ghost hunter, and his rival Kalina, a ghost rights activist out to set the ghosts free, the group must do what they can to get out of the house alive.
Dark Castle Entertainment, Columbia Pictures

To Rome with Love
Four tales unfold in the Eternal City: While vacationing in Rome, architect John encounters a young man whose romantic woes remind him of a painful incident from his own youth; retired opera director Jerry discovers a mortician with an amazing voice, and he seizes the opportunity to rejuvenate his own flagging career; a young couple have separate romantic interludes; a spotlight shines on an ordinary man.
Mediapro, Perdido Productions, Medusa Film, Gravier Productions, Sony Pictures Classics, Focus Features

Into the Storm
As a new day begins in the town of Silverton, its residents have little reason to believe it will be anything other than ordinary. Mother Nature, however has other plans. In the span of just a few hours, an unprecedented onslaught of powerful tornadoes ravages Silverton. Storm trackers predict that the worst is still to come, as terrified residents seek shelter, and professional storm-chasers run toward the danger, hoping to study the phenomenon close up and get a once-in-a-lifetime shot.
RatPac Entertainment, New Line Cinema, Village Roadshow Pictures, Broken Road Productions, Warner Bros. Entertainment

Rough Night
Five best friends from college reunite 10 years later for a wild bachelorette weekend in Miami. Their hard partying takes a hilariously dark turn when they accidentally kill a male stripper. Amidst the craziness of trying to cover it up, they're ultimately brought closer together when it matters most.
Paulilu Productions, Sony Pictures, Columbia Pictures, LStar Capital

Planet 51
When Earth astronaut Capt. Chuck Baker arrives on Planet 51 -- a world reminiscent of American suburbia circa 1950 -- he tries to avoid capture, recover his spaceship and make it home safely, all with the help of an empathetic little green being.
Ilion Animation Studios, Hand Made Films

The Other Boleyn Girl
A sumptuous and sensual tale of intrigue, romance and betrayal set against the backdrop of a defining moment in European history: two beautiful sisters, Anne and Mary Boleyn, driven by their family's blind ambition, compete for the love of the handsome and passionate King Henry VIII.
Scott Rudin Productions, Columbia Pictures, Focus Features, BBC Film, Relativity Media, Ruby Films, Universal Pictures

Two Weeks Notice
Dedicated environmental lawyer Lucy Kelson goes to work for billionaire George Wade as part of a deal to preserve a community center. Indecisive and weak-willed George grows dependent on Lucy's guidance on everything from legal matters to clothing. Exasperated, Lucy gives notice and picks Harvard graduate June Carter as her replacement. As Lucy's time at the firm nears an end, she grows jealous of June and has second thoughts about leaving George.
Fortis Films, Castle Rock Entertainment, Village Roadshow Pictures, NPV Entertainment

A Serious Man
It is 1967, and Larry Gopnik, a physics professor at a quiet Midwestern university, has just been informed by his wife Judith that she is leaving him. She has fallen in love with one of his more pompous acquaintances Sy Ableman.
Mike Zoss Productions, Focus Features, Relativity Media, Working Title Films, StudioCanal

Colossal
A woman discovers that severe catastrophic events are somehow connected to the mental breakdown from which she's suffering.
Toy Fight Productions, Brightlight Pictures, Sayaka Producciones Audiovisuales, Route One Entertainment, Voltage Pictures, Union Investment Partners, Legion M

Attack the Block
A teen gang in a South London housing estate must team up with the other residents to protect their neighbourhood from a terrifying alien invasion.
UK Film Council, Film4 Productions, StudioCanal, Big Talk Productions, Stage 6 Films, Screen Gems

Leap Year
When yet another anniversary passes without a marriage proposal from her boyfriend, Anna decides to take action. Aware of a Celtic tradition that allows women to pop the question on Feb. 29, she plans to follow her lover to Dublin and ask him to marry her. Fate has other plans, however, and Anna winds up on the other side of the Emerald Isle with handsome, but surly, Declan -- an Irishman who may just lead Anna down the road to true love.
Birnbaum / Barber Productions, Universal Pictures, Spyglass Entertainment, Octagon Films, BenderSpink

My Girl
Vada Sultenfuss is obsessed with death. Her mother is dead, and her father runs a funeral parlor. She is also in love with her English teacher, and joins a poetry class over the summer just to impress him. Thomas J., her best friend, is "allergic to everything", and sticks with Vada despite her hangups. When Vada's father hires Shelly, and begins to fall for her, things take a turn to the worse...
Columbia Pictures, Imagine Entertainment

The Invention of Lying
Set in a world where the concept of lying doesn't exist, a loser changes his lot when he invents lying and uses it to get ahead.
Wintergreen Productions, MRC, 1821 Pictures, Lin Pictures, Lynda Obst Productions, Warner Bros. Pictures, Radar Pictures, Focus Features

Four Brothers
Four adopted brothers return to their Detroit hometown when their mother is murdered and vow to exact revenge on the killers.
Paramount, di Bonaventura Pictures

A Dangerous Method
Seduced by the challenge of an impossible case, the driven Dr. Carl Jung takes the unbalanced yet beautiful Sabina Spielrein as his patient. Jung’s weapon is the method of his master, the renowned Sigmund Freud. Both men fall under Sabina’s spell.
Dangerous Method Film AG, Recorded Pictures Company, Millbrook Pictures, Prospero Pictures, Lago Film, The Movie Network

Deliver Us from Evil
When a frightening wave of violence sweeps through New York City, troubled cop Sarchie fails to find a rational explanation for the bizarre crimes. However, his eyes are opened to a frightening alternate reality when renegade Jesuit priest Mendoza convinces him that demonic possession may be to blame for the gruesome murders. Together, they wage a valiant supernatural struggle to rid the city of an otherworldly evil.
LStar Capital, Screen Gems, Jerry Bruckheimer Films

Coyote Ugly
Graced with a velvet voice, 21-year-old Violet Sanford heads to New York to pursue her dream of becoming a songwriter only to find her aspirations sidelined by the accolades and notoriety she receives at her "day" job as a barmaid at Coyote Ugly. The "Coyotes" as they are affectionately called tantalize customers and the media alike with their outrageous antics, making Coyote Ugly the watering hole for guys on the prowl.
Touchstone Pictures, Jerry Bruckheimer Films

Max Payne
A DEA agent whose family was slain as part of a conspiracy, and an assassin out to avenge her sister's death, join forces to solve a series of murders in New York City.
Dune Entertainment, Abandon Entertainment, Collision Entertainment, Depth Entertainment, Firm Films, Foxtor Productions, 20th Century Fox

Frida
A biography of artist Frida Kahlo, who channeled the pain of a crippling injury and her tempestuous marriage into her work.
Miramax, Lions Gate Films, Ventanarosa Productions, Handprint Entertainment

Aloha
A celebrated military contractor returns to the site of his greatest career triumphs and re-connects with a long-ago love while unexpectedly falling for the hard-charging Air Force watchdog assigned to him.
Vinyl Films, Scott Rudin Productions

The Skeleton Key
A hospice nurse working at a spooky New Orleans plantation home finds herself entangled in a mystery involving the house's dark past.
Universal Pictures, MFPV Film, Double Feature Films, ShadowCatcher Entertainment, Daniel Bobker Productions, Brick Dust Productions LLC

Office Christmas Party
When Carol Vanstone, CEO of the technology company Zenotek, expresses her intention to close the Chicago branch, run by her brother Clay, he and his co-workers organize a Christmas party in an effort to impress a potential client and save their jobs. But the party gets out of control…
Bluegrass Films, Entertainment 360

Beethoven
The Newton family live in their comfortable home, but there seems to something missing. This "hole" is filled by a small puppy, who walks into their home and their lives. Beethoven, as he is named, grows into a giant of a dog... a St Bernard. Doctor Varnick, the local vet has a secret and horrible sideline, which requires lots of dogs for experiments. Beethoven is on the bad doctor's list.
Northern Lights Entertainment, Universal Pictures

Dragonball Evolution
On his 18th birthday, Goku receives a mystical Dragonball as a gift from his grandfather. There are only six others like it in the whole world, and legend has it that whoever possesses all seven will be granted one perfect wish. When the arrival of a dark force triggers a tragedy, Goku and his companions are propelled into an epic quest to collect the seven Dragonballs and save the Earth from destruction.
World Film Magic, Dune Entertainment, Star Overseas, Big Screen Productions, Ingenious Media, 20th Century Fox

Hannah Montana: The Movie
When Miley Stewart (aka pop-star Hannah Montana) gets too caught up in the superstar celebrity lifestyle, her dad decides it's time for a total change of scenery. But sweet niblets! Miley must trade in all the glitz and glamour of Hollywood for some ol' blue jeans on the family farm in Tennessee, and question if she can be both Miley Stewart and Hannah Montana.
It's a Laugh Productions, Millar Gough Ink, Walt Disney Pictures

The Last King of Scotland
Young Scottish doctor, Nicholas Garrigan decides it's time for an adventure after he finishes his formal education, so he decides to try his luck in Uganda, and arrives during the downfall of President Obote. General Idi Amin comes to power and asks Garrigan to become his personal doctor.
Fox Searchlight Pictures, Cowboy Films, DNA Films, Scottish Screen, UK Film Council, Film4 Productions, Slate Films, Tatfilm

Youth
Two lifelong friends bond whilst vacationing in a luxury Swiss Alps lodge as they ponder retirement. While Fred has no plans to resume his musical career despite the urging of his loving daughter Lena, Mick is intent on finishing the screenplay for what may be his last important film for his muse Brenda. And where will inspiration lead their younger friend Jimmy, an actor grasping to make sense of his next performance?
Indigo Film, Pathé, France 2 Cinéma, Number 9 Films, Medusa Film, C-Films, Barbary Films, Eurimages, Fox Searchlight Pictures, Film4 Productions

Don't Worry Darling
Alice and Jack are lucky to be living in the idealized community of Victory, the experimental company town housing the men who work for the top-secret Victory Project and their families. But when cracks in their idyllic life begin to appear, exposing flashes of something much more sinister lurking beneath the attractive façade, Alice can’t help questioning exactly what they’re doing in Victory, and why.
Vertigo Entertainment, New Line Cinema, Warner Bros. Pictures

Countdown
A young nurse downloads an app that tells her she only has three days to live. With time ticking away and a mysterious figure haunting her, she must find a way to save her life before time runs out.
Wrigley Pictures, Universal Pictures, STX Films
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