How Blockers should've done marketing on TikTok, Instagram & YouTube.
A 6.3-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

When three parents discover that each of their daughters have a pact to lose their virginity at prom, they launch a covert one-night operation to stop the teens from sealing the deal.

Hurwitz & Schlossberg Productions, Good Universe, DMG Entertainment, Point Grey Pictures, Universal Pictures, dentsu
China, Japan, United States of America
Hurwitz & Schlossberg Productions, Good Universe, DMG Entertainment, Point Grey Pictures, Universal Pictures, dentsu catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Blockers. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Hurwitz & Schlossberg Productions, Good Universe, DMG Entertainment, Point Grey Pictures, Universal Pictures, dentsu has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $21.0M making it. But not enough marketing it.
Blockers grossed $94.0M on a $21.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$21.0M
Budget
Posts
Views
CPM
Box office gross: $94.0M on a $21.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Blockers scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @BlockersFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Blockers Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Blockers already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Blockers feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1859 people on IMDB already love this film. None of them are in your CRM.
A 6.3 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.3
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@BlockersFans
~55K in 60 days

@BlockersOfficial
~55K in 60 days

@BlockersClips
~55K in 60 days

@BlockersFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
94.0M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,859
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Blockers campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy title with a 6.3 rating and 1,859 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
300M
CPM
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Posts
2.5K
Views
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CPM
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Posts
3.1K
Views
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Views
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CPM
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Posts
566
Views
68M
CPM
$0.58

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Posts
200
Views
30M
CPM
$0.31

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DreamWorks Animation, DreamWorks Pictures

The Cat Returns
Young Haru rescues a cat from being run over, but soon learns it's no ordinary feline; it happens to be the Prince of the Cats.
Studio Ghibli, Hakuhodo DY Media Partners, Mitsubishi, Nippon Television Network Corporation, TOHO, Tokuma Shoten

Stalker
Near a gray and unnamed city is the Zone, a place guarded by barbed wire and soldiers, and where the normal laws of physics are victim to frequent anomalies. A stalker guides two men into the Zone, specifically to an area in which deep-seated desires are granted.
Mosfilm

Tombstone
Legendary marshal Wyatt Earp, now a weary gunfighter, joins his brothers Morgan and Virgil to pursue their collective fortune in the thriving mining town of Tombstone. But Earp is forced to don a badge again and get help from his notorious pal Doc Holliday when a gang of renegade brigands and rustlers begins terrorizing the town.
Hollywood Pictures, Cinergi Pictures Entertainment

Harold & Kumar Go to White Castle
Nerdy accountant Harold and his irrepressible friend, Kumar, get stoned watching television and find themselves utterly bewitched by a commercial for White Castle. Convinced there must be one nearby, the two set out on a late-night odyssey that takes them deep into New Jersey. Somehow, the boys manage to run afoul of rednecks, cops and even a car-stealing Neil Patrick Harris before getting anywhere near their beloved sliders.
New Line Cinema, Senator International, Kingsgate Films, Endgame Entertainment

Three Kings
A group of American soldiers stationed in Iraq at the end of the Gulf War find a map they believe will take them to a huge cache of stolen Kuwaiti gold hidden near their base, and they embark on a secret mission that's destined to change everything.
Village Roadshow Pictures, Atlas Entertainment, Village-A.M. Partnership, Coast Ridge, Junger Witt Productions

Abominable
A group of misfits encounter a young Yeti named Everest, and they set off to reunite the magical creature with his family on the mountain of his namesake.
DreamWorks Animation, Pearl Studio, Universal Pictures, dentsu

Vantage Point
The attempted assassination of the American president is told and re-told from several different perspectives.
Kanzaman Productions, Relativity Media, Original Film, Art In Motion, Columbia Pictures

Diamonds Are Forever
Diamonds are stolen only to be sold again in the international market. James Bond infiltrates a smuggling mission to find out who's guilty. The mission takes him to Las Vegas where Bond meets his archenemy Blofeld.
United Artists, Eon Productions, Danjaq

Keeping Up with the Joneses
An ordinary suburban couple finds it’s not easy keeping up with the Joneses – their impossibly gorgeous and ultra-sophisticated new neighbors – especially when they discover that Mr. and Mrs. “Jones” are covert operatives.
Parkes+MacDonald Image Nation, Fox 2000 Pictures, 20th Century Fox, TSG Entertainment

Mean Streets
A small-time hood must choose from among love, friendship and the chance to rise within the mob.
Scorsese Productions, Warner Bros. Pictures

Not Another Teen Movie
On a bet, a gridiron hero at John Hughes High School sets out to turn a bespectacled plain Jane into a beautiful and popular prom queen in this outrageous send-up of the teen movies of the 1980s and '90s.
Neal H. Moritz Productions, Original Film, Columbia Pictures

Peppermint
A grieving mother transforms herself into a vigilante following the murders of her husband and daughter, eluding the authorities to deliver her own personal brand of justice.
STX Films, Lakeshore Entertainment, Huayi Brothers Pictures, Universal Pictures

Krampus
When his dysfunctional family clashes over the holidays, young Max is disillusioned and turns his back on Christmas. Little does he know, this lack of festive spirit has unleashed the wrath of Krampus: a demonic force of ancient evil intent on punishing non-believers.
Universal Pictures, Legendary Pictures

Extremely Loud & Incredibly Close
A year after his father's death, Oskar, a troubled young boy, discovers a mysterious key he believes was left for him by his father and embarks on a scavenger hunt to find the matching lock.
Paramount, Scott Rudin Productions, Warner Bros. Pictures

American Pie Presents: The Naked Mile
When Erik Stifler realizes that he's the only Stifler family member who might graduate high school a virgin, he decides to live up to his legacy. After some well-meaning advice from Jim's dad, Erik's ready to take his chances at the annual and infamous Naked Mile race, where his devoted friends and some uninhibited sorority girls will create the most outrageous weekend ever.
Rogue Pictures, Neo Art & Logic

Seeking a Friend for the End of the World
As an asteroid nears Earth, a man finds himself alone after his wife leaves in a panic. He decides to take a road trip to reunite with his high school sweetheart. Accompanying him is a neighbor who inadvertently puts a wrench in his plan.
Indian Paintbrush, Mandate Pictures, Focus Features, Anonymous Content, Mandate International

Blackhat
Nicholas Hathaway, a furloughed convict, and his American and Chinese partners hunt a high-level cybercrime network from Chicago to Los Angeles to Hong Kong to Jakarta. As Hathaway closes in, the stakes become personal as he discovers that the attack on a Chinese nuclear power plant was just the beginning.
Universal Pictures, Forward Pass, Legendary Pictures

Balto
An outcast half-wolf risks his life to prevent a deadly epidemic from ravaging Nome, Alaska.
Amblin Entertainment, Amblimation, Universal Pictures

Thir13en Ghosts
Arthur and his two children, Kathy and Bobby, inherit his Uncle Cyrus's estate: a glass house that serves as a prison to 12 ghosts. When the family, accompanied by Bobby's Nanny and an attorney, enter the house they find themselves trapped inside an evil machine "designed by the devil and powered by the dead" to open the Eye of Hell. Aided by Dennis, a ghost hunter, and his rival Kalina, a ghost rights activist out to set the ghosts free, the group must do what they can to get out of the house alive.
Dark Castle Entertainment, Columbia Pictures

To Rome with Love
Four tales unfold in the Eternal City: While vacationing in Rome, architect John encounters a young man whose romantic woes remind him of a painful incident from his own youth; retired opera director Jerry discovers a mortician with an amazing voice, and he seizes the opportunity to rejuvenate his own flagging career; a young couple have separate romantic interludes; a spotlight shines on an ordinary man.
Mediapro, Perdido Productions, Medusa Film, Gravier Productions, Sony Pictures Classics, Focus Features

Into the Storm
As a new day begins in the town of Silverton, its residents have little reason to believe it will be anything other than ordinary. Mother Nature, however has other plans. In the span of just a few hours, an unprecedented onslaught of powerful tornadoes ravages Silverton. Storm trackers predict that the worst is still to come, as terrified residents seek shelter, and professional storm-chasers run toward the danger, hoping to study the phenomenon close up and get a once-in-a-lifetime shot.
RatPac Entertainment, New Line Cinema, Village Roadshow Pictures, Broken Road Productions, Warner Bros. Entertainment

Rough Night
Five best friends from college reunite 10 years later for a wild bachelorette weekend in Miami. Their hard partying takes a hilariously dark turn when they accidentally kill a male stripper. Amidst the craziness of trying to cover it up, they're ultimately brought closer together when it matters most.
Paulilu Productions, Sony Pictures, Columbia Pictures, LStar Capital

Planet 51
When Earth astronaut Capt. Chuck Baker arrives on Planet 51 -- a world reminiscent of American suburbia circa 1950 -- he tries to avoid capture, recover his spaceship and make it home safely, all with the help of an empathetic little green being.
Ilion Animation Studios, Hand Made Films

The Other Boleyn Girl
A sumptuous and sensual tale of intrigue, romance and betrayal set against the backdrop of a defining moment in European history: two beautiful sisters, Anne and Mary Boleyn, driven by their family's blind ambition, compete for the love of the handsome and passionate King Henry VIII.
Scott Rudin Productions, Columbia Pictures, Focus Features, BBC Film, Relativity Media, Ruby Films, Universal Pictures

Two Weeks Notice
Dedicated environmental lawyer Lucy Kelson goes to work for billionaire George Wade as part of a deal to preserve a community center. Indecisive and weak-willed George grows dependent on Lucy's guidance on everything from legal matters to clothing. Exasperated, Lucy gives notice and picks Harvard graduate June Carter as her replacement. As Lucy's time at the firm nears an end, she grows jealous of June and has second thoughts about leaving George.
Fortis Films, Castle Rock Entertainment, Village Roadshow Pictures, NPV Entertainment

A Serious Man
It is 1967, and Larry Gopnik, a physics professor at a quiet Midwestern university, has just been informed by his wife Judith that she is leaving him. She has fallen in love with one of his more pompous acquaintances Sy Ableman.
Mike Zoss Productions, Focus Features, Relativity Media, Working Title Films, StudioCanal

Colossal
A woman discovers that severe catastrophic events are somehow connected to the mental breakdown from which she's suffering.
Toy Fight Productions, Brightlight Pictures, Sayaka Producciones Audiovisuales, Route One Entertainment, Voltage Pictures, Union Investment Partners, Legion M

Attack the Block
A teen gang in a South London housing estate must team up with the other residents to protect their neighbourhood from a terrifying alien invasion.
UK Film Council, Film4 Productions, StudioCanal, Big Talk Productions, Stage 6 Films, Screen Gems

Leap Year
When yet another anniversary passes without a marriage proposal from her boyfriend, Anna decides to take action. Aware of a Celtic tradition that allows women to pop the question on Feb. 29, she plans to follow her lover to Dublin and ask him to marry her. Fate has other plans, however, and Anna winds up on the other side of the Emerald Isle with handsome, but surly, Declan -- an Irishman who may just lead Anna down the road to true love.
Birnbaum / Barber Productions, Universal Pictures, Spyglass Entertainment, Octagon Films, BenderSpink

My Girl
Vada Sultenfuss is obsessed with death. Her mother is dead, and her father runs a funeral parlor. She is also in love with her English teacher, and joins a poetry class over the summer just to impress him. Thomas J., her best friend, is "allergic to everything", and sticks with Vada despite her hangups. When Vada's father hires Shelly, and begins to fall for her, things take a turn to the worse...
Columbia Pictures, Imagine Entertainment

The Invention of Lying
Set in a world where the concept of lying doesn't exist, a loser changes his lot when he invents lying and uses it to get ahead.
Wintergreen Productions, MRC, 1821 Pictures, Lin Pictures, Lynda Obst Productions, Warner Bros. Pictures, Radar Pictures, Focus Features
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