How The Other Boleyn Girl should've done marketing on TikTok, Instagram & YouTube.
A 6.7-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

A sumptuous and sensual tale of intrigue, romance and betrayal set against the backdrop of a defining moment in European history: two beautiful sisters, Anne and Mary Boleyn, driven by their family's blind ambition, compete for the love of the handsome and passionate King Henry VIII.

Scott Rudin Productions, Columbia Pictures, Focus Features, BBC Film, Relativity Media, Ruby Films, Universal Pictures
United Kingdom, United States of America
Scott Rudin Productions, Columbia Pictures, Focus Features, BBC Film, Relativity Media, Ruby Films, Universal Pictures catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Other Boleyn Girl. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Scott Rudin Productions, Columbia Pictures, Focus Features, BBC Film, Relativity Media, Ruby Films, Universal Pictures has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $35.0M making it. But not enough marketing it.
The Other Boleyn Girl grossed $78.3M on a $35.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$35.0M
Budget
Posts
Views
CPM
Box office gross: $78.3M on a $35.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Other Boleyn Girl scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The Other Boleyn GirlFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Other Boleyn Girl Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Other Boleyn Girl already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Other Boleyn Girl feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1892 people on IMDB already love this film. None of them are in your CRM.
A 6.7 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
6.7
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The Other Boleyn GirlFans
~55K in 60 days

@The Other Boleyn GirlOfficial
~55K in 60 days

@The Other Boleyn GirlClips
~55K in 60 days

@The Other Boleyn GirlFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
78.3M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,892
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Other Boleyn Girl campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Drama, Romance, History title with a 6.7 rating and 1,892 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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World Film Magic, Dune Entertainment, Star Overseas, Big Screen Productions, Ingenious Media, 20th Century Fox

Hannah Montana: The Movie
When Miley Stewart (aka pop-star Hannah Montana) gets too caught up in the superstar celebrity lifestyle, her dad decides it's time for a total change of scenery. But sweet niblets! Miley must trade in all the glitz and glamour of Hollywood for some ol' blue jeans on the family farm in Tennessee, and question if she can be both Miley Stewart and Hannah Montana.
It's a Laugh Productions, Millar Gough Ink, Walt Disney Pictures

The Last King of Scotland
Young Scottish doctor, Nicholas Garrigan decides it's time for an adventure after he finishes his formal education, so he decides to try his luck in Uganda, and arrives during the downfall of President Obote. General Idi Amin comes to power and asks Garrigan to become his personal doctor.
Fox Searchlight Pictures, Cowboy Films, DNA Films, Scottish Screen, UK Film Council, Film4 Productions, Slate Films, Tatfilm

Youth
Two lifelong friends bond whilst vacationing in a luxury Swiss Alps lodge as they ponder retirement. While Fred has no plans to resume his musical career despite the urging of his loving daughter Lena, Mick is intent on finishing the screenplay for what may be his last important film for his muse Brenda. And where will inspiration lead their younger friend Jimmy, an actor grasping to make sense of his next performance?
Indigo Film, Pathé, France 2 Cinéma, Number 9 Films, Medusa Film, C-Films, Barbary Films, Eurimages, Fox Searchlight Pictures, Film4 Productions

Don't Worry Darling
Alice and Jack are lucky to be living in the idealized community of Victory, the experimental company town housing the men who work for the top-secret Victory Project and their families. But when cracks in their idyllic life begin to appear, exposing flashes of something much more sinister lurking beneath the attractive façade, Alice can’t help questioning exactly what they’re doing in Victory, and why.
Vertigo Entertainment, New Line Cinema, Warner Bros. Pictures

Countdown
A young nurse downloads an app that tells her she only has three days to live. With time ticking away and a mysterious figure haunting her, she must find a way to save her life before time runs out.
Wrigley Pictures, Universal Pictures, STX Films

Return
Back from a tour of duty, Kelli struggles to find her place in her family and the rust-belt town she no longer recognizes.
Fork Films, Meredith Vieira Productions, Dadá Films, Focus Features

M
In this classic German thriller, Hans Beckert, a serial killer who preys on children, becomes the focus of a massive Berlin police manhunt. Beckert's heinous crimes are so repellant and disruptive to city life that he is even targeted by others in the seedy underworld network. With both cops and criminals in pursuit, the murderer soon realizes that people are on his trail, sending him into a tense, panicked attempt to escape justice.
Nero-Film AG

Bad Santa
A miserable conman and his partner pose as Santa and his Little Helper to rob department stores on Christmas Eve. But they run into problems when the conman befriends a troubled kid.
Dimension Films, Columbia Pictures, Triptych Pictures

Trolls World Tour
Queen Poppy and Branch make a surprising discovery — there are other Troll worlds beyond their own, and their distinct differences create big clashes between these various tribes. When a mysterious threat puts all of the Trolls across the land in danger, Poppy, Branch, and their band of friends must embark on an epic quest to create harmony among the feuding Trolls to unite them against certain doom.
DreamWorks Animation, Universal Pictures, dentsu

She's All That
High school hotshot Zach Siler is the envy of his peers. But his popularity declines sharply when his cheerleader girlfriend, Taylor, leaves him for sleazy reality-television star Brock Hudson. Desperate to revive his fading reputation, Siler agrees to a seemingly impossible challenge. He has six weeks to gain the trust of nerdy outcast Laney Boggs -- and help her to become the school's next prom queen.
Tapestry Films, FilmColony, Miramax

Licorice Pizza
The story of Gary Valentine and Alana Kane growing up, running around and going through the treacherous navigation of first love in the San Fernando Valley, 1973.
Ghoulardi Film Company, Bron Studios, Focus Features, Metro-Goldwyn-Mayer

The Warriors
Prominent gang leader Cyrus calls a meeting of New York's gangs to set aside their turf wars and take over the city. At the meeting, a rival leader kills Cyrus, but a Coney Island gang called the Warriors is wrongly blamed for Cyrus' death. Before you know it, the cops and every gangbanger in town is hot on the Warriors' trail.
Paramount

CODA
As a CODA (Child of Deaf Adults), Ruby is the only hearing person in her deaf family. When the family's fishing business is threatened, Ruby finds herself torn between pursuing her love of music and her fear of abandoning her parents.
Vendôme Pictures, Pathé, Picture Perfect Entertainment

A Bad Moms Christmas
Amy, Kiki and Carla – three under-appreciated and over-burdened women – rebel against the challenges and expectations of the Super Bowl for mothers: Christmas. And if creating a more perfect holiday for their families wasn’t hard enough, they have to do all of that while hosting and entertaining their own mothers.
STX Films, Robert Simonds Productions, Suzanne Todd Productions, Huayi Brothers Pictures, Universal Pictures

Beauty and the Beast
Forced to face the cruel side of life, a devastated, bankrupt merchant chances upon the enchanted castle of a hideous creature, the mere sight of it chills the bone to the marrow. There, a fate worse than death awaits the poor father-of-six, who, after plucking a sweet-scented rose from the repulsive master's verdant garden, must do the impossible: permit his compassionate daughter, Belle, to take his place and pay for the sins of her parent. Now, an impenetrable mystery shrouds the haunted mansion, and, as repugnance gradually turns into affection, only true love could break the spell.
Canal+, Studio Babelsberg, Eskwad, TMC, Pathé, 120 Films, TF1, Ciné+, TF1 Films Production, FFA, Vision Globale

Sixteen Candles
A teenage girl deals with her parents forgetting her birthday and a crush on her high school's heartthrob.
Universal Pictures, Channel Productions

The Rite
Seminary student Michael Kovak reluctantly attends exorcism school at the Vatican. While he’s in Rome, Michael meets an unorthodox priest who introduces him to the darker side of his faith, uncovering the devil’s reach even to one of the holiest places on Earth.
New Line Cinema, Contrafilm, Mid Atlantic Films, Hungarian National Film Office, Rome Film Commission, Lazio Film Commission

Persona
A young nurse, Alma, is put in charge of Elisabeth Vogler: an actress who is seemingly healthy in all respects, but will not talk. As they spend time together, Alma speaks to Elisabeth constantly, never receiving any answer. The time they spend together only strengthens the crushing realization that one does not exist.
SF Studios

Traffic
An exploration of the United States of America's war on drugs from multiple perspectives. For the new head of the Office of National Drug Control Policy, the war becomes personal when he discovers his well-educated daughter is abusing cocaine within their comfortable suburban home. In Mexico, a flawed, but noble policeman agrees to testify against a powerful general in league with a cartel, and in San Diego, a drug kingpin's sheltered trophy wife must learn her husband's ruthless business after he is arrested, endangering her luxurious lifestyle.
USA Films, Compulsion Inc., Initial Entertainment Group, Splendid Medien AG, Bedford Falls Productions

George of the Jungle
Deep in the African jungle, a baby named George, the sole survivor of a plane crash, is raised by gorillas. George grows up to be a buff and lovable klutz who has a rain forest full of animal friends: Tookie, his big-beaked toucan messenger; Ape, a witty talking gorilla; and Shep, a peanut-loving pooch of an elephant. But when poachers mess with George's pals, the King Of Swing swings into action.
Mandeville Films, Walt Disney Pictures

Spartacus
The rebellious Thracian Spartacus, born and raised a slave, is sold to Gladiator trainer Batiatus. After weeks of being trained to kill for the arena, Spartacus turns on his owners and leads the other slaves in rebellion. As the rebels move from town to town, their numbers swell as escaped slaves join their ranks. Under the leadership of Spartacus, they make their way to southern Italy, where they will cross the sea and return to their homes.
Bryna Productions

The 400 Blows
For young Parisian boy Antoine Doinel, life is one difficult situation after another. Surrounded by inconsiderate adults, including his neglectful parents, Antoine spends his days with his best friend, Rene, trying to plan for a better life. When one of their schemes goes awry, Antoine ends up in trouble with the law, leading to even more conflicts with unsympathetic authority figures.
Les Films du Carrosse, Sédif Productions

The Bridges of Madison County
Photographer Robert Kincaid wanders into the life of housewife Francesca Johnson for four days in the 1960s.
Amblin Entertainment, Malpaso Productions, Warner Bros. Pictures

The English Patient
In the 1930s, Count Almásy is a Hungarian map maker employed by the Royal Geographical Society to chart the vast expanses of the Sahara Desert along with several other prominent explorers. As World War II unfolds, Almásy enters into a world of love, betrayal, and politics.
Miramax, Tiger Moth Productions

I Feel Pretty
A head injury causes a woman to develop an extraordinary amount of confidence and believe she's drop dead gorgeous.
Wonderland Sound and Vision, Voltage Pictures, Universal Pictures, STX Films, Huayi Brothers Pictures

A Fish Called Wanda
While a diamond advocate attempts to steal a collection of diamonds, troubles arise when he realises he’s not the only one after the collection.
Prominent Features, Metro-Goldwyn-Mayer, Fish Productions

Step Up Revolution
Emily arrives in Miami with aspirations to become a professional dancer. She sparks with Sean, the leader of a dance crew whose neighborhood is threatened by Emily's father's development plans.
Summit Entertainment, Offspring Entertainment

Jack and Jill
Jack Sadelstein, a successful advertising executive in Los Angeles with a beautiful wife and kids, dreads one event each year: the Thanksgiving visit of his twin sister Jill. Jill's neediness and passive-aggressiveness is maddening to Jack, turning his normally tranquil life upside down.
Broken Road Productions, Columbia Pictures, Happy Madison Productions

Contraband
When his brother-in-law runs afoul of a drug lord, family man Chris Farraday turns to a skill he abandoned long ago—smuggling—to repay the debt. But the job goes wrong, and Farraday finds himself wanted by cops, crooks and killers alike.
Universal Pictures, Relativity Media, Working Title Films, BlueEyes Productions, Leverage, Closest to the Hole Productions, Farraday Films, StudioCanal

American Pie Presents: Band Camp
Everyone has 'moved on', except for Sherman and Jim Levenstein's still understanding father. Little Matt Stiffler wants to join his older brother Steve's business and, after everything Matt has heard from Jim's band-geek wife, he plans to go back to band camp and make a video of his own.
Rogue Pictures, Universal Pictures

Videodrome
As the president of a trashy TV channel, Max Renn is desperate for new programming to attract viewers. When he happens upon "Videodrome," a TV show dedicated to gratuitous torture and punishment, Max sees a potential hit and broadcasts the show on his channel. However, after his girlfriend auditions for the show and never returns, Max investigates the truth behind Videodrome and discovers that the graphic violence may not be as fake as he thought.
Universal Pictures, Famous Players, Guardian Trust Company, Filmplan International II

Pet Sematary
Dr. Louis Creed's family moves into the country house of their dreams and discover a pet cemetery at the back of their property. The cursed burial ground deep in the woods brings the dead back to life -- with "minor" problems. At first, only the family's cat makes the return trip, but an accident forces a heartbroken father to contemplate the unthinkable.
Paramount
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