How Naked Gun 33⅓: The Final Insult should've done marketing on TikTok, Instagram & YouTube.
A 6.5-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

Frank Drebin is persuaded out of retirement to go undercover in a state prison. There he has to find out what top terrorist, Rocco, has planned for when he escapes. Adding to his problems, Frank's wife, Jane, is desperate for a baby.

Paramount
United States of America
Paramount catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers Naked Gun 33⅓: The Final Insult. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Paramount has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $30.0M making it. But not enough marketing it.
Naked Gun 33⅓: The Final Insult grossed $51.1M on a $30.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$30.0M
Budget
Posts
Views
CPM
Box office gross: $51.1M on a $30.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put Naked Gun 33⅓: The Final Insult scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @Naked Gun 33⅓: The Final InsultFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'Naked Gun 33⅓: The Final Insult Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where Naked Gun 33⅓: The Final Insult already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make Naked Gun 33⅓: The Final Insult feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1831 people on IMDB already love this film. None of them are in your CRM.
A 6.5 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.5
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@Naked Gun 33⅓: The Final InsultFans
~55K in 60 days

@Naked Gun 33⅓: The Final InsultOfficial
~55K in 60 days

@Naked Gun 33⅓: The Final InsultClips
~55K in 60 days

@Naked Gun 33⅓: The Final InsultFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
51.1M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,831
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K Naked Gun 33⅓: The Final Insult campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Comedy, Crime title with a 6.5 rating and 1,831 ratings. Real numbers.
What the pipeline produces.
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Summit Entertainment, Offspring Entertainment

Unleashed
Raised as a slave, Danny is used to fighting for his survival. In fact, his "master," Bart, thinks of him as a pet and goes as far as leashing him with a collar so they can make money in fight clubs, where Danny is the main contender. When Bart's crew is in a car accident, Danny escapes and meets a blind, kindhearted piano tuner who takes him in and uses music to free the fighter's long-buried heart.
Canal+, Current Entertainment, Clubdeal, EuropaCorp, Qian Yian International, TF1 Films Production, Rogue Pictures, Danny the Dog Productions, Focus Features

The 6th Day
A world of the very near future in which cattle, fish, and even the family pet can be cloned. But cloning humans is illegal - that is until family man Adam Gibson (Arnold Schwarzenegger) comes home from work one day to find a clone has replaced him. Taken from his family and plunged into a sinister world he doesn't understand, Gibson must not only save himself from the assassins who must destroy him to protect their secret, but uncover who and what is behind the horrible things happening to him.
Phoenix Pictures

Shot Caller
A newly-released prison gangster is forced by the leaders of his gang to orchestrate a major crime with a brutal rival gang on the streets of Southern California.
DirecTV, Bold Films, Participant, Relativity Media

The Haunted Mansion
Workaholic Jim Evers and his wife/business partner Sara get a call one night from a mansion owner, Edward Gracey, who wants to sell his house. Once the Evers family arrive at the mansion, a torrential thunderstorm of mysterious origin strands them with the brooding, eccentric Gracey, his mysterious butler, and a variety of residents both seen and unseen.
Doom Buggy Productions, Walt Disney Pictures, Gunn Films

Cool Runnings
When a Jamaican sprinter is disqualified from the Olympic Games, he enlists the help of a dishonored coach to start the first Jamaican bobsled team.
Walt Disney Pictures

Dazed and Confused
The adventures of a group of Texas teens on their last day of school in 1976, centering on student Randall Floyd, who moves easily among stoners, jocks and geeks. Floyd is a star athlete, but he also likes smoking weed, which presents a conundrum when his football coach demands he sign a "no drugs" pledge.
Gramercy Pictures, Alphaville Productions

Wall Street
A young and impatient stockbroker is willing to do anything to get to the top, including trading on illegal inside information taken through a ruthless and greedy corporate raider whom takes the youth under his wing.
20th Century Fox

The Life of David Gale
A man against capital punishment is accused of murdering a fellow activist and is sent to death row.
Mikona Productions, Universal Pictures, Intermedia Films, Saturn Films, Dirty Hands Productions

Tooth Fairy
When minor-league hockey player Derek Thompson -- who has a penchant for knocking out his opponents' teeth every time he plays -- disillusions a fan, he is sentenced to a stint for one week as a bona fide, tutu-clad, real-life tooth fairy. Soon, Derek is inspired to rekindle his youthful dreams.
Dune Entertainment, Dune Entertainment III, Walden Media, Mayhem Pictures, 20th Century Fox, Blumhouse Productions

The Girl Who Leapt Through Time
When 17-year-old Makoto Konno gains the ability to, quite literally, "leap" backwards through time, she immediately sets about improving her grades and preventing personal mishaps. However, she soon realises that changing the past isn't as simple as it seems, and eventually, will have to rely on her new powers to shape the future of herself and her friends.
Madhouse, Happinet Pictures, KADOKAWA, Kadokawa Shoten, Q-Tec, Memory-Tech

We Were Soldiers
The story of the first major battle of the American phase of the Vietnam War and the soldiers on both sides that fought it.
Wheelhouse Entertainment, Icon Entertainment International, Motion Picture Production GmbH & Co. Erste KG

Hunt for the Wilderpeople
Ricky is a defiant young city kid who finds himself on the run with his cantankerous foster uncle in the wild New Zealand bush. A national manhunt ensues, and the two are forced to put aside their differences and work together to survive.
Defender Films, Piki Films, Curious Films

Lolita
Humbert Humbert is a middle-aged British novelist who is both appalled by and attracted to the vulgarity of American culture. When he comes to stay at the boarding house run by Charlotte Haze, he soon becomes obsessed with Lolita, the woman's teenaged daughter.
Seven Arts Productions, Transworld Pictures, Metro-Goldwyn-Mayer British Studios, Metro-Goldwyn-Mayer

The Return of the Living Dead
When foreman Frank shows new employee Freddy a secret military experiment in a supply warehouse in Louisville, Kentucky, the two klutzes accidentally release a gas that reanimates corpses into flesh-eating zombies. As the epidemic spreads throughout the town, and the creatures satisfy their hunger in gory and outlandish ways, Frank and Freddy fight to survive with the help of their boss and a mysterious mortician.
Hemdale Film Corporation, Fox Films Ltd., Cinema 84, Orion Pictures

A Man Called Otto
When a lively young family moves in next door, grumpy widower Otto Anderson meets his match in a quick-witted, pregnant woman named Marisol, leading to an unlikely friendship that turns his world upside down.
Playtone, SF Studios, Artistic Films, Columbia Pictures, 2DUX²

The Bridge on the River Kwai
The classic story of English POWs in Burma forced to build a bridge to aid the war effort of their Japanese captors. British and American intelligence officers conspire to blow up the structure, but Col. Nicholson , the commander who supervised the bridge's construction, has acquired a sense of pride in his creation and tries to foil their plans.
Horizon Pictures, Columbia Pictures

Letters from Iwo Jima
The story of the battle of Iwo Jima between the United States and Imperial Japan during World War II, as told from the perspective of the Japanese who fought it.
DreamWorks Pictures, Warner Bros. Pictures, Amblin Entertainment, Malpaso Productions

Babylon A.D.
A veteran-turned-mercenary is hired to take a young woman with a secret from post-apocalyptic Eastern Europe to New York City.
Babylon, MNP Entreprise, StudioCanal, Babylon Films Limited, M6 Films, M6, CinéCinéma, Canal+, Dune Entertainment, 20th Century Fox

Climax
When a dance troupe is lured to an empty school, a bowl of drug-laced sangria causes their jubilant rehearsal to descend into a dark and explosive nightmare as they try to survive the night—and find who's responsible—before it's too late.
Wild Bunch, Rectangle Productions, ARTE France Cinéma, VOO, Vice Studios, Eskwad, KNM

Blockers
When three parents discover that each of their daughters have a pact to lose their virginity at prom, they launch a covert one-night operation to stop the teens from sealing the deal.
Hurwitz & Schlossberg Productions, Good Universe, DMG Entertainment, Point Grey Pictures, Universal Pictures, dentsu

Let Me In
A bullied young boy befriends a young female vampire who lives in secrecy with her guardian. A remake of the movie “Let The Right One In” which was an adaptation of a book.
Hammer Film Productions, EFTI, Overture Films, Exclusive Media

Exam
The final candidates for a highly desirable corporate job are locked together in an exam room and given a test so simple and confusing that tension begins to unravel.
Bedlam Productions

Dark Waters
A tenacious attorney uncovers a dark secret that connects a growing number of unexplained deaths to one of the world's largest corporations. In the process, he risks everything — his future, his family, and his own life — to expose the truth.
Participant, Killer Films, Focus Features, Amblin Partners, DreamWorks Pictures

Funny Games
When Ann, husband George, and son Georgie arrive at their holiday home they are visited by a pair of polite and seemingly pleasant young men. Armed with deceptively sweet smiles and some golf clubs, they proceed to terrorize and torture the tight-knit clan, giving them until the next day to survive.
Warner Independent Pictures (WIP), Celluloid Dreams, Halcyon Pictures, Lucky Red, Belladonna Productions, X Filme International, Kinematograf, Tartan, Film4 Productions

Raising Arizona
When a childless couple of an ex-con and an ex-cop decide to help themselves to one of another family's quintuplets, their lives become more complicated than they anticipated.
Circle Films, 20th Century Fox

Home on the Range
When a greedy outlaw schemes to take possession of the "Patch Of Heaven" dairy farm, three determined cows, a karate-kicking stallion and a colorful corral of critters join forces to save their home. The stakes are sky-high as this unlikely animal alliance risk their hides and match wits with a mysterious band of bad guys.
Walt Disney Pictures

The Crazies
Four friends find themselves trapped in their small hometown after they discover their friends and neighbors going quickly and horrifically insane.
Penn Station Entertainment, Participant, Overture Films, Imagenation Abu Dhabi FZ, Paramount Vantage

Cheaper by the Dozen 2
Steve Martin and Bonnie Hunt return as heads of the Baker family who, while on vacation, find themselves in competition with a rival family of eight children, headed by Eugene Levy,
20th Century Fox, 21 Laps Entertainment

Layer Cake
When a seemingly straight-forward drug deal goes awry, XXXX has to break his die-hard rules and turn up the heat, not only to outwit the old regime and come out on top, but to save his own skin...
Marv Films

Dawn of the Dead
During an ever-growing epidemic of zombies that have risen from the dead, two Philadelphia SWAT team members, a traffic reporter, and his television-executive girlfriend seek refuge in a secluded shopping mall.
Dawn Associates, Laurel Entertainment

JFK
Follows the investigation into the assassination of President John F. Kennedy led by New Orleans district attorney Jim Garrison.
Ixtlan Productions, Warner Bros. Pictures, Canal+, Regency Enterprises, Alcor Films, Camelot Pictures

Before I Go to Sleep
Ever since she sustained a traumatic head injury, Christine Lucas has suffered from anterograde amnesia, unable to form new memories and having forgotten the last 15 years of her life. Every morning, she becomes reacquainted with her husband, Ben, and the other constants in her life. Terrifying truths about her past begin to emerge, causing her to question everything -- and everyone -- around her.
StudioCanal, Scott Free Productions, Clarius Entertainment, Filmgate Films, Millennium Media, Film i Väst

The Negotiator
The police try to arrest expert hostage negotiator Danny Roman, who insists he's being framed for his partner's murder in what he believes is an elaborate conspiracy. Thinking there's evidence in the Internal Affairs offices that might clear him, he takes everyone in the office hostage and demands that another well-known negotiator be brought in to handle the situation and secretly investigate the conspiracy.
Regency Enterprises, Warner Bros. Pictures, Mandeville Films, Monarchy Enterprises B.V., Taurus Film

Robin Hood: Men in Tights
Robin Hood comes home after fighting in the Crusades to learn that the noble King Richard is in exile and that the despotic King John now rules England, with the help of the Sheriff of Rottingham. Robin Hood assembles a band of fellow patriots to do battle with King John and the Sheriff.
Gaumont, Brooksfilms, 20th Century Fox

Spy Game
On the day of his retirement, a veteran CIA agent learns that his former protégé has been arrested in China, is sentenced to die the next morning in Beijing, and that the CIA is considering letting that happen to avoid an international scandal.
Universal Pictures, TOHO-TOWA, Beacon Communications, Kalima Productions, Red Wagon Productions, Metropolitan Films, October Pictures

The Game Plan
Bachelor football star Joe Kingman seems to have it all. He is wealthy and carefree, and his team is on the way to capturing a championship. Suddenly, he is tackled by some unexpected news: He has a young daughter, the result of a last fling with his ex-wife. Joe must learn to balance his personal and professional lives with the needs of his child.
Monkey Dance Productions, Walt Disney Pictures, Mayhem Pictures
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